making our markUniversity of Minnesota Graphic Standards

Why update our graphic standards?

• To strengthen the U’s reputation and image

• To encourage consistent use of the wordmark and logos

• To provide additional resources to U communicators

strengthen the U’s imageUniversity of Minnesota Graphic Standards

Strength is in consistency

• The distinctiveness of our wordmark and logos is increased by consistent use

• Using an altered mark diminishes the public’s recognition of the U’s image

wordmark

Graphic Standards Pop Quiz

Part 1

• Which of the versions on the next two slides is the correct wordmark?

• Fake initial caps of typed version are too heavy• Letterspacing is too tight

The wordmark is a graphic

• The wordmark is a graphic, not a typestyle

• Wordmark cannot be typed, altered, or incorporated into another logo/graphic

• Download approved versions from Images Library

Minimum size and buffer space

Length of the word “Minnesota”• If document is smaller than 3”x5”– 5/8 inch

• If document is larger than 3”x5”– 7/8 inch

“N” height

Prominent Placement

• Must appear on all communication materials

• Top or bottom third of the page

• Must appear on cover or front page

Colors

Coated• PMS 202C, CMYK (0, 27, 76, 0) • PMS 136C, CMYK (0, 100, 61, 43)

Uncoated• PMS 201U, CMYK (0, 100, 63, 29) • PMS 116U, CMYK (0, 16, 100, 0)

Web• 8C1919 RGB (140, 25, 25) • CCFF33 RGB (255, 204, 51)

logos

Graphic Standards Pop Quiz

Part 2

• Which of the versions on the next two slides is the correct block M?

• Block M on the right is squished• Other distortions include not using entire footprint of the M

Block M

• Most recognized symbol of the U

• Encourage use throughout system

• Doesn’t replace wordmark

• Approved versions easy to download

Minimum size and buffer space• Buffer space: width of the center M serif

• Minimum width of entire block M– If document is smaller than 3”x5”: 2/5 inch– If document is larger than 3”x5”: 1/2 inch

• Cannot place anything over block M

Block M as a graphic element

• Contact University Relations4-6868 or urelate@umn.edu

Wordmark/block M combo

• Developed in response to requests from U communicators

• Same wordmark minimum size, buffer space, and placement guidelines apply

Wordmark/unit combo

• Template for combining a unit name and logo with the wordmark

• Wordmark minimum size, buffer space, placement and color specifications apply

Wordmark & unit name/logo

• Alternative placement of wordmark and unit name/logo when combo template cannot be used

Regents seal

• Reserved for official matters involving the President and Board of Regents

• Contact University Relations to request use– Awards, diplomas

Goldy Gopher

• No longer customizable

• Two versions– Leaning Goldy– Running Goldy

additional resources

Additional resources

• Electronic Standards– Web templates– Web Depot

• Printing Services, Signs and Graphics• Publication checklist

– Mission statement– Equal Opportunity statement– Disability Accessibility statement– Recycled paper statement

At your fingertips

• Images Library– All versions of the wordmark and logos– Combination, PowerPoint and newsletter

templates

• University Relations612-624-6868 or urelate@umn.edu– Questions about the standards– General communications consultation

Thank you

Laura Johnson6-3527 or lkj@umn.edu

Melanie Clarke5-5579 or clar0348@umn.edu