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Everything you need to know about how to build a social media brand.
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MANAGING YOUR PERSONAL AND PROFESSIONALBRAND
Do You Know What Your
Jersey is Worth?
Why is personal branding online
Important?
Always Managing Your Online Brand
Not Just For Small Business
Owners
Valuable For a Career Change or a Job Hunt
Add More Value to
Your Employer
Stay Internally Competitiv
e
Stay Prepared for New
Opportunities
Your Brand
Benefits of Personal Online
Branding
How to build a Social Media Brand?
Keep Your Facebook Account Private
Develop a Schedule for Social
Media Activity
Claim Your Profiles
(Linkedin, Twitter and Google+)
① Get a Professional Headshot
② Highlight Accomplishments & Education
③ Use LinkedIn as your Rolodex
3 Personal Branding Strategies that
Will Make You Contender
Is your Linkedin Lame?
Use Keywords
in your Profile
Join Linkedin Groups
Have a Strong
Headline
At Least 3 Recommendations
Building Relationships in Social Media
Use the HELP Mantra
Help Others
Engage People
Listen First
Promote With Care
How to be aBrand in Demand
Create a Personal
Brand Portal
Develop Content Strategy
DemonstrateYour
Professional Experience
Online
Use One Social Media Site 1-3
Times a Day
① Decide if You will Write, Post Videos or Audio Interviews
② Use a Copy Editor③ Develop an
Editorial Calendar④ Start Developing
Content 2 Months Prior
BloggingSuccess Strategies
Start with One Social
Media Account
Schedule Your
Content(Hootsuite
or SproutSocial
)
Check-in Live 3 Times
a Day to Respond
How to Dominate Online 1 Hour a Day
Order This E-book TODAY!
Melinda Emerson’sResources
www.succeedasyourownboss.com/ebook
Action Plan for Success
Claim your Profiles in Social Media
Update your Linkedin Profile
Join at least 10 Linkedin Groups
Start looking for ways to demonstrate your expertise
Melinda Emerson @SmallBizLady
www.succeedasyourownboss.com
Join #Smallbizchat 8-9pm ET Every Wed on Twitter
Connect on LinkedIn & Google+
Like my SmallBizLady fan page
Melinda Emerson’sContact Information