Make MoroccoMore than a song or movie

The Long TailEmpower local entrepreneurship with

Hackathons - Industry Challenges

Ever pattern tells a storyWhat is the taxonomy - what is the ontology?

Ontology =Refers to things that have a rich and formal logic-based

language for specifying meaning of the terms

Taxonomy =

A taxonomy is a collection of controlled vocabulary terms organized into a hierarchical

structure

http://goo.gl/4p3lsi

It’s a unique and hidden

wonder4 Cultures at peace

The world doesn't know it

The art shows it

It’s an Interwoven history

IP Protection• Execution is critical to

support the designation

• World trade bodies need to see “ownership” to support “authorship”

• Technology can reclaim the authenticity

• Technology can maintain validity

• 2 examples on what to do!

Challenge individuals to create new solutions

to old problems

Big Data - Visualize value

• Balance supply with demand

• Build awareness through authenticity

• Educate on the values of unique craftsmanship “signatures”

• Facilitate valid data sources to international resources e.g. Google

• Be with the trends not behind them - Why was the YSL movie never mentioned while on tour?

Movies Inspire travel

3 D Printing• Patters and methods are

required for the new technologies

• 3D printing needs supply - valid supply

• It’s already happening, to be a victim

• It can be new and creative

• It can be an application, format, or tool set

Learning from Brands: The Rise, the Fall and the

Comeback• Tea - Morocco missed the boat

• The rise and fall of the bubble tea story is one of the best case studies we ever heard in Singapore’s business history - http://goo.gl/EPXxF9

• Books and guides lack focus -

• Maryam Montaque - Marrakesh by Design

• Movies - YSL missed the cross branding http://goo.gl/p0Vyco

What do to…?• Inspire a new generation to adapt

• Create data and tools that feed the world

• Create ontologies and taxonomies to rationalize the local context for the world

• capture value in applications

• validate authenticity through a consorted effort

• Be ahead of the next resurgence

Seed ideas• An open data set of images cataloged and indexed for

use by others.

• New phone camera applications that can photo verify authentic works

• Big data projects that anticipate events that would effect product launches, branding and market demand. - See the top 100 movies that effected GDP - http://goo.gl/LrLIiI

• 3D printing mastering files

• Fraud detection and new methods of imbedding them in cultural craft works