Mansfield BID AGM 25th March 2013

Safe & Secure - £71,500• 4368 – Ambassadors Patrol Hours• 645 – Pieces of Intelligence• 102 – Members Radio Scheme• 11 % - Reduction in all crime in

2011/12• 23.2% - Reduction to date 2012/13• 2 – Rapid deployable CCTV Kits• 1248 –Night Street Marshals Patrol

Hours / Street Pastors• Crime Prevention Campaigns – Public

and Businesses

Safe and Secure - Examples

OVER 90

100,000 M²

60 M²

Cleansing- £70,000

OVER 2500100 M²

15 SNOW REMOVAL

SHOP FRONTAGES

FLYTIPPING

GATEWAYSBOARDING /SECURING

WEEDING

PAT TESTING

Cleansing – Examples

Marketing - £106,000 • www.mansfieldtowncentre.co.uk

- 3900 hits per month- On average 100 new views a month- 98.2% Increase in last 12 months- 12,767 views on business pages / event

pages

• I Love Mansfield Facebook Page- 2883 average reach a week- 15 average new likes a week- 194,084 views generated from one post

made

• Privilege Card- 3450 Members- Access to 100 + Offers - Civic Pride

Marketing - Events

• Easter Events • St Georges Day • Olympic Torch• Jubilee Food Fair• Summer Events• Xmas Events – Horse & Carriage,

Giant Snowglobe, Xmas Farm• Valentines Gala• Mansfield Up Our Street

• Improved signage approved. Signage will direct visitors to both a local parking area and a further tourist parking area for other visitors.

• New gateway signage in development

• Working closely with bus station – new signage to be installed

• New town centre App launched - 1/3 of visitors to the website is via a mobile device

• Parking Schemes

Access- £3,500

Invest in Mansfield- £9,500 Appealing Mansfield

£22,000

PR Specialist Street

PastorsTown Team

Pop Up

ShopHanging

Baskets

Business Offers

Xmas Lights

Landscaping Wi-Fi

Market

Consultatio

n

Switch On

New businesses

Positives

Town Centre Expenditure:2010 – 2011 – + 4.44%2011 – 2012 – + 7.14%

Town Centre Ranking:2010 – 1372011 – 1352012 - 112

Leakage 2011 - 2012:Nottingham – reduced 0.1%Chesterfield – reduced 0.4%Meadowhall – reduced 0.2%Mc Arthur Glen – reduced 0.4%Other – increased 1.1% (likely to be online)

Dwell Time (multi story):

0500

100015002000250030003500400045005000

2013/14 Budgets• Est. Carry Over - £47,000• Est. Levy - £300,000• Security P’shp Income - £15,000• Est. additional income - £10,000

• Safe & Secure - £72,000• Marketing - £80,000• Appealing - £15,000• Investing - £10,000• Access - £10,000• Cleansing - £70,000• Office / Professional Fees - £25,000• Bad Debt - £15,000

2013/14 Priorities • Bigger and more compact event calendar• Increased consultation• Application of Purple Flag Award• Launch of the Wi-Fi project – virtual shop

windows• Dedicated Chewing Gum Removal• Further Crime Prevention Campaigns• Production of town centre magazine• Run higher profile media campaigns• Run a longer term Pop Up Shop• Lobbying of NCC to improve town lighting• Customer Service Scheme• Increased application for funding pots

WebsiteOp’s planAtcmAccounts