MakingYourResearchMoreImpactfulBy VictoriaBabbit

Making yourresearch

have animpact

VictoriaBabbit

Director of Researcher Development & Outreach

Photo: Alex Perez, Unsplash

Publishinglandscapetoday

10000publishers

5000indexedinScopus33100activeEnglishlanguage,

peer reviewedjournals

Over3millionarticlesayear

Numbersareincreasing

Increasein

R&Dinvestment

7-8millionresearchers

Pre-publication

Photo:FlorianKlaueratUnsplash

Layingthegoundworkfor success

• Startlocal

• Takeeveryopportunity

• Joinassociation,listserves,onlinegroups

• Conferences-treatthemlikework

• Researchaheadof time

• Engagewithcuriosity. Mostpeoplewillhavesomethingtoteach

you.

• Unsureor shy? Talkaboutresearchandpublications.

• Onlinenetworking.LinkedIn,ResearchGateetc

Whatmakesagoodtitle

"We would typically expect a strong title, a good title that really

expressed what the article was about and made it clear to the reader

exactly what the topic was, and it's amazing how often writers neglect

to do that.”

ProfessorMarkBrundrett,Editorof Education 3-13

Whatmakesagood title?

• Simpleadvice:keepitshortandtothepoint.

• Avoidredundantor clichéword/phrases.

• Avoidjargonor abbreviations.

• Highlightyourfindings,notyourprocess.

• Makesureitstandsout-creativelyor in termsof clarity.

• Makesuretoincludespecifickeywordsthatcapturethesubjectof

yourarticle.

Writing anabstract

"A good abstract will tell you what the key issue that's addressed is, it'll give

you an idea of the methods that have been used and the conclusions that

have been arrived at. So that abstract ought to tell someone whether it's

worth them spending part of their life reading this paper. If the abstract

doesn't do that the chances are the paper will have further weaknesses".

Professor DavidGillborn,

Editor of Race Ethnicity and Education

Writing anabstract

• Writethepaperfirst-itisaoverview,or mapof theentirepaper

• ChecktheIFAsforthejournalyouaresubmittingto-therewilllikelybe

requirements.

• Who isyourintendedaudience-frameitfor them

• Aboutthosewords....keywords/phrases,naturally

• ’Thispaper’...focuson theessentialinformation. Wordcounts!

• Reviseeverytimeyourevisethe paper.

• Language-difficult toread?

Writing anabstract

• Structure:

• Whyisthisresearchimportant?

• Whatistheproblemyouaretryingtosolveor understand?

• Yourargument/hypothesis

• Methods

• Results(dependingupon descipline)

• Conclusion

Keywords

• Whatwordsor phrases(2-4words)wouldyouusetofindyour

article?

• Choosesomesynonyms–wordsthatarenotalreadyincludedin the

title

• Bespecific-if thewordistoosimpleor broadthesearchwillproduce

toomanydocuments.i.e. ’homelessness’vs. ’Swedishhomelessness

policy’

• Arethemethodsor techniquerelevant-include.

• Testyourkeywordsbeforesubmitting

• TOOL:Google AdWords

Breakout

Whattitlewouldyougivetothis article?

Abstract: “Can the color of a domestic cat indicate how aggressive

it will be? This study used an Internet-based survey to collect

information on coat color, affiliative behaviors toward

cats/humans, agonistic behaviors toward cats/humans, other

“problem” behaviors, and cat and guardian demographic data …”

Theoriginalauthorschose:‘The Relationship Between Coat Color and Aggressive Behaviors in the Domestic Cat’

(Stelow, Bain &Kass;Journal of Applied Animal Welfare Science 19:1,2016)

Whatdo wemeanby

’digitalsignposts’?

MakingSEOworkfor you:GoogleScholar

• Titlesshouldcontainkeywordswithinthefirst65 characters

• Abstractsshouldhavethemainkeywordswithinthefirst230

characteristics

• Completemetadata

• Citationsimpactrank

• Usegraphicsthatcanbereadbysearchengines(vector,not

raster)Forexample:.svg,.ai,.eps,.ps

• Linktothearticlefrom socialmedia,

personal/departments website,blogsetc.

Post-publication

14Photo:NitishMeenaatUnsplash

Simplebuteffectivepromotion tools

Somequicktipstomaximisethepotentialof yourarticletobe

seen,read,and cited.

• Useyouremail signature totellpeopleaboutyournewarticle.

• Addabrief summaryandlinktoyourarticleon your

department website. Thenaddittoyourstudents’readinglists

if appropriate.

• Post updates andlinktoyourarticleon academicand

professionalnetworkingsitesanddiscussion lists.

• If you areablogger or haveapersonal webpagewrite about

your article and link to it.

Createaprofessionalsocialmedia presence

Socialmediadrivesarticle downloads

7outof 10mostimportantfactorsin SEOranking now come from socialmedia

AltmetricAttention Scores usuallytakeintoaccountsocial mediaattention

Journalists usesocialmediaasamajorsourceof newsstories

Socialmedia:startingout

• Createastrategywithclearobjectives

• Identifytheaudienceyouwanttoreach(fellowresearchers,

practitioners,general public).

• Choosethebestchannel(s)for you

• Followpeopleyouwantinyour network

• ConsideracademicnetworkingsitessuchasAcademia.edu

andResearchGate, SSRN

• Incorporatesocialmediaintoyourworkingpattern

• Personalizeit-youarejoining/creatingacommunity

Theruleof

thirds

Share

Tipsfor effectivesocialmediaposts

• Use#hashtags

• Includethehandlesof relatedpeopleandorganisations

• Keepyourpostsshort

• Makethemostof conferencesandevents

• Askquestions

• Includea ‘calltoaction’andinclude links

• Thinkbeforeyoupost(andrespectsocialmedia etiquette)

Useimages

• Imageshelpyourposttostandouton abusysocialmedia wall

• Trydatavisualisationsand infographics

• Butonlyuseimagesthatyouhavepermissiontoshare,are

copyright-free,or haveaCreativeCommonslicense

• ThefreetoolPabloletsyouoverlaytextontocopyright-free

images,sizedfor socialmedia

• Useimagesthatcanberead (vector)

Kudos.AcceleratingResearchImpact

Launchedin 2013tohelpresearchersensuretheirpublicationsget

found, readandcitedinaworldof informationoverload’

• Tools

• Explainyourworkinaccessiblelanguage:laysummary

• SharinglinksviacodedKudoslinktoyour work

• Aticlelandingpagewhereyoucanmonitoractivityandthe

impactof yourefforts

• Benefits

• usuallytakesaround10minutesandleadsto23%higher

growthin full textdownloads

• Register:https://www.growkudos.com/register

Ridingthewave

Makeyourselfandyourworkidentifiablewithan ORCiD

1.Openyourcomputeror smartphone

2. Type in:www.orcid.org

3. Followthestepsto register

I’llwait...

Recordavideoabstract

Considerapressrelease

Isyourresearchnewsworthy?Speakto your

institutionandpublisher’spressoffice.

What is

‘newsworthy’

research?

Altmetrics

AltmetricAttentionScores

track the attention that

scholarly articles receive

online.

• Arecordofattention

• Ameasure of

dissemination

• Anindicatorof influence

andimpact

Altmetrics

Altmetrics

Makethemostof publisher initiatives

Useyour free author

eprints

Ask for abanner for

your emailsignature

Guidance,newsandideasfor authors

authorservices.taylorandfrancis.com

Thank You!

Questions?

VictoriaBabbit

victoria.babbit@tandf.se

Photo: Alex Perez, Unsplash

Elevator pitch

• 30secondsto2 minutes

• Shouldcover:

• Whatisthesubjectof your research?

• Whatisthequestionor problem?

• Whyisit important?

• Howdoesitcontributetothe discipline?

• Startwithahook-somethingtopeak interest.

• Keepitsimple,understandableto all.

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