Your Social Media PlanMaking the Most of Your Library’s Online Social Spaces

presented by

Caleigh Haworth

Training & Communications Coordinator

Marigold Library System

• Key questions

• Content

• Schedule & monitor

• Analyze

• Dealing with difficult situations

• Your plan

KEY QUESTIONS

• Who will post?

• Who is/will be your audience?

• Which platforms to use?

• What are your goals?

Set goals

• Measureable• E.g.) Our Twitter account will gain X

followers by December 31, 2016

• E.g.) Our FB post campaign for our Gala Event will reach X people

• How often will you analyze?

• Every quarter• Every 6 months

• Once a year

Creating Content

PERSONA

TONE

Instead of…

• Join our new book discussion group!

• Public computers currently out of order

• Can’t stop talking about that book you just read? We’ve got a group just for you!

• Nooooo! Power surge defeated our server. No public internet this morning.

Try…

Inspire the “warm fuzzies”

Encourage communication

Provide information

Put a “face” to your library

Feature your patrons

Images & videos are key

Sharing! (because it’s not all about you)

When & how often?

• Weekdays 1pm – 4pm

• Weekends 12pm

• 2 x per day

“Post as often as you have engaging, entertaining, or useful content to share.”

– buffer.com

Short & sweet

Current

Relevant

Informative

Encourage responses & retweets

Questions

Facts

Statistics

Shorten links

http://catalogue.tracpac.ab.ca/polaris/search/title.aspx?ctx=1.1033.0.0.3&cn=1354833

http://bit.ly/2c0EwQq

Catchy tag lines

When & how often?

• Weekdays 12pm – 4pm / 5pm - 6pm

• 3-5 x per day*

• *this doesn’t include responses to engagement

Use quality images

Tie in to your library

Keep it fresh with

new pins and new

boards!

Feature your collections

Feature your spaces

Advertise

Behind the scenes & history

Fun stuff!

Videos!

When & how often?

• Weekdays 2am – 3am / 8am – 9am / 5pm –6pm

• No more than 7 posts/week

Keep social media manageable

Schedule your time Schedule your posts

• Use online social media tools

✓Hootsuite

✓Bufferapp

✓Tweetdeck

✓Planoly

Measure your success

Facebook Insights

Twitter Analytics

Pinterest Analytics

Instagram - Gabstats

Difficult situations

Your plan

Executive summary

• Statement containing the answers to your key questions

✓Who will post?

✓Who is your audience?

✓Which platforms to use?

✓What are your goals?

Goals

• Update after each goal period is reached

Persona

• A general (or more in-depth as needed) description of the type of “person” your institution would be.

Posting Guidelines

• A general (or more in-depth as needed) description of the amount of content: #of posts/day/week

How will you deal with difficult situations?

• A general (or more in-depth as needed) description of how different types of difficult situations are to be handled.

You can do it!