Mandela Cooperative USSF 2010

8/8/2019 Mandela Cooperative USSF 2010

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Linking Rural Farmers with

Urban Markets

Co-Ops, Food, and

Community Controlled Development

2010 U.S. Social Forum


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Introduction Quinton Sankofa

Programs Coordinator

James BerkWorker-Owner


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Overview of Presentation Historical Context

West Oakland today

Our Alternative Mandela Foods Co-Op Healthy Neighborhood Store Alliance

Challenges and Successes


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West Oakland Original peoples- Ohlone

Spanish invasion (17th century) Lus Mara Peralta given Rancho

San Antonio (1820)

44,000 acres (The East Bay)! Horace Carpentier- Oaklands

First Mayor 1852


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West Oakland Last stop on trans-

continental railroad(1869)

Rapid growth Diversity

Brotherhood of theSleeping CarPorters*

World War II Ship Building Canning Jobs African Americans A. Phillip Randolph (1889-1979)


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1940s: Auto-dependent society Destruction of black

communities*/ thebuilding of White Suburbs Red lining Housing discrimination Eminent Domain

Rise of the Black Panthers

Post WWII


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Power to the People


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West Oakland Today 25,000 residents

71% of households earnless than $30k Compared to 28% in

Alameda County as awhole


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West Oakland Today 39% of households

with no car

48 corner stores

1 grocery store (Mandela Foods)

Health Disparities Asthma Hypertension Diabetes (3X higher

than Alameda County

rate)


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West Oakland Today Existing retail options are

low quality/high priced

Gentrification and statusquo redevelopmentthreaten small business


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Our Alternative Community Controlled Development

What do we mean by that? resident input + cooperation from the private and public sectors =

success

Ideas emerge from the bottom up. (Local business, Farmers Market,Corner Store, Grocery store, Open Space)

We seek input from the community on Needs and Solutions


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MMP At a glanceNon-Profit

Small Business incubator

MFC, Alternative Produce Distribution Network

Community Leadership incubator West Oakland Youth Standing Empowered (WYSE)


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Alternative Produce Distribution

Local Farmers

Mandela MarketPlace Warehouse

Corner StoresMandela Foods

Senior MarketBooths

Link rural farmers with urban markets


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Mandela Foods Cooperative


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Mandela Foods is a for profit, worker-owned cooperative *With community ownership

Mandela Foods Cooperative


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Grocery store & Nutrition Education Center*Mandela Foods Cooperative


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Mandela Cooperative Model Business ownership opportunity for those who would not

otherwise have access to business ownership

Supports small farmers Component of systemic plan to address food security, and

the root causes of community disparities

Healthy Neighborhood Store Alliance


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Mission

To bring fresh, affordableproduce to a community that has

little access to healthy food, as

well as provide education on food

preparation and how food affects

our health.

VisionA healthier West Oakland where

good food is always available.

[insert team photo]

HNSA

We sell locally grown produce to

corner stores in West Oakland.


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Challenges2,500 sq ft space

99 cents only 10,000

Maintaining values, ethics, and principles

The decision not to sell alcohol

Structural racismCapitalist structure favors big business

No tax incentives


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SuccessesOne Year AnniversarySold over 50,000 lbsof produce

Supports 8 businessowners

Over 100 hours ofnutrition education

2,500 lbs of producedelivered to corner

stores


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Local Farmers


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Mandela MarketPlace

Produce Distribution


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Farm Fresh Produce


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Community events


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Ways to support

Shop at Mandela Foods Tell your friends Donate to Mandela MarketPlace Pay attention to food and economics


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Quinton Sankofa James Berk

Mandela MarketPlace Mandela Foods Cooperative

1364 7th Street 1430 7th Street

Oakland, CA 94607 Oakland, CA 94607

510-433-0993 510-452-1133

510-433-0659 fax 510-433-0659 fax

www.mandelamarketplace.org www.mandelafoods.com

Documents

Mandela Cooperative USSF 2010