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Making noise for greater pedestrianpriority
Tony ArmstrongChief Executive Living Streets
What I’d like to cover:
Celebrate our impact Overview of Living Streets’ strategyWhy “making noise”?
Celebrating our impact
Pedestrian priority- the journey
No more “Ministry of Silly Walks?”
Making noise = Showing support
But bear in mind…
Our approach
16 pedestrians were killed or seriously injured every day in 2011.
EveryDAY.
Department for Transport: Reported Road Casualties in Great Britain: 2011 Annual Report
Our approach: emotion, reach, mass support and interest
And solution focused…
10,000 people took action on our 20mph e action
700 people wrote to Councillors on icy pavements
Smarter crossings campaign about to launch
Influencing current Government work on active travel- with results
National Walking Month 2013National Walking Month 2013
Walk to Work Week 13-17 MayWalk to School Week 20-24 May
Media497 pieces of coverage
A 64% increase on last year
Estimated value of coverage: £372,819
Walk to Work Week
81,067 miles logged
627 new workplaces signed up
93% of participants said they’d take part again next year
Over 50% said they’d change their behaviour (walk more!) as a result of Walk to Work Week
Profile raising
• 72,199 unique visitors to the Living Streets website in May
• 4,968 mentions of National Walking Month on Twitter
• 6,325 mentions of Walk to Work Week on Twitter• Facebook reach at peak:
28,939
Political engagement
Number of ministers/shadow ministers attending NWM events: 7
Number of MPs attending events in their constituency: 8
Number of MPs signed up to our Early Day Motions: 50
STRIDER JIGSAW
“Our goal is to influence the policy and practice of local authorities and demonstrate our legitimacy and credibility to national government audiences, as well as to strengthen Living Streets’ own capacity in key locations.”
English targets:- South Yorkshire- Greater Manchester- West Midlands- Maintaining London and North East as targets areas
Building sustainable Scotland presence
Establishing presence in Wales
Early ResultsBuilding on our award winning projects!Walk to Work Week
Before: 26% walking for some or their entire journey to or from work 5 days per weekAfter: 47%
Before: 30% walked at or during work 5 days a week After: 47%
50% felt that their overall level of walking had increased
Percentage of people travelling by car/ van decreased by 6%
ResultsDramatic results in mode shift from walk to school outreach project
Two new projects aimed at breaking down barriers:
Older people project in South Yorkshire: improving walking environment and increasing walking so that we tackle isolation and support independence for as long as possible
Primary to secondary transition in Manchester: using the transition between schools to maintain and increase walking levels and instil active lifestyles in young people
Big success: now have over 30,000 supporters- a 1500% increase over 2 years!
We now have 18 Living Streets Groups and 24 Affiliated Groups – all taking action to create better streets in their area.
This is a vital part of our overall strategy: - Volume of support = credibility- Reach = more people taking action
Products and partnerships – supporting impact and influence
In conclusion…Seen some great success, but we’re looking to the future
There is a lot more to be done, and we need to focus relentlessly on making noise for pedestrians and demanding pedestrian priority
Very ambitious strategy, because… we must see more progress, more success and a better deal for pedestrians
Thank you! We couldn’t achieve as much as we have without our committed supporters
In conclusion…
Happy to take questions later, and please do talk to me during the day
But also, please do talk to each other- there is so much experience, knowledge and inspiration in the room
And finally- to demonstrate our influence- a special message from someone who has been very supportive...
