Major Throwback to 2019 Listen to the stars ECommerce ... · The classrooms of government schools in Delhi have witnessed an amazing trans-formation over the past 5 years. A MILESTONE

The Business Expresswww.magazine.dmchallenger.com

February, 2020

businessexpressTHE

F e b r u a r y , 2 0 2 0

Major Throwback to 2019The US and China are involved in a trade war, Page 8

ECommerce BrandingWhy and how?, Page 16

Listen to the starsWelcome 2020 with new hope, Page 10

A MILESTONE ACHIEVEMENTLEADING BANQUETS IN DELHIWhat makes Royal pepper banquets the best. Pg 06

THE RHYTHM OF LIFESNEHA ACHARYA,Pg 22

THE EDUCATION REVOLUTION

IN DELHI MANISH SISODIA

www.magazine.dmchallenger.com

The Business Express

February, 2020


SETBACK FOR PRIVATE SCHOOLS? | 04

The classrooms of government schools in Delhi have witnessed an amazing trans-formation over the past 5 years.

A MILESTONE ACHIEVEMENT | 06

With an experience of over 30 years in hospitality services and over 8 years of experience in Banquet halls services, Royal Pepper Banquets takes immense plea-sure to introduce itself as one of the leading Banquets in North Delhi.

MAJOR THROWBACK TO 2019 | 08Two of the largest economies in the world, the US and China are involved in a trade war by imposing higher tariffs on goods of the other country which is worth hundreds of billions of dollars.

CONTENTS

02 | Contents

WHAT’S TRENDING? | 09

It was announced by Zomato on 21-January-2020 that it has acquired UberEats in India in an all-stock transaction deal which was sealed at around $300-350 million as per the sources.

LISTEN TO THE STARS | 10

Are you ready to welcome 2020 with new hope and great excitement?

QUOTE OF THE QUARTER | 14

If you are still confused about how to become a good leader, you need to start right and there could be nothing better than to read “The 5 AM Club: Own Your Morning.

ECOMMERCE BRANDING - WHY & HOW? | 16

Coming to global markets, India is one of the fastest emerging ECommerce markets and we can make the most of this opportunity if planned properly.

THE RHYTHM OF LIFE | 22

“Ever since I was a child, my family always joked how I loved to isolate myself from everyone else” - Sneha Acharya

LEARN. GROW. APPLY | 21

If you still have some doubts regarding the scope of digital marketing in India, look around you!Observe people, you will find that most of them are busy with their smartphones.


February, 2020 Editor’s Note | 03

As we step into 2020, there are huge opportunities that lie ahead if we take the horoscope 2020 into consideration. With the intro-duction to Happiness and Entrepreneurship Curriculum in Delhi Government Schools, students are inclining towards a well-struc-tured approach of self-development. The future of India(Our Youth) is taking an interest in entrepreneurship and developing solutions from the ideas.

While Zomato has acquired UberEats in India in an all Stock Trans-action, US-CHINA trade wars still continue to affect the global economy.

Authors like Robin Sharma are working harder to deliver an out-standing piece of work like the “The 5 AM CLUB” which is indeed a great motivation to get up early and join the process of becom-ing a leader and a successful human being. Since, India is the fast-est-growing eCommerce market, hence sharing the importance of branding and process to build a brand was the need of the hour.

Hoping to witness better economic growth in the upcoming year 2020 with the government taking growth-oriented decisions and implementing them on priority. Let’s look forward to hearing some of the amazing success stories as we move ahead and keep us all up-dated with the latest trends.

-Anjali ChaudharyEditor In ChiefEd

itor

In C

hief

’s N

ote “The greatest sin is to think yourself weak.”

- Swami Vivekananda


February, 2020


The classrooms of govern-ment schools in Delhi have witnessed an amazing trans-

formation over the past 5 years. Kudos to Mr. Manish Sisodia, Dep-uty Chief Minister of Delhi Gov-ernment whose vision is to provide quality education to all the children irrespective of their financial status. While education is free in govern-ment schools of Delhi till class 8th, students of classes 9th-12th have to pay a nominal fee of Rs.20 per month. This fee is absolutely afford-able for every section of society un-

like the huge amounts to be paid in private schools.Gone are those days when basic infrastructure and facilities were missing in government schools of Delhi as 20,000 new classrooms have been added in the past 5 years. Principals and Teachers from Gov-ernment schools of Delhi have so far been sent to Singapore, Jaipur, Mumbai, Bengaluru, Finland and Ahmedabad for the teacher training process. This has not only improved the quality of education being pro-vided to the students but also uplifted

Setback for Private Schools?

“The introduction of Happy Mindset Curriculum and

Entrepreneurship Mindset Curriculum in the course of

study has proved to be revolutionary steps.”

04 | Setback for private schools ?


February, 2020

the status of government school teachers who were otherwise con-sidered to be inactive and lazy.

The introduction of Happy Mindset Curriculum and Entrepreneurship Mindset Curriculum in the course of study has proved to be revo-lutionary steps. The primary goal behind introducing these concepts was to develop a mindset for con-tribution and sharing value, to fight the root cause of hatred, suicidal attempts, depression, intolerance among young children. The Entre-preneurship Mindset curriculum is very effective as it helps the student to break the barriers of their own mindset and take a step forward in the contribution towards the eco-nomic development of the country.

As a result, people from all over the world have started talking about Education in Delhi. Teachers and students from all over Delhi are coming forward to take initiatives that could set them apart. The ste-reotypes are changing, not just mid-dle-class families but upper-class families are willing to send their children to government schools.

There are 3 government schools in Delhi which are included in the list of EW India School Rankings 2019-2020 out of which one of them is at Rank 1. That clearly indicates that government schools have started outperforming money-oriented pri-vate schools. The movement led by Delhi Government school teachers to come together on social media platforms and develop a profes-sional community both from private and government schools is trending nowadays. It is going to bridge the

gap between the mindsets of soci-ety regarding the education system in private and government schools.We look forward to the new India where quality education is available to every single child and he gets the freedom to shape himself as a better human being. What could be more inspirational than Delhi Government Schools? Think about it. ■

Setback for private schools ? | 05


February, 2020


A milestone achievementLeading Banquets in North Delhi


February, 2020

What makes Royal Pepper Banquets, the best banquets in North Delhi?With an experience of over 30 years in hospitality services and over 8 years of experience in Banquet halls services, Royal Pepper Banquets takes immense pleasure to introduce it-self as one of the leading Banquets in North Delhi. A perfect blend of hospi-tality, ambiance, and de-cor to provide you with all the event hosting services under one roof. Highly appreciated by the clients we’ve worked with, we tend to offer these services to you: • Top class Banquet halls• Flexible accommodations• Indoor and Outdoor Catering• Amazing ambiance• Luxurious and spacious halls• Professional Staff for event manage-

ment• Hygienic and well-trained hospitality

services• Music & Dance arrangements• Customized and Theme based deco-

ration facilities• Pocket-friendly bookings • Free Valet Parking for convenience• Special arrangements for wedding cer-

emonies

Which events could be organized in Royal Pepper Banquets?To name a few, you can organize the fol-lowing events at Royal Pepper Banquet halls: • Wedding ceremonies• Reception parties

• Birthday parties• Award ceremonies• Get-togethers• High-profile Corporate meetups• Kitty Parties• Anniversary Celebrations• Religious Functions• Retirement and Farewell Fiestas

Where do we find you?You can visit any of the banquet halls locat-ed in the areas of Rohini, Wazirpur, Pita-mpura, Shalimar Bagh & Ashok Vihar in North and East Delhi regions.

What is your long term vision for The Royal Pepper Banquets?In the upcoming years, Royal Pepper Ban-quets aims to expand it’s unit size to 25 banquet halls across Delhi-NCR to provide the best hospitality services to the clients.

Royal Pepper Banquets 08882-500-400 royalpepper.in

A milestone achievement | 07


February, 2020


Major Throwback to 2019The US-CHINA TRADE WAR : Leading to Global Recession

Global Tech Giants interested in Funding Indian Startups :With the rising start-up eco-system in India, some of the great technology companies like Amazon, Facebook, Google, and

Microsoft are ready to invest in Indian Startups as they see a huge potential to flourish.With Google invested in start-ups like Dunzo and Fynd, Amazon has made investments in BankBazaar. While Microsoft has taken an initiative named as ‘Highway to a Hundred Unicorns’ under which they have finalized 54 startups from all over India. This shows that entrepreneurship in India is not just supported by the dedicated youth but the government and other big companies are coming forward to invest as well.

World Bank & NSO estimates India’s economic growth to be 5% in FY-2020The National Statistical Office (NSO) and the World Bank has estimated that India’s GDP in the fiscal year 2019-2020 will have a growth rate of 5%. This estimation conforms with that of the October policy estimate by Reserve Bank of India(RBI). This decline in growth is due to the poor performance shown by sectors like construction and Manufacturing.

Two of the largest economies in the world, the US and China are involved in a trade war by imposing higher tariffs on goods of the other country which is worth hundreds of billions of dollars.Donald Trump, President, US has been accusing China of intellectual proper-ty theft and unfair trading practices for a very long time. While China believes that the US is posing restrictions on its economic growth to prevent China from becoming a global economic power. Mr. Donald Trump is focussing to make the con-sumers purchase only American based products by imposing tariffs on imported goods and thus making it expensive.The overall global economic growth has slowed down, as a result, also, the second-largest economy of the world, China has reported its annual growth to be the weakest in three decades in 2019. This trade war is expected to

bring an economic slowdown in the con-tinent and whose recovery won’t be fast paced. Since the impact of the trade war on the economy is yet to be disclosed completely, we can expect a stagnant growth. The trade war has resulted in slowing down of Asian exports and increasing cost for inputs. The investments sector have also been affected due to the con-frontation. Though this trade war has

negative impacts, but countries like India can plan to take advantage of the opportuni-ties that emerge out to strengthen and build a robust

global supply chain. They can boost the exports in the fields of agriculture, inor-ganic chemicals and plastics. Smart busi-ness policies and effective execution can safeguard from the economic crisis that would otherwise worsen the growth of the economy.

IN SHORTS

08 | Major throwback to 2019


February, 2020

What’s TrendingUBER EATS INDIA acquired by ZOMATO

The big tech-giant Amazon announced 1 billion USD of investment in IndiaThe chief of Amazon, Jeff Bezos has announced to invest USD 1 billion in India to bring for-ward the small scale and medi-um scale businesses on online platforms. The aim is to reach more customers and expand the business in all digital platforms for a better experience.

UPI and RuPay payments to be free from upchargeTo promote the cashless mode of payments and to support the initiative of Digital India, the central government of India has decided that the Merchant Discount Rate(MDR) would be waived off from digital payments via UPI and RuPay.

Carbon Negative by 2030-pledge by Microsoft CorporationThe American based MNC and a tech-giant company Micro-soft has announced that it will become carbon negative by the year 2030. The company

has taken a pledge to eliminate entire carbon emissions made since 1975 by the company. These efforts are made to battle against climate change.

It was announced by Zomato on 21-Jan-uary-2020 that it has acquired UberEats in India in an all-stock transaction deal which was sealed at around $300-350 million as per the sources. This deal assures Uber of 9.99% ownership in Zomato with the Uber Eats users now considered as Zomato users. Zomato assures a trouble-free experience to the earlier users of Uber Eats and claims to work even harder on their mission, “better food for more people”.

“We are proud to have pioneered restaurant discovery and to have created a leading food delivery business across more than 500 cities in India. This acqui-sition significantly strengthens our posi-tion in the category. ” -Deepinder Goyal, Founder, and CEO, Zomato.

“Our UberEats team in India has achieved an incredible amount over the last two years, and I couldn’t be prouder of their ingenuity and dedication. India remains an

exceptionally important market to Uber and we will continue to invest in growing our local Rides business, which is already the clear category leader. We have been very impressed by Zomato’s ability to grow rapidly in a capital-efficient manner and we wish them continued success. ” -Dara Khosrowshahi, CEO, Uber

This acquisition is a new beginning to wit-ness greater opportunities and growth in the food delivery business all over India. While Uber will focus more on its rides business whereas Zomato will be em-powering the food delivery market with an overall 50-55% market share. ■

IN SHORTS

This acquisition significantly strengthens our position in the category - Deepinder Goyal, Founder, and CEO, Zomato

What’s Trending | 09


February, 2020


Listen to the starsFind your Horoscope for 2020

AWre you ready to welcome 2020 with new hope and great excitement? Aren’t you curious to know what destiny has planned for you in the upcoming

year of 2020? Knowing about the horoscope 2020 will as-sist you to take better and big decisions at the right time and warn you beforehand for any misfortune. Reading your horoscope not only helps you take precautions in your life but also helps you explore some hidden opportunities that otherwise would be ignored.

According to the forecasts made by astrologers, it has been predicted that the year 2020 would be highly exciting for the Fire Signs(Aries, Sagittarius, and Leo), and we will no-tice the progress-oriented phase for the Air signs (Gemini, Libra, and Aquarius), it is to be observed that logical moves will be shown by the Earth signs (Virgo, Taurus, and Capri-corn) and the ones who belong to the Water signs (Cancer, Pisces, and Scorpio) will shape their ways to success through spiritual awakening. People with Earth Signs will have a hard time to agree on the same note with the ones who have Air Signs whereas Water signs may find themselves incompatible with those having Fire Signs. So keeping that in mind, you can avoid situations of contradiction and stress. Try not to in-clude in arguments with the people with incompatible zodiac signs. We would also focus on the transits and retrogrades for the year 2020 as they cannot go unnoticed when we are talking about the Horoscope 2020.

Aries Horoscope 2020 for Aries (March 21-April 20) men-tions that those who belong to this zodiac sign will expe-rience some of the biggest and greater things happening to them in 2020. Rahu will be present in the 3rd house for a span of nine months which will bring you a lot of courage and fighting spirit against the bad. You will feel absolutely en-

ergetic and full of positive vibes in the year 2020 and can ex-pect new opportunities in terms of foreign trips, workplace, personal life which will increase peace and harmony in your life. It is recommended by the yearly chart that the 9th house is occupied by Saturn, Sun, Ketu, and Mercury which shows that you have a great chance of having good fortune and a prosperous upcoming year altogether.

TaurusAll the natives of zodiac earth sign “Taurus” (April 20 – May 20) would be happy to know that 2020 is going to be prosper-ous and amazing for you. Your governing planet Venus is go-ing to be in the 9th house indi-cating a successful year ahead of you. As the Saturn will be present in the 12th house and its movements in the month of January & May may pose some problems but with firm determination and your will to suc-ceed, you can turn all the tables in your favor. Retrogradation of Jupiter in the months of May & September will bring you a sense of positivity all around, and good times awaiting your acknowledgment.

GeminiThe Air sign, Gemini (May 21 – June 21) is governed by Mer-cury planet which in turn re-flects in the verbose nature of the natives of Gemini who are intellectually driven. Moon is present in the 9th house thus making you capable enough to make good decisions for health, finance, and career. Transits in Rahu will bring you the chance to roam abroad and the placement of Saturn in 8th house by the end of January will bring positivity in your life. Take proper care of your health and you will lead a healthier

10 | Listen to the stars


February, 2020

and happier life in 2020. You will have a strong chance of starting a long-term relationship or even the best, receive a marriage proposal from your better half. In the year 2020, you will be bombarded with plenty of career opportunities and status enhancement. If you are struggling for a long time in the domain of competitive and government exams, you will find a way to it.

CancerAs per the predictions of Horoscope 2020 for the zo-diac sign, “Cancer” (June 22 – July 22) governed by Moon, this year is going to be full of new opportunities knocking at your door. However, peo-ple who are natives to Cancer do not believe a lot in luck and fortune but the predictions are in their favor for 2020. The presence of Rahu in the 12th house at the beginning of the year might create chances of an abroad trip for you. The movement of Rahu into Taurus on September 23 in the 11th house will bring good fortune and huge profits for you and the transition of Jupiter back to Capricorn in mid-November will also bring good news to you.Your trust in your partner and extreme care towards them will yield fruitful results for your love life this year. The pres-ence of Saturn in the 12th house along with Venus in the 7th place at the beginning of 2020 indicates a smooth love life with prosperity in relationships. So basically 2020 is going to be absolutely prosperous for Cancerians.

LeoJust like the governing plan-et of Leo (July 23 – August 22), the “Sun”, the natives of this zodiac will experience glo-ry, command, and prestige in the year 2020. The presence of Sun in the 5th house along with Saturn & Ketu indicates the upcoming of auspicious moments like welcoming a newborn in your life. You will be showered with blessings and love from all around you. The retrogradation of Saturn will test your patience and you

need to pass this test with extreme calmness and everything will go smooth. At the end of March, Jupiter will move into Capricorn & planetary motions in Saturn will bring honor to you at both national & international levels and you will make everyone proud. The retrogradation of Jupiter in mid of May and June(when it will shift to Sagittarius from Capricorn) will only add a cherry on the cake by opening doors for precious opportunities for you.

Shifting of Rahu in the zodiac Taurus in the month of Septem-ber might affect your work but your dedication will make things better. By November, Jupiter will shift back to Capri-corn bringing along cherishable moments for you.

VirgoChange is an inevitable part of this universe, which is denot-ed by the ruling planet of Virgos (August 23 – September 22), “Mercury”. The position of Mercury along with Sun is go-ing to be absolutely in your favor bringing fame and har-mony to the natives of this zo-diac. Jupiter is also sitting with Mercury along with Saturn and Venus(Lord of 9th house) creates a favorable year for you where you will be blessed with plenty of opportunities, love, energetic vibes and support from your loved ones. With the presence of Rahu in the 10th house, it can create hin-drance to your pathways but then your friend Mars is in the 3rd house which will ensure that you will succeed for sure in your future endeavors.

The transits of Saturn and Jupiter in the months of March, May & September will bring a series of mixed outcomes for you and your patience will be the key to your success. The presence of Rahu & Ketu might try to reduce your power but you need to be firm in your decision & supportive to your family for harmonious results.

LibraThe placement of Libra (September 23 – October 23) ruling planet, Venus in 4th place is absolutely in your favor and working to bring happiness and harmony to you. You will be having a good time with your younger ones and this

Listen to the stars | 11


February, 2020


year will be extremely fruitful to you. During March-end, Jupiter is entering Capricorn which might create issues in terms of happiness & Financ-es but then Saturn’s presence will add up to your confidence and you can turn the tables for you. Jupiter will undergo tran-sits in May(retrogradation), June(transit to Sagittarius), Sep-tember(retrogradation) & November(transit to Capricorn) which is indeed creating chances for an abroad trip, income profits, might be a little negative in impact but at the end, all you will get is glory and success.

Retrogradation of Saturn on the 11th of May will bring you moments of pride and fill you with an abundance of energy and love. The movement of Rahu & Ketu may create some challenges but you know that you are a fighter so not to wor-ry, you will proceed and succeed. It’s time to reap the bene-fits from the investments made in the past, with the presence of Moon in the 10th house of your zodiac, you will be getting a level higher than before. Make sure you make the most out of it. Just like your charming personality, you will be attracting opportunities and possibilities around you. With Mars pres-ent in the 2nd house of your zodiac, there is a great chance of receiving income from unexpected sources and winning back an ancestral property.

ScorpioBeing Governed by Mars & Pluto, the natives of zodiac Scorpio ( November 23 – December 21) are blessed with extreme strength & in-telligence. You have a great possibility of living your dream that you have been seeing so far with the presence of Mars in your zodiac and Moon sit-ting in the 9th house making it favorable for you to achieve great things this year 2020. All your energy will be channeled in the right direction with Jupiter entering into Capricorn by the end of March, giving you the opportunity to maximize the use of your potential. Retrogradation of Saturn on May 11 and Mars vision in the 3rd house will have a troublesome

influence on you but believe in yourself and there is nothing you can’t achieve.

With god’s grace, you will start receiving good fortune as Ju-piter will shift to Capricorn on 14th May and again go back to Sagittarius by the end of June to resume all the pending work and bring back the happiness of family and friends. Progress of Saturn in September end would yield even greater results for you in terms of relationships and love. The presence of Ketu will increase your self-worth and help you achieve suc-cess. Turning back of Jupiter to Capricorn in mid-November will bring harmonious results for you.

SagittariusBeing governed by the planet Jupiter, the natives of Saggitarius (November 23 – December 21) will experience some amazing moments in the year 2020. With the presence of Jupiter in your zodiac, you have the power to control the way you express yourself to the world. No one can actually figure out what your weakness is and won’t be able to take advantage of that. Venus which is the Lord of Wealth is in retrogradation via 12th house and is creating ample positivity, energy, stabil-ity along with a sense of confusion on how to understand the people around you. You might be giving 100% in a relation-ship but you could be unaware of the other side intentions so stay safe. Saturn will shift to Capricorn at the beginning of the year which is indeed good for your health and wealth. You will be experiencing a change in the way people look at you as you will get rewarded with honor, and respect because Jupiter is going to enter Capricorn at the end of March and on the 14th of May as well which will enhance your mental strength.

Stay cautious of any financial decision making during May as Saturn will undergo retrograde motions which might be unfa-vorable for you. Jupiter will shift from Capricorn to Sagittari-us at the end of June(30th) and will repeat this position on the 20th of November bringing you an opportunity to resume all your pending works. The movement of Rahu on 23rd Sep-tember to the 6th place and Ketu being on the 12th house can bring you challenges and uninvited enemies but your

12 | Listen to the stars


February, 2020

strong will and determination will be by your side. Proper planning and care can help your dreams come true this 2020, just make sure you make the most out of it.

CapricornBeing ruled by the planet Saturn, natives of the zodiac Capricorn (December 22 – January 19) are expected to have a chal-lenging 2020 as they will be fighting hard for their rights and success. But with an un-breakable spirit and long-last-ing endurance, you can do wonders and create history. If you are an entrepreneur, this year will bring plenty of opportu-nities for you to expand your profits and business across the globe. The presence of Saturn and Mars in your zodiac at the beginning of the year will provide you with a great chance of successful endeavors. Placement of Ketu in the 12th house will be favorable for you this year. The transits in Jupiter at the end of March and mid-May will slow-down your prog-ress a little bit but Saturn’s presence will handle the situations well. Saturn’s retrograde movements on the 11th of May can be a bit harmful to your prestige.

At the end of June and mid-September & 20th November, Ju-piter will undergo transits which in turn allow you to resume pending tasks and build high confidence within yourself. The presence of Rahu in the 5th house on 23rd September can cause little tension but will be highly good for the couples involved in family planning and students looking for higher education. Progress in Saturn during 29th September will in-crease the chances of financial benefits for you.

AquariusThe year 2020 will fill you with energetic vibes like never be-fore. This zodiac Aquarius (January 20 – February 18) is governed by the planet Ura-nus, with Saturn in the 11th house and Venus in the 12th house, all you will get is absolute gains in monetary terms and happiness all around you. Sun along with Mercury is all set to bring good fortune at your doorstep. During the end of March, you will see that your decision-making capabilities are

challenged due to the movement of Jupiter in the 12th place. Be careful and calm while taking important decisions. Jupiter will undergo many transitions during 14th May, 30th June, September 13th, and 20th November and all of them would result in creating favorable conditions for you to explore and flourish in financial as well as personal matters. The transits in Rahu & Saturn in the month of September would help you to resume all the pending tasks and take charge of your profes-sional and financial sources.

PiscesThe best thing about the year 2020 for the natives of Pisces (February 19 – March 20), governed by Neptune is that they will be undergoing self-realization where they will know their worth. With the presence of Jupiter, Mercury, Saturn, Sun, and Ketu togeth-er in the 10th house of your zodiac, you will gain access to tremendous opportunities in your career and life. Mars, being present in the 9th house is making the changes in your favor. Your married life is going to be awesome and blessed with God’s grace this year with the presence of Venus.

Saturn will undergo transits in January resulting in greater in-come generation but with increment in the expenditure as well. Movement of Jupiter at the end of March will be ben-eficial for you in terms of personal & professional matters. The retrograde motions in Saturn on 11th May can cause health-related issues, educational issues, which will get back to normal by the progress in Saturn by the end of September. The movements in Jupiter will bring you mixed outcomes in the months of June, September, and November and you will be resuming pending tasks and having outcomes as per your Karma. Rahu & Ketu are showing transits to fill you with positivity and encouragement and creating a chance for you to go on a religious trip to enhance your soul.We wish you all the luck and fortune in 2020.

__________________________For detailed horoscopes in 2020

Scan here

Listen to the stars | 13


February, 2020


Quote of the QuarterThe 5 AM CLUBWriter : Robin SharmaPublisher : HarperCollins PublishersGenre : Self-help Published on : 4 December, 2018

If you are still confused about how to become a good leader, you need to start right and there could be nothing better than to read “The 5 AM Club: Own Your Morning.

Elevate Your Life” by Robin Sharma. The book is a complete motivation package for you to get up at 5 am in the morning and start shaping your personal and professional life like never before.

As it is well said, “Time is Money” and it depends on the individual whether he wants to make a profit from the avail-able time or to waste it in procrastination. The author, Robin Sharma has explained 20/20/20 rule in his book according to which the first one hour of the day is extremely crucial and we can succeed by making efficient utilization of that one hour.The book has divided those 60 minutes after we wake up at 5 am (The Victory Hour) into three groups of 20 minutes each and suggested to exercise, meditate and learn in order to grow and develop as an individual.

The book also talks about the freedom we need from the dis-tractions in order to stay focussed and consistent towards our goal. We fail to realize that the Internet and Social Media are gaining control of our lives, which in turn is affecting our performance. So start taking control of your lives and keep in mind that “ Don’t get owned by what you own”. By waking up at 5 am, one can channelize the stream of thoughts and ideas that are being created in the mind for the rest of the day, and with this, one can maximize his/her potential and achieve success.The author mentions the 3-step success formula according

to which we need to be completely aware of our s u r r o u n d - ings in order to develop our analytical skills. Complete awareness helps to make better choic- es which have the possibility to yield positive outcomes

Mr. Robin Sharma also discusses the 4 pillars which need to be in the correct state and properly balanced to reach your destination. These pillars areMindset: The Thought ProcessHeart set: The emotional balanceSoul set: The level of spirituality and inner beingHealth set: Physical & Mental HealthThe book says that we need to learn how to be mentally and

emotionally stable during extreme conditions and a healthy body and confident soul can handle any situa-tion. The key to a successful life is “Persistence” and you can incorpo-rate any habit you want in your sub-conscious within 66 days. So start now and witness the transforma-tions.

The author has shared his experi-ence while working with many successful people across the world and concluded that “You can become what you think”, but all you need is to start right and keep moving.Choose your team, stay focused, value yourself, stop pro-crastinating, invest in yourself to get returns and no force in this world could stop you from succeeding.Get yourself a copy of this book and know the key to success and persistence. ■

14 | Qoute of the quarter


February, 2020

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February, 2020


Ecommerce Branding - Why & How?

According to statistics of 2019, 57% of the entire global population is among the Internet users com-munity. It is to be noted that people spend about

6 hours 46 minutes on average over Internet services. It is predicted that by 2021, about 73% of the eCommerce sales will be generated through mobile phones.

Coming to global markets, India is one of the fastest emerg-ing eCommerce markets and we can make the most of this opportunity if planned properly.

We can find plenty of people around us who are worried about the declining growth of their business, be it a local entrepreneur or a shopkeeper. Have you thought about it? What is making their business go down? Amongst many reasons for this, the major one is the changing demands of the customers. Though we have the same 24 hours in a day as earlier people had, the hectic schedules have made it convenient for people to order online and get home delivery.

From needles to washing ma-chines, from hair clips to wed-ding outfits, everything is avail-able online and that too with heavy discounts and cashback.

Which is a costlier local offline business or eCom-merce business?There is no doubt about the fact that local business is more costly as compared to eCom-merce business. The investment required in setting up the infrastructure, hiring employees and paying them, handling customer management is huge. Whereas eCommerce busi-ness requires you to have the right product, and platforms

like Amazon, Flipkart had a huge customer base which can be used to sell the product directly to the customers.

Which is better your own E-commerce portal or third party portal like amazon?That’s an interesting question! Considering third party portals like Flipkart, Amazon, Myntra, they take 20-30% of the product revenue as per their com-

mission slabs. Selling on third-party portals is quite beneficial if you have high margins and low return rates. It also depends on the competition in the market. So the decision of having your own portal depends upon the product and your financial status. If the demand for your product is quite high and you are in a condition to make good invest-ments(at least 4-5 lacs per year), you can opt for starting your own web portal and

creating an online brand. Even if you are unable to spend a good amount initially, you can start with small things and cre-ate value in the market, so that you can launch something big in the future.

Why Branding?Branding is far more important than the printed logo and tag-lines, it is perceived as an iden-tity of your business, it clears the purpose of your business to the audience, helps the cus-tomer to build trust in your organization. Not only this, if you have successfully built an

online brand, introducing new products and selling them is way easier than without building a brand. Branding plays an essential role in establishing the right image in front of the customers and assuring them the quality they expect.

16 | Ecommerce branding - why & how ?


February, 2020

How to create your online brand? When you have finally decided to start an eCommerce busi-ness and choose the right product, the questions that come to your mind are, “Is it what the customers want?”, “How to make it presentable and appealing?”, “Do this product meet the standards of quality and expectations from the customer end?” Now once you get these answers with the help of extensive market study and research, you can think about building your brand in the online market. Creating a brand does not only mean to make people aware of who you are but to create the

perceptions that the audience makes whenever they interact with your product or service.

Branding involves building value in the business that comes from consistency in the rules that you follow within the or-ganization and which cannot be compromised at any given scenario.

Given below are some crucial steps that you need to

follow while creating a brand:

Have patience

You need to understand branding is not just an activity of a

day or two, it is a complete process that takes time, months

or even a couple of years. But a clear focus and strategic plan-

ning can build a brand like never before. Give it your time and

dedication and results will be fruitful.

Market Research

This includes analyzing not just the product, but the audience

and the competitors in the market to bring the best to the

target audience in the way they are looking out in the market.

Market research could be done using Google, Bing to know

about the latest trends and competitors, surveillance can be

kept over social media handles to know how customers react

to certain service or product and understand customer be-

havior. Think like a customer and not a seller if you want to

connect with the customer base.

Analyze the strength along with the weakness of your com-

petitors and develop plans to fill that void and utilize it for

your own brand.

Though you might be knowing your product well, make sure

you are presenting something unique and never had before

experience for your customer with the help of your product.

You must know the answer to this question, “Why should I

buy your product?”

Say no to “Vagueness”

Be precise about your mission and goals that want to achieve.

Proper planning must be done and well-executed so that

every corner of your company reflects the same motive.

Your goal statements must be able to answer, “Why did you

choose to do business and sell this product?”

Ecommerce branding - why & how ? | 17


February, 2020


Personify your brand in such a way that people know you by

your brand’s value. Stick to it in every action you take and

your consistency can do wonders for your business.

Choose the voice, the colors, the fonts, the logo, and the

tagline

It is very important

to represent your

brand to the custom-

ers in a very appealing

and attractive way to

leave them with no

other option than

buying your product.

You need the perfect

combination of your

business name, the ta-

gline which describes

you the best, the logo

that complements

your brand value and

the colors and fonts that would work like magic to create a

brand.

Connect the dots

Now that you have worked on the presentation, it’s time for

the launch, connect

with the audience us-

ing social media han-

dles, start marketing

your products using

campaigns and tech-

niques like SEO, Email

marketing, etc. and

work properly on cus-

tomer management

to provide them with

a better experience

to gain their trust and

confidence.

With this, we take

your leave and will

come back with something more informative. ■

businessexpressTHE

DISCLAIMERThe information contained in this magazine has been compiled from the leading news articles in English, and official publications. The information con-tained in this magazine does not express the personal views and opinions of the team members of Dmchallenger.com nor does it seek to influence the user to support or vote for a particular candidate or political party. Magazine.Dmchallenger.com shall not be liable in any manner whatsoever for any loss or damage including any alleged loss or damage to reputation that may be perceived to be incurred as a result of the information contained in the magazine. While every attempt has been made to ensure that the information contained in this magazine has been obtained from reliable sources, the team members of Dmchallenger.com are not responsible for any errors or omissions, or for the results obtained from the use of this information. Us-ers are not authorized to modify, publish, transmit, transfer, sell, reproduce, create derivative work from, distribute, repost, perform, display or in any manner commercially exploit any of the content in the magazine without the prior written consent of the team members of dmchallenger.com. Also, dmchallenger.com is not liable for any subsequent use of the material whether such use is with or without the previous consent of Dmchallenger.com.

Magazine.dmchallenger.com does not support, endorse, represent nor is affiliated with any political party and/or politically motivated organization.

Editor In ChiefAnjali Chaudhary

[email protected]

DesignerRaj Sharma

[email protected]

Legal AdvisorLakshit Mittal

[email protected]

ConsultantM.K. Mittal

[email protected]

18 | Ecommerce branding - why & how ?

www.magazine.dmchalllenger.com


February, 2020

Ever since I was a child, my family always joked how I loved to isolate myself from everyone else. My sis-ter’s favorite jab was that my ideal home was Mars,

so I could be millions of miles away from people, even now – especially when losing an argument to me – she doesn’t hesitate to remind me to volunteer for India’s planned man mission to Mars. For me, though, I never viewed the isola-tion as negative, they were opportunities to observe people live their daily lives. From a fake smile to a bad joke to the changing tones throughout a single conversation, these were all subtle gestures that fascinated me because connecting it all was this unseen, natural rhythm. I didn’t know when I was young, but looking back on it now, this flaw everyone as-sumed I had was actually my greatest strength and laid the foundation for a career in music, dancing, and acting.

As I grew older, this natural rhythm became more real for me. I continuously remind myself to stay out of the emotional circle and to see the world as it was, not be bogged down by unnecessary drama. As a result, the rhythm became some-thing I could see, feel, touch and move with. My first experi-ence with it was a choir in school. Focusing on the notes and pitches, and only on the notes and pitches, led to ten won-derful years of studying music. Everywhere I went I would try to find that resonating sound or just the right song to brighten a friend’s day. Singing was everything for me at the time but once school ended, as with most people, life’s errands put creativity on hold.It wasn’t until one day where I spotted a pamphlet on free sal-sa lessons on the college campus that a new passion. Dancing brought a whole new perspective on my life. Here the body

The Rhythm of Life

The rhythm of life | 19


February, 2020


and music moved as one, to complement each oth-er. Everything was fluid. As I did with my choir, for the next two years, all that mattered to me was cap-turing the natural rhythm and – slowly – embracing the art choreography. I shouldn’t say this, but I was so consumed with dancing and choreography that I might have skipped a few classes here or there! Choreography required me to continue my intro-verted lifestyle. To sit back and observe anything from everything. The more I watched people move throughout the city, the more I tried to incorporate their actions into my routines.One of the most challenging obstacles during this period, though, was the amount of physical effort that was required from an appearance perspec-tive. I am not speaking about exercise – which is absolutely important for one’s life – but instead the skills required for using makeup and fashion or cos-tumes. These are harder than they look! Most of my life I spent as a tomboy and never really learned about fashion or how to apply lipstick or founda-tion. Embracing my feminine side was entirely new to me and took me a long time to be comfortable with it. As with other creative aspects in my life, after some time, cosmetics and fashion were ob-served by me just as much as actions or manners of speaking. How much we can learn from a person’s choice in jacket, shoes, or shade of mascara!After dedicating myself to dance and choreography, I was offered an anchoring job and I realized within me was an actress. This realization came as a result of me having no idea how to be an anchor or an act.

“From a fake smile to a bad joke to the changing tones throughout a single conversation, these were all subtle gestures that fascinated me because connecting it all was this

unseen, natural rhythm.”

20 | The rhythm of life


February, 2020

At the time I asked, “What am I supposed to do? I have never done this before.” And the response was simple, “Just do whatever you do for dancing and choreography.” That com-ment, for reasons unknown, prompted me to buy “Creating a Role” written by Konstantin Stanislavski. His words made me realize that this love for observing people, staying above of emotions to understand emotions, and trying to under-stand the natural rhythm that connects us all, were all traits of an actor. What actor friends were trying and struggling to understand, came naturally to me ever since I started singing in the choir. Using all three; singing, dancing, and acting gave me my sense of ikigai, a purpose.My acting career started with anchoring which was ini-tially quite challenging because, for both English and Kannada, it was the first time that I had to focus on my pronunciation and diction all while interacting with the audience to create a positive atmosphere. This experience taught me two invaluable lessons, learn patience and acknowledge and be grateful for good luck. I never knew if my choice to pursue act-ing as a career would come into fruition but with each day, came the same routine; wake up, exercise, study for exams, work on set, sleep, and re-peat. There were times where I thought I was making a mistake as the anchoring and dance shows were not enough but I reminded myself to stay the course and keep working. Complaining and despair w e r e not welcome, and, as I am forever grateful for my good luck, after a short period of time, an opportunity arrived for a Kan-nada feature film titled, “Josh”. A movie set was an entirely different monster than anchoring or reality shows, but I loved every second of it. The actual acting included things that I have been doing all my life; listening instead of hearing, putting myself outside of emotions to express the emotions, and finding the natu-ral rhythm between myself and my fellow actors. The most painstaking adjustment for me to tackle, however, was the

technical side of shooting. I always excelled when it came to physical interaction with my environment, which is why I love acting, another actor and I are stepping into roles and attempt to convey an emotion to one another. With film sets, a camera is inches from your face and you have to attempt to feel an emotion with a lens instead of another person. This was HARD! Over time, like driving, it becomes second na-ture but it was one of the most unexpected hardships I have had to face. Despite spats of frustration, I wouldn’t

change anything about the experience, it is absolutely thrilling seeing yourself become someone else.

After “Josh” came a stream of dance reality shows but

my experience there is a whole other story!Living a life that has allowed me

to be creative ev-ery second of my life is

something I am incredibly grateful for; it’s been liber-

ating. To those who dedicate themselves to the arts, yes,

dedication, diligence, persever-ance are critical keys to help at-

tain success, but I challenge you to see the bigger picture. I challenge

you to observe, for a single day will not pass where you will not see joy, grief, anger, disgust, strength, peace, valor,

sensuality, sexuality and beauty. Rather through song, music, dance, conversa-

tion, or exercise you will see there is a wonderful world to harness and tap into that can help us understand the self-ex-pression. And, with enough resolution, you will find a path filled with love and success, even if it is all the way on Mars. ■

- Sneha Acharya, Indian movie and Television actress

The rhythm of life | 21


February, 2020


Learn

Apply

GrowAn opportunity by DM Challenger

If you still have some doubts regarding the scope of digital mar-keting in India, look around you!Observe people, you will find that most of them are busy with their smartphones. From a plumber to a CEO, from a toddler to the golden agers, from a housewife in the kitchen to a scien-tist in the laboratory, everyone is trying to connect with the real world through virtual machines. With such strong technology in hand, it has become easier to reach a target audience while sitting back at home and sharing your content across the globe by a single click.

So here comes the term digital marketing, where you can ad-vertise your brand, your skills, your products, and services to the customers using digital media. This concept has been a helping hand for business organizations and marketers who can not only promote their products but also engage with their customer base through social media platforms. Hence, a pro-fessional career in digital marketing can take you to the heights of success.

DM Challenger is the platform one needs in order to gain ex-pertise in the domain of digital marketing. We are providing a 3-months Free Internship in Digital Marketing where the interns would be working on real-life projects, expanding their share of knowledge, applying the tactics and growing as an expert digital marketer. There is no better experience than working on actual market trends and getting the required exposure.

Though the internship is free of cost, we shortlist interns on the basis of their resume, they will be required to put the best of their efforts, invest the biggest asset,i.e. their time(5-6 hours a day) in acquiring the skills. Our mentors will be guiding them throughout the internship to resolve all the queries. All we are looking is the dedication to learn and a will to grow as a successful digital marketer. Know your worth and explore your hidden potential with this internship opportunity.

For further queries, contact here: [email protected]

-TeamDM Challenger

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