Managing a Managing a Successful BusinessSuccessful Business

Franchising a Starbucks Coffee Franchising a Starbucks Coffee ShopShop

The Company The Company

Mission StatementMission Statement Establish Starbucks Establish Starbucks

as the premier as the premier purveyor of the finest purveyor of the finest coffee in the world coffee in the world while maintaining our while maintaining our uncompromising uncompromising principles while we principles while we grow. grow.

PurposePurpose

VisionsVisions:: To be the best in the To be the best in the

worldworld Starbucks in 10 Starbucks in 10

years?years? High quality productsHigh quality products

How to Achieve its How to Achieve its GOALSGOALS

Starbucks plans to continue to rapidly Starbucks plans to continue to rapidly expand it retail operation, grow its expand it retail operation, grow its specialty sales and others operations, specialty sales and others operations, and selectively pursue opportunities and selectively pursue opportunities to leverage the Starbucks brand to leverage the Starbucks brand through the introduction of new through the introduction of new products and the development of products and the development of new distribution channelsnew distribution channels

Managing EmployeesManaging Employees Hiring, training, and motivating employees is critical Hiring, training, and motivating employees is critical

for any business.for any business. Entrepreneurs can best serve themselves and the Entrepreneurs can best serve themselves and the

business by gradually recruiting and grooming business by gradually recruiting and grooming employees for management positions, entitleling employees for management positions, entitleling trust and support from other employees.trust and support from other employees.

Leading:Leading: Guiding and motivating employees to work effectively to Guiding and motivating employees to work effectively to

accomplish organizational goals and objectives.accomplish organizational goals and objectives. Giving assignments.Giving assignments. Explaining routines.Explaining routines. Clarifying policies.Clarifying policies. Providing feedback on performance.Providing feedback on performance.

Starbucks Starbucks CoffeeCoffee CompanyCompany

““Provide a great work environment and treat each other with Provide a great work environment and treat each other with respect and dignity”respect and dignity”

Total Pay PackageTotal Pay Package Benefits – Benefits – Medical, Dental, Vision, Sick Time, EAP, Disability, Life Medical, Dental, Vision, Sick Time, EAP, Disability, Life

Insurance.Insurance. Time Off – Time Off – Holidays, Personal Days, VacationHolidays, Personal Days, Vacation Savings – Savings – Future Roast 401(k) Savings PlanFuture Roast 401(k) Savings Plan Stock – Stock – Starbucks Corporation Employee Stock Purchase Plan, Bean Starbucks Corporation Employee Stock Purchase Plan, Bean

StockStock Extra Shots – Extra Shots – Merchandise Discount, CUP Fund, Working Solutions.Merchandise Discount, CUP Fund, Working Solutions.

*And of course, all partners get a pound of coffee each week.*And of course, all partners get a pound of coffee each week.

Starbucks Coffee CompanyStarbucks Coffee Company““We strive to create a diverse workplace in which every We strive to create a diverse workplace in which every partner’s voice is HEARD and in which all our partners will partner’s voice is HEARD and in which all our partners will

succeed while learning from one another.”succeed while learning from one another.”

Guide new partners through an extensive orientation and Guide new partners through an extensive orientation and fundamental training program.fundamental training program.

Coffee EducationCoffee Education Learning to LeadLearning to Lead Business and CommunicationBusiness and Communication

*Starbucks focuses on its company goals and cares about *Starbucks focuses on its company goals and cares about its partners, all contributing to provide the best service for its partners, all contributing to provide the best service for

our customers*our customers*

Customer Customer ServiceService

Here are some of the ways Starbucks is doing this:Here are some of the ways Starbucks is doing this: Constantly gaining our customers’ feedback .Constantly gaining our customers’ feedback . Strive to maintain a consistent Starbucks Strive to maintain a consistent Starbucks

Experience.Experience. Create opportunities for customer participation in Create opportunities for customer participation in

helping to improve communities and environment.helping to improve communities and environment. Starbucks offers organic milk and soy alternatives in Starbucks offers organic milk and soy alternatives in

our U.S. company – operated stores to help ensure our U.S. company – operated stores to help ensure that we are giving our customers the beverage that we are giving our customers the beverage choices they want.choices they want.

Apply the highest standards of excellence to the Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffeepurchasing, roasting and fresh delivery of our coffee..

Knowing The CustomerKnowing The Customer

The importance of customer service.The importance of customer service. How it expands the company.How it expands the company. How to teach employees customer How to teach employees customer

service.service. What is the number one priority.What is the number one priority. Principle: Develop enthusiastically Principle: Develop enthusiastically

satisfied customer all the time.satisfied customer all the time.

Small Business Small Business MarketingMarketing

Marketing decisions should be made Marketing decisions should be made long before a product is produced or long before a product is produced or a store is opened.a store is opened.

Main Points of MarketingMain Points of Marketing

Determining where to locate.Determining where to locate. Whom to select as your target market.Whom to select as your target market. An effective strategy for reaching target An effective strategy for reaching target

consumers.consumers.

Marketing TechniquesMarketing Techniques

InternetInternet Television advertisingTelevision advertising Periodical advertisingPeriodical advertising

StarbucksStarbucks

Marketing mission statement: Recognize Marketing mission statement: Recognize that profitability is essential to our future that profitability is essential to our future success.success.

Works CitedWorks Cited

www.starbucks.comwww.starbucks.com