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8/14/2019 MaKMsg Home Services
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Submitted by,
PGP SS [8-10] Sec-A
Maharajan Ba. [07]
Arun Kumar S. [47]Karthikeyan B. [20]
Mujeeb Rahuman M. [28]
Sundareshwaran S. [56]
Ganesan Sitaram [14]
MakMsg Home ServicesWe provide service with high qualityto save your time and stress
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MakMsg Home Services
MISSION STATEMENT
The goal of the company is that of a
multi-faceted success. Our first
responsibility is to maintain financial well
being of the service points. We will meetthis goal while delivering values to,
Customers that enhance their
satisfaction
Staffthat fulfills their personal
effectiveness
COMPANY OBJECTIVE
Obtain necessary funding.
To create a service-based company that
exceeds customers' expectations and
increases the number ofrepeat clients byat least 20% per year.
Become an established community
destination with a customer satisfaction
rate of 90% by the end of the first year.
To achieve Break-Even point at the end of
30 months.
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MakMsg Home Services
INDUSTRY ANALYSIS
Home Servicing Today
The self created gap routed with an increase in the demands of a fast pacedlifestyle of the target audience, expecting some values that would fulfill their basicrequirements and would save their time effectively, provides us with anopportunity.
Currently, Chennai do not have a dedicated centre to provide home services.MakMsg aims to fill this void.
Trends
The predicted growth trend of the service industry is very positive both in long andshort term projections. The evolution ofnuclear families paves the way for theseservices. We will add more services to our list as per their needs and demands.
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MakMsg Home Services
SERVICE CHARGES
Chef for a Meal - 200/meal
Driver - 200/day
Maids - 50/time
Car Cleaners - 25/time
Hair Stylist 100 (avg)
Rent a Generator - 300/day
Electrician - 250 (avg)
Plumber - 250 (avg)
Carpenter - 250 (avg)
Painter - 250 (avg)
SERVICES OFFERED
MakMsg will offer a variety of home
services that appeal to residents of
Chennai. The company will offer a
selection of services as given,
Chef for a Meal
Rent a Driver
Hair Stylist
Maids
Car cleaners
Rent a Generator
Electrician, Plumber
Carpenter, Painter
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MakMsg Home Services
MARKETING STRATEGIES
Some of our Aggressive strategies are,
Select central location so that we canreceive a lot of walk through traffic.
Advertise in the flyers, posters, billboardsand newspapers.
Enhance promotions via mobile messagesand websites.
Enhance Public Relations with hands ofHospitals & Offices.
Get fancy phone numbers which shouldbe very catchy in nature.
Main advertisement strategies will beword of mouth.
PROPOSED INCENTIVE SYSTEM
REGULAR CUSTOMERS
Pre paid service for regular callers. Monthly Bill statement
Discount of 10% on every service used.
Future Proposals
Reward point systems. Special offer on recharges.
Lucky draw system.
NEW CUSTOMERS
Free gift for the first time on basis ofservice(s) used.
5% discount on select services.
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SWOT Analysis
Strength
Can provide simultaneous service
Available round the clock Immediate response
Providing Employment
Weakness
Non availability of technology to
modulate the employees
Opportunities
Untapped large organized home
services sector
Growing nuclear family and
Bachelors segment in Chennai
All the specified services are not
available in a single point.
Threats
A competitor may arise in the same
market with a similar business
model.
Existing service providers (Hotels,Salons and Travels) may start those
exciting services of their own.
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OPERATIONS
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Financial Status
[T
wo Service Points]
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START UP SUMMARY
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STARTUP EXPENSES
0
100000
200000
300000
400000
500000
600000
700000
Expenses Assets Bank Balance
Amount
Spent
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MARKETING EXPENSES
Type Amount
Ads
Newspaper 86000
Brochures 13000Magazines 10000
Bill Boards 8000
Yellow Pages 6000
Promotions Messages 6000Mailings 6000
PR Hospitals 8000Offices 8000
Awareness 8000
Total 159000
0
20000
40000
60000
80000
100000
120000
140000
Amount Spent
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MakMsg Home Services
SALES FIGURES EXPENSES FIGURES
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LINKED SALES & EXPENSES
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
I Year II Year III Year
Expenses
Sales
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BREAK EVEN ANALYSIS
-500000
-400000
-300000
-200000
-100000
0
100000
200000
300000
1 2 3 Year
Amount
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FUTURE PLANS
To scout atleast 5 service points within a span of five
years To grow over southern regions
FUTURE SERVICES
As per the survey, it is found that many customers are boosting MakMsg to addissues like:
Bill Payments (Telephone, EB, Rent)
Laundry
Electronic Repairing
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MakMsg Home Services
Thanks.