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making the world’s most popular exercise effective
www.walkactive.com
WalkActive Is A Structured, Clinically Proven Walking System
Functionally
Posturally
Cosmetically
Holistically
Rewrite This As A Positive
Body Awareness Increases And
Movement Quality Improves, Creating
More Youthful Agile Movement Quality
WalkActive Works The Body From The Inside Out, Lengthening And Streamlining, So That….
Creates Whole Body Health Benefits On A
Physiological And Psychological Level
• Walking Is The Most Accessible Form Of Physical Activity For The Vast Majority Of People, Yet
Many People Are Not Reaping The Benefits Of Their Walking Efforts, As They Do Not Use The
Right Technique
• WalkActive Makes Every Step Taken Both Effective And Productive
• WalkActive Transforms The Body On Four Levels:
Online
Offline
Both
Structured programme Can Be Followed Both Online And Offline:
www.walkactive.com
Foundation To Transformation To Momentum• This programme can be followed both online or offline, or through a combination of these
channels.
• Clinically Supported Feedback From Walkacitve Trained Physiotherapists Is A Central
Component Of Both Pathways
The Digital Customer Journey
The Foundation Phase The Transformation Phase The Momentum Phase
Foundation Modules Transformation Modules Audio Workot Downloads
Entry
Point
www.walkactive.com
The Live Experience Customer Journey
The Foundation Phase The Transformation Phase The Momentum Phase
Foundation Modules( 3 hour Workshops )
Transformation Expo( 3 days/long weekend )
“PARK WALKACTIVE”( weekly 1k/3k/5k )
Dual E
ntry P
oint
Camp( 4 days )
www.walkactive.com
WalkActive Is Uniquely Clinically Validated
Anti Age Their Posture
Reduce Joint Stress
Trim Their Waistline
Lose Weight
www.walkactive.com
• Unlike The Vast Majority Of Exercise Fads, WalkActive Is Clinically Validated
• Compared With Normal Walking, The WalkActive System Is Scientifically Proven To Help People:
• WalkActive Transforms The Body On Four Levels:
• Business Plans To Conduct Further Research To Validate The WalkActive System As It Is
Applied To Specific Health Conditions, E.g. Diabetes, Respiratory Problems And Depression
• Add All Data To An Appendix*
Our IP is clearly defined and robustly protected.
www.walkactive.com
Clear Evidence Of Customer Engagement, Satisfaction And Repeat Purchase
Group Purchases
Repeat Purchases
Online And Live Purchases
What % Of Customers Have Repeat Purchases ?
www.walkactive.com
Absolute Focus On Quality Not Quantity
www.walkactive.com
• WalkActive Provides A Powerful Complement To The Ever Growing Quantified Self
Movement,Ensuring That People Count Effective Steps, Not Just Steps
• Structured Wallkactive Programme Is Designed To Support Continual Improvement/lifelong
Learning
• Programme Will Be Supported And Enhanced By Integrating With Ever More Sophisticated
Devices And Wearables
• Customers Following Courses Or Modules Online Can Still Receive
Professional Feedback To Provide Reassurance That Techniques
Learned Are Being Applied Correctly
WalkActive Can Be Complementary To All Other Activities
www.walkactive.com
• WalkActive Can Be Seamlessly Integrated Into Existing Daily Routines Both At Work And At
Leisure Alongside Other Health Pursuits - It Does Not Present Consumers With An Either/or
Dilemma
• The Consequences Of Adopting WalkActive Techniques (weight Loss, Improved Posture,
Improved Core) Will Be Of Significant Benefit To Other Health And Well being Activities In Which
They May Be Already Engaged
• WalkActive Will Benefit Significantly From The Growth
Of Wearable/trackers, Ensuring That What Is
Measured Is More Effective
01 Content and analytics partner
02
03
04
05
06
07
Take distance
Time to complete
Number of steps
Ave stride length
QUALITY – EFFECTIVENESS
ONLY WALKACTIVE CAN LET CONSUMERS DO THAT….
Can Also Turbo Charge Growth/value Of Others
www.walkactive.com
Clinically Validated Professionally Taught
Personal Trainer
CrossFit
InsanityNordic Walking
Zumba
Google Fit
S Health
Strava
iOS Health
Fitbit
Pilates
Yoga
Niche Mass MarketGym
Membership
www.walkactive.com
NO/LOW CLINICAL VALIDATION
Global Market For Exercise And Measurement Is Exploding
www.walkactive.com
• 75m Registered Users Of MyFitnessPal
• 60m Fitness Trackers In Use By 2018 (currently 19m) – Juniper Research
• Beach body DVD Set Generated $350m Revenue For Founder Of Insanity
• Zomba Fitness Valued At In Excess Of $500m
• 83m Treadmills Sold Worldwide
• Fitness Trackers Market Growing At Approx. 500% Yr On Yr For Last 3 Years
• WalkActive Complements Both Devices And Other Health And Wellness
Software Platforms And Activities – It Does Not Compete With Them
Walkacitve Will Be A Globally Recognized Brand In This Vertical
www.walkactive.com
• We Are Focused On Building An Aspirational But Accessible Global Heath And
Wellbeing Brand
• Our Proposition Is Culturally Non Specific And Applicable To All Ages And Lifestages
• It Does Not Require Any Special Equipment Or Environment
• It Can Be Done Both Outdoors And On A Treadmill
• We Plan To Further Promote The Brand Through Training Programmes, Expos, Park
Events, Clothing, Kit And Smart Tech Wearables
• Our Marketing And Comms Will Ride The Wave Of Public
And Political Consciousness Of The Rising Health
Crisis Created By Inactivity, Accelerated By Growth
In Trackers, Wearable And Health And Fitness
Software/apps
High Quality Team And Advisers Have Significant International, Brand Building Experience
David Browning
Barry Clare
Nicky Kinnaird
Joanna Hall
COO/CFO
www.walkactive.com
Business Raising Funds Now As It Is At Key Point Of Inflection
www.walkactive.com
• Technology Has Developed And Been Adopted To Point Where Online Only Is Feasible At Scale
• Universal Acceptance Of Need To Be Proactive Around Health And Wellness
• Govt Messaging Around Benefits Of Walking As Entry Point Reaching Mass Audiences
• Increasing Adoption And Growth Of Trackers Provides A Further Driver Of Market Momentum
Use Of Funds Directly Focused On Delivering Scale, Quickly
www.walkactive.com
• Establishing Robust Backend Crm Platform To Support Customer Service, Maximise Customer
Ltv And Optimise Marketing Spend
• Build And Invest In High Calibre Team To Grow WalkActive To Its Full Potential. This Team To
Include Team Of Senior In House Trainers
• Recruit, Train And Quality Control Accredited Body Of Freelance Trainers
• Digital Content Development To Include Both Video And Audio Content
• Delivery Of Expos And Parkwalk Propositions
• Consumer Marketing And Partner Development To Drive Awareness And Sales
FINANCIALS
www.walkactive.com
CommentaryOn Financials
www.walkactive.com
EXIT
• Opportunities Will Include Sale To A Number Of Complementary Businesses Where We Have
Strong Relationships
Merrill Fitbit Virgin Health
Under Armour Withings Bupa
Merrill Jawbone Saga
ApparelTracking Devices Other
www.walkactive.com
• Planning To Provide Opportunity For An Exit For Series A Investors Within 3-5 Years
• Opportunities Will Include Sale To A Number Of Complementary Businesses Where We Have
Strong Relationships
Major promotion in place for Year 2 with Telegraph
http://www.telegraph.co.uk/promotions/joanna-hall-walking-workout/
www.walkactive.com
• Promotion includes: in paper, partner titles including Evening standard, TV .... POS in
WHsmiths...
• Ambassador for Cancer Research Shine Midnight Walk in Sept 15
• Deal in place to train clare Balding and be featured on her Radio 4 programme
iMPACT OF TELEGRAPH 2015
WEB TRAFFIC UP
95%Phone Enquiries
200 per day
£3000 Sales Made
www.walkactive.com
Thank You