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Making Businesses Work. Bill Hicks October 2013. Formed by Bill Hicks in 2008 Joined by Paul Niblock in 2012 Over 30 years business management and marketing experience Relocated to Devizes in December 2012. Who are we?. What we do!. - PowerPoint PPT Presentation
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www.upside4business.co.uk© Upside4Business 2013
Making Businesses Work
Bill HicksOctober 2013
April 22, 2023 1
www.upside4business.co.uk© Upside4Business 2013
Who are we?
April 22, 2023 2
• Formed by Bill Hicks in 2008• Joined by Paul Niblock in 2012• Over 30 years business management
and marketing experience• Relocated to Devizes in December
2012
www.upside4business.co.uk© Upside4Business 2013
What we do!• Support clients with close contact
management and marketing support• Work to grow or re-order businesses• Understand the companies we work
with• Offer non-exec director support to
free up management time
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www.upside4business.co.uk© Upside4Business 2013
• Too busy - focusing on the core business• Not specialists - naturally they know their
business, but not ours• Can't afford it - in-house marketing isn't
cost effective in small businesses, outsourcing can offer an affordable option
• Once bitten … previous efforts have not been effective whether using an agency, freelancers or in house
Reasons why SME’s need support
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www.upside4business.co.uk© Upside4Business 2013
Why use an agency like Upside?
• Low cost model - pay for services not overheads
• No nonsense - we genuinely only work with clients where we can make a difference – See Upside Sector Experience
• Great supply chain - we have expert contacts in every field and can bring in the best for your needs and budget, but only when you need them - See Upside Business processes
• Right fit - we have big agency experience and use that experience for SMEs
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www.upside4business.co.uk© Upside4Business 2013
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www.upside4business.co.uk© Upside4Business 2013
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www.upside4business.co.uk© Upside4Business 2013
Achievements - Westway Services
Facilities and Energy Management• Management buyout in 2009
T/O was £13million - grow to £32million in only 2.5 yearsRe brandWebsiteBrochuresTrade press – PR & AdsE mail marketing
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www.upside4business.co.uk© Upside4Business 2013
Achievements – DSG Quantity Surveyors
Quantity Surveyors• Launched their 5D BIM service. DSG now
perceived as the leading BIM QS in the UK• Business has grown from 1 office to 3
officesWebsiteBrochuresVideoE mail marketingArticles/case studies
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www.upside4business.co.uk© Upside4Business 2013
Achievements – Q AssociatesComputer Systems Integrators• From £15m to £45m over 5 years• Gained top 3 UK distributor for Sun
MicroSystemsRe BrandWebsiteBrochuresTechnical bulletinsEvents and conferencesArticles/case studies
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www.upside4business.co.uk© Upside4Business 2013
Achievements – Abacus GroupElectronics products distribution• In-house marketing manager and external
consultant• T/O £15M to £350M in 10 years• Floated in 2003
Website – complex E-comm solutionsBrochuresExhibitionsSales trainingBusiness services
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www.upside4business.co.uk© Upside4Business 2013
What & who can we help?Typically...• Owner managed businesses• Looking for sustainable growth• Ideally in the core sectors• Typically T/O from £1m to £20m• Up to100 miles from Devizes
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www.upside4business.co.uk© Upside4Business 2013
Any Questions?
Bill Hicks
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