MANAV RACHNA UNIVERSITY DEPARTMENT OF …...Management, Management and Administration, levels of management, Skills and roles of a manager, Social ... 4. L.M. Prasad , Principles &

1

MANAV RACHNA UNIVERSITY

DEPARTMENT OF MANAGEMENT AND COMMERCE

SYLLABUS- BBA- Finance & Accounts (FAA)

SEMESTER-I

SUBJECT

CODES SUBJECT NAME

**OF

FERI

NG

DEPA

RTM

ENT

*COURSE

NATURE

(Hard/Soft

/

Workshop

/ NTCC)

COURSE

TYPE

(Core/Electi

ve /

University

Compulsory

)

L T P O

NO.

OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDI

TS

MCH 101 FUNDAMENTALS

OF MANAGEMENT DMC

HARD CORE 4 0 0 0 4 4

MCH102 MICRO ECONOMICS DMC HARD CORE 4 0 0 0 4 4

MCH110 FINANCIAL

ACCOUNTING

DMC HARD CORE 4 0 0 0

4 4

MCH113 ORGANIZATIONAL

BEHAVIOUR

DMC HARD CORE 4 0 0 0

4 4

MCH105

QUANTITATIVE

TECHNIQUES FOR

BUSINESS

DMC HARD CORE

4 0 0 0

4 4

MCH106

COMPUTERS AND

INFORMATION

SYSTEM LAB

DMC HARD CORE

2 0 2 0

6 4

MCH107

BUSINESS

COMMUNICATION

SKILLS- I

DMC HARD CORE

4 0 0 0

4 4

CDS-101

PROFESSIONAL

DEVELOPMENT

PROGRAMME I

CDC

SOFT University

Compulsory 1 1 0 0

2 0

TOTAL (L-T-P-O/CONTACT HOURS/CREDITS) 27 1 2 0 32 28

2

SEMESTER I

Course Title/Code FUNDAMENTALS OF MANAGEMENT / MCH 101

Course Type: Core (Departmental)

Course Nature: Hard

L-T-P-O Structure 4-0-0-0-

Course Objectives The course aims to help the student to acquire current and relevant management

knowledge and understanding of managerial functions and principles in achieving

organizational success.

SECTION -A

Concept and Nature of Management:- Concept of Organization, Meaning and Definition of Management;

Nature and Importance of Management, Management as Science, Art and Profession, Functions & Process of

Management, Management and Administration, levels of management, Skills and roles of a manager, Social

Responsibilities and Ethics.

SECTION -B

Development of Management Thought- Schools of Management Thought- F.W. Taylor's Scientific

Management, Henry Fayol's Organizational Theory, Max Weber's Bureaucracy; Elton Mayo’s Human

Relations Approach , System Approach and Contingency Approach.

SECTION -C

Planning Organizing and Decision Making;- Concept, Nature and Elements of Planning, Types of Plans,

Levels of Planning, Steps in Planning, Decision Making and Process of Rational Decision Making, Organizing-

Nature Process and Importance, Forms of Organizational Structure, Span of Management, Departmentation,

Delegation and Decentralization of Authority.

SECTION -D

Leading & Control:- Meaning and Significance of Leadership, Leadership Styles, Essentials of Successful

Leadership, Communication- Importance, Process and Barriers to Communications and Overcoming these

Barriers, Principles of Effective Communication. Motivation- Definition, Motives and Motivation, Theories of

Motivation. Controlling- Definition and Elements of Control Process, Types of Control System; Pre-Requisites

of Effective Control System, An Overview of Budgetary And Non-Budgetary Control Devices.

.Text/Reference Books

1. Essentials of Management – Harold, Koontz and Cyril O’ Donnell Heinz Weihrich Koontz . 9th ed, (Mc.Graw Hill

Publishers)., 2006

2. Fundamentals of Management, Essential Concepts and Applications, Robbins & DeCenzo, 9th ed, Pearson, 2000 3. Vasishth, Neeru, Principles of Management, Taxmann, New Delhi.

4. L.M. Prasad , Principles & Practices of Management, Sultan Chand & Sons), 2015

3

Course

Title/Code MICRO ECONOMICS / MCH 102


Course Nature: Hard

L-T-P-O

Structure

4-0-0-0

Prerequisites NIL

Course

Objectives

The objective of this course is to familiarize the students with concepts and

techniques used in Micro-Economic theory and to develop their capability to apply

these concepts and techniques in making decisions pertaining to different business situations.

SECTION A

Microeconomics: meaning nature and scope. Basic concepts of economics: Static and dynamic

approaches, equilibrium, utility, opportunity cost, marginal and incremental principles. Microeconomics

and Business, Utility analysis.

SECTION B

Theory of demand: Nature of demand for a product, individual demand, market demand, determinants of

demand. Elasticity of demand and its determinants, demand as multivariate function.

SECTION C

Theory of production and costs: The concept of production function, production with one and two variable

inputs, optimal input combination, theory of cost in short run and long run, revenue function.

SECTION D

Theory of firm and market organization: Breakeven analysis, pricing under perfect competition, pricing

under monopoly, price discrimination, pricing under monopolistic competition, selling cost, pricing under

oligopoly: cournot model, kinked demand curve and price leadership.

References:

1. D N Dwivdi, Micro Economics: Theory and Applications, 1st ed, Sultan Chand & Co., New Delhi, 2018

2. N Gregory Mankiw, Principles of Micro Economics, 6th ed, Cengage India, 2006

3. Salvatore, Dominick, Principles of Microeconomics, 5th ed, Oxford University Press, 2009

4. Samuelson, Micro-Economics;19th ed, McGraw-Hill International Edition, 2010

4

Course Title/Code FINANCIAL ACCOUNTING / MCH 110

Course Type: Core

Course Nature: Hard

L-T-P-O Structure 4-0-0-0

Prerequisites None

Course Objectives The primary objective of the course is to familiarize the professional under graduate

students with the basic accounting principles and techniques of preparing and

presenting the accounts for user of accounting information.

SECTION A

Introduction: Financial Accounting-definition and Scope, objectives of Financial Accounting, Accounting v/s

Book Keeping Terms used in accounting, users of accounting information and limitations of Financial

Accounting. Conceptual Frame work: Accounting Concepts, Principles and Conventions, Accounting

Standards-concept, objectives, benefits, brief review of Accounting Standards in India.

.

SECTION B

Recording of transactions: Voucher system; Accounting Process, Journals, Subsidiary Books, Ledger, Cash

Book, Bank Reconciliation Statement, Trial Balance, Depreciation: Meaning, need & importance of

depreciation, methods of charging depreciation. (WDV & SLM)

SECTION C

Preparation of final accounts: Preparation of Trading and Profit & Loss Account and Balance Sheet,

Introduction to Company Final Accounts: Important provisions of Companies Act, 1956 in respect of

preparation of Final Accounts.

SECTION D

Preparation of final accounts of a Company, Computerized Accounting: Computers and Financial application,

Accounting Software packages.

References:

1. R.L. Gupta – Advanced Accounting, 13th ed, Sultan Chand and Sons, 2018

2. Shah: Basic Financial Accounting, 4th ed, Oxford University Press. 2017

3. Maheshwari and Maheshwari – An Introduction to Accountancy 12e – Vikas Publishing House, 2018

4. Bhattacharya/financial Accounting for business Managers, 3rd ed,Prentice Hall of India , 2006.

5. Khan and Jain, Financial Accounting, 5th ed, Tata McGraw-Hill Education,2007

5

Course Title/Code ORGANIZATIONAL BEHAVIOUR/MCH 113


Course Nature: Hard


Prerequisites NIL

Course Objectives The course aims to provide an understanding of the basic concepts, theories and

techniques in the field of human behaviour at the individual, group and organizational

levels

SECTION A

Introduction to Organizational Behaviour: - Meaning and Importance of Organizational Behaviour, Need for

Organizational Behavior, Role of Managers in OB- Interpersonal Roles-Informational Roles- Decisional Roles,

Challenges and Opportunities for OB, Models of OB.

SECTION B

Foundation of individual behavior- Perception – nature, importance, perceptual selectivity, stereotyping, halo

effect, Learning and its theories, behavior modification, Attitudes: importance, components and major job

attitude. Personality- meaning, self-concept, self-esteem, major determinants of personality, Motivation- types

of motivation, theories of work motivation given by Maslow, Herzberg, McGregor, Vroom and Porter – Lawler.

Nature and meaning of Interpersonal Behavior, and Transactional Analysis; Benefits and uses of Transactional

Analysis, Johari Window Model

SECTION C

Group Behavior & Team development

Group dynamics, Types of groups, Group norms and roles, Group cohesiveness, Group development and

facilitation, Understanding work Teams and types of team, Creating effective team. Dynamics of managerial

leadership: nature, leadership styles, trait, behavioral, contingency theories, and managerial grid.

SECTION D

Organizational Culture-Concept, Functions, Socialization; Creating and sustaining culture; Managing Conflict –

Sources, types, process and resolution of conflict; Managing Change; Managing across Cultures; Empowerment

and Participation..

References:

1. Robins, Stephen P. - Organizational Behavior, 16th ed, Pearson Education Asia, 2016

2. Peter Schen , Organizational Psychology and Leadership , 5th ed, John Wiley and Sons, 2017

3. Parikh, Gupta, Organizational Behavior, 1st ed, Tata McGraw Hill, 2010

4. Fred Luthans, Organization Behavior, 12th ed, Tata McGraw Hill, 2010

5. Newstrom, Organizational Behaviour: Human Behaviour at Work, 12th ed, Tata McGraw Hill, 2017

6

Course Title/Code QUANTITATIVE TECHNIQUES IN BUSINESS / MCH 105


Course Nature: Hard


Prerequisites Nil

Course Objectives To familiarize students with the basic statistical tools used to summarize and

analyze quantitative information for decision making.

.

SECTION A

Introduction to Business Statistics, Visualizing Data, Measures of Central Tendency, Mathematical averages

including arithmetic mean, geometric mean and harmonic mean; Arithmetic and geometric progression.

Properties and applications, Positional Averages: Mode and Median (and other partition values

including quartiles, deciles, and percentiles, Measures of Variation: absolute and relative. Range, quartile

deviation, mean deviation, standard deviation, and their coefficients, Properties of standard

deviation/variance, Skewness: Meaning, Measurement using Karl Pearson and Bowley’s measures.

SECTION B

Correlation Analysis, Meaning of Correlation: simple; linear and non-linear, Correlation and Causation,

Scatter diagram, Pearson’s co-efficient of correlation; calculation and properties (proofs not required).

Rank Correlation; Regression Analysis, Principle of least squares and regression lines, Regression

equations and estimation; Properties of regression coefficients.

SECTION C

Theory of Probability, Approaches to the calculation of probability, Calculation of event probabilities, Addition

and multiplication laws of probability, Conditional probability, Expectation and variance of a random

variable, Probability distributions: Probability function, Normal distribution: Probability distribution

function.

SECTION D

Time Series: Data, Components of time series. Trend analysis, Seasonal Variations

References:

1. Levin, Richard, David S. Rubin, Rastogi, and Siddiqui. Statistics for Management, 10th ed, .Pearson

Education, 2016.

2. Siegel Andrew F. Practical Business Statistics, 6th ed, McGraw Hill, 2012

3. Vohra N. D., Business Statistics, McGraw Hill.

4. Anderson Sweeney and William, Statistics for Students of Economics and Business, 12th ed,

Cengage Learning, 2014

7

Course

Title/Code COMPUTERS AND INFORMATION SYSTEMS /MCH 106


Course

Nature:

Hard

L-T-P-O

Structure

4-0-0-0

Course

Objectives

This is a basic paper for Business Administration students to familiarize with the computer and

it’s applications in the relevant fields and exposes them to other related papers of IT.

SECTION A

Evolution of Computer, Data, Instruction and Information, Characteristics of computers, Various fields of

application of computers, Various fields of computer (Hardware, Software, Human ware and Firmware),

Advantages and Limitations of computer, Block diagram of computer, Function of different units of computer,

Classification of computers i) On the basis of Input (Digital, Analog and Hybrid) ii) On the basis of processing

speed and storage capacity (Micro, Mini, Mainframe and Super), Different Generation of computers (I to V),

Types of software (System and Application), Compiler and Interpreter, Generation of language (Machine Level,

Assembly, High Level, 4GL)

SECTION B

Different Number System (Decimal, Binary, Octal and hexadecimal) and their inter conversion (Fixed Point

Only), Binary Arithmetic (Addition, Subtraction, Multiplication and Division); Keyboard, Mouse, Joystick,

Digitizer, Scanner, MICR, OCR, OMR, Light Pen, Touch Screen, Bar Code Reader, Voice Input Device,

Monitor and it’s type (VGA, SVGA and XGA), Printer and it’s type (Impact and Non-Impact with example),

Plotter

SECTION C

Primary Memory (ROM and it’s type – PROM, EPROM, EEPROM, RAM) Secondary memory- SASD, DASD

Concept, Magnetic Disks – Floppy disks, Hard disks, Magnetic Tape, Optical disks – CD ROM and it’s type

(CD ROM, CD ROM-R, CD ROM-EO, DVD ROM.;. Introduction to operating system; Function of OS, Types

of operating systems, Booting Procedure, Start-up sequence, Details of basic system configuration, Important

terms like Directory, File, Volume, Label, Drive name, etc

SECTION D

Networking Concepts, Types of networking (LAN, MAN AND WAN), Communication Media, Mode of

Transmission (Simplex, Half Duplex, Full Duplex), Synchronous and Asynchronous Transmission, Different

Topologies; Introduction to Information System: system concepts- feedback and control, other system

characteristics, components of an information system. . Overview of information systems, the expanding roles

of information system, Systems-trends in information systems, types of information system.

8

COMPUTERS & INFORMATION SYSTEMS LAB

MS-DOS & MS-WINDOWS

Configuration of System in MS-DOS and MS-WINDOWS.; Environment Specifically – Role and Functions of

Key files such as Batch files, SYS files etc. File creation, Edit and Directory Creation of MS-DOS.;

Environment and Write, Paint Brush, File Manager, Print Manager, Control Panel etc. for Windows

environment.

Working with MS- Office: MS-WORD: Word Basics, Commands, Formatting, Text and Documents, Sorting,

Mail Merge etc.;MS-EXCEL: Basic, Formatting, Functions, Creating Charts, Working with Graphics, Using

worksheet as Databases.; MS-POWER POINT: PowerPoint Basics, Creating Presentations, Slide show,

working with Graphics

References:

1 V.Rajaraman , Fundamentals of Computers-, 6h ed, Prentice Hall of India, 2014

2 P.K. Sinha, Fundamentals of Computers, 6th ed, 2014

3 Suresh K. Basabdra , Computer Today, BpB Publications., New Delhi, 2005

4 Deepak Barihoke, Essential of IT, Bpb Publications, 2003

9

Course

Title/Code

BUSINESS COMMUNICATION SKILLS I / MCH 107


Course Nature: Hard

L-T-P-O

Structure

4-0-0-0

Prerequisites Nil

Course

Objectives

1. To develop the skills of the professional undergraduate students for proper self-

expression, social communication, spoken English, correct pronunciation, voice

modulation and business etiquettes.

2. The students will improve their personality, communication skills and enhance

their self-confidence.

SECTION A

Parts of Speech, Tense, Active and Passive Voice, Sentence, Words often confused, Identifying & Analyzing

Grammatical Errors in sentences related to pronoun, Article, Verb, Preposition

SECTION B

Introduction to Business Communication: Basic forms of communication, Process of communication, Principles of

effective Business Communication, 7 Cs.; Media of Communication: Types of communication: Barriers of communication (Practical exercise in communication);Introduction to Business Communication: Basic forms of

communicating; Communication models and processes; Effective communication; Theories of Communication.; Self-

Development and Communication: Development of positive personal attitudes

SECTION C

Corporate Communication: Formal and informal communication networks; Grapevine; Miscommunication (Barriers); Improving communication. ; Practices in business communication; Group discussions; Mock interviews; Seminars;

Effective listening exercises; Individual and group presentations and reports writing. Principles of Effective

Communication; Business manners, Body language gestures, Etiquette of the written word, Etiquette of the telephone,

handling business meetings; Case Studies

SECTION D

Business letter writing: Need, Functions and Kinds, Layout of letter writing. Types of letter writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments; Departmental Communication: Meaning, Need and types:

Interview letters, Promotion Letters, Resignation letters, Newsletters, Circulars, Agenda, Notice, Office memorandums,

Office orders, Press release, Report writing; Technology Enabled Communication: E-mail etiquettes and writing

References:

1. Chhabra T N; Business Communication: Concepts and Skills, Sun India Publications. New Delhi,

2016.

2. Convey, R. Stephen; The Seven Habits of Highly Effective People.Paperback – Special Edition, 19

Nov 2013

10

3. E.H.McGrath, S.J.; Basic Managerial Skills for All,4th ed., Prentice Hall of India Pvt. Ltd., New Delhi,

2001.

4. Krizan AC, Merrier Patricia, Logan Joyce, Williams Karen; Effective Business Communication, 7th ed.

Cengage learning.2010.

5. Kumar Sanjay, Pushpa Lata; Communication Skills; Oxford University Press,2nd ed. 2011.

6. Magan Sangeeta; Business Communication:2nd ed., International Book House Pvt. Ltd.2013

7. Mukhrjee Hory Shankar; Business Communication, Connecting at Work,Oxford University Press.2012.

8. Penrose, Rasberry, Myers; Business Communication for Managers: An Advanced Approach; 5th India

ed.; Thompson Learning, South-Western. 2005.

9. Penrose Rasberry, Myres; Advanced Business Communication,4thed.,South West College Publishers,

2001.

10. Ray, Reuben; Communication Today – Understanding Creative Skills, Himalaya Publishing House,

2001.

11. Robinson, David; Business Etiquette,2nd ed.,Paperback, 2012.

12. Rogets Thesaurus of English Words and Phrases, Penguin Reference; by George Davidson

(Editor),Paperback 2004.

13. Sinha, K. K.; Business Communication, Galgotia Publishers, 2nd ed. 2003.

14. Williams Karen, “Buddy” Krizan AC, Logan Joyce, Merrier Patricia; Communicating in Business 8th

ed., Cengage learning.2010.

15. Wren & Martin; New Ed. ; High School; English Grammar & Composition Revised by N.D.V.

Prasada Rao; S. Chand.

11

Course

Title/Code

PROFESSIONAL DEVELOPMENT PROGRAM I / CDS-

Course Type: UC

Course Nature: Soft

L-T-P-O

Structure

2-0-0-0

Prerequisites Nil

Course

Objectives

1. 1 To develop effective presentation skills.

2. To become self-aware individuals by assessing one’s own strengths, weaknesses,

opportunities and threats.

3. To enable students to create broad career plans, evaluate the employment market, identify

the industries they are interested in, Identify the companies they would like to work with,

and identify the departments in a company they would like to work in.

4. To understand nuances of team work.

5. To understand how cultures affects communication and identify essentials of effective

cross cultural communication.

6. To appreciate importance of creativity in problem solving.

SECTION A

Parts of Speech, Tense, Active and Passive Voice, Sentence, Words often confused, Identifying & Analyzing Grammatical Errors in sentences related to pronoun, Article, Verb, Preposition

SECTION B Introduction to Business Communication: Basic forms of communication, Process of communication, Principles of

effective Business Communication, 7 Cs.; Media of Communication: Types of communication: Barriers of

communication (Practical exercise in communication);Introduction to Business Communication: Basic forms of communicating; Communication models and processes; Effective communication; Theories of Communication.; Self-

Development and Communication: Development of positive personal attitudes

SECTION C Corporate Communication: Formal and informal communication networks; Grapevine; Miscommunication (Barriers);

Improving communication. ; Practices in business communication; Group discussions; Mock interviews; Seminars;

Effective listening exercises; Individual and group presentations and reports writing, Principles of Effective Communication. ; Business manners, Body language gestures, Etiquette of the written word, Etiquette of the telephone,

handling business meetings. Case Studies

SECTION D Business letter writing: Need, Functions and Kinds, Layout of letter writing. Types of letter writing: Persuasive letters,

Request letters, Sales letters, Complaints and Adjustments; Departmental Communication: Meaning, Need and types:

Interview letters, Promotion Letters, Resignation letters, Newsletters, Circulars, Agenda, Notice, Office memorandums, Office orders, Press release, Report writing; Technology Enabled Communication: E-mail etiquettes and writing.

1




SEMESTER-II

SUBJE

CT

CODES

SUBJECT NAME

**OFFERI

NG

DEPART

MENT

*COUR

SE

NATU

RE

(Hard/S

oft/

Worksh

op/

NTCC)

COUR

SE

TYPE

(Core/

Electiv

e/

Univer

sity

Compu

lsory)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

MCH-

111

MARKETING

MANAGEMENT DMC HARD CORE 4 0 0 0 4 4

MCH-

112

MACRO ECONOMICS DMC HARD CORE 4 0 0 0 4 4

MCH-

104

HUMAN RESOURCE

MANAGEMENT

DMC HARD CORE 4 0 0 0 4 4

MCH-

114

FINANCIAL

MANAGEMENT


MCH-

115

RESEARCH

METHODOLOGY


MCH-

223

ADVANCED EXCEL DMC HARD CORE 2 0 2 0 6 4

MCH-

117

BUSINESS

COMMUNICATION

SKILLS- II

DMC

HARD CORE 4 0 0 0 4 4

MCH-

119

COST AND

MANAGEMENT

ACCOUNTING

DMC

HARD CORE 4 0 0 0 4 4

CDS -

103

PROFESSIONAL

DEVELOPMENT

PROGRAMME II

CDC

NTCC UC 1 1 0 0 2 0

TOTAL (L-T-P-O/CONTACT HOURS/CREDITS) 31 1 2 0 36 32

2

Course

Title/Code

MACRO ECONOMICS/MCH112

Course Type: Core

Course Nature: Hard

L-T-P-O

Structure

4-0-0-0

Prerequisites Nil

Course

Objectives

The Macroeconomics course is designed to provide students with a unified frame work that

can be used to analyze macroeconomic issues such as national income concepts, Money

Supply, Inflation, National Income determination, International aspects of Macroeconomics

and macroeconomic policies.

SECTION A

Macroeconomics: meaning, nature and scope, the circular flow Models of the Economy, National Income:

Concepts, measurements, difficulties and importance.

SECTION B

Money – Its functions and Role, Quantity theory of Money, Keynesian view about money and price; Inflation –

Meaning, Measures and Effects; Theories of Inflation

SECTION C

Theory of Income and Employment – The classical theory of Output and Employment, Keynesian Theory of

Income and Employment, Four sector model of income determination in an open Economy

SECTION D

Balance of Payments: Meaning and Assessment, Disequilibrium and Adjustments, Macroeconomic Policy:

Meaning, Objectives and Formulation, Monetary Policy and Fiscal Policy

References:

1 Errol D'Souza, Macro Economics, 2/e, Pearson Education, 2012.

2 Aggarwal, Macroeconomics Theory and Policy, Pearson Education.1,e, paperback, 2010

3 Samuelson, Nordhaus, Chaudhri, Macroeconomics, Tata McGraw Hill, 19/e, 19th edition, 2010

4 D. N Dwivedi, Macro Economics, McGraw Hill Education, 4th edition, 2015

5 Mishra and Puri, Modern Macro-Economic Theory, Himalaya Publishing House. 17th ed, 2017

https://www.amazon.in/s/ref=rdr_kindle_ext_aut?_encoding=UTF8&index=books&field-author=Errol%20D%27Souza&search-alias=digital-text

3

Course Title/Code RESEARCH METHODOLOGY /MCH -115


Course Nature: Hard


Prerequisites Nil

Course Objectives 1. This course will provide a comprehensive introduction to the subject of Business research,

and discuss some key concepts, process and techniques, and their applications.

2. After completion of this course, students will gain an appreciation for some of the breadth and depth of this subject and its significance for a business enterprise.

SECTION-A

Basic Concepts of Research: Business research; its concept, nature, scope, need and managerial value of

business research; Research: Its objectives and types. Definitions: concepts, constructs, variables,

Formulation of Research Problem; Steps of research & Research ethics. Research Design: Types of Research

Design; Factors Affecting Research Design. Literature Review.

. SECTION-B

Sampling Methods and Techniques: Basic Concepts, Characteristics of a good sample, Sampling Frame,

Sampling errors, Non Sampling errors, Types of sampling: Probability Sample, Non Probability sampling.

Measurement of Data: Concept of Measurement: what is measured, Problems in measurement in management

research - Validity and Reliability. Levels of measurement - Nominal, Ordinal, Interval, Ratio scales. Attitude

Scaling Techniques: Rating Scales and Ranking Scales – Paired Comparison & Forced Ranking - Concept and

Application. Types of Data - Primary Data, secondary data; data Collection - Questionnaire Method:

Questionnaire Construction - Personal Interviews, Telephonic survey interviewing, and observational methods;

editing, coding, content analysis

SECTION-C

Hypothesis Formulation:An overview of non-parametric tests (Wilcoxon Matched – pairs signed – rank test,

Mann – Whitney test, Kruskal – Wallis H-test),Introduction to Multivariate Analysis: Factor Analysis;

Discriminant Analysis; Cluster Analysis; Dimensional Analysis; Conjoint Analysis.

SECTION-D

Presentation of Results: Report writing: Purpose of a Report; Essentials of a Good Report; Format of a Report;

Types of Report Presentation, procedure of preparation of reference and bibliography (APA model)

References:

1. WG Zikmund, BJ Babin, JC Carr, M Griffin., Business Research Methods, 8th ed, Thomson Learning,

Bombay House, 2013.

2. T N Srivastava, Shailaja Rego, Business Research Methods,2nd ed, Tata McGraw- Hill Companies,

2008

3. Naresh K. Malhotra, David F. Birks, Daniel Nunan, Marketing Research: An Applied Approach, 5th ed,

Pearson Education, New Delhi, 2017.

4. Deepak Chawla,Neena Sondhi, Research Methodology, Vikas Publications, 2011

5. Prahlad Mishra, Business Research Methods: 1st ed, Oxford India, 2015

https://scholar.google.co.in/citations?user=CMSeVXcAAAAJ&hl=en&oi=sra

https://scholar.google.co.in/citations?user=rw3dBtEAAAAJ&hl=en&oi=sra

https://scholar.google.co.in/citations?user=h6FzEgQAAAAJ&hl=en&oi=sra

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Naresh+K.+Malhotra%22

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22David+F.+Birks%22

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Daniel+Nunan%22

4

Course

Title/Code

ADVANCED EXCEL / MCH-223

Course Type: Core

Course Nature: Hard

L-T-P-OStructure 2-0-2-0

Course

Objectives

At the end of this course, students will be able to understand the basic and advanced

functions in Excel for business activities.

SECTION-A

Introduction to Excel: Excel Introduction, Understanding Workbooks and Worksheets, Introducing the

Ribbon, Using Shortcut Menus, Working with Dialog Boxes, Using the Task Pane, Creating Excel

Worksheet,Entering and Editing Worksheet Data, Essential Worksheet Operations.

SECTION-B

Advanced Excel : Working with Cells and Ranges, Introducing Tables, Worksheet Formatting, Using Custom

Number Formats, Understanding Excel Files, Using and Creating Templates, Printing Your Work, Working

with Dates and Times, Introducing Formulas and Functions, Creating Formulas That Count and Sum, Creating

Formulas That Look Up Values

.

SECTION-C

Creating Formulas for Financial Applications, Introducing Array Formulas, Visualizing Data Using Conditional

Formatting, Using Data Validation, Creating Charts and Graphics 04 Understanding How Excel Handles

Charts, Understanding Chart Types, Understanding Chart Elements, Modifying the Chart Area, Modifying

the Plot Area, Working with Chart Titles, Working with a Legend

SECTION-D

Working with Gridlines, Working with Data Series, Creating Chart Templates, Analyzing Data with Excel 04

Introducing Pivot Tables, Analyzing Data with Pivot Tables, Understanding Slicers and Slicer properties

References:

1. John Walkenbach, Excel 2013 Bible, Wiley, PAP/CDR edition, 2013

2. John Walkenbach, Excel 2013 Power Programming with VBA (Mr. Spreadsheet's Bookshelf) Wiley;

PAP/CDR edition, 2013

5

Excel LAB

SECTION A

Introduction to Excel : Excel Introduction Basic formulae: Entering and editing data, Creating and copying

formulae, Creating functions easily Formatting: Inserting/deleting rows/columns, Changing fonts, Colors and

borders, Merging and aligning cells Printing: Page break preview, Using page layout view, Headers and

footers, Freezing print titles Charts: Selecting data, Quick ways to create charts, Formatting your chart Basic

tables: Table styles, Using calculated columns, Header rows and total rows Case Exercises/ Practical

Assignments/Activities

SECTION B

Advanced Excel : Sorting and filtering lists/tables of data, custom sort Number formatting: Creating custom

formats, The four parts of a format, Scaling numbers Dates and times: How dates and times are stored, Useful

date/time functions, Formatting dates and times , Conditional formatting: Creating/using cell rules, Data bars

and colour sets, Styles and themes, How themes work, Using the default styles, Creating custom styles

Validation and protection: Setting cell validation, Protecting cells/worksheets, Grouping and outlining, Cell

comments Range names and absolute references: Absolute references ($ symbol), Fixing only the

row/column, Creating range names, Labelling ranges automatically, Case Exercises/ Practical

Assignments/Activities

SECTION C

Advanced Excel: Excel Functions: Introduction to Mathematical Functions, Introduction to Text Functions,

Introduction to Logical & Reference Functions, Introduction to Date & Time Functions, Introduction to

Financial Functions, Introduction to Information Functions IF and LOOKUP functions: The conditional (IF)

function, Nested Ifs, Lookup functions Case Exercises/ Practical Assignments/Activities

SECTION D

Tables and Charts : Advanced Tables, Using calculated columns, Removing duplicates, Advanced filter Pivot

tables: Creating pivot tables, Swapping rows, columns and pages, Grouping fields Slicers, Pivot table slicers,

Changing slicer properties Advanced charts, Creating chart templates, Combination charts, Picture charts,

Custom chart types, Case Exercises/ Practical Assignments/Activities

References:

1. John Walkenbach, Excel 2013 Bible, Wiley, PAP/CDR edition, 2013

2. John Walkenbach, Excel 2013 Power Programming with VBA (Mr. Spreadsheet's Bookshelf) Wiley;

PAP/CDR edition, 2013

6

Course Title/Code HUMAN RESOURCE MANAGEMENT /MCH-104

Course Type: Core

Course Nature: Hard


Prerequisites Nil

Course Objectives The objective of the course is to familiarize students with the different aspects of

managing Human Resources in the organization through the phases of acquisition,

development and retention.

SECTION A

Introduction: Concept, nature, scope, objectives and importance of HRM; Evolution of HRM; Environment of

HRM; Personnel Management v/s HRM. Acquisition of Human Resources: HR Planning; Job analysis – job

description and job specification; recruitment – sources and process; selection process – tests and interviews;

placement and induction. Job changes – transfers, promotions/demotions, separations

SECTION B

Training and Development: Concept and importance of training; types of training; methods of training; design

of training program; evaluation of training effectiveness; executive development – process and techniques;

career planning and development

SECTION C

Performance Appraisal: Performance appraisal – concept and objectives; traditional and modern methods,

limitations of performance appraisal methods.

SECTION D

Compensation and Maintenance: Compensation: job evaluation – concept, process and significance;

components of employee remuneration – base and supplementary; maintenance: overview of employee welfare,

health and safety, social security.

References:

1. Chhabra, T. N; Human Resource Management, 4th ed, Dhanpati Rai and Co. Pvt. Ltd New Delhi 2003.

2. Dr. Gupta, C. B.; Human Resource Management, 11th revised ed, Sultan Chand and Sons, New Delhi, 2008.

3. Khanka S S, Human Resource Management (Text and Cases), S. Chand & Company Ltd, 2013

4. Flippo, Edwin B. ,Personnel Management, (McGraw-Hill International Editions: Management Series, 1984.

5. Rao, V S P, Human Resource Management, Text and Cases, Excel Books, 2004.

6. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata McGraw Hill Publishing

Company, New Delhi, 2003

7. Dessler, Gary. Human Resource Management, 15th ed, Prentice Hall, 2013

8. D’Cenzo,David A & Stephen P.Robbin, Personnel Human Resource Management, 7th ed, Prentice Hall of India,

200

7

Course Title/Code MARKETING MANAGEMENT /MCH-111

Course Type: Core

Course Nature: Hard


Prerequisites Nil

Course Objectives The objective of this paper is to identify and develop knowledge and skills in application

of the fundamental terms and concepts that are commonly used in marketing. The course

ails to develop competence in market analysis, and decision making relevant to

marketing management required for effective marketing practice. This course attempts to

develop relationship between marketing and other management functions

SECTION A

An Overview: Introduction, Definition of Market, Types of Markets, Meaning and Definition of Marketing,

Origin of Marketing, Scope of Marketing, Importance of Marketing, Functions of Marketing, Difference

between Marketing and Selling; Marketing Concepts: Introduction, Exchange concept, Production concept,

Product concept, Sales/selling concept, Modern marketing concept, Societal marketing concept, Impact of

marketing concepts and its applicability; Marketing Environment: Introduction, Need and Importance of

Environmental Analysis, Methods of Analysis – SWOT, PEST, Internal Environment of the Organization,

External Environment; Consumer Behaviour: Introduction, Important definitions, Evolution of the study of

consumer behavior, Determinants of consumer behavior, Types of buying decisions, Stages of the buying

process, Importance of consumer behaviour study

SECTION B

Marketing Planning and Strategies: Introduction, Management Processes in Marketing, Types of Marketing

Plan, Competitive Marketing Strategies, Interactions between Marketing Mix and Marketing Environment ,

Control Mechanisms in Marketing; Market Segmentation: Introduction, Definition of market segmentation,

Need for market segmentation, Criteria for effective segmentation, Bases for market segmentation, Benefits of

market segmentation; Product Related Decisions: Introduction, Features of a Product and its Classifications,

Product Plan and New Product Development, Product Mix and its Elements, Decisions related to Product Mix,

Product Life Cycle

SECTION C

Introduction to branding: introduction, definition of a brand, development of a brand, types of brands,

importance of brands and branding, merits and demerits of branding, brand equity – definition and benefits;.

Pricing decisions: introduction, price and its determinants, objectives of pricing decisions, factors affecting

pricing decisions, pricing policies and strategies, pricing methods; distribution strategy: introduction, meaning,

need for and importance of distribution channel, factors influencing channel decisions, types of channels, direct

channel, indirect channel, functions of channel members

8

SECTION D

Promotion Mix: Introduction, Promotion mix and its components, Advertising, Sales Promotion,Personal

selling, Direct marketing, Public Relations and publicity, Online marketing, Developing an integrated

promotion mix;. Promotion Mix Decisions: Introduction: Advertising decisions, Sales promotion decisions,

Personal selling decisions, Public Relations and Publicity decisions; Services Marketing: Introduction,

Definition of services, Characteristics of services , Distinction between goods and services, Marketing mix for

services, Types of services, Strategies for Services Marketing; Recent Trends in Marketing : Introduction, E-

commerce, E-marketing, E-Retailing, Relationship marketing, Mobile marketing, Green marketing

References:

1. Philip Kotler and Kevin Lane Keller Marketing Management, Global Edition , 15 ed, Person, 2015

2. Michael J. EtzelBruce J. WalkerWilliam J. Stanton ,Ajay Pandit,Marketing, 14th ed, McGraw Hill

Education, 2010

3. Lamb, W., Hair, J., McDaniel, C. (1998), Marketing, (4th edn), South-Western College Publishing,

Cincinatti.

4. Gary Armstrong and Philip Kotler, Marketing: An Introduction, Pearson, 2017.

5. Kumar, Ramesh; “Application Exercises in Management,”Vikas Publishing House, 2004.

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https://www.amazon.com/Gary-Armstrong/e/B004MSLF2I/ref=dp_byline_cont_book_1

https://www.amazon.com/Philip-Kotler/e/B0028DGITO/ref=dp_byline_cont_book_2

9

Course Title/Code FINANCIAL MANAGEMENT/MCH-114


Course Nature: Hard


Prerequisites Nil

Course Objectives Every decision that a firm makes has a finance component to it. Thus, finance includes

all of a firm’s decision that has financial implications. It broadly includes Investment

Decisions, Financing Decisions & Management of Current Assets Decisions. These

decisions, of course, have the implications on the firms’ market/share value.

As a finance manager, one has to take the above decisions. The objective of this course

is to provide a conceptual framework necessary to understand financial issues and the

techniques to manage them efficiently and effectively. One may choose a career in

manufacturing sector, non-governmental or services sector, investment banks,

management consultancy etc, the learning of the art of finance is a must.

SECTION A

Overview, Time Value of Money; Overview of financial management – Introduction to finance, Cost of Capital

: Cost of debt, equity, preference shares, determining the proportions, weighted average cost of capital,

determining the optimal capital budget, Case Analysis

SECTION B

Capital budgeting process, Project classification, Investment criteria, Net present value, Benefit cost, ratio,

Internal rate of return, Payback period, Discounted payback period, Accounting rate of return, Case Analysis

SECTION C

Working capital Management: Inventory management; Cash management, Credit management

SECTION D

Capital Structure and Dividend Policy, Leverages: Operating, Financial, Combined, Capital structure:

Traditional position, Net income approach, Net operating income approach, , Modigliani and Miller position,

ROI-ROE Analysis, EBIT-EPS analysis, Dividend Policy: Traditional Position, Walter Model, Gordon Model,

MM Position, Determinants of Dividend Policy

References:

1. Chandra, Prasanna, “Fundamentals of Financial Management”, 6e, McGraw Hill Pvt. Ltd, 2017

2. Ross, Stephen A; Westerfield, Randolph W.; Jordan, Bradford D, “Essentials of Corporate Finance”, SIE, 11th ed,

McGraw Hill Education, 2016 3. Pandey, I M, “Essentials of Financial Management,” 4e, Vikas Publishing House, 2015

10

Course Title/Code BUSINESS COMMUNICATION II /MCH-117

Course Type: Core

Course Nature: Hard


Course Objectives 1. To develop the skills of the professional undergraduate students for proper self-expression,

social communication, spoken English, correct pronunciation, voice modulation and business

etiquettes.

2.The students will improve their personality, communication skills and enhance their self-

confidence

SECTION-A

Meaning; Nature; Key functions of leadership styles; Responsibilities of a Leader; Qualities of a Good

Leader;Role of Communication in Delegating Responsibilities; Setting aside personal desires;Importance of

Communication in Building Teams ; Leadership in Groups/Teams, Organizations, & the Public Sphere;

Cultural Differences in Leadership;Leadership Communication & Ethics; Leadership Development; Creativity

and Communication: Importance of Public Speaking and on Special Occasions; Qualities of a Good Speaker;

Importance of Body Language; Using Humour and Wit; Structure of a Good Speech; Speaker’s Credibility;

Tips for Building Credibility; Grammar and Vocabulary: One- Word Substitution, Question Tags

SECTION-B

Theatre and Communication

Public Communication: Orality and performance (speech, visual effects and body language – observation &

enactment), Communication as Self-Expression: Writing a Script; Devising a Message; Performing a Scene;

Creating Scenes from day to day life such as: Students going to school, Customer visiting a mall/mart or buying

a product from the shop, etc.,Body Language: Revelation of Inner Self;Communication and Self Confidence;

advantages of Self Confidence; Reason of lacking Self Confidence; Negative;Shades of not being Self

Confident; Myths about Self Confidence; Tips to develop Self Confidence; Creativity and Communication:

Paper Reading (compeering/ anchoring: Voice Modulation, Articulation etc.) ;Grammar and Vocabulary:

Idioms and Phrases, Foreign Words

SECTION-C

Personality development: A must for communication and career growth, Personality: Meaning; Definition;

Theories; Stages of Personality Development; Big five Personality dimensions; Major Determinants of

Personality; Heredity Potentials; Environmental Influences; Relative Influences of Heredity and Environment,

Nervousness: An Indispensable trait; Combating Nervousness; Understanding Self and Others; Self- concept;

Perception; Communication and Self disclosure; Effective Disclosure; Openness

Communication and giving feedback; Creativity and Communication: Business Talk, Characteristics of Good

Business Speaker; Importance of gestures; Practicing the Art of Business Communication; Meeting, Playing

role of effective team members in a meeting (task roles, personal roles, problem roles) , Grammar and

Vocabulary: Reported Speech, Phrasal Verbs

11

SECTION-D

Levels of Communication (interpersonal, intrapersonal, group, public); Communication as a Change Agent

(silence, satire, artifice)

Determinants in Impacting Communication; Social, Political, Cultural; Semiotics and Communication; Ideology

and Communication

Impact of Encoding and Decoding in Communication (noise, codes, culture, technology);Communication and

Gratification: Four Models: Publicity Model; Ritual Model; Convergence Model; Reception Model;Creativity

and Communication: Situation Writing and Situational Dialogues, Defining an Object (pictorial description),

Expansion of Proverbs and Ideas; Grammar and Vocabulary: Synonyms, Antonyms, Reading Comprehension,

Jumbled Sentences, Modifiers

Lab Exercises

Exercises related to Grammar

Exercises related to Creativity and Writing

Mock Interviews

Extempore

Group Discussion

Debate

Role Plays (Meeting)

Final production of a one act play/ scene

Introduction to Articulation Skills (Conversation: Telephonic and Face-to-Face)

Listening to Understand (Hearing vs. Listening)

Listening for Inter-personal Effectiveness

Techniques & Levels of Reading Comprehension

References:

1. Amodio, Mark C. Writing the Oral Tradition: Oral Poetics and Literate Culture in Medieval England; 1st ed.,ND University

of Notre DamePress, 2004.

2. Barun K. Mitra, Personality Development and Soft Skills, 2 nd ed., Oxford University Press, 2011.

3. Beardsley, M. C., "Aspects of Orality: A Short Commentary", New Literary History 8,3 Spring 1977.

4. Bel, B. et al., Media and Mediation, 1st ed., Sage, New Delhi. 2005.

5. Bernet, John R, Mass Communication, An Introduction, Prentice Hall. 1989.

6. ConarNira, Communication Skills for Professionals, 2nd ed., PHI Pvt. Ltd.

7. Fiske,John, Introduction to Communication Studies, 2nd ed. Routledge. 1990.

8. Guffey Mary Ellen, Business Communication: Process and Product, 5thed, South-Western,Thomson Publishing, 2005.

9. Hurlock, B Elizabeth; Personality Development, 1st ed., Tata McGraw Hill. 1976.

10. McQuail, Dennis, Mass Communication Theory, 4th ed., London, Sage. 2000.

11. Pareek Udai; Understanding Organizational Behaviour, 2nd ed., OxfordUniversity Press; 3 ed. 2011.

12. Penrose and Rasberry, Business Communication for Managers: An advanced approach, 5ed., Cengage Learning, 2007.

13. Pushpa Lata, Kumar Sanjay, Communicate or Collapse: A Handbook of Effective Public Speaking, Group Discussions and

Interviews, 1 st ed., PHI Pvt. Ltd. 2007

14. Rogets Thesaurus of English Words and Phrases, Penguin Reference; by George Davidson (Editor), Paperback 2004.

15. Schechter Joel Popular Theatre: A Sourcebook, Routledge, 2013.

16. Viswanathan Rajeesh, Business Communication, Himalaya Publishing House, Mumbai, India, 2011.

17. Wren & Martin; New Ed. ; High School;English Grammar & Composition Revised by N.D.V. Prasada Rao; S. Chand,

Paperback

18. Yukl G; Leadership in Organisation: 8 th ed., Prentice- Hall. 2013

12

Course Title/Code COST & MANAGEMENTACCOUNTING /MCH-119

Course Type: Core(Departmental)

Course Nature: Hard


Prerequisites Nil

Course Objectives 1. Understanding of basic concepts, analyses, uses and procedures of various cost

and management accounting techniques.

2. Obtain basic skills of analysis of financial information to be useful to

management

SECTION A

Cost and Variance Measures: Comparison of expected results (budgets) to actual outcomes; Determine

variances; Calculation and analysis of variances; Flexible budgets to analyze performance & management by

exception; Standard cost systems - Flexible Budget & Variance Analysis, and Sales Volume Variance Analysis

Responsibility Centers & Reporting Segments: Types of responsibility centers; contribution and segment

reporting; transfer pricing models; reporting of organizational segments

Performance Measures: Product Profitability Analysis; Business unit Profitability Analysis & Customer

Profitability Analysis; Return on Investment (ROI); Residual Income (RI); RI vs. ROI; Balanced Scorecard;

Performance Measures and Reporting Mechanisms

.

SECTION B

Measurement Concepts: Define and classify costs to understand how they can be used to measure performance;

Manufacturing Costs, Cost Drivers & Pre-determined Overhead Rate; Cost Flows: COGM → COGS; Types of

Costs - Actual, Normal, and Standard Costing, Fixed & Variable Costs, Absorption & Variable Costing, and

Joint Product Costing and By-Product Costing

Costing System: Job order vs. Process costing; Activity-based costing; Life-cycle costing; Operation costing,

and Backflush costing

Overhead Costs: Fixed and variable overhead expenses; Plant-wide, departmental, and ABC overhead costing;

Allocation of service department costs

Supply Chain Management: Material requirements planning; Just-in-time manufacturing; Outsourcing; Theory

of constraints; Capacity concepts; Other production management theories

Business Process Performance: Value chain analysis; Value-added concepts and quality; Process analysis;

Benchmarking; Activity-based management; Continuous improvement (Kaizen) concepts; Best practice

analysis; Cost of quality analysis.

SECTION C

Basic Financial Statement Analysis: Common-size financial statements; Trend analysis and review the growth

rates of the various elements of the financial statement; Statement of cash flows

13

Financial Performance Metrics: Financial Ratios; Working capital analysis - Liquidity/solvency ratios and

Capital structure analysis

Profitability Analysis: Earnings per Share; Sustainable Equity Growth; Return on Capital Investment; Revenue

Analysis; Income measurement Analysis and Limitations of Ratio Analysis

Special Issues: Differences in accounting measurement; Economic complexities - inflation and foreign currency

transactions; Economic profit and accounting profits; Earnings quality; Effects of changing prices and inflation;

Fair value standards; Accounting for foreign currency and Differences in financial results: IFRS vs. GAAP

SECTION D

Cost/Volume Profit Analysis: Fixed & Variable Costs; CVP Analysis (Break-even Analysis); Income Taxes

and CVP Analysis; Sensitivity Analysis and CVP and Analysis of multiple products

Marginal Analysis: Special Orders and Pricing; Make vs. Buy; Sell or Process further; Add or drop a segment;

Income Taxes and Marginal Analysis

Pricing: Setting Prices; Market-based Pricing; Cost-based Pricing & Target pricing; Laws of demand and

demand curve; Law of supply and supply curve; Market equilibrium and Price elasticity of demand

References:

1. Varun Jain, CPA, CMA and Dwijavanti Varatharajan, CPA , Financial Reporting, Planning,

Performance and Control (Class Notes to Wiley CMA excel Learning System) – 2017 Edition;

2. Varun Jain, CPA, CMA and Dwijavanti Varatharajan, CPA , Financial Decision Making (Class Notes to

Wiley CMA excel Learning System) – 2017 Edition;

3. Financial Reporting, Planning, Performance and Control – 2017 Edition; Wiley CMA excel A System

Exam Review, Part 1, John Wiley & Sons, Inc.

4. Financial Decision Making – 2017 Edition; Wiley CMA excel Learning System Exam Review, Part 2,

John Wiley & Sons, Inc.

5. Steven M.Bragg , Cost Accounting Fundamentals: Essential concepts and examples, fifth edition; 2016

6. M.N. Arora, Methods & Techniques of Cost Accounting , 3rd Ed, Himalaya Publishing House, 2011

7. S.P. Jain and K L Narang, Cost Accounting – Principles and Practices, 21st Revised Edition; Kalyani

Publishers, 2014

14




SUMMER PROJECT

SUBJE

CT

CODES

SUBJECT NAME

**OFFERI

NG

DEPART

MENT

*COUR

SE

NATU

RE

(Hard/S

oft/

Worksh

op/

NTCC)

COURS

E TYPE

(Core/Ele

ctive/

Universit

y

Compuls

ory)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

Summer Project DMC Soft CORE 0 0 0 4

4

0 0 0 4

4

.

15




SEMESTER-III

SUBJ

ECT

CODE

S

SUBJECT NAME

**OFFERI

NG

DEPARTM

ENT

*COUR

SE

NATUR

E

(Hard/S

oft/

Worksh

op/

NTCC)

COURS

E TYPE

(Core/E

lective/

Univers

ity

Compul

sory)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

MCH-

227

FINANCIAL

REPORTING,

PLANNING AND

CONTROL


MCH-

228

INVESTMENT

ANALYSIS AND

PORTFOLIO

MANAGEMENT


MCH-

222

BUSINESS LAW DMC HARD CORE 4 0 0 0 4 4

MCH-

116

MANAGEMENT

INFORMATION

SYSTEMS


MCH-

224

CONSUMER

BEHAVIOUR DMC HARD CORE 4 0 0 0 4 4

MCH-

225

OPERATIONS


FLS-

209,

210,

211

FOREIGN

LANGUAGE MRCFL NTCC

Universi

ty

Compul

sory

1 1 0 0 2 0

CDS -

103

PROFESSIONAL

DEVELOPMENT

PROGRAMME III

CDC

SOFT

1 1 0 0 2 0

CHH-

135

ENVIRONMENTAL

STUDIES

FoA HARD UGC 2 0 0 2

MCH-

219

INDUSTRY

PROJECT DMC SOFT CORE 0 0 0 4 4 4

26 2 2 6 34 32

16

Course Title/Code FINANCIAL REPORTING, PLANNING & CONTROL /MCH-227


Course Nature: Hard


Course Objectives 1. Cover the 4 basic financial statements as well as recognition, measurement,

valuation and disclosure concepts.

2. Cover basic budgeting and forecasting techniques that provide information to a

company to execute and pursue its short-term and long-term goals

3. Understand the basis for internal audit activities and the means of ensuring the

security and reliability of information on which the company basis its decisions

SECTION-A

Financial Statements: Primary objectives of general purpose financial reporting; Income Statement (Statement

of Earnings & Comprehensive Income); Balance Sheet; Statement of Cash Flows; Statement of Changes in

Stockholders’ Equity; Notes to F/S

Recognition, measurement, valuation, and disclosure (CMA101)

Recognition, Measurement, Valuation, and Disclosure: Accounts Receivable; Inventory; Tangible Fixed Assets;

Intangible Fixed Assets and US GAAP vs. IFRS

SECTION-B

Strategic Planning: Strategy and Strategic Planning; External Factors in Strategic Planning; Internal Factors in

Strategic Planning; SWOT Analysis; Long-term Vision, Mission, Goals, and Objectives; Alignment of tactics

with long-term strategic goals; Characteristics of successful strategic/tactical planning; Contingency Planning;

Other Planning tools and techniques

Budgeting Concepts: Budgeting concepts and terminology; Operations and performance goals; Characteristics

of a successful budget process; Resource allocation

Forecasting Techniques: Regression analysis; Time series analysis; Smoothing; Learning curve analysis;

Expected value; Sensitivity analysis

SECTION-C

Budgeting Methodologies: Activity-based budgeting; Zero-based budgeting; Continuous (rolling) budgeting;

Project budgeting and Flexible budgeting.

Annual Profit Plan and Supporting Schedules: Master budget concepts; Operating budget and Financial

budgets

Top Level Planning & Analysis: Pro Forma Financial Statements; Use of financial projections in preparing

financial statements; Assess anticipated performance using Pro Forma Financial Statements Financial

Reporting, Planning & Control

17

SECTION-D

Governance, Risk, and Compliance: Risk -Design controls to address risks and Internal control structure;

Management philosophy and control procedures

Internal Auditing: Responsibility and authority of the internal audit function; Types of audits conducted by

internal auditors

Systems Controls and Security Measures: Information systems controls; Network; hardware and facility

controls; Backup and disaster recovery controls; Accounting controls and Flowcharting to assess controls

References:












Publishers, 2014

18

Course Title/Code INVESTMENT ANALYSIS & PORTFOLIO MANAGEMENT/MCH-224

Course Type: Core

Course Nature: Hard


Course Objectives This course aims at providing a clear understanding of the changing domestic and

global investment scenario in general and Indian capital market in particular. Important

theories, techniques, regulations and certain advancements in theory of investment will

be covered with an aim of helping the participants make sound investment decisions

both in the context of individual security and portfolio investment. It is meant to

provide an unbiased forum for the presentation of critical thinking on advanced

financial topics while supplying the tools and empirical evidence to participants to

make their own judgments independently

SECTION A

A quick review of basic concepts; Overview of Investments: Investment objectives; Investment Environment;

Investment Process; Common Errors in Investment Management; Introduction of Primary Markets and

interrelationship with secondary markets; Investment Alternatives, Risk and Return in the Context of Portfolio,

Capital Asset Pricing Model

SECTION B

Valuation of Securities: Valuation of Fixed Income Securities, Valuation of Common Stock

SECTION C

Markowitz’s Risk-Return Optimization; Optimal Portfolio; Efficient Market Hypothesis; Overview of

Fundamental & Technical Analysis

SECTION D

Managed Portfolios and Performance Evaluation: Sharpe’s, Treynor’s, Jensen’s and Fama’s Performance Measures; Portfolio Revision: Portfolio Re-balancing and Upgrading

References:

1. Chandra, Prasanna, ”Investment Analysis & Portfolio Management”, 3e. Tata McGraw-Hill Education

Pvt. Ltd, 2012

2. Fischer D E; Jordan R J, “Security Analysis and Portfolio Management”, 6e, Prentice Hall, 2008.

3. Fuller R J & Farrel J, “Modern Investments and Security Analysis, ”McGraw Hill, 1987

19

Course Title/Code BUSINESS LAW/MCH-222


Course Nature: Hard


Course Objectives To acquaint the student with a basic and elementary knowledge of the subject.

SECTION A

Indian Contract Act, 1872 (Fundamental Knowledge) Essentials of valid contract, discharge of contract,

remedies for breach of contract.

SECTION B

Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency

SECTION C

Sale of Goods Act 1930 Meaning of Sale and Goods, Conditions and Warranties, Transfer of Property, Rights

of an unpaid seller.

The Negotiable Instruments Act 1881 – Essentials of Negotiable instruments, Kinds of N.I. Holder and Holder

in Due Course, Negotiation by endorsements, crossing of a cheque and Dishonor of a cheque.

SECTION D

The Companies Act 1956 (Basic elementary knowledge) essential characteristics of a company, types of

companies, memorandum and articles of association prospectus, shares – kinds, allotment and transfer,

debentures, essential conditions for a valid meeting, kinds of meetings and resolutions.

Directors, Managing Directors, their appointment, qualifications, powers and limits on their remuneration,

prevention of oppression and mismanagement

References:

1. M.C. Kuchhal & Vivek Kuchhal, Business Law, 6th ed, Vikas Publishing House, New Delhi, 2013

2. Bagrial, Ashok; Company Law, 12th ed, Vikas Publishing House, 2012

3. Kapoor, N. D., “Elements of Mercantile Law”, Sultan Chand & Sons, New Delhi,2003

4. Kapoor, N. D.; Elements of Company Law, Sultan Chand & Sons, New Delhi, 2003.

5. Sen and Mitra; Commercial Law including co. law, 23rd ed, World Press Calcutta ,2002.

6. Jhabvala, N.H.; Law of Contracts, C. Jamnadas & Co. Mumbai., 2017

7. Jhabvala, N.H.; Consumer Protection Act, C. Jamnadas & Co. Mumbai., 2017

8. Dr. Singh, Avtar; Company Law,17th ed, Eastern Book Co. Lucknow, Bharat Law House, Delhi, 2018

9. Maheshwari, S.N. and S.K. Maheshwari; A Manual of Business Law, 2nd Edition, Himalaya Publishing

House, 2015.

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22M.C.+Kuchhal+%26+Vivek+Kuchhal%22

20

Course Title/Code CONSUMER BEHAVIOUR /MCH-224


Course Nature: Hard


Course Objectives Participants who master the course material will acquire knowledge about the various

disciplines contribution in understanding buyer behavior in a holistic manner. He/she will

acquaint with the advances in consumer research in deciphering buyer motivation,

behavior (pre-purchase, purchase and post purchase) and impact of social and cultural

variables on consumption decisions. The participants will get equipped with frameworks

to analyze consumer’s behavior and use them in designing marketing strategies and in

enhancing the effectiveness of marketing programs.

SECTION A Consumer Behavior: Concept, diversity of consumer behavior, Characteristics of Indian Consumers, Consumer behavior

and marketing strategies. Consumerism: Evolution of consumer society. Definition of consumerism, buyers & sellers’

rights, effects of consumerism.

SECTION B

Individual Determinants of Behavior‐Personality, perception, attitude (attitudinal models), learning, Motivation, Group

influence on consumer behavior

SECTION C

Opinion leaders, Culture, Sub‐culture, Cultural relevance to marketing decisions, Characteristics of culture, Cultural

Values, Cultural Changes, Cross cultural understandings, Family: Role & Structure, Family Life Cycle, Purchasing

decisions, changing role of families. Diffusion of innovations: the diffusion process – the adoption process - consumer

innovativeness and personality traits

SECTION D

Consumer decision making: Consumer Decision Making Process, Models of consumer decision making- Engle38 Kollatt-

Blackwell model, Howard-Sheth Model, Bettman’s Model, HCB Model. Concept of involvement & extensive problem solving - limited problem solving – routinized responsive behavior, Organizational Buying: Concept & comparison with

Consumer buying.

Post purchase behavior: Consumer satisfaction concept & Models – Expectancy Disconfirmation, Desires Congruency Model, Equity Theory, Attribution Theory, Cognitive dissonance, Consumer delight, consumer complaint behavior.

References:

1. Blackwell, Roger, Miniard, Paul & Engel, James; Consumer Behaviour;10th ed, Thomson Learning; New Delhi,

2009

2. Loudon, David J. & Dellabitta, Albert; Consumer Behaviour; 11th ed, Tata McGraw Hill Publishing Company

Ltd., New Delhi, 2014. 3. Schiffman, Leon G. & Kanuk, Leslie Lazar; Consumer Beaviour; 10th revised ed, Pearson Education; New Delhi,

2010

4. Schiffman, Leon G. and Joseph Wisenblit, Consumer Beaviour; Pearson N.Y, , 2018 5. Soloman, Michael R.; Consumer Behaviour – Buying, Having and Being, 5th ed,Pearson Education; New Delhi,

2004.

6. Assel Henry, (2005), Consumer Behaviour, Biztantra, New Delhi, 2005.. 7. Seth, J. N. & Mittal, B., Customer Behaviour-A Managerial Perspective, 2nd ed,Thomson South-Western, 2004

21

Course Title/Code OPERATIONS MANAGEMENT / MCH-225


Course Nature: Hard


Prerequisites Nil

Course Objectives Apply decision-support tools to business decision making.

Construct and present effective oral and written forms of professional communication.

Apply knowledge of business concepts and functions in an integrated manner.

Use specialized knowledge in Operations Management to solve business processes.

Apply knowledge of fundamental concepts of operations management

SECTION A

What is operations management? Operations management is important in all types of organization, The input–

transformation–output process, The process hierarchy, Operations processes have different characteristics, The

activities of operations management, The quality objective, The speed objective, The dependability objective,

The flexibility objective, The cost objective, Trade-offs between performance objectives, What is strategy and

what is operations strategy?

SECTION B

What is layout? The basic layout types, what type of layout should an operation choose? Detailed design of the

layout, what is process technology? Understanding process technologies, evaluating process technologies,

implementing process technologies, what is capacity management, Measuring demand and capacity, the

alternative capacity plans, choosing a capacity planning and control approach, Capacity planning as a queuing

problem

SECTION C

What is inventory? Why is inventory necessary? Some disadvantages of holding inventory, the volume decision

– how much to order, the timing decision – when to place an order, Inventory analysis and control systems,

what is supply chain management? The activities of supply chain management, Types of relationships in supply

chains

SECTION D

What is ERP? How did ERP develop? Implementation of ERP systems, Master production schedule, The bill of

materials (BOM), Inventory records, What is lean synchronization? Eliminate waste, Lean synchronization and

other approaches, what is quality and why is it so important? Diagnosing quality problems, Conformance to

specification, Total quality management (TQM)

References:

1. Schmenner, R. Production/Operations Management. 5th ed. Macmillan Publishing Company, 1992.

2. Nahmias, S. Production and Operations Analysis. 2nd ed. Irwin, 1993.

3. Chase, Jacobs and Aquilano , Operations Management for Competitive advantages, Tata McGraw-

Hill Education Pvt. Ltd. (2010)

4. Gerard Cachon and Christian Terwiesch., Matching Supply with Demand. 4th ed, McGraw-Hill in 2016.

22

Course Title/Code MANAGEMENT INFORMATION SYSTEMS/MCH-116


Course Nature: Hard


Course Objectives Understand and apply core knowledge in Management Information Systems (MIS)

Identify and analyze requirements for information systems

Understand and apply design principles in Information Systems

Understand and apply system development & project management principles

Effectively evaluate technology alternatives to solve problems in an MIS context

Effectively communicate to both business and IT professionals

SECTION A

Data, Information, Knowledge, MIS: Need, Purpose and Objectives, MIS and Decision Making Concepts,

Herbert Model of Decision Making, Concept of Information, Classification of Information, Value of

Information, MIS and Information Concepts

SECTION B

Concept of SAD, Need of SAD, Process of SAD, MIS and System Analysis, Implementation of MIS

SECTION C

Planning, Designing of MIS, Decision Support Systems - Overview, Components and Classification, Steps

in constructing a DSS, Philosophy of DSS

SECTION D

Introduction to ERP, Structure of ERP, Concepts of DBMS, Concepts of RDBM, ER Modeling

References:

1.Kroenke, D. M., Gemino, A., & Tingling, P. “Experiencing MIS (4th Canadian Edition). Toronto: Pearson.,

201 6.

2.Poatsy, M. A., Cameron, E., Williams, J., & Grauer, R.” Exploring Microsoft Office Access 2016”,

Comprehensive. Boston: Pearson Education Inc. , 2017.

3. Kenneth C Laudon & Jane P.Laydon, Management Information Systems,13th ed, ,Pearson Education Limited,

2014

23

Course Title/Code ENVIRONMENTAL SCIENCES /CHH-135

Course Type: Core(Allied)

Course Nature: Hard


Course Objectives Student will be able to understand strategic cost management process

SECTION A

Multidisciplinary nature of environmental studies, Definition, scope and importance; Need for public

awareness, Renewable and non-renewable resources:

Natural resources and associated problems

a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction,

mining, dams and their effects on forest and tribal people.

b) Water resources: Use and over-utilization of surface and ground water, floods, drought,

conflicts over water, dams-benefits and problems.

c) Mineral resources: Use and exploitation, environmental effects of extracting and using

mineral resources, case studies.

d) Food resources: World food problems, changes caused by agriculture and overgrazing,

effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case

studies.

e) Energy resources: Growing energy needs, renewable and non renewable energy sources,

use of alternate energy sources. Case studies.

f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion

and desertification.

g) Role of an individual in conservation of natural resources.

h) Equitable use of resources for sustainable lifestyles.

SECTION B

Ecosystems: Concept of an ecosystem, Structure and function of an ecosystem, Producers, consumers and

decomposers, Energy flow in the ecosystem., Ecological succession., Food chains, food webs and

ecological pyramids, Introduction, types, characteristic features, structure and function of the following

ecosystem :-

a. Forest ecosystem

b. Grassland ecosystem

c. Desert ecosystem

d. Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

Biodiversity and its conservation: Introduction – Definition : genetic, species and ecosystem diversity.,

Biogeographical classification of India, Value of biodiversity : consumptive use, productive use, social, ethical,

aesthetic and option values, Biodiversity at global, National and local levels, India as a mega-diversity nation,

Hot-sports of biodiversity., Threats to biodiversity : habitat loss, poaching of wildlife, man-wildlife conflicts,

Endangered and endemic species of India, Conservation of biodiversity : In-situ and Ex-situ conservation of

biodiversity.

.

24

SECTION C

Environmental Pollution, Definition, Cause, effects and control measures of:-

a. Air pollution

b. Water pollution

c. Soil pollution

d. Marine pollution

e. Noise pollution

f. Thermal pollution

g. Nuclear hazards

Solid waste Management: Causes, effects and control measures of urban and industrial wastes,

Role of an individual in prevention of pollution, Pollution case studies, Disaster management:

floods, earthquake, cyclone and landslides.

Social Issues and the Environment

From Unsustainable to Sustainable development, urban problems related to energy, Water conservation, rain

water harvesting, watershed management, Resettlement and rehabilitation of people; its problems and concerns.

Case Studies, Environmental ethics: Issues and possible solutions, Climate change, global warming, acid rain,

ozone layer depletion, nuclear accidents and holocaust. Case Studies, Wasteland reclamation, Consumerism and

waste products, Environment Protection Act, Air (Prevention and Control of Pollution) Act, Water (Prevention

and control of Pollution) Act

SECTION D

Human Population and the Environment: Population growth, variation among nations, Population explosion –

Family Welfare Program, Environment and human health, Human Rights, Value Education, HIV/AIDS,

Women and Child Welfare., Role of Information Technology in Environment and human health, Case Studies.

References:

1. Saha, B. Environmental Sciences and Sustainable Development, International Conference

on Environmental Science and Sustainable Development- 2015, World Scientific

Publishing Co. Pvt. Ltd, 2015.

2. Thakur, V. A Text Book of Environmental Sciences, Scientific Publishers, 2012

3. Granjou, C. Environmental Changes: The Futures of nature, ISTE Press Elsevier, 2016.

ENVIRONMENTAL SCIENCES PRACTICAL (CHH-135) –FIELD WORK

1 Visit to a local area to document environmental assets- river/forest/grassland/hill/mountain

2 Visit to a local polluted site-Urban/Rural/Industrial/Agricultural

3 Study of common plants, insects, birds.

4 Study of simple ecosystems-pond, river, hill slopes, etc. (Field work Equal to 5 lecture hours)

25

Course Title/Code INDUSTRY PROJECT/MCH-219


Course Nature: Soft


Course Objectives At the end of this course, students will be able to

1. Ability to synthesize knowledge and skills previously gained and applied to an

in-depth study and execution of industry problem

2. Capable to select from different methodologies, methods and forms of analysis

to produce a suitable research design, and justify their design.

3. Ability to present the findings in a written report.

4. Presenting the work in International/ National conference or reputed journals

General Guidelines

a) Industry project is a compulsory course during semester

b) It is an in-depth report of a company assigned project/ an industry study that incorporates a critical

and analytical approach to the subject with a rigorous research focus. Alternatively, it is researching

an issue or problem academically to find a solution.

c) It is a faculty- supervised course component.

d) Each student will be attached to a Faculty Supervisor.

e) The evaluation of Final Industry project is done in two stages viz. continuous evaluation and Final

Industry evaluation.

26




SEMESTER IV

SUBJEC

T CODES SUBJECT NAME

**OFFERI

NG

DEPART

MENT

*COUR

SE

NATU

RE

(Hard/S

oft/

Worksh

op/

NTCC)

COU

RSE

TYPE

(Core/

Electi

ve/

Unive

rsity

Comp

ulsory

)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

MCH232 SERVICES

MARKETING DMC HARD CORE 4 0 0 0 4 4

MCH233 SUPPLY CHAIN


MANAGEMENT OF

BANKING AND

FINANCIAL

INSTITUTIONS


FINANCIAL DECISION

MAKING (CMA III) DMC HARD CORE 4 0 0 0 4 4

MCH235 PERFORMANCE AND

COMPENSATION

MANAGEMENT

SYSTEMS


MCH234 RELATIONAL

DATABASE

MANAGEMENT

SYSTEMS


FLS-209,

210, 211

FOREIGN LANGUAGE

MRCFL NTCC

UNIV.

COMP

ULSO

RY

1 1 0 0 2 0

CDS-103 PROFESSIONAL

DEVELOPMENT

PROGRAM IV

CDC NTCC

UNIV.

COMP

ULSO

RY

1 1 0 0 2 0

MCH-241

INDUSTRY APPLIED

PROJECT DMC SOFT CORE 0 0 0 4 4 4

24 2 2 4 34 28

27

Course Title/Code SERVICES MARKETING /MCH-232


Course Nature: Hard


Course Objectives Participants who master the course material will acquire knowledge about the various disciplines

contribution in understanding buyer behavior in a holistic manner. He/she will acquaint with the

advances in consumer research in deciphering buyer motivation, behavior (pre-purchase, purchase

and post purchase) and impact of social and cultural variables on consumption decisions. The

participants will get equipped with frameworks to analyze consumer’s behavior and use them in

designing marketing strategies and in enhancing the effectiveness of marketing programs.

SECTION A

Introduction Growth of the service sector, the concept of service, Characteristics of Service – Classification of service –

Designing of the service, blueprinting, using technology developing, human resources, building service aspirations

SECTION B

MARKETING MIX IN SERVICE MARKETING: The Seven Ps: Product decision, Pricing, Strategies and tactics,

Promotion of service and placing of distribution methods for services. Additional dimension in services marketing –

People, physical evidence and process

SECTION C

EFFECTIVE MANAGEMENT OF SERVICE MARKETING: Marketing Demand and Supply through capacity planning

and segmentation – Internal marketing of Services – External versus Internal orientation of service strategy

SECTION D

DELIVERING QUALITY SERVICE:

Causes of Service – Quality gaps, the customer expectations versus perceived service gap. Factors and Techniques to

resolve this gap Customer Relationship Management. Gaps in Services – Quality standards, factors and solutions – The

service performance gap – Key factors and strategies for closing the gap, External communication to the customers – The

promise versus delivery gap – Developing appropriate and effective communication about service quality

MARKETING OF SERVICE WITH SPECIAL REFERENCE TO:

1. Financial Services 2. Health Service 3.Hospitality Services including travel, hotels and tourism 4. Professional Service

5.Public Utility Services 6.Educational Services

References:

1 Joachen Wirtz,Patricia Chew and Christopler Lovelock, Essentials of Services Marketing, 2nd ed, Pearson Education, South

Asia Ltd, 2013.

2 Adrian Payne, The Essence of Marketing New Delhi, Prentice Hall of India Pvt. Ltd., 2001.

3 Chistopher lovelock, Services Marketing, 4th edn, Pearson Education Asia, 2001.

4 Christopher Lovelock and Joachen Wirtz, Services Marketing: People, Technology, Strategy, Prentice Hall, 7th edition,

2011

5 K. Douglas Hoffman, John. E.G. Bateson, Essentials of Service Marketing, 2nd edn, Thomson – South Western , 2002.

6 Helen Woodroffe – Services Marketing, Mcmillan India Ltd., 1997.

7 S.M. Jha, Services Marketing, New Delhi Himalaya Publishing House, 2000.

28

Course Title/Code SUPPLY CHAIN MANAGEMENT / MCH-233


Course Nature: Hard


Prerequisites Nil

Course Objectives At the completion of this course, the student should be able to examine the design and

performance of supply networks and processes in different business contexts. Students

develop capabilities in logistics, digital coordination for supply chain integration,

inventory management, risk pooling, procurement, product and process design, and

international supply chain management

SECTION A

Introduction to SCM What is SCM; Key Issues in SCM; Inventory Management , Economic lot size model

;Periodic review policy ;Continuous review policy; Managing inventory in the supply chain

SECTION B

Network Planning Network design Inventory positioning and; make-to-stock supply chain Contracts for make-

to-order supply chain Contracts; The bullwhip effect Supply; supply chain trade-offs; Centralized and

decentralized decision making and performance impacts

SECTION C

Supply Chain Integration Functional Products Innovative products efficient supply chains Responsive supply

chains agile supply chains; Strategic Alliances Framework for strategic alliances Third-party logistics Retailer-

Supplier Partnerships; Distribution Strategies

SECTION D

Procurement and Outsourcing Strategies Outsourcing benefits and risks, A Framework for Buy/Make Decisions

Procurement , strategies E-Procurement; Global Logistics and Risk Management ;development Mass

customization; Information Technology Business Processes Supply Chain IT Innovations Technology standards

References:

1. Douglas M. Lambert (ed), Supply Chain Management: Processes, Partnerships, Performance, 2nd Ed,

The Supply Chain Management Institute, FL. 2006

2. Schmenner, R. Production/Operations Management. 5th ed. Macmillan Publishing Company, 1992.

3. Nahmias, S. Production and Operations Analysis. 2nd ed. Irwin, 1993.

4. Chase, Jacobs and Aquilano , Operations Management for Competitive advantages, Tata McGraw-

Hill Education Pvt. Ltd. (2010)

5. Gerard Cachon and Christian Terwiesch., Matching Supply with Demand. 4th ed, McGraw-Hill in 2016.

29

Course Title/Code MANAGEMENT OF BANKING AND FINANCIAL INSTITUTIONS /MCH-236


Course Nature: Hard


Course Objectives This course focuses on financial intermediary institutions, including banks, investment

banks and institutional investors. The functions and purposes of such institutions are

analyzed. Their role in the Global Financial Crisis is a special area of interest. Among

the topics addressed are banking regulation, capital adequacy, off-balance-sheet

baking, and international banking.

SECTION A

Banking and financial institutions in India: Commercial Banks, Cooperative Banks, Regional Rural Banks,

Agriculture and Rural Development Banks (SLDBs), Development Banks and NBFCs; their constitution,

Functions, Working and Evolution. Reserve Bank of India: Traditional and Developmental Functions and

Working, Objectives, Instruments of Monetary Policy.

,

SECTION B

Nature of Banking Business: Socio, Economic and legal environment of banking business in India – official

regulation and control over banks in India: Banking Regulation Act, 1949, Reserve Bank of India Act, 1934,

Banking companies Act, 1970 etc –an overview, Diversification of Banking in India, Forms of Banking: Branch

Banking, Unit Banking, Group Banking Chain Banking, Banking, correspondent Banking, Process of Bank

Management; Branch location policies and decisions. Organizational Structure of Commercial Banks in India

Department set up of head office, Zonal Office, Regional office and Branch offices.

SECTION C

Financial markets:: Structure, institution and operating mechanism and its role in Economic Development.

Developed and Underdeveloped Markets, Money Market in India: Importance, features instruments. Measures

to strengthen money market in India, Recommendations of the working group on money market, Report of the

task force on money market and mutual funds

SECTION D

Capital Markets in India: New issue market and stock exchange, importance of stock exchanges: National stock

exchange, methods of floating new issues, types of shares and debentures, The Securities and Exchange Board

of India (SEBI), need for establishment of SEBI. Objectives and role of SEBI in Capital Markets

References:

1. Casu, Girardone and Molyneux, Introduction to Banking, 2nd ed., Pearson 2015.

2. Mishkin and Eakins, Financial Markets and Institutions, 8th ed., Pearson, 2015.

3. Simpson, Financial Markets, Banking, and Monetary Policy, Wiley, 2014.

30

Course Title/Code FINANCIAL DECISION MAKING /MCH-237


Course Nature: Hard


Course Objectives 1. Understand risk and return and various computations involving the same; long

term and short-term financial management; various markets from where capital

can be raised; corporate restructuring and international finance

2. Understand the COSO framework for ERM; Identification of risk, assessment

and response Understand capital budgeting process and various tools used in

determining the appropriate capital structure and risk analysis in capital

investment

3. Familiarize with IMA’s Statement of Ethical Professional Practice and learn

how to evaluate and resolve ethical issues

SECTION A

Risk and Return: Risk; Calculating rates of return; Risk and return relationship; Risk and return in a portfolio

context; Diversification; Capital asset pricing model (CAPM); Alternatives to CAPM

Long- Term Financial Management: Risk and Return in Investment & Financing Decisions; Bonds; Stocks -

Common Stock, Preferred Stock; Derivatives; Other long term financial instruments; Cost of Capital

Raising Capital: Debt Financing; Equity; Capital-raising concerns; Dividend Policy

Working Capital Management: Working Capital Terminology; Cash Management; Marketable Securities

Management; Accounts Receivable Management; Inventory Management

Corporate Restructuring: Mergers and Acquisitions; Divestitures; Evaluation of Restructuring; Business

Failures; Other Forms of Corporate Structuring

International Finance: Foreign Currency Exchange; Fixed, Flexible and floating currency exchange rates; Risk

and Rate of Return for foreign investment; Financing and paying for international trade; Transfer Pricing; Legal

and Social issues in global business.

.

SECTION B

Enterprise Risk: Identification and explanation of different types of risks; Operational risk; Volatility and time

impact of risk; Probabilities in determining exposure to risk; Calculation of expected loss

Enterprise Risk Management: COSO framework for Enterprise Risk Management (ERM); Strategies for risk

response, transfer of risk; Key steps in risk management process and the benefits of the same; Role of corporate

governance; risk analytics; Portfolio management in ERM program

SECTION C

Capital Budgeting – Process & Techniques: Time Value of Money; Capital Budgeting Process and Capital

Budgeting Techniques such as Payback period; Accounting Rate of Return; Internal Rate of Return and Net

Present Value

Risk Analysis in Capital Investment: Sensitivity Analysis; Certainty Equivalents; Other Approaches to dealing

with risk; Use of specifically adjusted rates and Qualitative considerations in capital investments

31

SECTION D

Ethical Considerations for Management Accounting and Financial Management Professionals: Ethical

Considerations for Management Accounting and Financial Management Professionals and Ethical

Considerations for the Organization

Ethical Considerations for the Organization: Corporate Responsibility for Ethical Conduct; Ethics starts at the

top; Measuring and improving ethical compliance; Governmental and international implications for

organizational ethics; Ethics Scenario

References:












Publishers, 2014

32

Course Title/Code PERFORMANCE AND COMPENSATION MANAGEMENT SYSTEMS /

MCH-236


Course Nature: Hard


Prerequisites Nil

Course Objectives This course aims to impart the understanding about the performance and compensation

management system and strategies adopted by the organizations to manage employees’

performance. This course also intends to give insights on how to identify, integrate,

and retain talent in an organization to deliver high performance

SECTION A

Conceptual Framework of Performance Management: Performance management process; Objectives of

performance management system; Historical development in India; Performance management and performance

appraisal; Linkage of performance management system with other HR practices. Components of Performance

Management System: Performance planning; Ongoing support and coaching; Performance measurement and

evaluation; Performance management and appraisal; Methods of performance appraisal; Appraisal

Communication; Counseling, Identifying potential for development; Linking pay with performance.

SECTION B

Implementation and Issues in Performance Management: Implementing performance management system-

Strategies and challenges; Characteristics of effective performance metrics; Role of HR professionals in

performance management; Performance management as an aid to learning and employee empowerment;

Performance management documentation; Performance management audit; Ethical and legal issues in

performance management; Use of technology and e-PMS, Performance management practices in Indian

organizations. Talent Management: Concept and approaches; Framework of talent management; Talent

identification, integration, and retention. Unit V- Talent Management Practices and Process: Building the talent

pipeline; Managing employee engagement; Key factors and different aspects of talent management; Using

talent management processes to drive culture of excellence; Talent management in India; Future directions in

talent management practice and research problem

SECTION C

Compensation management – An Introduction: Compensation Management, Compensation and Non-

compensation Dimensions, 3-P Concept in Compensation Management, Compensation as Retention Strategy,

Compensation for Special Groups, Significant Compensation Issues Compensation Strategy: New Thinking for

the New Millennium: Pay the Person, Reward Excellence, Individualizing the Pay System, Organizational and

External Factors Affecting Compensation Strategies, Compensation Strategies as an Integral Part of HRM,

Compensation Policies

33

SECTION D

Managerial Remuneration: Managerial Remuneration – Concept and Elements, Executive Compensation:

Methodology, CEO-to-worker pay ratio, Rewarding – A New Approach, Remuneration Ceilings, Remuneration

Ceilings under Section XIII, Benchmark Compensation Package as per the Industry Standards Performance

Linked Compensation: Performance management, Performance Appraisal and Measurement, Pay for

Performance Plans, Balancing of Internal and External Equity ;Pay Structures: Performance Based and Pay

Based Structures, Designing Pay Structures, Comparison in Evaluation of Different Types of Pay Structures,

Designing Pay Ranges and Bands, Significance of Factors Affecting pay levels; Rewards &

Recognition: Concept of Reward Management, Developing Reward Policies, Reward Strategy, Developing

Total Reward Approach, Reward Management in Service Sector, Total Reward Framework of Service

Industries in India, Factors affecting Reward Management Policies in Service Sector, Process of Designing a

Successful Reward Strategy; International Compensation: Expatriate Compensation and its Objectives,

Elements of Expatriate’s Compensation Package, Problems in Compensation Management

References:

1. Armstrong, M. & Baron, A., Performance management and development, Jaico Publishing House,

Mumbai, 2006.

2. Armstrong, M., Performance management: Key strategies and practical guidelines, 2nd ed, Kogan Page,

London, 2000

3. T.V Rao, Performance Management: Toward Organizational Excellence, 2nd ed, Sage Publications,

2015.

4. Bagchi, S. N., Performance management, 2nd ed, Cengage Learning India, 2013

5. Bhattacharyya, D.K., Performance management systems and strategies, 1st ed, Pearson Education, 2011

6. Robert B., Performance management, 2nd ed, McGraw-Hill Education India, 2012

7. Larry Isrealite, ASTD, Talent management: Strategies for success from six leading companies, 1st ed,

Cengage Learning, 2010

34

Course Title/Code RELATIONAL DATABASE MANAGEMENT SYSTEMS/MCH-234


Course Nature: Hard


Course Objectives Understand and apply core knowledge in Management Information Systems (MIS)

Identify and analyze requirements for information systems Understand and apply design principles in Information Systems

Understand and apply system development & project management principles

Effectively evaluate technology alternatives to solve problems in an MIS context

Effectively communicate to both business and IT professionals

SECTION A

Basic Concepts – Traditional file oriented approach, Disadvantages of simple file system, Database approach,

Advantages of Database approach, Database Management Systems (DBMS), Components of DBMS

Environment, Advantages and Disadvantages of DBMS, DBMS Architecture, Data Independence, Data

Models, Keys.

SECTION B

Computers: An introduction, use of computer in business, advantages and disadvantages, computerized system

for inventory control, payroll order, banking and accounting. SQL using ORACLE

SECTION C

Introduction to SQL, Components of SQL: DDL, DML & DCL, Data types in SQL, DDL Commands: Create,

Alter, Drop, Truncate, Creating queries with DDL commands and implementing constraints. DML Commands:

Insert, Delete, Update, Select, Select with Group

SECTION D

Order by. Creating queries with DML commands, Operators: Set and Logical, SQL functions: Numeric

functions, Scalar functions and Group functions Report-Writing: Commands, advantages of Report writing..

Computer Lab: SQL and PL/SQL using Oracle: Introduction to SQL PLUS environment, Executing and

Editing SQL Commands, Creating and executing simple PL/SQL programs. OR Any RDBMS Package like

MS-Access

References:

1. Ramez Elmasri, Shamkant B. Navathe, Fundamentals of Database Systems , 5th ed, Pearson Education,

2008

2. C. J. Date , An Introduction to Database Systems , Addison Wesley (Singapore) Pvt. Ltd., New Delhi,

3. George Koch, Kevin Loney, ORACEL 9I computer References, 1st ed, Tata Mc-Graw Hill, 2002

4. Raghu Ramakrishnan, Johannes Gehrke, Database Management, McGraw-Hill, 2003

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Raghu+Ramakrishnan%22

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Johannes+Gehrke%22

35

Course Title/Code INDUSTRY APPLIED PROJECT/MCH-241


Course Nature: Soft


Course Objectives At the end of this course, students will be able to

1. Ability to synthesize knowledge and skills previously gained and applied to

an in-depth study and execution of real company problem.

2. Capable to select from different methodologies, methods and forms of

analysis to produce a suitable research design, and justify their design.

3. Ability to present the findings in a written report.

4. Presenting the work in International/ National conference or reputed

journals

General Guidelines

Industry project is a compulsory course during the semester

It is an in-depth report of a company assigned project/ an industry study that incorporates a critical

and analytical approach to the subject with a rigorous research focus. Alternatively, it is

researching an issue or problem academically to find a solution.

It is a faculty- supervised course component.

Each student will be attached to a Faculty Supervisor.

The evaluation of Final Industry project is done in two stages viz. continuous evaluation and Final

Industry

36




SUMMER INTERNSHIP

SUBJECT

CODES SUBJECT NAME

**OFFERI

NG

DEPART

MENT

*COUR

SE

NATU

RE

(Hard/S

oft/

Worksh

op/

NTCC)

COURS

E TYPE

(Core/Ele

ctive/

Universit

y

Compuls

ory)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

Summer Internship DMC Soft CORE 0 0 0 8

8

0 0 0 8

8

37




SEMESTER V

SUBJE

CT

CODES

SUBJECT NAME

**OFF

ERIN

G

DEPA

RTME

NT

*COUR

SE

NATUR

E

(Hard/So

ft/

Worksho

p/

NTCC)

COURS

E TYPE

(Core/El

ective/

Universit

y

Compuls

ory)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

CRM DMC HARD CORE 4 0 0 0 4 4

MCH-

353

INTERNATIONAL

BUSINESS DMC HARD CORE 4 0 0 0 4 4

STRATEGIC


VISUAL BASIC APPLIED DMC HARD CORE 2 0 2 0 4 4

FINANCIAL

DERIVATIVES DMC HARD CORE 3 0 0 0 3 3

CORPORATE

TAXATION DMC HARD CORE 3 0 0 0 3 3

MERGERS AND

ACQUISITIONS DMC HARD CORE 3 0 0 0 3 3

PROFESSIONAL

DEVELOPMENT

PROGRAMME V

CDC

SOFT UC 1 1 0 0 2 0

24 1 2 0 27 25

38

Course Title/Code CUSTOMER RELATIONSHIP MANAGEMENT/MCH-


Course Nature: Hard


Course Objectives Students should be able to

Design, develop & integrate CRM mechanism in everything organization does.

Develop strategies to use CRM mechanism for a competitive edge.

Develop a customer centric organization culture.

SECTION A

Analyzing Profitability of Customers: Lifetime Customer Value, Base Profit Analysis, Customer Profitability

Analysis, Value Chain Analysis, Customer defection

SECTION B

Closed Loop Marketing (360 Degree Marketing) and, Data Mining, Cross-selling/up selling, Essential

Strategies to Increase Cross-sell and Up-sell

SECTION C

Technology for Customer Relations: Contact centre Technology, CRM Technology. E-CRM, Its Importance,

Recognizing Barriers to Internet Adoption

Managing Customer Relationship: Stages, Techniques to Manage Relations, Customer Experience

Management, Creating a Customer Profile; Knowing

Your Customers; Segmenting & Targeting Customers; Tools used for Segmenting & Targeting Customers.

Delivering the Customer Offer: Developing and Deploying CRM Strategy, Analysis of CRM Strategies, CRM

Program Life Cycle, Building Blocks

SECTION-D

CRM Measurement: CRM Metrics, Objectives for CRM Measurement, Factors Making CRM Measurement

Complex, CRM Measurement Frameworks,

Implementing CRM Measurement Attributes of a CRM Measurement Framework, Customer Lifetime

Value

References:

Text Books:

1. Customer Relationship Management - B Murli Krishna - Excel Books Private Limited

Reference book:

1. Customer Relationship Management: Concept, Strategy, and Tools - By V. Kumar, Werner Reinartz -

Springer, Second Edition

2. Customer Relationship Management - Francis Buttle - Butterworth-Heinemann is an imprint of Elsevier,

Second Edition

3. Managing Customer Experience and Relationships - Don Peppers, Martha Rogers - Wiley & Sons, Third

Edition

39

Course Title/Code INTERNATIONAL BUSINESS/MCH-353


Course Nature: Hard


Course Objectives a) To give the students an exposure to the dynamic environment of International Business.

b) To understand the impact of environment on the International Business Operations of a firm.

c) To understand the dynamics and importance of International Trade.

d) To understand the nuances of International Marketing and International HRM.

e) To give some insights of the global monetary system and explain the role and importance of

International Organizations.

SECTION A

Introduction- Theories of International trade; Globalization forces - meaning, dimensions and stages in it, Tariff

and non tariff barriers, Trading blocs

SECTION B

Analysis of Global environment – Political, Social, Legal, Economic & Technological, Country risk analysis,

Threats and Opportunities to International Business, Rise of new economies- BRICS & ASIAN countries.

SECTION C

Balance of trade, Balance of payment, International Monetary Fund, Asian Development Bank, World Bank,

Introduction to export and import and modes of payment in it, International Financial Instruments

SECTION D

Globalization and its impact on an Economy, India’s competitive advantage in industries like IT etc, South East

Asian currency crisis, Bilateral and Multilateral laws- General agreements on trade and tariffs (GATT), WTO,

IPR,TRIPS, TRIMS, SAARC, Foreign investments- plan , structure and effects.

References:

1. International Business, Charles W L Hill & Arun K.Jain (Tata McGraw-Hill, 6th edition)

2. International Business, Cherunilam, Francis, Text and Cases (PHI, Fourth edition (Revised))

3. International Business, Justin Paul (Prentice Hall)

4. International Business, Dr. P. Subba Rao (Himalaya Publications, 2nd Revised Enlarged edition

40

Course Title/Code STRATEGIC MANAGEMENT/MCH-


Course Nature: Hard


Course Objectives

SECTION A

Nature of Strategic Management: Definition of strategic Management, Need for strategic management, Levels

of strategy, Strategic management process, Defining Vision and Mission of a company.

SECTION B

External Assessment & Internal Assessment: Environmental Scanning with respect to economic, social,

cultural, demographic, environmental, political, governmental and legal aspects, technological forces, Industry’s

Porter’s five force model. Internal analysis of a company profile with respect to seven basic functions of

marketing & important financial – ratios, Value chain analysis (VCA) concept

SECTION C

Strategies in Action: Various types of strategies viz. integration strategies, Intensive strategy, Diversification,

Turnaround strategies, Divestiture, Outsourcing, Generic Strategies viz Cost leadership, differentiation and

focus.

SECTION D

Matrix Analysis & Strategy Evaluation: SWOT analysis, BCG matrix, GE matrix strategic evaluation,

Evaluation techniques for strategy and operational control.

References:

Reference Books:

1 Arthur, A, Thomson and Strickland, A, J. (2002), Strategic Management – Concept and cases, Tata McGraw Hill, New

Delhi

2 Glueck, W.T. and Lawrence, R. Jauch (2003), Business Policy and Strategic Management, Frank Bros & Co

Kazmi Azhar, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, 2004

41

Course Title/Code VISUAL BASIC APPLIED/MCH-


Course Nature: Hard


Course Objectives Students will be able to identify and describe the purpose of various components of the

VB integrated development environment (IDE), build and run small application using

Visual Basic.

SECTION-A

Introduction to VBA: Introduction to Excel, Introduction to Programming, VBA Overview and the IDE, Quick

Review of Macros, Working with Macros, How to use Visual Basic Editor. Advantages

Understanding the VBA Editor, Modules and Procedures: The Visual Basic Editor, Parts of the VBA

Editor, Modules and Macros, About VBA Forms, Sub Procedures & Modules, Creating Forms, Using Controls

and their Properties, Running VBA Forms in Excel. Command buttons, List and Combo boxes, Labels, Option

buttons, Check boxes, Text boxes, Frames.

SECTION-B

Building Intuitive User Interface: Communicating with the user through the message box, Gathering user

information with the input box.

Variable, Operators and Constants: Using Variables, Constants, Object Variables, Dimensioning and usage

of variables, Operators, Displaying data and obtaining data from the user. Storing data in variables: How and

when to declare variables, Selecting data types, Fixed and dynamic arrays, Constants, Decision Making

Statements

SECTION-C

Arrays: What is Array& why use array, Declaring an Array, Sorting Data in Array, 2-Dimention Array.

Control Structure and Program Flow: Select Case, For Next Loop, For Each Loop, Do Until Loop and Do

While Loop, With, End With, Nesting Code

SECTION-D

Building procedures: Creating Sub and Function procedures, calling procedures, passing arguments to

procedures. Functions: Using Excel Worksheet Functions in VBA, VBA Functions, User-Defined Functions,

Declaring Variables in User Defined Functions

List of Experiments

1. Create a macro for library management system

2. Create a personal information box using various controls

3. Create a personal calculator to add, subtract, multiply and divide

4. Display the day of the week taking input from user “ the day number”

5. Calculate factorial of a number

6. Sort the data of an array using Bubble Sort

7. Reverse an array and calculate sum of all the elements

42

8. Create a table of a user generated number

9. Print prime numbers from a user array

10. Print Fibonacci series

11. Swap two number taking input from user

12. Case Study1

13. Case Study2,3

References:

Text Books:

1. John Walkenbach, Excel 2010 Power Programming with VBA, Wiley, 2010

2. John Walkenbach, Excel VBA Programming for Dummies, John Wiley & Sons, 2015

REFERECE BOOKS:

1. Bill Jelen , VBA and Macros: Microsoft Excel 2010, Que Publishing, 2010

2. John Walkenbach and Mike Alexander, Excel Dashboard and Reports, Wiley, 2013

43

Course Title/Code FINANCIAL DERIVATIVES/MCH-


Course Nature: Hard


Course Objectives This course presents and analyzes derivatives, such as forwards, futures, and options. These

instruments have become extremely popular investment tools over the past several decades, as

they allow one to tailor the amount and kind of risk one takes, be it risk associated with

changes in interest rates, exchange rates, stock prices, commodity prices, inflation, weather,

etc. They are used by institutions as well as investors, sometimes to hedge (reduce) unwanted

risks, sometimes to take on additional risk motivated by views regarding future market

movements.

SECTION-A

Overview of Derivatives, Functions, Participants and Products, Types and Significance

.

SECTION-B

Futures and Forwards, Options, Payoffs

SECTION-C

Index Futures, Stock Futures, Strategies, Markowitz’s Risk-Return Optimization; Optimal Portfolio; Efficient

Market Hypothesis; Overview of Fundamental & Technical Analysis

SECTION-D

Managed Portfolios and Performance Evaluation: Sharpe’s, Treynor’s, Jensen’s and Fama’s Performance Measures; Portfolio Revision: Portfolio Re-balancing and Upgrading

References

1. Fundamental of Options & Futures” authored by John C Hull, Pearson Education

2. Derivatives Valuation and Risk Management, Dubofsky, David A; Miller, Thomas W (Oxford

University Press)

3. Financial Derivatives, Kumar, S S S (Prentice Hall of India)

4. Financial Derivatives: Theory, Concepts and Problems, Gupta, S L (Prentice Hall of India)

5. Fundamentals of Futures and Options Markets, 4e, Hull, John C (Pearson Education)

6. Derivatives & Risk Management, 1e, Varma, J R (Tata McGraw- Hill Publishing Company)

7. Derivatives and Financial Innovations, Bansal, M., Bansal, N. (Tata McGraw- Hill Publishing

Company)

8. Financial Derivatives in Theory and Practice, Hunt, P J; Kennedy, J E (John Wiley & Sons)

9. Risk Management & Derivatives, Stulz, Rene M (Cengage Learning Pvt. Limited)

44

Course Title/Code CORPORATE TAXATION/MCH-


Course Nature: Hard


Course Objectives

SECTION-A

IT Act 1961, Accessibility Criteria Definitions ,Basic concept, person, Assessment year; previous year, assesee,

Residential status; Incidence of tax, ,income exempt from tax., Computation of Income Under Various Heads

Income under head salary Chargeability; computation of income under this head and employer responsibility in

case of computation of tax of their employee under this head.

.

SECTION-B

Income from house property Chargeability; computation of income from house property; deductions from

income from house property; computation of taxable income from house property in case of house property

owned by company

Profits and gains of business or profession: Chargeable incomes; expenses expressly allowed as deduction;

general deductions; expenses specifically disallowed; compulsory maintenance of accounts, compulsory audit,

assessment in special cases,(retail, transport, exploration of mineral oil) Computation of taxable income as

profit and gain from business or profession.

Capital gains: meaning of capital asset; transfer, cases not considered to be transfer, chargeability; computation

of capital gain: short term and long term; computation of tax on capital gain. Exemption from capital gains

SECTION-C

Income from other sources: basis of charge; chargeable incomes; specific deductions; amount not deductible;

computation of taxable income from other sources. Computation of net taxable income: computation of gross

total income ,carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax

thereon in case of Indian as well as foreign companies provision of minimum alternate tax and declaration and

payment of dividend

SECTION-D

Tax provision in case of mergers acquisition and amalgamation of company, Income -tax Payment and

Assessment

Tax Planning Tax planning in capital budgeting decision:, leasing ,hire purchase or buy decision raising of

capital: equity, debt or preference share, transfer pricing and its impact.

References:

Taxation Law and Practice Volume 1, V. Balachandran and S. Thothadri, PHI Learning

Vinod Gupta

Lakhotias

Singhanias

45

Course Title/Code MERGERS AND ACQUISITIONS/MCH-


Course Nature: Hard


Course Objectives This course is designed to provide an understanding of the essential elements of

Mergers and Acquisitions with the basic methods of valuation, post-merger valuation,

methods of payment and financing options at global level

SECTION A

Mergers and Acquisitions: Introduction to mergers, types of mergers, theories of mergers & acquisitions; Cross-

border mergers and acquisitions, issues and challenges in cross border M&A. Handling cross-culture and

taxations issues in cross-border M&A. Analysis of Post-Merger Performance.

SECTION B

Demerger, types of demerger, reverse merger, buyback of shares, leverage buy-out strategy, merger strategy -

growth, synergy, operating synergy, financial synergy, diversification. Takeover and its types, takeover

strategy, takeover bids, legal framework for mergers and acquisitions, leverages and buyouts; Hostile tender

offers and various anti-takeover strategies

SECTION C

Deal Valuation and Evaluation: Factors affecting valuation basics, methods of valuation, cash flow approaches,

economic value added (EVA), sensitivity analysis, and valuation under takeover regulation, valuation for slump

sale, cost-benefit analysis and swap ratio determination

SECTION D

Post-Merger Evaluation: Financial Evaluation of Mergers & Acquisitions, Impact on shareholders‟ Wealth;

Methods of payment and financing options in mergers & acquisitions, financing decision, Merger, Acquisition

and Competition law 2002, SEBI (Securities & Exchange Board of India) Takeover Code 2011 and criteria for

negotiating friendly takeover.

References

1. Weston, Fred; Chung, Kwang S. & Siu, Jon A.: Takeovers, Restructuring and Corporate Governance, (2nd

ed.). Pearson Education

2. Gupta, Manju (2010): Contemporary Issues in Mergers and Acquisitions. Himalaya Publishing

Readings:

1. Sundarsanam (2006); Creating Value from Mergers and Acquisitions, (1st ed.) Pearson Education

2. Ramanujan. S. (1999); Mergers: The New Dimensions for Corporate Restructuring, McGraw Hill

3. Narayankar, Ravi, (2013): Merger and Acquisitions Corporate Restructuring, Strategy and Practices, (2nd

ed.). International Book House Pvt. Ltd.

46




SEMESTER VI

SUBJE

CT

CODES

SUBJECT NAME

**OFFE

RING

DEPART

MENT

*COUR

SE

NATUR

E

(Hard/So

ft/

Worksho

p/

NTCC)

COU

RSE

TYPE

(Core/

Electi

ve/

Unive

rsity

Comp

ulsory

)

L T P O

NO. OF

CONT

ACT

HOUR

S PER

WEEK

NO. OF

CREDIT

S

E-COMMERCE DMC HARD CORE 4 0 0 0 4 4

DIGITAL MARKETING DMC HARD CORE 4 0 0 0 4 4

BUSINESS ANALYTICS DMC HARD CORE 4 0 0 0 4 4

BEHAVIOURAL

FINANCE DMC HARD CORE 3 0 0 0 3 3

FINANCIAL SERVICES DMC HARD CORE 3 0 0 0 3 3

CSR AND BUSINESS

ETHICS DMC HARD CORE 4 0 0 0 4 4

PROFESSIONAL

DEVELOPMENT

PROGRAM VI

CDC NTCC

1 1 0 0 2 0

MCH

390

SAP BA

0 0 2 0 4 2

23 1 2

28 24

47

Course Title/Code E-COMMERCE/MCH-


Course Nature: Hard


Course Objectives

SECTION A

Network Infrastructure [6L] Client/Server Computing, N-tier Solution, Internet hierarchy, Basic Blocks of E-

Commerce, Network layers and TCP/IP protocols, HTTPS, Types of Services and Servers, Virtual Private

Network (VPN), Remote Connectivity. Introduction to E-commerce [8L] Concept of EDI & FDI,

SECTION B

Introduction to E-commerce, E-Commerce & E-Business, Features of Ecommerce, E-Commerce payment

mechanism, E-Commerce revenue streams, Advertising and Promotion, Building an E-commerce website,

Customer Service and service quality evaluation (SERVQUAL)

SECTION C

E-Business Models [8L] Business to Consumer (B2C), Business to business (B2B), Consumer to consumer

(C2C), Peer to peer (P2P), M commerce Business Models, E-Governance.

SECTION D

Security and Legal Issues [8L] Cyber Fraud and solutions, Online Contracts, Digital Signatures, Digital

Certificates, Concept of Encryption and Cryptography, Public and Secret key encryption, IT Act to legalize E-

commerce, Taxation in relation to E-Commerce, Consumer Protection in Cyberspace.

Practical: [20L] Web site development & programming

References:

1. E-Commerce, 4th Edition, Business, Technology, Society, By Kenneth C. Laudon, Carol G. Traver, SPD

2. E-Commerce, K.K. Bajaj, Debjani Nag, TMH India

3. e-Business & e-Commerce for Managers, By Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler, SPD

4. E-Commerce: An Indian Perspective, S. J. Joseph, P. T., PHI

5. The Information Technology Act, Bare Act with Short Notes, Universal Law Publishing Co. Pvt. Ltd.

48

Course Title/Code DIGITAL MARKETING/MCH-


Course Nature: Hard


Course Objectives By the end of the course, a student should be able to:

Understand the scope of digital marketing and how it integrates with overall

business and marketing strategy globally

Assess various digital channels and understand which are most suitable to an

idea or solution

Understand the fundamentals of a digital marketing campaign, and be able to

apply it to achieve your business objectives

SECTION – A

Introduction , Digital Marketing meaning, scope and Importance, Web marketing strategy , Web marketing

environment, Web Content, Web marketing tools

SECTION – B

Online Buyer Behavior, Web site Design, Online user experience, online site design, Integrated Internet

Marketing Communications, Interactive Marketing Communication, Search Engine Optimization, Creating and

Managing Campaigns

SECTION – C

Digital Promotion Techniques: E Mail marketing, Permission Marketing, Viral Marketing, Social Media

Marketing, Content Marketing, Face Book Advertising, Visual Advertising, Display Advertising, Mobile

Advertising, Image Advertising, Video Advertising; YouTube Advertising, Concept of SNS Industry

(Social Networking Site Industry)

SECTION – D

Google Analytics, Tracking Performance, Tracking Mobile marketing Performance, Web Analytics, Traffic

Reports, Behavior reports, KPIs in analytics, Tracking SMM performance

References:

1. Ryan Damian, Understanding Digital Marketing, Kogan Page.

2. Parkin Godfrey, Digital Marketing: Strategies for Online Success, New Holland Publishers.

3. Hanson, W. and Kalyanam, E-Commerce and Web Marketing, Cengage

49

Course Title/Code BUSINESS ANALYTICS/MCH-


Course Nature: Hard


Course Objectives

PART – A

Overview of Business Analytics, Introduction to Analytics; Introduction to Business Analytics, Its meaning

in today’s changing global scenario, usage in Business

BIG DATA, BIG ANALYSIS: Big data: What is Big Data, Why is Big Data Important, Expanding Universe

of Unstructured Data, Industry examples of Big Data

SECTION B

Marketing and Retail Analytics, Customer Insights, People Insights. Web & Social Media Analytics, Finance

Analytics, Supply Chain Analytics

SECTION C

Quantitative Reasoning, Data Analysis, Data Interpretation, Correlation and Regression /Anova /Factor

Analysis /Analysis of Variance, Presentation of Data

SECTION D

Time series Analysis and forecasting, Data Mining, Machine learning, Predictive modeling

Tools: Excel based, Market Basket Analysis

50

Course Title/Code FINANCIAL SERVICES/MCH-


Course Nature: Hard


Course Objectives

SECTION – A

Functions of Financial System, Financial Assets, Financial Intermediaries, Financial Markets Money Market,

Hire -Purchase and Leasing, Venture Capital & its Features, Difference between Discounting

SECTION – B

New Issue Market ( I.P.O ), Functions of new issue market, Method of floating issues, Secondary market,

B.S.E, N.S.E. Listing, Dematerialization of Shares, Listing of Securities, Share pricing

SECTION - C

Securities & Exchange Board of India (SEBI), Depositing system, Objectives of Depositors, Listing of

Securities

SECTION - D

Factoring, Forfeiting, Credit rating in India, Functions of credit rating Agencies, Mutual Funds, Management

and Products, Micro Finance,

References:

1. Khan, M.Y., Financial Services, Tata McGraw Hill, New Delhi.

2. Pathak, Indian Financial System, Pearson Education.

3. Khan, M.Y., Indian Financial System, Tata McGraw Hills, New Delhi

4. Machiraju, H.R., Indian Financial System, Vikas Publishing House.

5. Machiraju, H.R., Working of Stock Exchange in India, New Age Publication.

6. Shrivastava, R.M., and Nigam, Divya, Management of Indian Financial Institutions, Himalaya Publishing

House.

51

Course Title/Code CSR, VALUES AND ETHICS/MCH-


Course Nature: Hard


Course Objectives

SECTION – A

Corporate Social Responsibility (CSR) Concept of Corporate Social Responsibility, Perspectives of CSR,

Carrol’s Model of CSR, Stakeholders model of Social Responsibility, case for and against CSR, Corporate

Social Responsibility V/s corporate philanthropy, CSR in India

SECTION B

Protection of stake holders Consumer protection , protection of employees , Origin of corruption in human

minds set, Guarding against Discrimination and harassment in work places , Insider trading , whistle blowing ,

Ethical theories , Unethical Practices in India.

SECTION C

Values & Business Values, Concept of values , features of values , types of values, formation of values ,

business values, levels of business values , Importance (Significance) of values in management of business.

SECTION D

Ethics and Business Ethics, Meaning of ethics, nature of importance of ethics, Ethical decision making, Concept

and nature of business ethics, need and relevance , determinants of business ethics, principles of business ethics,

myths about business ethics

References:

1. Francis & Mishra, Business Ethics Publisher TMH

52

Course Title/Code SAP BUSINESS OVERVIEW/MCH-390


Course Nature: Hard


Course Objectives By the end of the course, the student will be able to: use the SAP help user interface

understand the value of logistics, sales and customer relationship in business

understand supply chain management, procurement and supplier relationship

understand the financial system and human capital management

understand the reporting, analytic and strategic planning

SECTION - A

INTRODUCTION: BUSINESS PROCESS OVERVIEW: SYSTEM APPLICATION PRODUCT (SAP)

OVERVIEW

NAVIGATION: NAVIGATING IN THE SAP SYSTEM, USING HELP AND PERSONALIZING YOUR

USER INTERFACE

SYSTEM - WIDE CONCEPTS

SECTION - B

BUSINESS PROCESS I, LOGISTICS OVERVIEW; SALES ORDER MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

PRODUCTION

SECTION - C

BUSINESS PROCESS II

SUPPLY CHAIN MANAGEMENT

PROCUREMENT

SUPPLIER RELATIONSHIP MANAGEMENT

ADDITIONAL PROCESS AND PRODUCT LIFESTYLE MANAGEMENT

SECTION - D

BUSINESS PROCESS III: ERP FINANCIALs, FINANCIAL ACCOUNTING AND FINANCIAL SUPPLY

CHAIN MANAGEMENT, MANAGEMENT ACCOUNTING AND CORPORATE GOVERNANCE,

HUMAN CAPITAL MANAGEMENT

ANALYTICS AND ARCHITECTURE: REPORTING, ANALYTICS AND STRATEGIC PLANNING, SAP

NETWEAVER OVERVIEW, SAP NETWEAVER APPLICATION SERVRE, SAP SERVICES

References:

SAP overview: Participant handbook, 2009, SAP

Software required/Weblinks:

www.saponlinetutorials.com www.sap.com

http://www.saponlinetutorials.com/