Mother to…..Mother all

Dr. Manjula JagatramkaVAITARNA

95% of hand-woven fabric in the world is woven in India

2nd largest source of Indian Employment

23.77 lakhs handlooms

43.32 lakhs handloom weavers & ancillary workers

77.90% are women

33.35% Fall in no of weavers in 15yrs

4.56% increase in crafts persons in last 6 yrs.

Consumption

60% Exports 40% Domestic

India’s share in total world Handicrafts

less than 2%

ISSUES AND CHALLENGES

Weak infrastructure Absence of a Brand Image Inadequate availability of inputs Handlooms and handicrafts as MSME Ineffective marketing and sales practices Fragmented & poor supply chain systems Increased dependence on Government resources Increased competition from machine-manufactured products

REQUIRED INTERVENTIONS

Brand development Promoting Entrepreneurship Increased market penetration Professional designs & Marketing Up gradation of skills, design & technology Credit & Raw Material availability at lower prices Arts and craft education in the educational system

Institutes involved in the Promotion of Handlooms and handicrafts

DC(H) KVIC RUDA EPCH HEPC NHDC TRIFED

ACT/Schemes for the Sector

The Handloom (Reservation of Articles for Production) Act, 1985

Deen Dayal Hathkargha Protsahan Yojana Mill Gate Price Scheme Babasahib Ambedkar Hastshilp Vikas Yojana Bima Yojana for Handicrafts Artisans

Develop Talent Develop Clientele Develop Enterprise

SCHEDULE VII (Section 135)

Empowering women Promotion of education Social business projects Enhancing vocational skills Environmental sustainability

GENESIS OF VAITARNA

1993

The First Exhibition

Regular Exhibitions

Regular Classes at Home

Trade Promotion of Grass-root Craft Organisation

Craft Demonstration Kalamkari

Attending Craft Exhibition

Phulkari Training Ludhiana

Kantha & Batik DesignersKolkata

Japan Conference – Chanda Organising Exhibitions

Kalyani women - working for Japan Order

Block Printing on Jute

Women Empowerment

Entrepreneurship Development Workshop

IGA Workshop

AWAKE : Design Trends

Open Talks

Media Support

THANK YOU