Upload
others
View
5
Download
0
Embed Size (px)
Citation preview
Management Development
Program by IIM Ranchi
2021-22
Contents:
S. No. Particulars Page No
1Message from the Director
01
2 About IIM Ranchi 02
3 About the MDPs 02
4 Previous MDPs/Workshops 03
5 Proposed MDPs During 2021-22 04-07
6 Details of Each Program 08-49
7Contact Details for Inquiry/Nominations
50
I am happy to present the Calendar of Management Development Programmes (MDP) of our
Institute.
We, at the Indian Institute of Management (IIM) Ranchi are actively involved in conducting MDPs
for Indian corporate and public sector organizations. Our MDPs address development needs of
budding as well as seasoned leaders by providing opportunities to interact with seasoned faculties
and experienced peers from various industries. Since the current business environment is
characterized by vulnerability, uncertainty, complexity and ambiguity, leaders from corporate world
need to develop knowledge, skills and attitudes to deal with such environment. In this context our
MDPs may prove handy in building the capacities of leaders and managers to meet the challenges
of business in the 21st Century.
We have currently three kinds of offerings. First is short term MDPs of 3 to 5 days duration called
Open programme. These are meant for executives interested to learn and keep themselves
updated of latest development in various fields’ management. Second is again, short term
customised programmes specifically designed for a company in consultation with the client called
In- company programme. Third is long term MDPs of a year duration or longer where we award a
certificate after examining the participants called Certificate programme in management (CPGM).
Faculty members of IIM Ranchi are passionate about their subject and bring corporate experience
and rigorous scholarship in their discussions, analyses, and experience sharing. We follow
experiential and participant cantered pedagogies including case studies, simulations, role plays,
management games etc. where learning happens through peer interactions, reflections and
feedback.
Current pandemic has created challenge and we have effectively managed to switch to digital
platform for conducting our MDPs.
We look forward to welcome you to our MDPs
Best wishes,
Shailendra Singh
Message from the Director:
1
Indian Institute of Management Ranchi
IIM Ranchi has been providing working executives, both at senior as well as junior levels,
opportunity to update their knowledge and competencies with the latest business practices and
tools. The programs are designed on wide ranging of topics so as to create value for the
participants from diverse backgrounds.
Our MDPs are intended to enhance the skills of entrepreneurs and are also focused on MSME
units whether those in trading or manufacturing sector. The themes cover areas related to
Marketing, Finance, International Business, HR, Strategy, Operations, Quality and Ethics.
These are conducted by experienced resource persons drawn from the both academia and
industry. The pedagogy followed is mostly interactive in the form of role plays, group activities,
case discussions, presentations and video clips
Certificate of Participation shall be provided to all the participants
Programs customized for the Company:
Open MDPs: IIM Ranchi annually develops a MDP calendar based on industry needs and
various functional areas of management.
About the MDPs
The ninth Indian Institute of Management was established at Ranchi in 2009. This was made
possible with the extensive support of the Indian Institute of Management Calcutta and the
Government of Jharkhand, working under the guidance of Ministry of HRD, Government of
India.
IIM Ranchi currently offers a two year MBA in General management, which is our flagship
program and a two year MBA program in Human Resources Management (MBA-HRM). We
also offer PhD in Management and executive PhD in Management for working professionals.
Thus IIM Ranchi prides itself in its carefully designed curriculum, a value-oriented approach
and a holistically nurturing environment. Our programs are aimed at grooming students to
enable them to face challenges of the real world; to make them efficient leaders who are
grounded and humble; to instil in them the quest for excellence and not just for achievement.
Having said that, with a pool of immensely talented students, guided by the most competent
and capable faculty, we are truly an institute with a difference.
2
Previous Management Development Programs:
In-order to keep the executives abreast of latest developments in management for their overall improvement, it
is imperative to have Management Development Programs (MDPs) for the working executives which give scope
and opportunity for interactions between Industry and Academia. Accordingly, IIM Ranchi has conducted
Management Development Programs for Organizations like Power grid Corporation of India Ltd, Export Credit
Guarantee Corporation of India Ltd (ECGC), Damodar Valley Corporation of India Ltd (DVC), Indian Oil
Corporation of India Ltd (IOCL), Life Insurance Corporation Ltd, Mahindra Finance, Jharkhand Bijli Vitran
Nigam Ltd (JBVNL), Department of Public Enterprise- Government of India, Department of Forest- Government
of Jharkhand, Department of Industries- Government of Jharkhand, Shri Krishna Institute of Public
Administration- Government of Jharkhand in different area like OB & HR, Finance & Accounting, Marketing
Management, Operation Management, Strategic Management, Information system etc.
SL.NO Title of MDP Area Open/Company
1 General Management
Program
HR Jharkhand Bijli Vitran Nigam Ltd,
Government of Jharkhand
2 General Management
Program
General
Management
Power Grid Corporation ltd.
3 General Management
Program
General
Management
Rashtriya Ispat Nigam limited (Vizag Steel)
4 Leadership for School
Principals
HR Open
5 Leadership, Creativity and
Problem Solving Skills
HR Damodar Valley Corporation
6 Project Analysis, Appraisal &
Financing
Finance Industry Department, Government of
Jharkhand
7 Financial Statement Analysis
for General Manager
Finance Steel Authority of India Limited
8 Finance for Decision Making Finance Open
9 Computer based MIS &
Project Cycle Management
MIS Forest Department, Government of Jharkhand
10 Leadership and Team
Management
HR Forest Department, Government of Jharkhand
11 Programs for Top
Management Executives
HR Export Credit Guarantee Corporation Ltd:
12 Programs on Managerial
Effectiveness
HR NTPC Coal mining
13 Programs on Project
Management
Operations
Management
NTPC Coal mining
14 Programs on Strategy and
Leadership in VUCA world
HR NTPC Coal mining
15 Risk Management Program Operations
Management
Department of Public Enterprises,
Government of India
16 E-Governance Program for
the Sri Krishna Institute of
Public Administration
General
Management
Government of Jharkhand
17 Project Management Operations
Management
UNDP
18 Communication Strategy for
Leaders
General
Management
Forest Department, Government of Jharkhand
3
Proposed MDPs During 2021-22
4
Sl.NOProgram
TitleArea
Program
DirectorDays
Proposed
DatesFees (Per Candidate)
1
Finance For
Decision
Making
Finance
Prof. Anand,
Prof. Prasenjit
Chakrabarti
4January 05 to
08,2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
2
Finance For
Non Finance
Executives of
PSEs
Finance
Prof. Subir
Chattopathayay,
Prof. Anand,
Prof. Prasenjit
Chakrabarti
5January 18 to
22,2022
Rs 45500+GST (Non Residential-In
Campus)
Rs 33000+GST(Online)
3
Investment
and Personal
Finance
Finance Prof. Anand 5February 01
to 05,2022
Rs 45500+GST (Non Residential-In
Campus)
Rs 33000+GST(Online)
4
Project
Analysis,
Appraisal
And
Financing
Finance
Prof. Subir
Chattopathayay,
Prof. Anand
4January 27 to
30,2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
5
Strategic
Cost
Management
FinanceProf. Subir
Chattopathayay4
January 12 to
15,2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
6
Venture
Funding And
Capital
Financing.
Finance
Prof. Subir
Chattopathayay,
Prof. Anand
7March 01 to
07,2022
Rs 62500+GST (Non Residential-In
Campus)
Rs 45000+GST(Online)
7
Certificate
Program In
Finance
Finance
Prof. Anand &
Prof. Prasenjit
Chakraborty
8From 9th
January 2022
Rs 71000+GST (Non Residential-In
Campus)
Rs 51000+GST(Online)
8
Financial
Reporting
and
Business
Analysis
FinanceProf. Subir
Chattopathayay4
February 16
to 19,2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
9
Certificate
Program In
Financial
Analytics
Finance
Prof.Anand,
Prof. Prasenjit
Chakraborty &
Prof Amit
Sachan
8
5th December
2021
onwards.
Rs 71000+GST (Non Residential-In
Campus)
Rs 51000+GST(Online)
10
Contract
Management
And
Negotiation
Skills And
Strategies
General
Management
Prof. Vijaya
Dixit & Prof.
Manish Kumar
3February 1 to
3,2022
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
5
11 E GovernanceGeneral
Management
Prof. Ambuj
Anand, Prof.
Amit Sachan,
Prof. Rohit
Kumar
5March 1 to
5,2022
Rs 45500+GST (Non Residential-In
Campus)
Rs 33000+GST(Online)
12
Communication
Strategies for
Leaders
General
Management
Prof.Shilpee A
Dasgupta, Prof
Rajiv
Aricat,Prof
Angshuman
Hazarika
2December 5 to
6,2021
Rs 20000+GST (Non Residential-In
Campus)
Rs 15000+GST (Online)
13
Strategy And
Leadership In
Vuca World
Strategic
Management
Prof. Rohit
Kumar, Prof
Swarup Dutta
3September 24
to 26 2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
14
Corporate
Governance in
Changing Times
Strategic
Management
Prof. Rohit
Kumar3
November 23
to 25 2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
15
Managing
Corporate
Social
Responsibility
Strategic
Management
Prof. Rohit
Kumar, Prof.
Swarup Kumar
Dutta
3November 27
to 29 2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
16
Enhancing
Managerial
Effectiveness
Through
Leadership
,Performance
Excellence and
Innovation
Strategic
Management
Prof. Rohit
Kumar, Prof.
Swarup Kumar
Dutta
2October 09 to
10 2021
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
17Supply Chain
Management
Operations
Management
Prof. Arnab
Adhikari, Prof
Amit Sachan &
Prof Pritee Ray
5January 1 to 5,
2022
Rs 45500+GST (Non Residential-In
Campus)
Rs 33000+GST(Online)
18
Project And
Procurement
Management
Operations
Management
Prof. Vijaya
Dixit4
January 19 to
22, 2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
19Data Analytics
with Python
Operations
ManagementProf Nitin Singh 2
November 28
to 29,2021
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
20
Predictive
Modeling in
Analytics using
R
Operations
Management
Prof. Sasadhar
Bera, and Prof.
Amit Sachan
4January 24 to
27, 2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
6
21
Applied Data
Mining with
Business
Applications
Operations
Management
Prof. Sasadhar
Bera3
November 14-
15,16, 2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
22
Process
Improvement
and Quality in
the Digital Age
Operations
Management
Prof. Sasadhar
Bera4
February 20-
21,27-28, 2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
23Project
Management
Operations
Management
Prof. Vijaya
Dixit &
Prof.Pritee
Ray
3October 3-
4,10,2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
24
Revenue
Management
and Dynamic
Pricing
Operations
Management
Prof Amit
Sachan3
February 22 to
27, 2022 (2
Sessions per
Day for 6
Days)
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
25
Advance
Manufacturing
Process
Analysis
Operations
Management
Prof. Arnab
Adhikari &
Prof. Amit
Sachan
2
November 24
to 27,2021(2
Sessions per
Day for 4
Days)
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
26Risk
Management
Operations
Management
Prof. Vijaya
Dixit
Prof.Pritee
Ray & Prof.
Sasadhar Bera
3
November 28-
29 &
December
12,2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
27
Leading
Change for
Managerial
Effectiveness
OB/HR
Prof.Rekha
Singhal & Prof.
Gaurav
Marathe
3February 17 to
19 ,2022
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
28Leadership
SkillsOB/HR
Prof.Debjani
Ghosh3
April15 to
17,2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
29HR For Non
HR ManagersOB/HR
Prof. Debjani
Ghosh3
April 24 to
26,2021
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
30
Managing
Organizational
Change
OB/HRProf. Viraj
Varma3
January 20 to
22,2022
Rs 28500+GST (Non Residential-In
Campus)
Rs 21000+GST(Online)
7
31
Developing
Management
Skills For First
Time Managers
OB/HR Prof. Viraj Varma 2December 17 to
18,2021
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
32Developing
HRBPsOB/HR Prof. Viraj Varma 3
December 16 to
18,2021
Rs 28500+GST (Non Residential-In
Campus )
Rs 21000+GST (Online)
33
Inflation:
Importance to
Organization
Economics Prof.Saakshi 1October- 1,
2021
Rs 11500+GST (Non Residential-In
Campus)
Rs 9000+GST(Online)
34
Digital and
Marketing
Communication
s in Business
Markets
Marketing
Prof.Ankur Jha &
Prof.Soumya
Sarkar
2 February-2022Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
35
Advanced
Marketing
Research for
Segmentation
and Positioning
MarketingProf. Mayank
Jyotsna Soni2 December-2021
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
36
Marketing for
Non-Marketing
Professionals
MarketingProf. Mayank
Jyotsna Soni2 November-2021
Rs 20000+GST (Non Residential-In
campus )
Rs 15000+GST (Online)
37
Analysis for
Strategic
Marketing
Decisions
MarketingProf. Mayank
Jyotsna Soni4 December-2021
Rs 37000+GST (Non Residential-In
campus)
Rs 27000+GST (Online)
38Neuromarketing
For PractionersMarketing
Prof.Tanusree
Dutta &
Prof.Soumya
Sarkar
2March 10-
11,2022
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
39
Introduction to
Digital
Marketing
MarketingProf.Subhro
Sarkar2
June-August
2021
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
40
Natural
Language
Processing
(NLP) in
Business
Analytics
Information
System
and
Business
Analytics
Prof.P.K.Bala 2November 21 to
22, 2021
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
41
Deep Learning
in Business
Analytics
Information
System
and
Business
Analytics
Prof.P.K.Bala 2February 27 to
28, 2022
Rs 20000+GST (Non Residential-In
Campus )
Rs 15000+GST (Online)
42
Machine
Learning and
Business
Analytics
Information
System
and
Business
Analytics
Prof.P. K. Bala
and Prof. Nitin
Singh
4February 06 to
09 , 2022
Rs 37000+GST (Non Residential-In
Campus)
Rs 27000+GST (Online)
FINANCE FOR DECISION MAKING:
Introduction
This program is specially designed to provide inputs in the area of accounting, costing and financial
management coupled with the underlying concepts and methodology ensuring a reasonable understanding of
the crucial parameters in the financial and investment decision making process. These inputs will provide a
basis for the working executives to channelize their thinking in appropriate directions, besides, enhancing
knowledge. The skills so acquired may be effectively utilized in their day to day work and thereby promoting the
quality of business decisions.
Objectives of the Program
1. To enable the participants to understand the finance domain of management.
2. To facilitate the participants in grasping the finance jargons and understand the meaning and relevance and
its application in their day to day working.
3. To inspire the participants to imbibe a thorough understanding of how their decisions impact the top and
bottom line of their organization and thereby their departments.
4. To enable the participants to have a thorough understanding and analysis of the important financial
statements of a company such as profit and loss account, balance sheet and cash flow analysis.
5. To help participants in identifying value implications of decision alternatives and help them in making
decisions
Pedagogy of the Program
The participants will learn the basic concepts and implications of finance through class room lectures, interactive
discussions and case studies. Both conceptual and practical sides will be stressed.
Indicative Content of the Program
1. Introduction to Financial Statements
2. Financial Statement Analysis
3. Behavior of Costs
4. Overhead Allocation Framework
5. Activity Based Costing
6. Full Costing
7. Short Run Alternative Choice Decision Making
8. Time Value of Money
9. Risk and Return
10. Cost of Capital
11. Cash Flow Analysis in capital Investment Decision
12. Capital Expenditure Decision Criteria
13. Risk Analysis is Capital Investment Decision
14. Introduction to Investment Management
Program Director: Prof. Anand, Prof. Prasenjit Chakrabarti
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus),Rs 27000+GST (Online)
Proposed Dates: January 05 to 08,2022
8
FINANCE FOR NON FINANCE EXECUTIVES OF PSEs
Introduction
This program is specially designed to provide inputs in the area of accounting, costing and financial
management coupled with the underlying concepts and methodology ensuring a reasonable understanding of
the crucial parameters in the financial and investment decision making process. These inputs will provide a
basis for the working executives to channelize their thinking in appropriate directions, besides, enhancing
knowledge. The skills so acquired may be effectively utilized in their day to day work and thereby promoting the
quality of business decisions.
Objectives of the Program
1. To enable the participants to understand the finance domain of management.
2. To facilitate the participants in grasping the finance jargons and understand the meaning and relevance
and its application in their day to day working.
3. To inspire the participants to imbibe a thorough understanding of how their decisions impact the top and
bottom line of their organization and thereby their departments.
4. To enable the participants to have a thorough understanding and analysis of the important financial
statements of a company such as profit and loss account, balance sheet and cash flow analysis.
5. To help participants in identifying value implications of decision alternatives and help them in making
decisions
Pedagogy of the Program
The participants will learn the basic concepts and implications of finance through class room lectures,
interactive discussions and case studies. Both conceptual and practical sides will be stressed.
Indicative Content of the Program
1. Introduction to Financial Statements
2. Financial Statement Analysis
3. Behavior of Costs
4. Overhead Allocation Framework
5. Activity Based Costing
6. Full Costing
7. Short Run Alternative Choice Decision Making
8. Budgeting
9. Time Value of Money
10. Risk and Return
11. Cost of Capital
12. Cash Flow Analysis in capital Investment Decision
13. Capital Expenditure Decision Criteria
14. Risk Analysis is Capital Investment Decision
15. Introduction to Investment Management
Program Director: Prof. Subir Chattopathayay, Prof. Anand & Prof. Prasenjit Chakrabarti
Fees (Per Candidate):Rs 45500+GST (Non Residential-In Campus),Rs 33000+GST(Online)
Proposed Dates:January 18 to 22,2022
9
INVESTMENTS AND PERSONAL FINANACE
Introduction
This program is specially designed to provide inputs in the area of Investments and Risk Management, coupled
with the underlying concepts and methodology ensuring a reasonable understanding of the crucial parameters
in the financial and investment decision making process. The skills so acquired may be effectively utilized in
their day to day work and thereby promoting the quality of business decisions. These inputs will also be
important for personal finance, private equity decision making and financial consultants can make use of the
MDP to be more effective in their service offerings.
Objectives of the Program
1. To enable the participants to understand the basics of fundamentals and valuation through financial
statement analysis.
2. To facilitate the participants in grasping the finance jargons and understand the working of broader financial
markets, institutions and instruments.
3. To inspire the participants to imbibe a thorough understanding of how their decisions impact the top and
bottom line of their organization and their clients.
4. To enable the participants to have a thorough understanding and analysis of the Securities and their
portfolios. This will help them in creating their own investment portfolio and track its performance.
5. To help participants in identifying the risks associated with financial instruments and the tools to mitigate or
minimize the risks. This will also enable them in making decisions under risk.
Pedagogy of the Program
The participants will learn the basic concepts and implications of finance through class room lectures,
interactive discussions and case studies. Both conceptual and practical sides will be stressed. The course is
planned to be covered in nine sessions over two days.
Indicative Content of the Program
1. Financial System and Introduction to Investments
2. Introduction to Financial Markets. Why the exist? Financial Institutions. Direct and indirect mode of
investments.
3. Interest Rate and Time Value of Money – I
4. Interest rate, compounding, present & future value, Annuity, growing annuity and Mortgage EMI
calculations.
5. Financial Statement Analysis – I
6. Introduction to Journal Ledger Balance Sheet and cash flow statements
7. Financial Statement Analysis – II
8. Analysis of financial statements and ratios
9. Valuation based Investment Strategies-I
10. Investment Policy Statements-I, II
11. Index based strategies –I, II
12. Active Strategies and Portfolio Analysis –I, II, III, IV
13. Risk in Investment
14. Risk Management
15. Mechanics of the Financial Investments
16. Financial Planning
Program Director: Prof. Anand
Fees (Per Candidate):Rs 45500+GST (Non Residential-In Campus),Rs 33000+GST(Online)
Proposed Dates:February 01 to 05,2022
10
PROJECT ANALYSIS, APPRAISAL AND FINANCING
Introduction
To maintain a sustainable GDP growth, huge investments in Projects and Infrastructure are required in our
country in near future. Projects have their own complexities and risk elements. Any Capital Expenditure and
Financing of Projects require careful analysis by theoretical model supplemented by learning from real case
studies. This program is specially designed to provide inputs to the participants in the area of Analysis,
Appraisal and Financing of Projects, Capital Budgeting and Capital Expenditure, to channelize their thinking in
appropriate directions, besides, enhancing knowledge. The skills so acquired can be effectively utilized by the
working executives to take optimum decision.
Objectives of the Program
1. To enable the participants understand from the basics to complexities of Projects.
2. To provide necessary inputs to participants in the form of concepts, theories, and tools and techniques
related to Capital Expenditure and Project Financing decisions.
3. To enable the participants in developing a comprehensive and integrated approach to Capital Expenditure
and Project Financing decision making process for real life situation.
4. To help the participants learn with various case studies, how Project Appraisal and Financing succeed or
fail in reality.
Pedagogy of the Program
The participants will learn the concepts and contents of the topic through class room lectures, interactive
discussions and case studies. Both theoretical and practical aspects will be stressed.
Indicative Content of the Program
1. An overview of the Topic.
2. Project Identification and Feasibility Study.
3. Demand Analysis: Desk Study, End User Survey, Delphi Technique.
4. Technical Analysis: Site Selection, Product-Mix Selection, Technology Selection, Environmental Issues,
General Layout and Transport, Plant & Machinery, Civil, Structural and Infrastructural work.
5. Financial Analysis: Estimation of Capital Cost, operating cost, Interest During Construction, Working
Capital, Margin Money, Net Sales Realization, Projection of Profit & Loss, Cash Flow, Balance Sheet.
6. Project Appraisal: Break-Even Analysis, Pay Back Period, Cost of Capital, Time Value of Money,
Discounted Cash Flow Technique - NPV, IRR, Debt Service Coverage Ratio.
7. Financing of Projects: Equity, Debenture, Term Loan, Role of Banks & Financial Institutions.
8. Financing of Infrastructure & Large Projects: Concept of Project Finance, Project Finance Vis-à-vis
Corporate Finance, Recourse, Semi Recourse and Non-Recourse Financing, Special Purpose Vehicles
(SPV), Public Private Partnership (PPP), BOO, BOT, BOOT etc.
9. Risk Analysis in Project Finance: Sensitivity Analysis, Statistical Techniques.
10. Social Cost Benefit Analysis of Projects.
Program Director: Prof. Subir Chattopathayay & Prof. Anand
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus),Rs 27000+GST (Online)
Proposed Dates:January 27 to 30,2022
11
STRATEGIC COST MANAGEMENT
Introduction
This program is specially designed to provide inputs in the area of Strategic Cost Management coupled with the
underlying concepts and methodology ensuring a reasonable understanding of the crucial costing parameters in
the decision making process. These inputs will provide a basis for the working executives to channelize their
thinking in appropriate directions, besides, enhancing knowledge. The skills so acquired may be effectively
utilized in their day to day work and thereby enhancing the outcomes of business decisions
Objectives of the Program
1. To enable the participants to identify the relevant costs in the decision making contexts
2. To facilitate the participants in grasping the meaning and relevance of Activity Based Costing [ABC] and its
application in their day to day working.
3. To inspire the participants to imbibe the relevance of costing for pricing decisions.
4. To motivate the participants to learn how to do customer profitability analysis & product profitability analysis
for the organization
5. To enable the participants to have a thorough understanding of Profit Centers/SBUs and Issues related to
transfer pricing and profitability
6. To facilitate the participants in preparing Budgets and understanding the uses of Budgeting
7. To help the participants in understanding the nuances of Variance Analysis & Performance Evaluation and
appreciating the role of costing in managing performances
8. To enable the participants to actively take part in Strategic Decision making process
Pedagogy of the Program
The participants will learn the basic concepts and implications of SCM through class room lectures, interactive
discussions and case studies. Both conceptual and practical sides will be stressed.
Indicative Content of the Program
1. Development in Cost Management
2. Relevant Cost for Decision Making
3. Activity Based Costing
4. Customer Profitability Analysis & Product Profitability Analysis
5. Relevance of Costing for Pricing Decisions
6. Profit Centers/SBUs and Issues Related to Transfer Pricing and Profitability
7. Budgeting
8. Variance Analysis and Performance Evaluation
9. Role of Costing in managing Performance
10. Cost of Quality and Total Quality Management
Program Director: Prof. Subir Chattopathayay
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus),Rs 27000+GST (Online)
Proposed Dates:January 12 to 15,2022
12
VENTURE FUNDING AND CAPITAL FINANCING
Introduction
2017 saw $26 billion of PE/VC investments in India—the highest ever and a 60% increase from 2016. Bulk of the
investments comprised of large deals; the top 10 had almost grossed the two-thirds of this year’s deals value. This
growth arguably has provided a better access to capital financing, especially for new ventures, and has opened up
newer possibilities for acceleration in and augmentation of the start-up ecosystem. From the funds perspective, it is
posing newer challenges in terms of identifying the winner opportunities for funding from a pool of ever more
diverse ventures. This present a significant and timely opportunity for organizations in the Venture Financing space
for enhancing their capabilities to identify and develop venture financing opportunities which can prove to be
winners. A solution to this winner identification problem can also be seen as a prescription to ventures who are
seeking capital financing in an increasingly competitive venture funding market.
Objectives of the Program
This program aims at providing a comprehensive coverage of venture funding options available for capital financing
in India. At the core, the program focuses on questions surrounding the funding of entrepreneurial ventures and the
process and the techniques to resolve them. It then deals with operational and board level engagements which
may ensure that the interests of the fund are protected and best practices in corporate governance prevail.
Afterwards, we turn our focus on exit strategies for the funds and the process to take the firm public. Overall, this
program should enable participants to identify opportunities for structuring deals which can create mutual value in
the venture financing and capital funding space.
Pedagogy of the Program
Case Studies; Role-play; Project work; Presentations & Class Discussions, Lectures
Indicative Content of the Program
• Financing Pathways
• Private Equity Spectrum
1. Pre-Fund raising process – preparations for raising funds, mandating the investment bank
2. Valuation approaches for early and later stage venture funding
3. Fund raising Process – information memorandum, due diligence, term sheet negotiations, deal
structuring, definitive agreements, closing.
4. Corporate Governance and role of PE in venture: Business level and Board level engagements
5. Exit strategies
• Startup in India
1. Capital Financing options for startups in India: Bootstrapping, Crowd funding, Innovation labs,
Incubators and accelerators, Venture Plan Contests, Angel Investment, VC, PE, Banks and NBFCs,
Corporate funding, Government grants/ schemes/ subsidy/ funds (Startup India Fund, MUDRA
scheme), Multilateral and International sources, Venture debt.
2. Present state and future outlook: with special reference to Information Technology, Health, Tourism,
Agriculture, Education, Biotechnology, Alternative Energy, Ecommerce, Supply chain, Fintech.
• Case research proposal by the participants (Group work): Identify a venture financing opportunity, examine its
potential, advise on future pathways
• Legal aspects of shareholders’ agreement and share subscription agreement
• Going Public – the listing decision: Strategic and financial considerations, planning and preparation for the IPO,
Due diligence review, IPO Process, Regulatory framework, Important compliances and certifications
• Rights Issue, FPO’s, QIP’s, PIPE’s, and preferential private placements: Strategic considerations, SEBI
Regulations, Company Law Requirements, Pricing requirements and process overview
• Case study discussion, Emerging trends in venture funding and capital financing
• Presentation and discussion on the case research reports (Group work), Open session
Program Director: Prof. Subir Chattopathayay & Prof. Anand
Fees (Per Candidate):Rs 62500+GST (Non Residential-In Campus),Rs 45000+GST (Online)
Proposed Dates:March 01 to 07,2022
13
CERTIFICATE PROGRAM IN FINANCE
Introduction
This comprehensive program in finance is specially designed to develop a thorough understanding of
concepts and methods in the field. The program instigates managerial thinking by developing a wide range of
tools and techniques for financial modelling and problem-solving in various types of decision situations which
the field encounters.
The program begins with discussions to help make sense of financial records and data and then moves on to
develop perspective, tools and techniques required for problem solving and decision-making in different
areas of finance. Specifically, it progresses through decision techniques on capital investments, financing,
pay-outs, working capital management, valuation, portfolio investments, financial risk management and
investment appraisal & project funding.
This program is for managers, business professionals, entrepreneurs, officers, bankers, working executives
as well as those who want to make a career in the field of finance and management.
Objectives of the Program
The program aims at developing the participants towards the following ends;
1. Conceptual understanding of theory, tools and techniques in the field of finance
2. Aptitude to understand the value implications of decision alternatives to be taken in any business
function/role
3. Capability to build models and analyze data for problem solving in different decision situations
Pedagogy of the Program
Live lectures, Case discussions and development of problems, Hands-on model building and data analysis
Indicative Content of the Program
Day 1. Financial statement analysis – Introduction to Financial Statements and records, Ratio analysis, Trend
Analysis, Common size analysis, Projected Financial Statements
Day 2. Quantitative analysis techniques – Measures of central tendency, distributions, variance, standard
deviation, covariance, correlation, scenario analysis, simulation
Day 3. Corporate finance - Time Value of Money, Risk & Return, Asset pricing models, Leverage, Cost of
Capital, Forecasted income statement
Day 4. Corporate finance - Cash flow analysis & Capital Budgeting, Pay-out decision, Working capital
Management
Day 5 Business valuations: Security valuation, Business valuation, Relative valuation, comparable valuation,
Day 6. Investment management: Modern portfolio theory, Arbitrage Pricing Theory and its extensions,
Selection and Timing skills, Investment Policy Statement, Active and Passive Investment strategies,
Introduction to quantitative investment technique
Day 7. Financial Risk Management: Market Risk, Credit Risk, Operational risk
Day 8. Investment Appraisal and Project Funding: Financial modelling, Business financing market and
options, Pitch
Program Director: Prof. Anand & Prof. Prasenjit Chakraborty
Fees (Per Candidate):Rs 71000+GST (Non Residential-In Campus),Rs 51000+GST(Online)
Proposed Dates:From 9th January 2022
14
FINANCIAL REPORTING AND BUSINESS ANALYSIS
Introduction
Business concerns have a compulsion to grow in terms of their Top Line, Bottom Line and Net worth. Growth is
possible for an entity only when it knows to measure its performance which requires the managers to know the
art of writing, reading and inferring the contents of the financial statements. This program is specially designed to
provide inputs in the area of accounting and finance coupled with the underlying concepts and methodology
ensuring a reasonable understanding of how to prepare financial statements like Balance Sheet, Profit and Loss
Account and Cash Flow statement of a firm, how to analyze the financial statements, what is the linkage among
the financial statements, what are the key ratios that need to be computed for an equity investor, what are the
useful ratios for a lender, how to measure the profitability of an entity, how to assess the investment utilization of
a firm, how to measure the working capital efficiency of an entity, how to assess the liquidity and solvency
position of an organization, how to compute the overall financial performance of a firm and how to compare the
financial performance of a firm. These inputs will provide a basis for the working executives to channelize their
thinking in appropriate directions, besides, enhancing knowledge. The skills so acquired may be effectively
utilized in their day to day work and thereby promoting the quality of business analysis and decisions.
Objectives of the Program
1. To enable the participants to become familiar with the Concepts, Principles and Jargons of Financial
Accounting and Reporting
2. To help the participants in understanding the accounting choices with regard to reporting of various line
items in the financial statements of an entity
3. To facilitate the participants to prepare the Financial Statements besides providing them with the ability to
read, analyze and interpret the contents of the Financial Statements
4. To assist the participants in understanding the relevance and usage of various accounting standards with
regard to the important line items of the financial statements
5. To assist the participants to analyze a business with the financial statements
6. To inspire the participants to become value maximizing managers
Pedagogy of the Program
The participants will learn the basic concepts and implications of financial reporting and business analysis
through class room lectures, interactive discussions and case studies. Both conceptual and practical sides will
be stressed.
15
SL NO Topics to be covered in the course
1 Business Organization; Accounting; Accounting Principles; Ind AS, IFRS and US GAAP; Accounting
Policies;, Fraud and Ethical Issues in Accounting
2 The Accounting Equation; Effects of Transaction; Basics of Financial Statement Analysis; Form and
Content of Company Financial Statements
3 The Accounting System; Commonly used Accounts; The Double-entry System; Recording
Transactions; Journals; Ledgers; Trial Balance; Errors in Accounting Records; Technology in
Accounting; Internal Control Systems
4 Basics, Principles and Mechanics of Income Measurement; Accrual and Cash System; Adjusting
Entries; Revenue from Sales; Cost of Goods Sold; Operating Expenses; Profitability of Operations;
Accounting Cycle; Closing and Reversing Entries; Special cases of Revenue Recognition
5 Current Assets; Inventory Valuation and Income Measurement; Inventory Costs and Valuation;
Conservatism, Neutrality and Prudence; Comparability; Perpetual Inventory System; Manufacturing
Costs; Financial Analysis of Inventories; Managing the Operating Cycle
6 Cost of acquisition of Long-lived Assets ; Depreciation Methods; Capital and Revenue Expenditure;
Depreciation for Income Tax Purposes; Revaluation of Property, Plant and Equipment; Intangible
Assets; Natural Resources; Impairment of Long-lived Assets; Financial Analysis of Property, Plant
and Equipment of Business; Investment Property
7 Financial Instruments; Financial Assets; Fair Value; Cash; Trade Receivables; Credit Losses;
Financial and Operating Investments; Impairment of Financial Assets of Business
8 Operating and Financial Liabilities; Current Liabilities; Definite and Estimated Liabilities; Income
Taxes; Current Tax; Deferred Tax; Disclosure of Contingent Liabilities by companies
9 Measurement of Financial Liabilities of Business; Debentures; Redeemable Preference Shares;
Mortgages; Leases
10 Equity Share Capital; Preference Share Capital; Reserves and Surplus; Buyback; Bonus Shares;
Dividends; Statement of Changes in Equity; Earnings Per Share
11 Purpose and Structure of the Statement of Cash Flows; Computing Net Cash Flow from Operating,
Investing and Financing Activities; Direct and Indirect Method Interpreting the Statement of Cash
Flows for Business Analysis; Cash Flow Ratios
12 Objectives; Standards of Comparison; Techniques of Financial Statement Analysis; Horizontal
Analysis; Common Size Statement; Profitability Analysis; Liquidity Analysis; Solvency Analysis;
Capital Market Standing; Business Analysis through Ratios
Indicative Content of the Program
16
Program Director:Prof. Subir Chattopathayay
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus) ,Rs 27000+GST (Online)
Proposed Dates:February 16 to 19,2022
CERTIFICATE PROGRAM IN FINANCIAL ANALYTICS
Introduction
Data Driven Decisions are becoming necessity for more and more business as operating environments are faced
with more complexity, increased quality and quantity of data around an ever-increasing numbers of decision
variables. These changes have put new demands to further develop the analysis techniques in order to benefit
from the available dataset. Finance has traditionally been a leader in the area of data driven decision making. An
increased quantity and quality of data around decision variables have presented new avenues of application of
statistical and analytic techniques in the field. These techniques are used for re-examining existing theories as
well as for developing much comprehensive and informed decision-making processes. Use of analytic methods in
finance promises to provide a much detailed and robust understanding of the central question i.e., the “why” and
the “how” of value implications of decision alternatives.
This program is for managers, business professionals, entrepreneurs, officers, working executives as well as
those who want to make a career in the field of finance and management.
Objectives of the Program
The program aims at developing,
1. Aptitude to solve problems in the area of business finance with the help of data and analytics
2. Skills to apply analytic techniques for optimization and financial planning
3. Analytic perspective on capital budgeting, investment, risk management, and pricing decisions
4. Capabilities to contribute in data driven decision making environment
Pedagogy of the Program
Live lectures, Case discussions and development of problems, Hands-on model building and data analytic
Indicative Content of the Program
• Day One
1. Quantitative analysis techniques - (Descriptive, Distributions, Regression)
2. Optimization techniques - (LPP/Solver/Simulation)
• Day Two
1. Corporate finance: Time Value of Money, Risk & Return, Asset pricing models, Leverage, Cost of Capital
2. Forecasted income statement, Cash flow analysis & Capital Budgeting
• Day Three
1. Identification of potential sources of risk: Macro analysis, Sensitivity analysis,
2. Risk modelling: Scenario Analysis, Monte-Carlo Simulation
• Day Four
1. Investment management: Modern Portfolio Theory, Arbitrage Pricing Theory and its extensions,
2. Investment strategies: Selection and Timing skills, Investment Policy Statement, Active and Passive
Investment strategies
• Day Five
1. Investment process: Macro analysis, Portfolio construction and benchmarking
2. Investment Analytic: Optimization, Back-testing, Performance analytic
• Day Six
1. Econometrics for Credit Risk Analytic techniques: EV Distributions, Discriminant, Logistic Regression
2. Different measures of credit risk, traditional credit models
• Day Seven
1. Probability density function of credit losses, PD, LGD
2. Structural models and reduced form models.
• Day Eight
1. Nonlinear Optimization and Evolutionary Solver
2. Pricing Analytic
Program Director: Prof. Anand, Prof. Prasenjit Chakraborty & Prof Amit Sachan
Fees (Per Candidate):Rs 71000+GST (Non Residential-In Campus),Rs 51000+GST(Online)
Proposed Dates: From 5th December 2021 onwards.
17
CONTRACT MANAGEMENT AND NEGOTIATION SKILLS AND
STRATEGIES
Introduction
Effective contracts management is vital for organizations those interact with external entities such as suppliers,
contractors, customers, statutory and regulatory bodies for their business processes. With the globalization of
businesses, the scope of contracts has broadened from covering the aspects of purchasing to managing supplier
relationships, negotiations, legal clauses and risks from external environment. Contract management requires
knowledge of technical as well as legal aspects of different types of contracting mechanisms.
For public enterprises, contracts management is a strategic role which entails sophisticated negotiations skills.
Negotiation in contracts management is a much nuanced mechanism that finally leads to the best alternative to a
negotiated agreement. This eventually determines the profit potential, risk exposure, roles and responsibilities of
the contracting parties.
Objectives of the Program
1. Appraise the key aspects of contracts.
2. Understand different types of contracting mechanisms.
3. Apprise risk exposure of contracts.
4. Formulate key contract clauses.
5. Discuss negotiation approaches adopted in contracts context.
6. Identify legal clauses of procurement contracts.
Pedagogy of the Program
The program includes several learning methodologies, including interactive lectures, case studies, analysis of
real contract documents, and role plays. Participants will be motivated to describe their experiences and class
room discussions will be initiated to link the negotiation practices with theory. Case and examples from the public
sector projects will be included for the class room exercises and as examples
Indicative Content of the Program
1. Contracts and contract management definition
2. Types of contracts as per scope
3. Types of contracts as per pricing regime
4. Types of contracts as per type of items procured
5. Client-contractor relationship
6. Risks in contracts
7. Methodology for evaluating bids
8. Important clauses in contracts
9. Legal aspects of contract management
10. E-procurement, e-auctions and reverse auctions
11. Contracts in public enterprises
12. Competitive versus collaborative contract negotiations
13. Managing Dynamics of Power and Politicking during Contract Negotiations
14. Negotiating the Manipulative Tactics of Opponents
Program Director: Prof. Vijaya Dixit & Prof. Manish Kumar
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:February 01 to 03,2022
18
E GOVERNANCE
Introduction
A multi-faceted rapid change is the new reality of India. A large part of this change is facilitated by digitization of
existing transactions. Government departments are no longer insulated from such change. Transformation
through digitization is one of the central theme of Digital India mission. In government departments
transformation would involve increasing efficiency and citizen centricity of services. Digitization is an essential
enabler for good governance. Governance using this modern day tool – Information Technology (IT) - is often
termed as e-Governance. This program is specially designed to provide inputs on best management practices in
the field of e-Governance. This program will also equip the participants with techniques and frameworks used to
conceptualize, design, implement and manage e-Governance projects. This will help the government
departments in achieving short term success and long term sustainability of respective e-Government projects.
The program will draw concepts from cross functional management areas including Strategy, Operations and
Information Systems. These inputs will provide a basis for adopting better project management practices. It
would also facilitate improvement in effectiveness and efficiency of existing and planned e-Governance projects.
The skills so acquired may be effectively utilized in individual digitization initiatives but collectively will help in
attainment of our shared vision of Digital India.
Objectives of the Program
1. To enable the participants to understand the concept of digitization of government services.
2. To motivate the participants in understanding the potential of digitization in government sector.
3. To facilitate the participants in learning the best management practices in the field of e-Governance.
4. To develop skills amongst the participants to conceptualize, design, implement and manage e-Governance
projects.
Pedagogy of the Program
The participants will learn the concepts and implications of e-Governance through class room lectures,
interactive discussions and case studies. Both conceptual and practical sides will be addressed.
Indicative Content of the Program
The following are the broad contents of the program:
1. Success/sustainability of e-Governance projects
2. E-Governance Vision & Strategy
3. E-Governance in Global Context
4. Services management concepts for Government services
5. Process re-engineering in Government services
6. Improving processes – Efficiency vs. Effectiveness
7. Social, political and technological aspects influencing e Government Measuring e Government success
8. Diffusion of Innovation theory and its implication on management of e-Governance projects
9. Making e-government work: Adopting the network approach
10. Building Competencies for e-Governance
11. Stakeholder management
12. Tools for Executing e-Governance Strategies
13. Leadership & Change Management
Program Director: Prof. Ambuj Anand, Prof. Amit Sachan, Prof. Rohit Kumar
Fees (Per Candidate):Rs 45500+GST (Non Residential-In Campus),Rs 33000+GST(Online)
Proposed Dates:March 01 to 05,2022
19
COMMUNICATION STRATEGIES FOR LEADERS
Introduction
The ability to communicate and present effectively is imperative for leadership effectiveness and success.
Conveying information to a project team or delivering a difficult message is one of the most powerful skills for
achieving the desired objectives. Apart from the basic principles of Communication that drive practice,
organizations are striving to expand the reach of their digital services. There is a need to understand how
newer platforms like social media can be utilized to communicate with the stakeholders. Leaders need to
communicate their views effectively and adapt to different audiences in varying situations and circumstances.
MDP on Communication Strategies for Leaders is an attempt to take a comprehensive look at the newer
innovations in communication, and aims to equip the managers with the communication skills that are
necessary to meet the new challenges in organizations.
Objectives of the Program
1. To sensitize participants to leadership communication strategies
2. To help participants review their communication styles and strategies
3. To equip the participants to meet a range of communication challenges as a leader
4. To expose them to certain often neglected fundamentals of writing that win readers over
5. To help them review their business/technical writing styles with a view to spotting their strengths and
weaknesses.
6. To equip participants to understand the effective ways of social media communication
7. To equip participants to understand the legal aspects of social media communication
8. To help them understand the common pitfalls and legal issues in public communication
Pedagogy of the Program
The participant cantered workshop methodology will be followed. Pedagogy involves interactive mix of case
studies, experience sharing through discussion, relevant videos, and reflections.
Indicative Content of the Program
1. Understanding communication process and communication barriers
2. Public speaking
3. Email and social media for business communication
4. Business letters and memos
5. Communication styles and assertiveness
6. Persuasive strategies in communication
7. Identification of legal issues in business communication and potential pathways to
resolution
8. Legal aspects of communication within an organization
Program Director: Prof.Shilpee A Dasgupta, Prof Rajiv Aricat & Prof Angshuman Hazarika
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus),Rs 15000+GST (Online)
Proposed Dates:December 05 to 06,2021
20
STRATEGY AND LEADERSHIP IN VUCA WORLD
Introduction
In today’s volatile, uncertain, complex and ambiguous (VUCA) world, it is important that employees at
managerial and key leadership positions understand the strategic thinking in firms - right from scanning the
competitive environment, to aligning the mission of the firm to meet stakeholder expectations. Today, firms
need to lead, formulate and execute strategies effectively to deliver business excellence and customer
delight.
During the session, participants would be immersed in both the theory and practice of strategy development,
leadership, design thinking, innovation and business excellence. The participants will be exposed to some of
the world class tools and case studies that are being used to enhance strategic thinking and ethical
leadership. The business excellence framework will provide a holistic and comprehensive view of an
organization and its business environment. The program is designed to inculcate an innovative mindset for
solving strategic problems and to identify ‘opportunities for growth’ for both self and the organization.
Objectives of the Program
1. To understand the importance of strategic thinking and business model innovation in a VUCA world.
2. To find out one’s dominant leadership style and know how to lead into action for getting desired results.
3. To know about business excellence framework and how it can lead to world class performance.
4. Understanding what is blue ocean strategy and know about different tools used for design thinking and
innovation
Pedagogy of the Program
The program includes several learning methodologies, including interactive lectures, case studies, exercises,
and experience sharing leading to learning, practice, reflection and retention. The participants will learn the
aspects of different tools and techniques for enhancing strategic and leadership effectiveness through an
engaging and interactive experiential learning pedagogy (adopted from Harvard Business School).
Indicative Content of the Program
1. Strategy and Business Model Innovation (VUCA world)
2. Strategic Leadership and Change Management
3. Strategic Leadership and Change Management
4. Business Excellence Framework
5. Blue Ocean Strategy & Ten Tools for Design Thinking
Program Director: Prof. Rohit Kumar & Prof SwarupDutta
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:September 24 to 26,2021
21
CORPORATE GOVERNANCE IN CHANGING TIMES
Introduction
During the session, participants would be immersed in both the theory and practice of Corporate Governance.
Corporate governance plays a crucial role to shape up a firm and to make it competitive with global firms.
Corporate governance legislation and guidelines issued by government agencies would attract foreign
investments. These corporate governance codes would ensure investors safety protecting them from
corporate scandals. Regulating governmental bodies tries to come up with governance codes based on
international best practices that suit their business environment. The course on Corporate Governance and
Corporate Social Responsibility will facilitate to understand governance rules and regulations and governance
practices of companies. Corporate Governance. A major part of the program focuses on the ‘why’, ‘what’ and
‘how’ of Corporate Governance.
Objectives of the Program
1. To provide a perspective on corporate governance, corporate social responsibility and the larger realities
of business society interface in the emerging economies, in particular in the context of increased
globalization.
2. To understand the effectiveness of Corporate Governance on firms
3. To provide real life experiences of corporate governance of companies through case discussion
4. To equip students to take right strategic decision and to imbibe leadership quality
5. To understand and appreciate the need for ethical governance and decision making in their roles as
managers and leaders in organizations
6. To sensitize the students to the manner in which organizations engage with their stakeholders in
managing sustainable growth
7. To inform and stimulate critical thinking among young managers about their roles as professionals in
business organizations.
Pedagogy of the Program
The program includes several learning methodologies, including interactive lectures, case studies, exercises,
and experience sharing leading to learning, practice, reflection and retention. Participants will be expected to
complete a brief survey during the program.
Indicative Content of the Program
1. Corporate Governance – An Introduction
2. Corporate Governance Models in USA, Europe and Japan
3. Corporate Governance Codes
4. Corporate Governance reforms in China and India
5. Governance of Family Business
6. Board of Directors: A powerful tool in Corporate Governance
7. Value based and Ethical Issues in Corporate Governance
8. 10 Trends for the Board of 2020
9. Significance and Challenges of Corporate Governance
10. Five elements of Corporate Governance to manage Strategic Risk
11. Board characteristics, Firm performance and Corporate Governance
12. Corporate Governance: The other side of the coin
Program Director: Prof. Rohit Kumar
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:November 23 to 25,2021
22
MANAGING CORPORATE SOCIAL RESPONSIBILITY
Introduction
During the three-day session, participants would be immersed in both the theory and practice of Corporate
Social Responsibility (CSR) has experienced a journey that is almost unique in the pantheon of ideas in the
management literature. The basic question at the heart of CSR are as old as business itself, such as what is
a business for and what contribution does it make to society? In today’s context, CSR has gained
prominence due to growing attention in the arenas of business, civil society, and government across the
globe. According to Indian Institute of Corporate Affairs, a minimum of 6,000 Indian companies will be
required to undertake CSR projects in order to comply with the provisions of the Companies Act, 2013 with
many companies undertaking these initiatives for the first time. Further, some estimates indicate that CSR
commitments from companies can amount to as much as 20,000 crore INR.
Corporate Social Responsibility. A major part of the program focuses on the ‘what’ and ‘how’ of strategizing,
planning, executing and monitoring the CSR activities of companies.
Objectives of the Program
1. Understanding the concept of Corporate Social Responsibility (CSR)
2. How to develop a business case for CSR
3. Understanding the link between Competitive Advantage and CSR
4. How to develop a CSR Competency Framework
5. Understanding the relevant CSR provisions under the Company Act 2013
6. Understanding the importance of stakeholder engagement and sustainability
7. How to manage and implement corporate responsibility
8. How to communicate with Stakeholders: Integrated Reporting
9. How CSR can be used as Strategy in organizations
Pedagogy of the Program
The program include several learning methodologies, including interactive lectures, case studies, exercises,
and experience sharing leading to learning, practice, reflection and retention. Participants will be expected to
complete a brief survey and a pre-program assignment.
Indicative Content of the Program
1. What is CSR?
2. The Business Case for CSR
3. Actors and Drivers for CSR
4. CSR in Global Context
5. The Companies Act 2013 (section 135)
6. Companies (CSR Policy) Rules 2014
7. Stakeholder Engagement – Concept and Practice
8. CSR Strategies and Policies
9. CSR as Strategy
10. Managing and Implementing Corporate Responsibility
11. The CSR Competency Framework
12. Sustainability & Triple Bottom Line
13. The Future of Corporate Responsibility
Program Director: Prof. Rohit Kumar & Prof. Swarup KumarDutta
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:November 27 to 29,2021
23
ENHANCING MANAGERIAL EFFECTIVENESS THROUGH LEADERSHIP,
PERFORMANCE EXCELLENCE AND INNOVATION
Introduction
In today’s dynamic and competitive environment, it is important that employees at managerial and key leadership
positions are equipped with the latest management tools and techniques that will help them become more effective
in their day to day decision making. They should be able to move beyond motivating the team they lead to
enhance organizational effectiveness. During the two days sessions, participants would be immersed in both the
theory and practice of leadership, innovation and performance improvement. The participants will be exposed to
some of the world class tools that are being used to enhance performance excellence by providing a holistic and
comprehensive view of an organization and its business environment. The program is designed to inculcate an
innovative mindset for solving managerial problems and to enhance managerial effectiveness. The program would
give emphasis on how to become more effective as a manager by following contingent leadership approach;
thinking about organization as a ‘whole’; by linking the leadership and result triad to identify ‘blind spots’, and to
identify ‘opportunities for improvement’ for both self and the organization.
Objectives of the Program
The program would enable the participants to answer the following questions
1. How to improve your ability as a leader to get things done?
2. How to be effective in your role and unlock leadership potential?
3. How to use the ‘Performance Excellence Framework’?
4. How to improve your business ‘processes’ and ‘results’?
5. How organizations can use innovation to excel in today’s competitive environment?
6. How to enhance managerial effectiveness?
Pedagogy of the Program
The program include several learning methodologies, including interactive lectures, case studies, exercises, and
experience sharing leading to learning, practice, reflection and retention. The participants will learn the aspects of
different tools and techniques for enhancing managerial effectiveness through very engaging and interactive
experiential learning pedagogy.
Indicative Content of the Program
1. Managing in uncertain times -Creating a Customer Centric Business
2. The Tasks of Leadership- Moving beyond motivation
3. Situational Leadership
4. Organization Profile and measurement of performance
5. Operational Excellence and organizational learning
6. Aligning for Growth – creating growth strategies
7. Strategic Innovation and Emerging Business Models
8. Blue Ocean Strategies
9. Working around Innovation- Getting it started
10. Enhancing Managerial Effectiveness
Program Director: Prof. Rohit Kumar & Prof. Swarup KumarDutta
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates: October 09 to 10,2021
24
SUPPLY CHAIN MANAGEMENT
Introduction
Supply Chain Management (SCM) is a discipline effectively as old as trade itself. Nevertheless, effective SCM
practices are widely regarded as the single greatest driver of success for businesses and organizations that
persist in today’s globalized industry. A firm’s supply chain consists of all operational processes that create
value for the firm. Supply Chain Management (SCM) is an approach to managing the entire supply chain – the
seamless flow of goods, services, and information from suppliers to customers. Therefore, it involves the
coordination of multiple value-creating processes that typically fragmented and dispersed across organizational
and national boundaries. This fragmentation creates opportunities as well as challenges from the perspective of
a firm’s decision making. This Program focuses on the different dimensions of supply chain management such
as distribution network design, inventory planning, transportation network design, etc. This course aims at the
development of the participants’ understanding of different supply chain concepts along with the strategic
thinking and analytical skill required to solve the real-life problems.
Objectives of the Program
The objectives of the program are:
1. The issues, drivers, and metrics related to Supply Chain Management(SCM).
2. The network planning characteristics and network optimization models.
3. Inventory optimization mechanisms.
4. The mechanisms of supply contracts for supply chain coordination
5. This program is intended for senior management professionals engaged with any kind of supply chain
management problems looking to incorporate technical skill, quantitative, and spreadsheet modelling skills
and to develop proper management strategies.
Pedagogy of the Program
The participants will acquire knowledge of supply chain management; develop skills to apply the concepts,
methods and techniques to resolve real life issues. The participants will be groomed via interactive lecture
sessions, illustrative examples/cases and spreadsheet-based calculation. Statistical software will be used to
create graphical and numerical output for the analysis
Indicative Content of the Program
1. Introduction to Supply Chain Management
2. Distribution Network Planning and Design
3. Inventory Planning
4. Transportation Network Design and IT in SCM
5. Supply Contract Design and Implementation
Program Director: Prof. Arnab Adhikari, Prof Amit Sachan & Prof Pritee Ray
Fees (Per Candidate):Rs 45500+GST (Non Residential-In Campus),Rs 33000+GST(Online)
Proposed Dates: January 01 to 05,2022
25
PROJECT AND PROCUREMENT MANAGEMENT
Introduction
With the growing impetus on manufacturing in our country under radical initiatives like Make in India, the
investments in large complex projects have increased both in government and private sector. Project
management expertise is a pre-requisite for successful completion of such projects. Project Management is the
art of directing and coordinating all kinds of resources throughout the life of a project by using modern
management techniques to achieve predetermined objectives of scope, cost, time, and quality and customer
satisfaction.
Procurement is an overlapping function between engineering and construction phases of engineering
procurement and construction (EPC) projects. Due to these overlaps, procurement function has a cascading
effect on project cost and schedule performance. A project requires multiple items from multiple suppliers under
multiple contracts, terms and conditions and risks exposure and their costs comprise major percentage of
project cost. The procurement of these items is highly dependent on external suppliers and requires a great
degree managerial and negotiation skills. Thus, management of procurement function is an integral part of
project management.
The project and procurement management program aims to provide insights on ten knowledge areas of project
management and key concepts of strategic procurement
Objectives of the Program
1. Discuss ten knowledge areas of project management
2. Apply project scheduling techniques in deterministic and probabilistic contexts
3. Apply resource allocation and levelling techniques
4. Understand earned value analysis as a project monitoring and control tool
5. Identify project risks and different risk response actions
6. Understand Procurement and Contracts Management in Project Environment
7. Evaluate make and buy decision based on Strategic sourcing model
8. Understand different contracting mechanisms
9. Asses Project procurement risks based on contract clauses
10. Appreciate importance of project and contract closure
11. Legal aspects of procurement clauses
Pedagogy of the Program
The program includes several learning methodologies, including interactive lectures, case studies, excel and
experience sharing.
Indicative Content of the Program
1. Overview of ten knowledge areas of Project Management
2. Introduction to project management, project life cycle and types of projects
3. Project Planning and Scheduling techniques CPM and PERT
4. Crashing in project and Project Resource allocation and levelling
5. Earned value analysis
6. Project risk management
7. Procurement and Contracts Management in Project Environment
8. Different contracting mechanisms based on participating entities, scope, pricing regime
9. Project oriented materials management and Procurement Scheduling
10. Procurement Categories based on Kraljic Matrix, pricing regime, buyer-supplier relationships
11. Procurement risks based on contract clauses
12. Legal aspects of contract clauses
13. Project and contract closure
Program Director: Prof Vijaya Dixit
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus),Rs 27000+GST(Online)
Proposed Dates: January 19 to 22,2022
26
DATA ANALYTICS WITH PYTHON
Introduction
Data analytics is receiving increasing interest in the businesses. At the same time, Python is an established
programming language that is increasingly applied in data sciences projects in several enterprises. It is a high
level language which is easy to learn and implement. Managers find it fairly simple to understand and are
increasingly adopting it.
With the rapid growth of digital technology, data gets collected in larger volume within and outside enterprises.
The enterprises can monetize this data and that is why they find an opportunity of leveraging data analytics in
their business.
Objectives of the Program
The objective of program is to understand & learn the application of specific techniques in data analytics with
Python. This program is intended for managers/executives/officers engaged in an area where they need to
analyze data.
Pedagogy of the Program
The participants will get understanding of methods and techniques (as outlined in the indicative content below) to
resolve practical issues in data analytics. The delivery will be on Python platform with illustrative
examples/cases. No prior experience or understanding of Python is required. Participants are expected to work
on Python during session
Indicative Content of the Program
1. Fundamentals & basic elements in data analytics
2. Introduction to Python
3. Python Installation Package
4. Python distribution environment
5. Working with Anaconda, Jupyter
6. Introduction to key Python libraries in data sciences projects
7. Pandas
8. NumPy
9. SciPy
10. Machine learning methods (illustrative example of logit)
11. Scikit Learn
12. StatsModels
13. Optimization problems in analytics (illustrative example of Linear Programming)
14. PuLP library
Program Director: Prof Nitin Singh
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates:November 28 to 29,2021
27
PREDICTIVE MODELING IN ANALYTICS USING R
Introduction
This program provides a fundamental concept to the participants on how to develop relationships between
predictor variables and outcome (or response) variable. Regression models are used to predict the output,
whereas classification models used to determine an outcome class of each individual observation. The
predictive analytics is useful in a wide range of application areas such as operations, economics, marketing,
science, and business analytics. The discussion and hands-on-session of each modeling technique provide
insights into model building and managerial decision making to a practical application.
Objectives of the Program
1. Statistical and data mining techniques those are useful to develop regression and classification models for
a wide range of data set.
2. How to select an appropriate predictive model for a data set and evaluate its adequacy with the existing
information.
3. Open-source R software will be used to facilitate the participants in learning.
Pedagogy of the Program
The participants will get concepts and hands-on-experience on how to fit prediction models for real-life data
through online lectures, interactive discussion, illustrations, and spreadsheet-based calculation. Open-source
statistical software R will be used to create graphical and numerical output for the analysis. Illustrative
examples/cases, in-depth interpretation of the output, and alternative modeling approaches will be presented.
Indicative Content of the Program
1. Multiple linear regression
2. Regression diagnostics
3. Regression with qualitative predictors
4. R code illustration with examples for multiple regression
5. Measuring the performance of a regression model
6. Regression models for collinear data
7. Ridge and Lasso regression model
8. R code illustration with examples for ridge and Lasso regression
9. Binary logistic regression
10. Confusion matrix and goodness of fit measures
11. Measuring the performance of a classification model
12. R code illustration with examples for binary logistic regression
13. Structure of a decision tree
14. Regression trees and Classification tree
15. Generation of rules from a decision tree
16. R code illustration with examples for building a decision tree
Program Director: Prof. Sasadhar Bera and Prof. Amit Sachan
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus ),Rs 27000+GST (Online)
Proposed Dates: January 24 to 27,2022
28
APPLIED DATA MINING WITH BUSINESS APPLICATIONS
Introduction
In the modern age, virtually all automated systems capture a huge amount of data either for analysis or
diagnostic purposes. Traditional statistics applications focus on relatively small data sets, whereas data mining
explores and analyzes very large and sometimes enormous quantities of data to discover meaningful patterns.
Data mining is a set of mathematical and statistical methodologies that systematically exploits the available
data and find out the pattern, information, and knowledge in supporting decision-making process. Data mining
has wide applicability in operations, economics, marketing, genetics, the social and natural sciences, and
business. The discussion and hands-on-session of each data mining method provide insights to model building
and managerial decision making to a practical application.
.
Objectives of the Program
1. Being able to think in the space of concepts, and theories for framing analytical model and generating
solution for business problem
2. Participants feel comfortable applying data mining methods in business applications for a wide range of
data set.
3. Computing results from multiple decision models and applies model comparison methods for determining
the best model that supports organizational goals.
4. Open-source R software will be used to facilitate the participants in learning.
Pedagogy of the Program
The participants will get concepts and hands-on-experience on how to fit prediction models for real life data
through online lecture, interactive discussion, illustrations, and spreadsheet-based calculation. Open-source
statistical software R will be used to create graphical and numerical output for the analysis.
Indicative Content of the Program
1. Exploratory data analysis: Measuring the relationship between variables, Multivariate distance and outliers
detection, Product affinity and market basket analysis, Cross-sell and Up-sell models and their applications,
R code Illustration with real-life data set
2. Recommender systems: Primary structure of recommender system, Collaborative filtering approaches,
Computing similarity and predicting preference rating, Content-based and hybrid recommender systems, R
code illustration for collaborative filtering with large rating data
3. Non-linear classification methods and their applications: Naïve Bayes method and classification, K nearest
neighbor classification method, Real-life applications of Naïve Bayes and KNN method with R code
4. Data mining applications in Insurance domain: Role of data mining in the insurance domain, Customer
attrition analysis in life insurance, Detecting fraud in health insurance
Program Director: Prof. Sasadhar Bera
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:November 14 to15,16, 2021
29
PROCESS IMPROVEMENT AND QUALITY IN THE DIGITAL AGE
Introduction
A business that can delight customers and dominate competitors is by improving and controlling the quality of its
manufactured products and/or service processes. Quality is a competitive advantage and has become an
important business strategy. This training program is divided into two parts: quality management & product
development and process design & improvement. Skills developed include identification of the statistical
methods and problem-solving techniques to improve quality. Analysis of data using software provides an extra
advantage to solve a complex problem.
Objectives of the Program
1. Understanding the quality of a product or service and management aspects of quality improvement
2. Measuring process performance in terms of capability index, defect per million opportunities
3. Provide an overview of six-sigma methodology and DMAIC problem-solving approach
4. Understanding the design-of-experiment and its application in product design and process improvement
5. Robust parameter design using Taguchi approach
6. Determining optimum operating conditions of a process
Pedagogy of the Program
The participants will acquire knowledge and develop the ability to apply the concepts, techniques, and tools to
resolve real-life quality management issues. The participants will be groomed via interactive lecture sessions,
illustrative examples/cases, and spreadsheet-based calculations. Statistical software will be used to create
graphical and numerical output for the analysis.
Indicative Content of the Program
1. Fundamentals of Quality Management: Introduction to quality management, Understanding value chain,
process thinking and process analysis, Process control and capability analysis
2. Six-sigma Methodology: Six-sigma philosophy and fundamental concepts, DMAIC problem-solving
approach, Sigma level performance measurement, and yield calculation, Hands-on-session – process sigma
rating computation, Case discussion
3. Design of experiment and robust parameter design: Design of experiments and its applications to process
quality, ANOVA, Blocking, and factorial experiments, Steps in conducting design of experiment, Case study
on a factorial experiment, Taguchi’s method for robust product and process design, Case study on robust
design
4. Manufacturing process optimization: Response surface methodology, Multiple responses optimization, Case
study on multiple responses optimization
Program Director: Prof. Sasadhar Bera
Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus),Rs 27000+GST (Online)
Proposed Dates:February 20-21,27-28, 2022
30
PROJECT MANAGEMENT
Introduction
Project Management is the art of directing and coordinating all kinds of resources throughout the life of a
project by using modern management techniques to achieve predetermined objectives of scope, cost, time,
and quality and customer satisfaction. It ensures effective planning, execution, procurement, cost control,
human resource management, occupational health and safety management for project success.
This program aims to provide inputs on overall project management concepts and scheduling tools and
techniques. By the end of this program participants will be able to understand the ten knowledge areas of
project management and apply the concepts for project planning, execution and control, risk management and
procurement management to various projects.
Objectives of the Program
The objectives of the program are:
1. To provide an understanding of the concepts of project management.
2. To understand project lifecycle phases such as defining, planning, executing and closing.
3. To discuss ten knowledge areas of project management.
4. Apply project scheduling techniques in deterministic and probabilistic contexts.
5. Apply resource allocation and levelling techniques.
6. Understand earned value analysis as a project monitoring and control tool.
7. Plan a project and perform earned value analysis using MS Project.
8. Understand different types of project procurement approaches and contracts.
9. Identify project risks and different risk response actions.
10. To learn tools and techniques useful for project risk management.
11. This program is intended for project professionals like project managers, project team members, project
planners and project procurement managers who are involved in planning, coordination, and execution of
projects.
Pedagogy of the Program
The program includes several learning methodologies, including interactive lectures, case studies, excel and
MS Project exercises. Participants will be motivated to describe their experience in managing projects and
class room discussions will be initiated to link the management practices with project management theory.
Case and examples from the industry will be included for the class room exercises and as examples.
Indicative Content of the Program
1. Introduction to Project Management
2. Project life cycle phases, overview of ten knowledge areas of Project Management
3. Project scope management, work break down structure
4. Project planning and scheduling techniques like CPM and PERT
5. Crashing in project network
6. Project resource allocation and leveling
7. MS Project/Excel exercise
8. Project monitoring and control
9. Project risk management
10. Simulation for risk analysis
11. Project procurement approaches and contract management
Program Director: Prof. Vijaya Dixit & Prof. Pritee Ray
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:October 03 to 04,10,2021
31
32
REVENUE MANAGEMENT AND DYNAMIC PRICING
Introduction
Revenue Management and Dynamic Pricing is the scientific method of managing prices, inventories, and
capacities of perishable products and services to maximize revenue. The primary aim of Revenue
Management is selling the right product to the right customer at the right time for the right price. Dynamic
pricing also referred as surge pricing, demand pricing or time-based pricing allows prices to respond to current
market conditions. Dynamic Pricing which is an extension of Revenue management system, that dynamically
calculates the optimal price, taking into account the company’s strategy, customer-specific information and
real-time alternative offerings. Emerging from the airline and hotel industries, Revenue Management and
Dynamic Pricing has been applied in retail, transport, restaurant, sports etc. The aim of Revenue Management
and Dynamic Pricing is to increase revenue and profit
Objectives of the Program
The Objective of the Program will be:
1. Participant will understand the concepts of revenue management and Dynamic Pricing in various settings
like airlines, sports, restaurants, hotels, sports etc.
2. Participant will understand how revenue management systems improve revenue
3. Participants will be aware of various tools and techniques used in revenue management
This program is intended for professionals engaged with any kind of revenue management and Dynamic
Pricing problems looking forward to develop theoretical and technical skills required to understand and solve
them.
Pedagogy of the Program
The participants will acquire knowledge of revenue management and Dynamic Pricing; develop skills to apply
the concepts, methods and techniques to resolve real life issues. The participants will be groomed via
interactive lecture sessions, illustrative examples/cases and spreadsheet-based calculation.
Indicative Content of the Program
1.Introduction to Revenue Management and Dynamic Pricing
2.Little’s Law and Nesting Concept
3.Price optimization and Price differentiation
4.Demand Modelling for RM
5.Network Revenue Management
6.Multi-version Pricing
7.consumer Preferences and van westen drop analysis
8.Measuring Revenue Management Effectiveness and Displaced Revenue
9.Value based pricing
10.Markdown Management
Program Director: Prof Amit Sachan
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates: February 22 to 27,2022 (2 Sessions per Day for 6 Days)
ADVANCE MANUFACTURING PROCESS ANALYSIS
Introduction
Firms exists to create and deliver value to customers, shareholders, employees and Society. Operations
Management focuses on the means the underlying processes by which firms create and deliver value. A firm’s
processes transform inputs such as labor, capital, market, material and information into output of greater value
in form of products and services. To manage or improve process it is important for us to understand process.
Process analysis thus involves understanding the processes, the relationships between them and the overall
operation, and how various tools can be used to analyze the process. The analysis of the various processes
making up an operation is hence an important step in improving the competitiveness of a firm. The program
focuses on developing the ability to identify operational methodologies to assess and improve an organizations
performance Participants will develop an integrated framework for strategic thinking and decision making to
analyze the enterprise as a whole with a specific focus operational processes.
Objectives of the Program
1. Recognize the value of mapping out how a process works before performing an analysis.
2. Analyze operational capacities for a number of different process configurations in manufacturing and
services setting.
3. Familiarize with the concepts of throughput time, cycle time, WIP inventory, utilization, capacity, capacity
utilization, bottlenecks, process and wait times in context of both manufacturing and services
4. Review the concept of set up time and how it can affect the cycle time of system
5. Appreciate the concept of standardization and its benefits in terms of cost, quality, and value and delivery
time.
Pedagogy of the Program
The participants will acquire knowledge of process analysis; develop skills to apply the concepts, methods and
techniques to resolve real life issues. The participants will be groomed via interactive lecture sessions,
illustrative examples and cases studies.
Indicative Content of the Program
1. Introduction to Process Analysis
2. Introducing the concept of process mapping, bottle necks, capacity analysis, load balancing, Littles law
3. Linking Process analysis concepts to higher level managerial decision making
4. Process Analysis in Continuous Manufacturing
5. Process Analysis in Service Setting and Assembly line balancing.
Program Director: Prof. Arnab Adhikari & Prof. Amit Sachan
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates: November 24 to 27,2021 (2 Sessions per Day for 4 Days)
33
34
RISK MANAGEMENT
Introduction
In today’s business world, organizations often encounter many kinds of risks; specifically, operational and
disruption risks. Operational risks include market/demand risk, new product or service risk, manufacturing risks, IT
failure risks, project risks, financial risks, legal risks etc.; whereas disruption risks are due to natural and manmade
disasters such as floods, earthquakes, terrorist attacks and economic crises like strikes, currency devaluation etc.
Epidemic outbreak is a special case of disruption risk which have substantial negative impact on the survival,
profitability as well as performances of a company. The consequences can be detrimental for the existence of an
organization. To evade the negative impacts of risk, it remains a challenging task for many companies to devise
proper strategies. For this reason, it is important to identity, assess, and analyze risks before developing
appropriate contingent measures. Therefore, the mangers must understand various dimensions of risk,
assessment of risk, and strategies to manage risk using conceptual and analytical methods to cope with modern
volatile business environment
Objectives of the Program
The objectives of the program are:
1. To provide an in-depth understanding of the concepts of risks
2. To understand risk management processes such as identifying, assessing, and managing risks
3. To access and analyze risks using analytical methods, tools and techniques and to devise strategies to
manage risk
4. To learn tools and techniques useful for managing risk in projects
Pedagogy of the Program
The participants will acquire knowledge of risk management; develop skills to apply the concepts, methods and
techniques to resolve real life issues. The participants will be groomed via interactive lecture sessions, illustrative
examples/cases and spreadsheet-based and MS Project exercises. Statistical software will be used to create
graphical and numerical output for the analysis.
Indicative Content of the Program
Topic 1: Fundamentals of Risk Management
1. Introduction to risk management: Drivers, Importance and Applications
2. Decision making under uncertainty (Illustrative example and Case Discussion)
Topic 2: Supply Chain Risk Management and Project Risk Management
1. Introduction to supply chain risk management (SCRM), Identifying, analyzing and responding to supply chain
risk, strategies for managing and mitigating supply chain risk.
Topic 3: Project Risk Management
1. Introduction to project risk management (PRM), PRM processes such as risk management planning,
identification, assessment, risk response development and risk monitoring and control.
2. Tools and techniques for managing project risk: Quantitative and qualitative risk analysis
Topic 4: Simulation Modelling
1. Understanding simulation via conceptual diagram, Types of simulation, Incorporating randomness in
simulation model, Simulation methodology, Simulation in a spreadsheet environment.
2. Application of Simulation models: New product development, Inventory policy, Warranty cost estimation,
Investment planning, Customer life time value estimation, Healthcare delivery system
Program Director: Prof. Vijaya Dixit, Prof. Pritee Ray & Prof. SasadharBera
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:November 28-29 & December 12,2021
LEADING CHANGE FOR MANAGERIAL EFFECTIVENESS
Introduction
The pace of change in organizations and society has increased manifold in recent times. Conscious efforts are
made in processes, structures, systems to achieve enhanced efficiency and effectiveness. However, it is
recognized that most change initiatives fail to achieve their desired objectives. One of the reasons for the failure
is the lack of skills among managers leading the change. While training their managers, organizations usually
consider leadership development and developing skills for managing change as separate challenges.
Given above, the course on leading change focuses on how leadership skills can be used to create an
organization that balances innovation with performance—and experimentation. The course will prepare to inspire
the essential changes that drive organizational success in a rapidly changing business and social environment.
The course aims at making you distinctly different and able managers to lead change.
Objectives of The Program
The program is designed:
1. To create awareness and skill of crafting the right leadership style for shaping innovation, learning, and
change.
2. To understand the roadblocks to change to create readiness for change at the individual, team,
organizational levels for leading change.
3. To diagnose organizational problems that hinder innovation and eliminate
4. Roadblocks to change
5. Recognize early signs of resistance to change and propose actions to mitigate it
6. Exposure to various, practices, tools, techniques, and skill-building for leading change in the corporate and
social sectors.
7. Gain insights on how to prepare for change, including factors that will increase the probability of a successful
outcome.
8. To become an effective change leader who can drive the changes your organization needs to thrive
Pedagogy of the Program
The pedagogy of the program would include assessment instruments, interactive lectures, case studies, group
discussions, group and individual activities to address the challenges of leading change at different levels from
the diverse perspectives
Indicative Content of the Program
1. Organizational analysis lenses: leadership and leading
2. Crafting your leadership signatures
3. Leadership skills – decision making, influencing, team building
4. Leading people through the change process
5. Individual Change - facts, concepts, terms, principles, model types
6. Leading team change
7. Leading organizational Change- crating climate of change, change readiness and resistance
8. Leading Change – tools, techniques, and models
9. Change readiness and resistance
10. Organizational change management or leadership?
Program Director: Prof.Rekha Singhal & Prof. Gaurav Marathe
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates: February 17 to 19,2022
35
LEADERSHIP SKILLS
Introduction
This program will benefit current managers and executives to understand the nature and dynamics of
interpersonal and team behavior related to organizational performance and effectiveness. It is ideal for anyone
with current or anticipated management responsibilities, ranging from mid- and senior-level management to
people expecting to take on a leadership role. The program will help managers to develop a framework for
analysis and action around your management challenges. The program focuses on the ability to identify
behaviors and situational factors to improve your future outcomes.
Objectives of the Program
1. Management skills and effectiveness
2. Individual performance
3. Anticipated management responsibilities
4. Leadership role
Pedagogy of the Program
The program includes several learning methodologies, including interactive lectures, case studies, and
experience sharing.
Indicative Content of the Program
1. Introduction to Essentials of Executive Leadership
2. (MIS)Forming Impressions about Others
3. Persuasion and Influence
4. Systematic and Critical Thinking: Decision-Making
Program Director: Prof.Debjani Ghosh
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:April15 to 17,2021
36
HR FOR NON HR MANAGERS
Introduction
This program will benefit manager who has responsibility for recruiting and managing staff requires an
understanding of the basics of HR best practice in order get the best out of their team avoid employment
legislation pitfalls. This course provides practical knowledge and tools to enable managers to tackle basic HR
issues themselves.
Objectives of the Program
On completion of the program, participants will
1. Understand the fundamentals of change management and its effectiveness
2. Be able to communicate the benefits of a well-managed change
3. Learn how to write a business case for change
4. Identify and understand how to address change stakeholders’ concerns
5. Be able to develop a change management plan
Pedagogy of the Program
The program includes up-to-date training techniques and a variety of training methods to give all participants the
best opportunities for learning, including Class Session, Discussions, Simulations exercises, Case studies and
Problem Solving Exercises, Individual assignments, Templates and tools.
Indicative Content of the Program
1. Importance of Human Resource Management
2. The key functions associated with Human Resource Management
3. Human Resource Planning Process
4. The importance of Recruitment and Selection
5. Main types of Compensation and Benefits Systems
6. Performance Appraisal Process
7. The function of Training and Development
Program Director: Prof.Debjani Ghosh
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:April 24 to 26,2021
37
MANAGING ORGANIZATIONAL CHANGE
Introduction
Organizations are changing at an incredible pace. Every day, new projects and initiatives are introduced to
amplify performance, reduce costs, increase efficiency, boost profits, and improve product quality and customer
satisfaction. However, changes do not always deliver the promised results, particularly when not managed well.
Consequently, change management has become a critical skill for organizational leaders at all levels within the
organization. This program will give you the knowledge and tools that you can then confidently apply in your
organization and improve the chances of implementation success.
This program is designed for those responsible for leading change in organizations. Participants are commonly
organizational change leaders, project managers, HR professionals, IT specialists, and Change/OD
practitioners. While the primary references are made to business organizations, professionals from public
organizations and non-profits, and entrepreneurs will also benefit from the program.
Objectives of the Program
On completion of the program, participants will
1. Understand the fundamentals of change management and its effectiveness
2. Be able to communicate the benefits of a well-managed change
3. Learn how to write a business case for change
4. Identify and understand how to address change stakeholders’ concerns
5. Be able to develop a change management plan
Pedagogy of the Program
This program is designed as an active and intensive learning experience. During the three-day program,
participants will gain evidence-based knowledge, skills, and tools that will prepare them for managing change in
their organizations. Experiential learning assignments, team exercises, facilitated group discussions, case
analyses, and a simulation will be used as pedagogical tools. Participants will be required to read and analyze
the study materials in advance for effective discussion and learning during the MDP. Participants are
encouraged to bring a live change project where they can apply the program material. It is recommended that
the participants bring a laptop with them.
Indicative Content of the Program
Day 1
1. Why change Management ?
2. Change management theories and models
3. Evidence –based tools for managing change
4. Case discussion
Day 2
1. Preparing for change : Change readiness
2. Communication plan for change
3. Sponsor and change recipients'’ buy-in
4. Case discussion
Day 3
1. Managing change resistance
2. Training for change
3. Coaching for change
4. Participant change project presentations.
Program Director: Prof. Viraj Varma
Fees (Per Candidate):Rs 28500+GST (Non Residential-In Campus),Rs 21000+GST(Online)
Proposed Dates:March 22 to 24,2022
38
DEVELOPING MANAGING SKILLS FOR FIRST TIME MANAGERS
Introduction
The transition from employee to a leader is one of the most challenging times in one’s career. In addition to
technical or functional expertise, managing people becomes an absolutely critical element of a new manager’s
job description. While some master this new responsibility intuitively, for many it does not come as naturally.
This program is designed to help new managers understand the fundamentals of people management, and
know the tools and skills they need to effectively manage and develop their people. This program is designed
for first line and junior level managers. While the primary references are made to business organizations,
professionals from public organizations and non-profits will also benefit from the program.
Objectives of the Program
On completion of the program, participants will be able to
1. Understand the fundamentals of people management
2. Motivate their subordinate and peers
3. Assess people management issues such as employee engagement and turnover
4. Acknowledge the role of power and influence within organizations
5. Approach organizational conflicts more meaningfully
6. Play an active role in change management
Pedagogy of the Program
This program is designed as an active and intensive learning experience. During the two-day program,
participants will gain evidence-based knowledge, skills, and tools that will prepare them for managing people in
their organizations. Experiential learning assignments, team exercises, facilitated group discussions, case
analyses, and role-plays will be used as pedagogical tools. Participants will be required to read and analyze the
study materials in advance for effective discussion and learning during the MDP.
Indicative Content of the Program
Day 1
1. Fundamentals of Management
2. Employee Motivation
3. Emotional Intelligence
4. Group Dynamics
5. Understanding Performance
6. Managing Employee Turnover
7. Managing Stress
8. Case discussions
Day 2
1. Power and Influence
2. Managing Conflict
3. Persuasive Communication Techniques
4. Developing Self for Leadership
5. Deciphering Organizational Culture
6. Managing Change
7. Case discussions
Program Director: Prof. Viraj Varma
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates:December 16 to 17,2021
39
40
DEVELOPING HRBPs
Introduction
For competitive success, it is critical that the functional strategies of an organization are aligned with its
business strategy. A Human Resource Business Partner (HRBP) focuses on aligning the “people strategy” with
the business strategy. Additionally, they ensure that the different sub-functions are also aligned and working in
unison. They focus on tasks of strategic importance for the company and emphasis upon strategically
influencing and growing an organization from within.
The program is suitable if you are aspiring to, or are new to the HR Business Partner role, or an HR
professional working for an organization which wishes to progress their HR function to operate as a Business
Partner in practice. Ideally you are in Junior or Mid-level positions with 8 or more years of work experience.
Program objectives
On completion of the program, participants will be able to:
1. Develop HR leadership skills to become a strategic contributor.
2. Understand the performance expectations for HRBPs and demonstrate standards of professional
excellence
3. Develop internal consulting skills in one’s role as a partner/account manager for business leaders.
4. Sharpen their business acumen and use system thinking to implement and align business decisions with
HR function.
5. Be data-driven and effectively use HR analytics for an improved employee experience.
6. Identify the multiple stakeholders, communicate effectively with them, manage crucial conversations
7. Develop a growth mindset and creatively convince how HR can make a positive difference.
Pedagogy of the Program
This program is designed as an active and intensive learning experience. During the three-day program,
participants will gain evidence-based knowledge, skills, and tools that will prepare them for moving into HRBP
roles in their organizations, or perform better if they are already in a similar role. Experiential learning
assignments, team exercises, facilitated group discussions, case analyses, and role-plays will be used as
pedagogical tools. Participants will be required to read and analyze the study materials in advance for effective
discussion and learning during the MDP.
Indicative Content of the Program
Day 1
Introduction to HRBP Role
Developing Strategic Mindset
Enhance consulting skills
Speaking the language of Business
Day 2
Developing Business and Financial Acumen
Evaluate talent management outcomes with business metrics
Mastering HR Analytics
Quantifying benefits of HR initiatives
Day 3
Managing Organizational Change
Developing personal credibility and executive presence valediction
Program Director: Prof. Viraj Varma
Fees (Per Candidate): Rs 28500+GST (Non Residential-In Campus), Rs 21000+GST (Online)
Proposed Dates: December 16 to 18,2021
INFLATION: IMPORTANCE TO ORGANISATION
Introduction
Inflation has corrosive effect on business performance. It undermines profits, encourages underinvestment,
distorts resource allocation and depresses market values. Under inflationary pressure, the stock markets also
underperform. Overall inflation creates an illusion in which managers tend to make wrong decisions which
underpin the growth of the organization. However, if the organizations are ready to protect themselves from the
negative impact of inflation, they can take advantage of the weaker competitors and become more competitive
in the market. With inflation being so much of concern, it is necessary for the organizations to be “inflation
ready”.
Objectives of the Program
The objectives of the program are:
1. To understand the need for inflation preparation
2. To assess the organization’s vulnerability towards inflation
3. To determine the effect of inflation on its profits and capital expenditure
4. To help organizations be “inflation ready”
5. This program is intended for managers and professionals of the companies. This is also very useful for the
start-ups.
Pedagogy of the Program
The program includes several theoretical tools and methodologies, including interactive lectures, case studies
and data driven analysis which will help an organization to be inflation ready. Participants will also be expected
to share their personal experiences if any.
Indicative Content of the Program
1: Why organizations should prepare for inflation?
a) A brief introduction about inflation
b) Role of inflation and its effect
c) A case of deflation
2: Determining the impact of inflation on profits and capital expenditures
a) Company’s contract and its impact
b) Inflation exposure of own and linked industries
c) Winners and losers of inflation
3: Different measures of inflation and its impact on different segments of a company
a) Method and measurement of inflation index – CPI and WPI
b) Real and nominal prices
c) Effect of monetary policy instruments – repo rate, CRR etc.
4: Assessing whether companies/ organization are inflation ready
a) Inflation Protection Plan – Pricing, Procurement and Finance
b) Inflation expectations – Business leaders, Professionals and Households
Program Director: Prof.Saakshi
Fees (Per Candidate):Rs 11500+GST (Non Residential-In Campus),Rs 9000+GST(Online)
Proposed Dates:December- 15, 2021
41
DIGITAL & MARKETING COMMUNICATIONS IN BUSINESS MARKETS
Introduction
In the world of marketing, communication with the customer is absolutely imperative. In the world of business
marketing, or B2B marketing, communication is even more important. And that too bi-directional, without
exception. Over the years, the ambit of business markets has expanded from transaction of commodities like
steel and cement to more knowledge and service-based offerings like management consulting, banking, etc.
As a result, the presence of technically qualified people is growing among the buying decision makers. In such
a scenario, the content and techniques for communication become very critical for ensuring customer value.
On top of that, the omnipresence of digital media in everyday life, has made B2B marketers reflect into how
this new media can be utilized to its fullest.
Objectives of the Program
This program, designed for executives working in business to business firms, aims to strengthen their
capabilities for improved communication processes. The use of digital and social media marketing shall also
be given due emphasis in this program.
Pedagogy of the Program
The program would be conducted via lectures, case discussion, and exercises.
Indicative Content of the Program
The main modules of the program shall be:
1. Communications in and among businesses
2. Mass communications for B2B marketing – advertising, PR
3. Personal communications in B2B markets – personal selling, direct marketing
4. Relationship building
5. Non-verbal elements in communications
6. Application of digital and social media in B2B markets
Program Director: Prof.Ankur Jha & Prof.Soumya Sarkar
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates:February-2022
42
ADVANCED MARKETING RESEARCH FOR SEGMENTATION AND
POSITIONING
Introduction
Marketing Research is the process of identifying solutions for problems related to marketing with the help of
research. It involves identifying the problem, formulating research design to systematically collect, record,
analyze, and interpret the data that can help solve the marketing problem for decision makers. All the
companies in the world are involved in continuous research to fine tune their focus in various aspects including
brand positioning, market segmentation, and new product/concept testing. Conducting market research is not
the same as before, and it goes way beyond the correlations and percentages. This program offers learning
advanced methodologies used in marketing research with a focus on hands-on experiential learning.
Objectives of the Program
This program would be useful for -
1. Marketing executives up to middle management level who seek to enhance their understanding of
linkages of different aspects of marketing research.
2. Marketing executives up to middle management level who want to conduct or supervise the Marketing
Research process efficiently.
Pedagogy of the Program
The program would be conducted via lectures, case discussion, and exercises.
Indicative Content of the Program
The main modules of the program would be as follows-
1. Stating a problem and designing the research.
2. Measurement methods and questionnaire/survey design.
3. Methodologies including- Cluster, factor, Multi-dimensional scaling (MDS), and conjoint analyses.
4. Interpretation and recommendation from the data analysis.
Program Director: Prof. Mayank Jyotsna Soni
Fees (Per Candidate):Rs 19200+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates: December-2021
43
ADVANCED MARKETING RESEARCH FOR SEGMENTATION AND
POSITIONING
Introduction
Marketing Research is the process of identifying solutions for problems related to marketing with the help of
research. It involves identifying the problem, formulating research design to systematically collect, record,
analyze, and interpret the data that can help solve the marketing problem for decision makers. All the
companies in the world are involved in continuous research to fine tune their focus in various aspects including
brand positioning, market segmentation, and new product/concept testing. Conducting market research is not
the same as before, and it goes way beyond the correlations and percentages. This program offers learning
advanced methodologies used in marketing research with a focus on hands-on experiential learning.
Objectives of the Program
This program would be useful for -
1. Marketing executives up to middle management level who seek to enhance their understanding of
linkages of different aspects of marketing research.
2. Marketing executives up to middle management level who want to conduct or supervise the Marketing
Research process efficiently.
Pedagogy of the Program
The program would be conducted via lectures, case discussion, and exercises.
Indicative Content of the Program
The main modules of the program would be as follows-
1. Stating a problem and designing the research.
2. Measurement methods and questionnaire/survey design.
3. Methodologies including- Cluster, factor, Multi-dimensional scaling (MDS), and conjoint analyses.
4. Interpretation and recommendation from the data analysis.
Program Director: Prof. Mayank Jyotsna Soni
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates: December-2021
MARKETING FOR NON MARKETING PROFESSIONALS
Introduction
In this inter-connected business world, the interaction of inter-departments within and across organizations is
imperative. Understanding of each other’s domain have become more relevant than ever. Therefore, the
purpose of this course is to provide an understanding of marketing concepts to non-marketing professionals
with an intent that this would facilitate a better understanding of marketing and helps the participants to view
the business matter from the broader perspectives that includes marketing.
Objectives of the Program
1. The program would be useful for non-marketing professionals whose role involves interface with
marketing department
2. Professional from any discipline without significant formal education in the marketing management
Pedagogy of the Program
The program would be conducted via lectures, case discussion, and exercises.
Indicative Content of the Program
1. Following modules would be covered in the program
2. Analyzing all the aspects of the market
3. Understand buyer behavior
4. Managing Customer Value, Products and Services
5. Segmenting markets, targeting and positioning
6. Brand management
7. Product life cycle
8. Building a pricing strategy
9. Channel design, planning, management, and assessment
10. Return on marketing investment
Program Director: Prof. Mayank Jyotsna Soni
Fees (Per Candidate):Rs 20000+GST (Non Residential-In campus ),Rs 15000+GST (Online)
Proposed Dates:November-2021
44
ANALYSIS FOR STRATEGIC MARKETING DECISIONS
Introduction
Planning and implementing marketing strategy requires considerations of many inter-related decisions. A
thorough analysis of environment, consumer, industry, competition is required to develop the marketing
strategy. Strategic Marketing course enables the participants to get first-hand experience in formulating and
executing segment-based positioning strategy. It is intended to make participants to apply the concepts of
strategic marketing in a simulated dynamic situation and learn from the experience and reflection. The course
provides opportunity to do the analysis of all the relevant aspects and formulating the strategy. The basic aim
of the course is to facilitate to enhance the skill of strategy formulation, the related aspects of implementation,
and the art of converting the formulated strategy into actionable programs and activities.
Objectives of the Program
The program will facilitate the participants in-
1. Understanding to interpret marketing-performance data
2. Learning to seek relevant information about consumer behavior and relate it to past and future marketing
decision
3. Understanding how to interpret market-research data
4. Setting marketing goals for future
Pedagogy of the Program
The program would be conducted through strategic marketing simulation, lectures, and case study
discussions.
Indicative Content of the Program
1. Scanning the environment and the industry
2. Analyzing strengths and Weaknesses of the Business
3. Analyzing opportunities and threats of the market/product
4. Competitive Analysis
5. Market Analysis and Market Size Estimation
Program Director: Prof. Mayank Jyotsna Soni
Fees (Per Candidate):Rs 37000+GST (Non Residential-In campus),Rs 27000+GST (Online)
Proposed Dates:December-2021
45
46
NEUROMARKETING FOR PRACTITIONERS
Introduction
Neuromarketing is an emerging field. It is primarily a crossover of the domains of marketing and
neurosciences. The study of neuromarketing will help participants develop a critical understanding of what it
has to offer to the industry. Understanding of the brain function helps us in the comprehension of human
behaviour in a more structured and scientific manner. Practitioners know that the success of any marketing
strategy depends upon an objective understanding of the consumer. Over a period of time, the limitations of
the traditional methods such as survey questionnaires, etc. have been well-exposed as those have not been
able to predict consumer behaviour to the optimum. The use of neuroscience techniques has proved to be
successful as brain waves and patterns will never give out an incorrect picture. Getting a sense of these
waves and patterns is imperative for today’s marketing and sales practitioners for succeeding in the
marketing processes.
Objectives of the Program
To make the participants aware of the field of neuromarketing.
To familiarize them with how various techniques are designed, implemented, and interpreted in the field of
consumer behaviour with the help of neuroscientific methods.
To familiarize them with the initiatives taken by different industries with the help of neuroscientific tools to
function better.
To get insights into how the brain functions help create successful advertisements, influence consumer
behavior, know better how individuals react to different stimuli and make a person more informed about
different aspects of human behavior.
Pedagogy of the Program
The programme will take employ basic tools like class discussions and in-class activities. But other than
those, there will several cases and real-life examples of successful uses of neuromarketing.
Indicative content of the program
An overview of Neuromarketing
Understanding the brain-behaviour relationship
Emotions and feelings
Messaging (Effective messaging and subliminal messaging)
Pattern thinking
Sensory marketing
Nudges
Pricing
Advertising
Branding
Applications:
Store layout and design
Website design
Program Directors: Prof. Tanusree Dutta & Prof. Soumya Sarkar
Fees (per candidate): INR 20000 + GST (Non-residential In-campus), Rs 15000+GST (Online)
Proposed dates: 10-11 March 2022
47
INTRODUCTION TO DIGITAL MARKETING
Introduction
With the growing popularity of internet and internet enabled devices, consumers spend more time on digital
platforms to access information about products, services, prices etc. Consequently, companies are
centering more of their efforts on digital marketing and to understand buyers’ behavior in an online
environment. Firms operating traditionally are gradually moving towards having a digital presence to
engage with the online consumers. Hence, it is important to examine the relevance of traditional marketing
concepts in addressing the challenges that face today’s digital marketers. The digital marketers must keep
track of the effective digital marketing strategies and understand where and when to use these strategies.
This MDP will help those individuals who want to start their career in digital marketing by helping them
develop a systematic understanding of the key concepts, frameworks and tools used in digital marketing.
Objectives of the Program
This course is aimed at marketing/non-marketing professionals having a desire to develop and
strengthen their digital marketing skills.
These fundamentals will help answer two most frequently asked questions in digital marketing: How
do I increase traffic on my website? How do I increase my website conversions?
Pedagogy of the Program
The program would be conducted via lectures, discussions and demonstration of the tools used in digital
marketing.
Indicative content of the program
1. Overview of Digital Marketing landscape
2. Display Advertising
3. Search Advertising
4. Search engine optimization
5. Social Media Marketing
6. Email Marketing
7. Web analytics
Program Director: Prof. Subhro Sarkar
Fee per Candidate: Rs 20000+GST (Non Residential-In campus), Rs 15000+GST (Online)
Proposed Dates – June-August 2021
48
NATURAL LANGUAGE PROCESSING (NLP) IN BUSINESS ANALYTICS
Introduction:
NLP is one of the most amazing aspects of artificial intelligence. It is a field of science and engineering that
enables interaction between computing service by using human language and various other human interfaces.
It uses mathematical and computational methods to examine the human understandable language to make the
process of computer interaction smooth and efficient. NLP uses machine learning to make the human-
computer interactions easy.
The earliest attempts to study the human language was carried on about 50 years ago and this was done
through computational methods. Since then, various factors have led to the growth and popularity of this
technology. the development and increase in the computational power of computers allow us to handle the
massive amount of data which helps in the development of extremely complex mathematical models which
includes deep learning of neural networks.
Our generation is observing an exceptional growth of multi-channel data like mobile or social network data, and
this has put up a need for technologies to evaluate and access the sentiments of the customer.
The conventional techniques used to analyse customer actions appears to be outdated in this highly
competitive world of business. There is a need to understand the preferences and moods of the customer. As
technology will continue to grow, the application of NLP will become more user-oriented and it will work as a
roadmap to the future of business. Business today should be as flexible and adaptive as possible with an ability
to quickly change as a response to change in the market environment.
There is a parallel connection between NLP and business intelligence and analytics. With the use of NLP, the
BI based data can be made more accessible. Natural language interface can change our interactions with
complex systems with the database and large datasets. For the big businesses, it seems to them as a way to
connect non-technical with data they need to support crucial choices. The application of NLP in business
intelligence tools can make it easy for non-techie people to start analysing data by themselves instead of
waiting for IT specialists to run complex reports. We can say that it is the democratization of information
access, as it allows every person involved in the business to access the information in order to make informed
decisions.
The current strategy of an NLP is more about translating natural speech into the machine or computer
understandable language. However, there are high chances of this focus to shift on making the computer
understand the query and convey significant responses than just raw search results. Soon, time will come that
we will be getting the response in natural languages.
NLP can improve business intelligence and analytics in plenty of ways, especially when it comes to text
analysis. It is no surprise that a great deal of business-related information origins is in unstructured form. NLP
helps in revealing patterns in scattered data which makes it more suitable for further analysis.
The NLP can be used in BI by helping in the analysis of customer sentiments, using natural language
processing techniques to abstract particular info from a piece of text, this is also known as opinion mining. This
technique is already in use by the big brands to reflect the sentiments of their customer, and determine if the
social media buzz around them is positive or not.
NLP also helps in summarizing, a summarizer will help by making shorter versions of the source text without
changing the purpose and content of the original. This is used by media organizations to categorize, tag and
summarize content and increase the ability to understand at the same time.
Business intelligence will go a long way with NLP. The increasing data access and improved quality of data will
allow business to save the budget and time to make the ground ready for decision making.
Helical insights help business users who have no technical knowledge to get immediate business answers just
by typing in their questions. Imagine, you are able to get answers to important questions anywhere, anytime by
simply asking a question. If we turn BI into a conversation with a Chatbot, people can easily access information
just by asking – “what is the change in revenue in last quarters?”. Earlier it was necessary to have years of
experience and familiarity with the software to understand and ask the questions and get the needed data, but
this has changed now with the integration of NLP
49
Objectives of the Program
1. Participants will learn the techniques used in NLP
2. Participants will get familiarized with the terminology and the topics of NLP
3. Participants will learn the techniques of feature extraction from social media text data and other text data
4. Participants will learn to develop predictive models in social media text data and other text data
Pedagogy of the Program
The courses would be taught on participation mode using the following methods
Lectures, Hands-on-experience in R, Python, IBM Cognos, Case Analysis
Indicative Content of the Program
1. Introduction to Natural Language Processing, Unstructured data, Business examples of unstructured
data, Giving structure to unstructured data, Rule discovery from text data
2. Text Analysis Applications in Artificial Intelligence (AI), Summarizing Documents like business
complaints, grievances, feedback etc.
3. Basic approaches to represent text documents: Bag of words, stop words, stemming, Word Clouds,
Extraction of data using R/Python
4. Using Term Frequency (TF), Inverse Document Frequency IDF) in text data for clustering and
classification of documents of complaints, grievances, review feedback etc.
5. Insight from tweet data: Text mining from tweet data using Naïve Bayesian Classifier, R/Python code for
predictive modelling
6. Applications of Naïve Bayesian Classifier: Gender prediction from the tweets/ microblogs, R/Python code
for predictive modelling
7. Identification of sarcasm, Identification of spam, R/Python code for predictive modelling
8. Artificial Intelligence using Watson, Using Watson in various business domains
Program Director: Prof.P.K.Bala
Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)
Proposed Dates:November 21 to 22, 2021
50
Please address your queries and nominations to:
Mr. Manas Banerjee
MDP-Coordinator
IIM Ranchi
Suchana Bhawan ,Audrey House Campus
Meur’s Road, Ranchi 834 008, Jharkhand, India
Tel: +91 0651 2280113
Fax: +91 0651 2280940
E-mail: [email protected]
Mr. Vikash Kumar
Administrative Officer-MDP
IIM Ranchi
Suchana Bhawan ,Audrey House Campus
Meur’s Road, Ranchi 834 008, Jharkhand, India
Tel: +91 0651 2280113
Fax: +91 0651 2280940
E-mail: [email protected]
Contact Details For Inquires and Nomination