FINAL REPORT

Mango Festival-2016

(18-19 July 2016)

MUHAMMAD NAWAZ SHAREEF

UNIVERSITY OF AGRICULTURE, MULTAN

2016

2

INTRODUCTION

Mango industry is the second major fruit industry of Pakistan. At present, it is passing

through a transformation phase where a shift is being observed from traditional practices to

improved practices especially in export sector both at production and postharvest level. Various

interventions have occurred in the mango industry of Pakistan as a result of awareness, R&D and

technical support rendered to the industry by various national and international projects. Few

examples include:

- the concept of nursery sanitation

- shift towards cardboard box packaging

- start of farm direct exports instead of sourcing from farm and self-marketing (exports)

by many medium to large scale growers through local cooperative clusters/consortia

- access to super market segment besides of ethnic chapter

- sea-freight to Europe including UK

- establishment of on-farm and distant commercial fruit fly disinfestation facilities etc

- domestic marketing of desapped and cardboard packed mangoes by small grower

groups and few traders

- promotion of allied business e.g. packaging, logistics, certifications, services etc

The change in case of domestic chains is slow as compared to that in the export chains.

Overall, the mango industry of Pakistan is a diverse sector which includes a diversity of

stakeholders and provides several business opportunities; however, there is need of the time:

- to bring together the industry, research, academia, extension and government to

exchange the ideas and share the relevant experiences in the sector

- to create awareness in the country regarding the issues prevailing in mango sector

including domestic and export businesses with a special focus on value addition

through improved packaging and further processing.

- to understand the current scenario and future prospects of mango industry.

Mango is second major fruit crop of Pakistan with an area of 170.6 Thousand Hectares and annual

production of 1.72 Million Tons. Share of mango in national fruit industry is about 22.8% in terms

of area and 24.5% in case of fruit production. The provincial break up for mango industry’s area

and production is given below.

Province Area (Thousand Hectares) Production (Thousand Tons)

Punjab 107.1 1313.6

Sindh 62.7 399.2

KPK 0.3 3.0

Balochistan 0.5 1.1

Muhammad Nawaz Shareef University of Agriculture, Multan (MNS-UAM) is a developing hub

of Education, Training and Entrepreneurship related to Agricultural Sciences in Southern

Punjab. As mango is one of the important fruit crops of southern Punjab MNS-UAM is organizing

a 02 days Mango festival entitled ‘Diversity, Conservation and Opportunities in Mango

Sector' during 18-19 July 2016 in collaboration with Mango Research Institute (MRI), Multan. .

OBJECTIVES AND BENEFITS

3

The event was focused to bring following expected benefits:

1. Several indigenous and exotic mango cultivars prevailing in the country especially in

Southern Punjab region were displayed

2. The stakeholders of mango industry were brought together across the country

3. Discussions were made to overcome the prevailing challenges, to identify key gaps and

explore options for improving the value and net income of the supply chain partners.

4. It provided a platform to the mango industry stakeholders for mutual professional

networking and collaborative business opportunity for future

5. Several participating organizations/firms displayed their products and materials

6. Local communities and families were allowed to visit the exhibition, which learned new

information on different mango varieties.

Overall, this event served as a platform for knowledge exchange among mango industry

stakeholders; and provided the opportunity for understanding the strengths, potential, opportunities

and future needs of the industry. The stakeholders were able to set future goals based upon the

learning/ideas gained during the event. Hence, it brought significant contribution towards the

development of mango industry.

PARTICIPANTS

The event included participants/stakeholders from diverse background as under:

1. Mango growers

2. Input suppliers

3. Commission agents, traders & exporters

4. Packaging material companies

5. Processors/Value added product organizations

6. Logistic companies

7. Postharvest technology/machinery related companies

8. Associated public/private sector organizations (Academia, researchers, extension workers,

NGOs etc)

9. Local citizens/public/families (for exhibition only)

4

1. Details of Mango Fruit Stalls

Sr.

No

Farm Name Address Owner Contact No. of

Varieties

1. Faiz-e-Aam Nursery Chungi No 8 Multan M. Abdul Qadir Rajwana 0300-6381743 28

2. Mango Research Station Shujabad 17

3. Panwar Mango Farm Qadirpur Rawaan Ansar Nawaz 0345-7293172 17

4. Bukhari Fruit Farm Hadi Abad, Sher Sultan 11

5. Zeshan Farm Moza Baleel Lodran 0347-7001079 11

6. Faraz Fruit Farm's Multan Sarfraz Ahmad Bhatti 0300-7330300 10

7. S.K Fruit Farm Mailsi Azhar Sajad Khan Khichi 0300-7733309 09

8. Faiz-e-Chaman Nursery Shujan Pur Ijaz Ahmad Rajwana 0301-7478131 09

9. Faiz Fruit Farm Faiz Fruit farm Vehari Faheem Ullah Khan Khakwani 09

10. Areeb Fruit Fram N/A Areeb Ahmad Rajwana 09

11. Samza Fruit Farm Kabir Wala Zahid Hussain Gardezi 0300-6362003 09

12. Jamaly Fruit Farm Moza Taleri Muzaffargarh Javeed Akhtar Jamaly 0321-7482149 09

13. Bhatti Mango Farm Taty pur Ghazanfar Nawaz 0300-6397997 09

14. Fraz Fruit Farm Multan Multan 0304-58828416 09

15. Malik Asif Joya Farm Behli Shreef Malik Asif Joya 0300-4488990 09

16. Hafeez Fruit Farm & Nurs. N/A Haseeb Ahmad Rajwana 0305-6647801 08

17. Rajwana Fruit Farm Moza Pehor Muhammad Khalid Rajwana 0305-4663887 08

18. Al-Usman Fruit Farm Doaba Muzaffargarh Malik Muhammad Soleman 0300-7194554 08

19. Joiya Fruit Farm Ghazi Pur Muhammad Asghar joya 0300-7731000 08

20. Kamlana Farm Khanewal Saleem Mehmood Kamlana 0300-6305271 08

21. Al Hsanain Farm Shujabad Syed Sharaf Ali 0300-736202 08

22. Bucha Zarri Farm Muza Buch Mubarik Rashid Ahmad Bucha 0306-7388512 08

23. Zarpak Hortic. Products Shujabad Fareed Ali Khakwani 07

24. Lutafabad Mango Farms Lutfabad Major Tariq Khan 0302-8632863 07

25. Malik Mango Farm Bosan Rabnawaz 07

26. Malik Mango Farm Qadir pur Rawaan Muhammad Shahzad Malik 0304-5016276 07

27. Malik Farhan Joya Farm Ghazi Pur Malik Farhan Joya 0301-7190749 06

28. Langa Fruit Farm Lutfabad Muhammad Sarfaraz 0307-7305877 06

29. Rugar Farm Bosan Muhammad Sharif 0300-8636315 06

5

30. Malik Fruit Farm Taty pur Muhammad Kamran Shafi 0345-7293173 06

31. Mubashir Zarai Farm Muzaffarabad Muhammad Amin 0305-29886400 05

32. Mustaq Zarai Farm Moza Jala Abad Mushtaq Ahmad Metla 05

33. Bhutta Farm Tiba Masood Pur Muhammad Haris Bhutta 0300-8156800 04

34. Langa Fruit Farm Jahan Pur Khan M.Faisal Murtaza Khan 0300-8744894 04

35. Ali Hadi Impex Basti Nandla Sami Ashraf 0333-6062830 04

Names of different varieties displayed

1. Ajwa

2. Ali Pasand

3. Alishan

4. Almaas

5. Anwer Ratole

6. Armaghan

7. Atas

8. Azeem Chaunsa (Rattay wala)

9. Azeem Wala

10. Azhar Faqer

11. Bali wala

12. Bukhari Pasand

13. Camel Puri

14. Camel Wala

15. Carabao

16. Cheni

17. Desi

18. Desi Anar Wala

19. Desi Anwar Ratole

20. Dusheri

21. Faiz Kareem

22. Fajri

23. Farhan Wala

24. Golden Ball

25. Golden Nawab

26. Haden

27. Hadi Pasand

28. Hassaan

29. Joiyan Wala

30. Kala Chaunsa

31. Karemo Wala

32. Keitt

33. Kensington Pride

34. Kot

35. Lal Pari

36. Langra

37. Langra Anokha

38. Langra Late

39. Langra Sabz

40. Lemon

41. Makhdoom Wala

42. Malik Khalid Wala

43. Malik Wala

44. Mehmood Khan Wala

45. Mokal Wala

46. Mokal Wala

47. Momi-K 48. Neelam Anokhi

49. New Sindhri (Late Sindhri)

50. Pardesi

51. Pasand Anokhi

52. Pir Bukhari

53. Pope

54. Qaisar-e-Hind

55. R2E2

56. Retole Anokha

57. Retole No 12

58. Rohaan

59. S.B Chaunsa

60. Sabz Pari

61. Samar Hayat

62. Sanglakhi

63. Shan-e-Khuda (Sensation)

64. Shey Anokhi

65. Sindho

66. Sindhri

67. Sobhay di Ting

68. Sufaid Chaunsa/Nawabpuri

69. Sufaida

70. Surkha Arain

71. Tapasa

72. Tommy Atkin

73. Tota Pari

6

2. Mango Industry Stalls

Sr.

No

Name of Participating Organization Address and Contact No.

1 Koldaware Industries(Pvt.) Karachi Office 427 Bhayani Shopping Center, Shahrah-Sher Shah Suri Service

Rd S, Karachi; 2 Agriculture Mechanization Research Institute,

Multan

Old Shujabad Road, Multan

3 Pak United Foods (Pvt.) Ltd United Bakery, Multan Road, Lodhran 4 Ali Akbar Group (Pvt.) Ltd. Plot # 133-B Industrial Estate Phase-2, Multan; Tel: 061-6537615 5 Mango Research Institute, Multan Old Shujabad Road, Multan 6 Swat Agro Chemicals Plot # 2-A, Phase II Industrial Estate, Multan; Tel: 061-6514271 7 Evyol Group Plot # 9, Phase II, Industrial Estate, Multan. Tel: 061-6539745-6 8 Sun Crop (Pvt.) Ltd. Plot # 8-B، Multan Industrial Estate, Link Rd، Multan

Tel: 061-111580580 9 Monsanto Pakistan (Pvt) Ltd Level-14, Arfa Software Technology Park, 346-B, Ferozepur Road,

Lahore, Tel: 042-35902200/35972087-94 10 Egro Fertilizers Company Limited 3rd Floor, Mehr Fatima Tower, Opp. Highcourt, Old Bahawalpur

Road, P.O. Box 30, Multan, Tel: 061-4584117-118 11 UAM Food Products Department of Food Science and Technology, MNS University of

Agriculture, Multan 12 Fatima Fertilizers Company Limited 2nd Floor Trust Plaza, LMQ Road, Multan Tel: 061-4512031, 4512032 13 Directorate of Agricultural Information, Punjab District Office (Info), Old Shujabad Road, Multan 14 Lutafabad Fruit Fram and HWT Facility, Multan. 1795-D, Justice Jabbar Street, Khursheed Colony, Multan,

Tel: 0300-8632863 15 Bureau Veritas Pakistan House No. 334, Block- A-1,Johar Town, Lahore, Tel: 042-3520319-20 16 Agro Food Processing Facilities, Multan Plot # 30-33, Phase-II, Industrial Estate, Multan. Tel: 061-9239450-52 17 Postharvest Research and Training Centre (PRTC) Institute of Horticultural Sciences, University of Agriculture,

Faisalabad; Tel: 0333-6516883 18 Department of Agriculture Extension, Multan District Office (Agri. Extension), Old Shujabad Road, Multan 19 Noori Agro-Lines, Multan Ansari Market, Taimoor Road, Chowk Shaheedan, Multan. Tel: 061-

4580949; Mob: 0300-6332536

7

PROGRAMME (Details of activities conducted)

1. Inauguration of the Festival

Inauguration of the festival was convened by Federal Minister for National Food Security

and Research ‘Mr. Sikandar Hayat Bossan’ and Australian High Commissioner to Pakistan ‘Her

Excellency Ms. Margaret Adamson’ accompanied by guest of honor Prof. Dr. Iqrar A. Khan Vice

Chancellor University of Agriculture, Faisalabad. The guests and allied delegates visited the

mango fruit exhibitions and mango industry associated stalls and finally a formal inaugural session

was held.

H.E. Ms. Margaret Adamson (Australian High Commissioner) admired the mango festival

and highlighted the national and international potential of mango sector. She also explained the

decades of support of Australian Govt. and bilateral collaboration since 1980s for improving

agriculture industry in all provinces of Pakistan e.g. Australia-Pak Agriculture Sector Linkages

Programme which worked in various agriculture sectors of Pakistan including mango production

and values chains (Punjab and Sindh), citrus industry (Punjab and KPK) and dairy (Punjab). She

urged for collaborative R&D for management of water scarcity as it is common issue of both

Pakistan and Australia. The issues of rapid increase in population, urbanization, women

empowerment, and human nutrition with special focus on poverty alleviation were also highlighted

and emphasized by Her Excellency. She announced that a new programme known as Agricultural

Value Chain Collaboration Research (AVCCR) amounting 12.0 Million Australian Dollars has

also been launched in Pakistan which will work in value chains of various agriculture industries

including Dairy, Livestock, Cereals and Pulses etc for High End Products, Improved Nutrition and

Increased Household Income.

Honourable Minister Mr. Sikandar Hayat Khan Bosan in his address provided detailed

overview of Pakistan mango industry and opportunities associates with this sector. He highly

appreciated the collaboration of Australian Govt. in improving the agriculture sector of Pakistan.

The significant role of ACIAR/Australian Aid funded Agriculture Sector Linkages Programme

(ASLP I &II) in improving the mango industry practices through R&D based interventions,

monitoring and technical support was also acknowledged on behalf of Pakistan Govt.

Furthermore, the mango festival was well received and appreciated by Federal Mininster

and subsequent speakers including Prof. Dr. Iqrar A. Khan and other speakers. The worthy vice

chancellor of MNS-UAM “Prof. Dr. Asif Ali” thanked the guests, participants, Southern Punjab

Agri. Forum, MNS-UAM staff and supporting organizations for arranging the mango festivals

especially Mango Research Institute, Multan and DO (Extension), Multan.

2. Public Visits to Stalls

After inauguration and visit of chief quest and guest of honor, the hall was open for the

public to visit. The event was well received by the public and agricultural organizations community

who spent plenty of time with mangoes and other stalls. Brief summary of participants of the

festival is given below:

Sr Participants Description No.

1 Guests/Govt. officials (policy makers, directors,

HoDs

60

2 Govt. Employees (Researchers, academia, others) 200

3 Mango Growers 100

8

4 General Farming community (Farmers, workers etc) 150

5 Officials/Employees from Private Companies 50

6 Students 50

7 General public including families, individual males

& females, kids

250

Total 860

3. Festivity Activities

A) Kids competitions = 63 kids (12 kids of 6-8 years, 20 of 8-10 years and 16 of 10-12 years)

1. Mango Eating Competition

2. Musical Chair Competition

3. Face painting

B) Adult Activities

1. Musical Chair Competition (males)

2. Sawani (eating mango while having open shower)

3. Mango entertainment session (public including families)

Closing Ceremony

The event was chaired by Mr. Nadir Chatta District Coordination Officer (DCO), Mutlan with

guest of honor Mr. Rana Mehmood-ul-Hassan Member of Provincial Assembly (MPA), Multan

together with Prof. Dr. Asif Ali, Vice Chancellor MNS-UAM and Executive District Officer (Agri)

Mr. Shafqat Hussain Bhatti. Other renowned guests were Mr. Haji Naseer Deputy District Officer,

extension, Dr. Hameed Ullah, Director, Mango Research Institute, Multan and Mr. Syed Zahid

Hussain Gardazi, progressive mango grower from Multan. The effort of organizing mango festival

at Multan was highly appreciated by various speakers including DCO Multan. Over 400 persons

including general public and families apart from the formally participating personal participated

in the closing session. The participants were offered with traditional way of mango fruit eating

complemented with Kachi Lassi (milk based salty water).

Prof. Dr. Asif Ali, Vice Chancellor MNS-UAM in his closing remarks upraised the

honorable guests and participants for making this event memorable. He thanked the growers,

sponsors, other companies, MNS-UAM staff, collaborating/supporting organizations especially

Mango Research Institute Multan and District Office (Agri. Extension) Multan for joining hands

in this valuable effort.

FUTURE DIRECTIONS AND SUGGESTIONS:

Sr Resource Suggestions

1 Mr. Nadir Chattha

(DCO Multan)

The level of mango festival should be scaled up through:

- More number of days (say 4-5)

- More facilities

- Participation from international mango industry

(growers and importers)

- National wide participation (large, medium and small

mango growers, exporters and related businesses etc.)

9

- Lectures from mango industry experts (researchers,

academia, experienced/progressive growers etc)

- Further promote the display of mango valued added

products e.g. mango slices, juices, jellies etc

- Explore innovative value added products e.g. mango

perfume, any other

DCO Multan announced that district government will support the

Multan mango festival from 2017 onwards.

2 Mr. Zahid Hussain

Gardezi

1. The festival should be organized during early July each

year

2. Mango Growers Associations should be taken onboard

for organizing this event

3. The word “Mango Festival’ should be replace with

Mango Mela

4. Selling of mango should be allowed on stalls

3 Mr. Shafqat Hussain

Bhatti

1. Mango germplasm unit should be established at Multan

2. Govt. should provide subsidy on interventions e.g. fruit

fly management, pruning etc

4 General suggestions

collected from

Participants

1. Name of the display board should have been more

attractive.

2. Tags should be computerized with correct spelling and

uniformity

3. Value added section should be included

4. Professional should be involved to show live products of

mango for eating showing benefit with different uses of

mango

5. Inclusion of trade relevant functionaries

6. Data base of mango growers should be made having area

and production with respect to cultivars and put it on

internet at least for Punjab

7. Seating environment should be friendly

8. How to convince traders to participate in such events

9. Make chamber of commerce as partners in it as

institution

10. TDPA should be taken on board

11. Traders association should be called on

12. Publicize all the exhibitors name, area, strength and

contact etc.

10

PICTORIAL GALLERY

11

12