Nisha Velji

MALE GAZE AND FEMININE

MYSTIC THEORIES

This theory is mainly a feminist theory which first came out in the 1975 and

Laura Mulvey came up with this theory. This theory occurs when women are

almost seen as ‘Objects’ by the males perspective. In addition to this most

camera people are men therefore they mostly film the women more, and slow

down on certain body parts of the women, or zooms into them. Laura also

argued that women normally like the attention from the men, and they feel

more pleasured. The men feel gratified as they see what they want to. In

addition to this they see women as ‘Sex objects’. They normally see women as

being ‘Sexy, pretty. Beautiful etc.’ if they see al this they would enjoy the movie

more or enjoy filming it.

MALE GAZE

Example of the male gaze theory:

Jennifer Aniston

She is seen as being beautiful attractive and glamorous, therefore men will feel more gratified when watching her movies or looking at

her pictures, they would respect her more as they are getting to see what

they want

Her dress code is also stereotypical, and this is how men expect to see women dress almost

as if they are objects in their perspective as women have to do

what they like in order to get more respects.

She is seen wearing low cut tops, makeup etc

Rebecca Aldington

Rebecca Aldington

She is a swimmer which has won bronze awards. However she is not

realy recognised as much. Men would normally se her as being ‘Ugly’ and not good looking due to the fact she isn't wearing any girly clothing or makeup which make her look attractive. She

isn't following the stereotypical dress code for women. However she is also

not noticed as much for her achievements and many men seem to

ignore it. Rebecca Aldington is their to represent her country and nation, she subverts to this theory and subverts to

the stereotype.

Male Gaze and Our Product

We will be using this theory in our main product- The one music video. This is

because out vocalist will be dressed in the way males want her to be seen. Her

dress code will consist of her wearing glamorous clothing, red lipstick, red nail

varnish etc. she will be dressed conventionally, and stereotypically due to the

fact she is the main character in the pop video. Therefore this theory will link

into our video as the vocalist will be seen as the object in the males

perspective.

The feminine mystique is also a feminist theory. This theory is also from the

1970s. This theory suggests that women are unhappy being looked/seen as

objects. They do not prefer being seen as the stereotypical women ‘Housewife,

mother’ this makes them feel like they are nothing. Also this theory suggests

that women are encouraged to narrow their job roles and are restricted in

doing other male associated jobs.

There was also a quote which explains this theory which was:

‘ The problem with no name’

This quote is trying to say that women are just seen as objects which have no

meanings, and are only their to gratify mean and please them. This brings

unhappiness to them.

FEMININE MYSTIQUE

Femine Mystique Examples

The fairy liquid advert

This advert portrays women as being the ‘Housewife’ doing all the washing up and cleaning around the house. This Advert has been shown similar since the 20th

century where the women is at home looking after the kids and doing

housework. Furthermore the camera also zooms into the women whilst she is

washing the dishes, this shows that it is the women's duty to do all the house cleaning and be a housewife. This is what the feminine mystique theory

suggests.