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management strategi : sebuah pengantar

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Buku-buku Manajemen StrategikBuku-buku Manajemen Strategik1. Strategic Management, Pearce & Robinson2. Strategic Management, Hill & Jones3. Strategic Management, . Hitt ! irelan"! Hoskisson#. Managing t$e Strateg% Process, &akra'art$%(. &once)t o* Strategic Management, +re" R. ,a'i" -. Strategic Management, rnol" &. Ha./. Strategic Management, &once)t an" &asas, rt$ur 0$om)son1. Manajemen Strategik, Su2arsonoThe Nature and Value of Strategic Management(Hakekat dan Manfaat Manajemen Strategik)The History of Strategic Management Basic Financial Management - to meet the budget, Forecast based planningpredict the future, !"ternall# oriented planningthink strategicall#, Strategic managementcreate the future$ Strategic ManagementStrategic ManagementIs defned as the set of Is defned as the set of decisions and actions that decisions and actions that result in the formulation and result in the formulation and implementation of strategic implementation of strategic designed to achieve a designed to achieve a companys objectives companys objectives ,imensi- "imensi 3e)utusan Strategik,imensi- "imensi 3e)utusan Strategik4Membutu$kan ke)utusan Membutu$kan ke)utusan manajemen )uncak.manajemen )uncak.4Membutu$kan alokasi sumber "a%a Membutu$kan alokasi sumber "a%a )erusa$aan "alam skala besar.)erusa$aan "alam skala besar.4Mem)engaru$i keseja$teraan )erus$ Mem)engaru$i keseja$teraan )erus$ "alam jangka )anjang"alam jangka )anjang4Berorientasi kemasa "e)anBerorientasi kemasa "e)an4Mem)un%ai konsekuensi Mem)un%ai konsekuensi multi*ungsional5 multibisnismulti*ungsional5 multibisnis4Harus mem)ertimbangkan Harus mem)ertimbangkan lingkungan eksternallingkungan eksternal3 0ingkatan 3 0ingkatan Manajemen StrategikManajemen Strategik&or)orate 6e'el 7,e2an ,ireksi, Pres"ir8&or)orate 6e'el 7,e2an ,ireksi, Pres"ir8

- Merumuskan 'isi "an misi )erusa$aan- Merumuskan 'isi "an misi )erusa$aan

- nalisis internal "an eksternal- nalisis internal "an eksternal- nalisis )ili$an-)ili$an strategik- nalisis )ili$an-)ili$an strategikBusiness 6e'el 7,irektur, ,ireks, 9M8Business 6e'el 7,irektur, ,ireks, 9M8- Men%usun rencana jangka )anjang- Men%usun rencana jangka )anjang- Merumuskan 9ran" Strateg%- Merumuskan 9ran" Strateg%+unctional 6e'el 7Manager8+unctional 6e'el 7Manager8- Men%usun rencana jangka )en"ek- Men%usun rencana jangka )en"ek- Merumuskan strategi *ungsional "an - Merumuskan strategi *ungsional "an im)lementasiim)lementasiMan*aat Manajemen Man*aat Manajemen StrategikStrategikMem)erkuat kemam)uan )erusa$aan Mem)erkuat kemam)uan )erusa$aan mencega$ masala$mencega$ masala$+ormulasi ke)utusan ber"asarkan +ormulasi ke)utusan ber"asarkan kelom)ok meng$asilkan )ili$an strategi kelom)ok meng$asilkan )ili$an strategi terbaikterbaikMem)ertinggi moti'asi S,MMem)ertinggi moti'asi S,MMengurangi tum)ang tin"i$ kegiatanMengurangi tum)ang tin"i$ kegiatanPenolakan ter$a"a) )eruba$an Penolakan ter$a"a) )eruba$an berkurangberkurang%&M'()* M+SS+&)!"ternal !n,iraonment&perting +ndustr#(nd Multinational (nal#sis%&M'()* '-&F+.!Strategic (nal#sis and %hoice.ong/erm objecti,es 0rand Strategies(nnual &bjecti,es Functional Strataegies'olicies+nstitutionali1ing the Strategies%ontrol and !,aluation.egend2 Major +mpact Minor +mpact3hat is 4esired53hat is 'osibleStrategic Management ModelFeed Back Feed Back &:MP:;an smara & ssociates, ?nc.Orang pintar % inter&one&tion otak rapat! banyak dan 'auh.Orang bodoh% inter&one&tion otak renggang! 'arang dan pendek.Otak harus mengkonsumsi banyak ilmu agar sehat! a(et dan bugar. ;euron berkembang sejak ba%i "alam kan"ungan Setela$ la$ir bera"a )a"a ta$a) )ematanganan smara & ssociates, ?nc.4 LANGKAH MEMBACA untuk MEMC! "A#A K$EAT%(JORDAN AYAN))*ER+AN+",A- untuk MEM*A$A se&ara KREA#". SE#"AP -AR")MEM*A$A se&ara /N0EM",1 2sedikit demi sedikit3)*A$A,A- SESUA#U dari *ERA0AM SUM*ER *A$AAN)#ERAPKAN APA yang AN4A *A$A dalam KE-"4UPAN SE-AR"5-AR"Pengaruh "6 hanya 7 5 89:Sisanya dipengaruhi oleh E6 dan S6 &o)%rig$t2==-,+au>an smara & ssociates, ?nc.*rain MappingNeocortex Otak berfikir dan berbahasa(alam sadar) LimbicPusat emosiAmigdalaGudang ingatan emosionalPengendali alam sadarKabel pemicu syaraf&o)%rig$t, 2==-,+au>an smara & ssociates, ?nc.Alam *a(ah Sadar men'alankan super program! menghasilkan out5put %)Sukses *isnis )$itra 4iri dan Perusahaan)Nasib Perusahaan&o)%rig$t, 2==-,+au>an smara & ssociates, ?nc.0elombang Otak&o)%rig$t2==-,+au>an smara & ssociates, ?nc.-emisphere of -uman *rainK"NER+A PUN$AK O#AK&o)%rig$t, 2==-,+au>an smara & ssociates, ?nc.*A0A"MANA MEN0AK#".KAN A,.A)MUS"$)AR#"S#"$)PANORAM"$ P"$#URE)RE,"0"OUS R"#UA, )0OO4 A#MOSP-ERE)+OKE ; .UN),Oan smara & ssociates, ?nc.Energy and EmotionRobert E. #hayer2$alifornia State Uniersity3)#ense = Energy)$alm = Energy )#ense = #iredness )$alm 5 #iredness! almness" # ! #nergy" $ ! $ension" % ! %atigueSpiritual 6uotientKemampuan memberi makna pun&ak spiritual 2ultimate meaning3 bersumber dari suara hati ilahiah 2fitrah3 dan men'adikan #uhan sebagai pusat orbit dan kita senantiasa berada di garis orbit5 Nya.S)iritual &o)%rig$t, 2==(,+au>an smara & ssociates, ?nc.SUARA -A#"",A-"A- dari Pusat OrbitPengasih sesama*erhati 'ernihMenguasai diri$inta 4amaiKe'u'uranKreatifPemaafMurah hatiEmpatiOb'ektif*erilmuAdilMensyukuri*ersikap mulia*erhati lapangKebenaranKomitmenKonsistenMandiri"noatif*ersikap terpu'iMemiliki skillEner'ikSelalu MenghargaiSinergis"khlasPemberi manfaat"nspiratorEstetisPendelegasiSabar4an 2ingatlah3 ketika #uhanmu mengeluarkan dari bani Adam keturunannya dari sulbinya! dan Allah mengambil kesaksian terhadap 'i(a mereka 2seraya berkata3% /*ukankah Aku ini #uhanmu>1. Mereka men'a(ab% /*etul 2Engkau #uhan kami3 kami bersaksi.1 Al5 A?raaf @A8&o)%rig$t, 2==(,+au>an smara & ssociates, ?nc.Rumus BMP+ika Anda ikhlas dan 'ernih 2C93 maka Anda akan mendekati yang Maha #ak #erhingga yaitu #uhanBersi$kan "iri n"a "ari Belenggu7Aero Min" Process8Bangkitkan BRaksasa ti"urC "alam "iri n"a15= D E&o)%rig$t, 2==-,+au>an smara & ssociates, ?nc.ES6 Pro&essing System,ogikabeker'a normalOrientasi MaterialismeOrientasi SpiritualismeEmosi tdk terkendali EmositerkendaliMarah! sedih! &emas#enang! damai! ikhlas0od Spot terbelenggu0od Spot terbukaSuara hati beker'a Suara hati tertutup,ogika tdk beker'a normal"6! E6! S6 terpisahSplit personality"6! E6! S6 terintegrasi Personality *alan&eD tipe Manusia&o)%rig$t, 2==-,+au>an smara & ssociates, ?nc.&$2-32Management StrategicComprehensive Strategic ModelThe E&ternal En'ironment()**ortunitie+, Threat+, ndu+tr- Com*etition, and Com*etitor Anal-+i+nternal Anal-+i+.Com*an- /ro0leFauzan Asmara %&M'()* M+SS+&)!"ternal !n,ironment&perating +ndustr#(nd Multinational (nal#sis%&M'()* '-&F+.!Strategic (nal#sis and %hoice.ong/erm objecti,es 0rand Strategies(nnual &bjecti,es Functional Strategies'olicies+nstitutionali1ing the Strategies%ontrol and !,aluation.egend2 Major +mpact Minor +mpact3hat is 4esired53hat is 'ossibleStrategic Management ModelFeed Back Feed Back &$2-3#The E&ternal En'ironment()**ortunitie+, Threat+, ndu+tr- Com*etition, and Com*etitor Anal-+i+Michael A1 Hitt$1 "uane reland$o2ert E1 Ho+ki++on&$2-3(Political/LegalEconomicTechnologicalGlobalDemographicSocioculturalCompetitive CompetitiveEnvironment EnvironmentIndustry EnvironmentComponents o the General Environment&$2-3-Com*onent+ of the General En'ironment&$2-3/External Environmental AnalysisScanning ScanningMonitoring MonitoringForecasting ForecastingAssessing Assessing"dentifying early signals of enironmental"dentifying early signals of enironmental &hanges and trends &hanges and trends4ete&ting meaning through ongoing obserations4ete&ting meaning through ongoing obserations of enironmental &hanges and trends of enironmental &hanges and trends4eeloping pro'e&tions of anti&ipated out&omes4eeloping pro'e&tions of anti&ipated out&omes based on monitored &hanges and trends based on monitored &hanges and trends4etermining the timing and importan&e of4etermining the timing and importan&e of enironmental &hanges and trends for firmsEenironmental &hanges and trends for firmsE strategies and their management strategies and their management&$2-31Threat of Su2+titute /roduct+0$reat o* ;e2 ational units5 677= /rentice Hall&$. (-((Strategie+ in ActionStrategie+ in Action;ature o* 6ong-0erm :bjecti'es ;ature o* 6ong-0erm :bjecti'es:bjecti'es are associate" 2it$ a time line an" state" in termsK49ro2t$ in assets49ro2t$ in sales4ProItabilit%4Market s$are4HR,4?ncreasing &a)abilit%4Social res)onsibilit%5 677= /rentice Hall&$. (-(-Strategie+ in ActionStrategie+ in Action;ature o* 6ong-0erm :bjecti'es ;ature o* 6ong-0erm :bjecti'es :bjecti'es are t$e basis *orK4,esigning jobs4:rgani>ing acti'ities4Pro'i"ing "irection4:rgani>ational s%nerg%4Stan"ar"s *or e'aluation5 677= /rentice Hall&$. (-(/Grand Strategie+Grand Strategie+Nertical ?ntegration StrategiesNertical ?ntegration Strategies4+or2ar" integration4Back2ar" integration4Hori>ontal integration5 677= /rentice Hall&$. (-(1Grand Strategie+Grand Strategie+,eIne",eIne"4Mem)erole$ ke)emilikan atau meningkatkan ken"ali atas "istributor atau "ealer