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MAJOR CINEPLEX GROUP PLC. 1Q20 Analyst Meeting 18 th May 2020 1

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Page 1: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

MAJOR

CINEPLEX

GROUP PLC.1Q20 Analyst Meeting

18th May 2020

1

Page 2: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

AGENDA

01ABOUT

MAJOR CINEPLEX

P.9 GLOBAL MARKET OVERVIEW

02 BUSINESS OVERVIEW

P.16

03 FINANCIAL OVERVIEW

P.28 FINANCIAL HIGHLIGHT RESULT

BALANCE SHEET SNAPSHOT

COMING

ATTRACTION MOVIE LINE – UP 2020 - 2022

EXPANSION

DIVIDEND PAYOUT

P.21

P.26

P.3

P.3

OVERVIEW

2

Page 3: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

ABOUT CINEMA INDUSTRY IN THAILAND

The Biggest Cinema Operator in Thailand, Cambodia, Laos.

Currently operating 815 Screens in 171 Locations

(Thailand: 776 Screens/ International: 39 Screens)

MAJOR has branches in 62 out of 77 provinces throughout Thailand.

Focusing on provincial expansion with reasonable revenue sharing site leases.

Investment per screen is the lowest if compare with competitors.

3

Major Cineplex : The Leader in Thailand Cinema Industry

· 2 Keys Players in the market (all local players) Market Share in Thailand (Based on Cinema Revenue)

Major Cineplex: 70% SF Cinema 29% Other 1%

· Total 1,204 Screens in Thailand.

MAJOR CINEPLEX AT A GLANCE

Page 4: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

Thailand’s exclusive operators of IMAX, 4DX, ScreenX (270 degree screen),

LED Screen (first in S/E Asia), Laser Projector.

Dell Gaming Esports

Cinema World’s first

E-Sport Cinema, the

company’s strategy

to cater to

Thailand’s growing

market for e-sports

competition.

Exclusive IMAX license in Thailand (8 IMAX) Kids Cinema

(13 locations)

4

Page 5: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

NEXT GENERATION TICKETING APP

Introduce Mobile Application

for intelligent movie ticketing.

Increase ticket sales by

enhancing customer providing

relationship and providing smart

recommendation

Create a database of movie

goers identifying customer profile

and complete understanding of

movie interest and preference

Build new business models

through movie ticketing

To improve efficiency and

reduce cost through

digitalization of movie

experience and data analysis

5

Page 6: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

ADVANCE DIGITAL PLATFORM

TO CONNECT WITH CUSTOMERS

• M-Generation (Loyalty program) collects

customers database for data analysis.

• Online Ticketing & Ticketing Machine contribute 80%of Admission Revenue.

• Focus on Digital and Technology to reduce cost & manpower.

6

• Most advanced in cinema mobile application,

customers can buy ticket through Mobile

Application, E-Ticketing Machine, Line Pay or

even from Facebook app.

Page 7: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

M-GENERATION CUSTOMER PROFILE

15%

20%

25%

40%

>10 movies a year

7-10 movies a year

4-6 movies a year

1-3 movies a year

MGEN

No. of Movie / Person / Year

5MBMembers

42% 58% A

G

EYEARS | <12 | 13 – 18 | 19 – 23 | 24 - 30 | 31 – 60 | >60

14%

25%29%

23%

2%

Main Customers are between 13 – 30 years old. 7

7%

Page 8: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

Various media platforms and loyalty programs increase viewing frequency as well as nurture movie culture.

SOCIAL MEDIA PLATFORM

LINE MAJORFRIENDS

15.8 MFRIENDS

FACEBOOKMAJORGROUP

5.5 MFANPAGE

TWITTER

MAJORGROUP 2.6 M

FOLLOWERS

INSTAGRAM

MAJORFRIENDS501 K

FOLLOWERS

YOUTUBE

MAJORGROUP 989 K

SUBSCRIBERS

MOBILE APPLICATION11 M

DOWNLOAD

M GENERATION5 M

MEMBERS

M PASS

125 K MEMBERS

( STARTED FROM JAN’18 )

WEBSITE5 M

VISITORS / MONTH

EMAIL SUBSCRIBERS1.5 M

MEMBERS

8Data as of May 2020

Page 9: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

GLOBAL MARKET: INDUSTRY OVERVIEW

Global Digital Screen

42,552 42,659 43,216 43,459 43,681

98,498 112,405

126,059 138,535

151,601

2015 2016 2017 2018 2019

U.S./Canada International

78%

2019:Total cinema screens increased 7% globally, surpassing 200,000 screens due to continued 12% growth in Asia Pacific region.

127,466141,050

155,064169,275

182,019

SCREEN

9

Global Screens 2015 2016 2017 2018 2019 % Change YoY

U.S./Canada 42,552 42,659 43,216 43,459 43,681 0.5%

International 98,498 112,405 126,059 138,535 151,601 9.4%

Total 141,050 155,064 169,275 181,994 195,282 7.3%

Thailand 628 678 710 782 814 4%

Page 10: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

1 China $9.3

2 Japan $2.4

3 South Korea $1.6

4 U.K. $1.6

5 France $1.6

6 India $1.6

7 Germany $1.2

8 Mexico $1.0

9 Russia $0.9

10 Australia $0.9

Global Box Office – All Films (US$ Billions)

11.1 11.4 11.1 11.9 11.4

28 27.9 29.8 29.9 30.8

2 0 1 5 2 0 1 6 2 0 1 7 2 0 1 8 2 0 1 9

U.S./Canada International

36.4 38.4 38.8 40.6 41.1

(72%) (71%) (71%) (73%) (71%)

(28%) (29%) (29%) (27%) (29%)

(US$ Billions)

GLOBAL MARKET: INDUSTRY OVERVIEW

10

The global box office markets for all films released in each country around the

world reached $42.2 billion in 2019, up to 1% over 2018’s total. The international (excluded U.S./Canada) box office market reach to $30.8 billion, increased 3%.

2019 Top 10 International Box Office

Global Box Office 2015 2016 2017 2018 2019% Change

19 vs 18 (YoY)

% Change

18 vs 14

U.S./Canada 11.1 11.4 11.1 11.9 11.4 -4% 2%

International 28.0 27.9 29.8 29.9 30.8 3% 10%

Total 39.1 39.3 40.9 41.8 42.2 1% 8%

Page 11: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

GLOBAL MARKET: INDUSTRY OVERVIEWCinema growth vs. Disruption

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Streaming platform provides difference experience from cinema.

The cinema offers an immersive social experience that people cannot duplicate entertainment at home.

Steaming is mostly original series while Movie content is event focused.

Global Cinema revenue shows sustainable growth. Major studios produce more movies to serve

globals’ cinemas especially Asian’s market

11

Before Netflix, consumers rented VHS tapes or DVDs and watched whatever was on live TV. Now, consumers

can stream content instantly to any device, anywhere. Netflix has changed how consumers access TV. Original content is what stands out to viewers.

Page 12: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

GLOBAL MARKET: INDUSTRY OVERVIEWSteaming Data: Streaming services are not disrupting movie theaters.

12

The theatrical and home entertainment sectors both grew in 2019, because the customers are the same group, which finds that people who go to movies in theaters more frequently also consume more streaming content.

Netflix’s Most Popular U.S.

Titles in April 2020 Show

Originals TV shows, But

Not Movies

Hollywood studios have adopted at least 90-days theatrical release window, which means

the film will run in theaters for that time period before being available on video-on-demand or on a streaming service’s site or app.

Estimated number of active streaming subscribers of Netflix in Thailand 2019 was 358K members (included free trial) and majority customer are in capital via movie ticket was sold 45 million across nationwide.

Page 13: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

GLOBAL MARKET : INDUSTRY OVERVIEW

Developing Countries Developed Countries

Country Thailand India China South Korea Japan

Number of Screens 1,164 11,179 60,079 2,937 3,561

Total Guest Counts 45 2,015 1,720 217 170

Population (million population) 69 1,342 1,399 51 127

Average admission per capita 0.77 1.50 1.2 4.2 1.3

74%

26%

Thailand

38%

62%

China

49%51%

South Korea

45%

55%

Japan

Local Films

Hollywood

(Other) Films

The number of screens in Asia Pacific Region continually grow year on year and Box office grows according to growth in blockbusters, In developed countries, box office revenue is raised by both Local films and Hollywood films. Developing countries should follow this positive trend. 13

Page 14: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

34%31%

31%

29%

22%

23%

15%

26% 25%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

THAILAND MARKET : LOCAL CONTENTS

INDUSTRY

MourningRoyal Cremation Ceremony for the late King

Bhumibol Adulyadej

People’s Democratic

Reform Committee

Thailand

floods

Positive development for Local contents industry after lacks of contents due the situations over past years. MPIC group will produce at least 10 movies a year in different models and JV models also there are expertise production house like Workpoint or BEC to produce more contents to serve Thailand and International markets.

Thai Coup

period

14

Page 15: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

BUSINESS

REVIEW

15

Page 16: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

Please note that release dates are subject to change.

2H20 HOLLYWOOD: MOVIE LINE UP

18

ANIMATION

Trolls World Tour

The SpongeBob 3

The Croods 2

Soul

Tom & Jerry

Clifford the Big Red Dog

Stand by me Doraemon 2

THAI MOVIES

Untitle ghost movie (GHD)

My God Father (M)

Pojjaman (M)

Untitle comedy movie (GHD)

My boss is serial killer (M)

E-riem sing (M)

Mother Gamer

My Rhythm

Cute boy Project

Estimate 20 - 25 Thai Movies

in 2H20 *(Data as of May20)

BLOCKBUSTER

Black Widow

Wonder Woman 1984

No Time to Die

Top Gun 2 : Maverick

Godzilla vs. Kong

Mulan

G.I. Joe : Snake Eyes

Tanet

Infinite

Free Guy

Dune

A Quiet Place Part 2

Hitman Bodyguard 2

The Forever Purge

Peninsula

Monster Hunter

Conjuring 3

Fantasy Island

Greenland

Halloween Kills

Page 17: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

*Please note that release dates are subject to change.

2021HOLLYWOOD: MOVIE LINE UP

18

ANIMATION

Raya and the Last Dragon (P)

Rumble (P)

Peter Rabbit 2 (P)

The Boss Baby 2

Cruella

Minions : The Rise of Gru

Barbie

Hotel Transylvania 4

PAW Patrol: The Movie

Untitled Pixar Animation

Cinderella

*Ple

ase

no

te t

ha

t (P

) st

an

ds

for

po

stp

on

e f

rom

2020 t

o 2

021

HOLLYWOOD

Avatar 2

Fast & Furious 9 (P)

The Eternals (P)

Masters of the Universe (P)

Morbius (P)

Venom: Let There Be Carnage (P)

Jungle Cruise (P)

Jurassic World: Dominion

Mission: Impossible 7

Shang Chi and the Legend of the

Ten Rings

Spider-Man: Homecoming 3

The Batman

Guardians of the Galaxy Vol. 3

Fantastic Beasts and Where to

Find Them 3

Tomb Raider 2

The Matrix 4

The Suicide Squad 2

Sherlock Holmes 3

Untitled Paramount/Hasbro Film

Untitled WB Event Film #2

Ghostbusters: Afterlife (P)

Untitled Disney Live Action I

Page 18: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

*Please note that release dates are subject to change.

2022 HOLLYWOOD: MOVIE LINE UP

18

HOLLYWOOD

Captain Marvel 2

Black Panther 2

Thor: Love and Thunder

Spider-Man: Into the Spider-Verse 2

Aquaman 2

Fast & Furious 10

Guardians of the Galaxy Vol. 3

Star Wars/David Benioff & D.B. Weiss Film

The Flash: Flashpoint

Mission: Impossible 8

Fantastic Beasts and Where to Find Them 4

Blade (Disney)

Untitled Transformers Project

Indiana Jones 5

John Wick: Chapter 4

Untitled Dreamworks Animation Film

Deadpool 3

Untitled Disney Animation

Untitled Pixar Animation I

Minecraft

DC Super Pets

Shazam! 2

Page 19: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

Major has deploy four expansion models to expand cinemas in nationwide.

EXPANSION MODELS

Shopping Malls Lifestyle mall Hyper Markets Standalone

(Central Group, The Mall Group, Robinson, Local developer)International Location

Unique type located near by residential area, the biggest project is Mega Bangna (JV with IKEA)

5 Standalone 66 Shopping Malls 6 Lifestyle Malls 94 Hypermarket

Tesco Lotus, Big C –with full function of retails space, banks, restaurants and cinemas. Expand in every type of cities

Major PinklaoMajor SukhumvitMajor RatchayothinMajor RangsitEsplanade Ngamwongwan

19

Page 20: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

INTERNATIONAL PROJECTMajor is aiming to expand cinemas in Cambodia, Laos, Myanmar, Vietnam (CLMV) with reasonable

business terms. Thai movies hold advantage over others as they are popular among Asian’s audiences.

Cambodia (26 screens, 5 locations)

Major Operated Major Platinum Cineplex at;• Aeon Mall, Phnom Penh: 7 screens, 14 bowling lanes (June 2014) • Siem Reap: 3 screens (November 2017) • Sorya: 6 screens (December 2017)• Aeon Mall 2, Phnom Penh: 8 screens, 14 bowling lanes (May 2018)• Big C Poi Pet: 2 Screens (October 2019)

Laos (13 screens, 3 locations)Major Operated Major Cineplex at;

• Friendship Mall, Pakse: 4 screens (August 2016) • Vientiane center, Vientiane: 5 screens, 8 bowling lanes (August 2015)• ITECC Mall, Vientiane: 4 screens (January 2019)

20

Page 21: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

MAJOR currently operated 815 screens, 171 locations nationwide and international in year 2019. (32 screens, 11 locations additional) and adjusted expansion plan from additional screens in year 2020.

EXPANSION PLAN

Laos•13 Screens •3 Locations

Cambodia •26 Screens•5 Locations

Phnom Penh,

Siem Reap

Pakse, Vientiane

Thailand •775 Screens •162 Locations

Nationwide

116 123207 217 240 245 255 268 267 269 294 294 304 336 343 338 349 35729 39

50 71 89 86 94 114119

185 209

280319 347

400 418

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

BKK & Vicinity Province International

123142

236256

290316

344 354 361383

413

479520

628678

710

782814

20

No. Location Screens Location No.BKK&

VicinityUPC Inter Opening Date

1 EGV Mark4 Phrae (Jan20) 3 172 √1Q20

(3 Screens)

2 EGV Lotus HatYai 2 173 √

3 EGV Lotus Phayao 2 174 √

4 Big C Mahachai 2 2 175 √

5 Lotus Nikombangkadi 2 176 √

6 Lotus Samutprakarn 2 177 √

7 Big C Poowin 3 178 √

8 EGV Lotus Minburi 3 179 √

9 Lotus Sadao 2 180 √

10 Robinson Ratchapruek 5 181 √

11 Big C Yala 3 182 √

The rest of the locations will be annouced soon

Pending

2H20

(30 Screens)

Page 22: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

Admission Revenue

REVENUE BREAKDOWN

BY SEGMENT

Major Group’s Revenue Breakdown 2019 Margin 2018 Margin

Cinema 75% 28% 76% 28%

Admission Revenue 55% 14% 56% 14%

Concession Revenue 20% 67% 20% 69%

Advertising Business 15% 80% 14% 84%

Bowling & Karaoke Business 4% 38% 4% 36%

Rental & Service Business 4% 9% 4% 9%

Movie Content

(Content Provider & Local

Production)

2% 2% 2% (3%)

Total Revenue 100% 35% 100% 35%

55%Concession

Revenue

20%

AdvertisingBusiness

15%

Rental & Service

Business 4%

Bowling & Karaoke

Business

4%Movie Content

2%

22

Page 23: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

27.6%29.4% 29.6% 31.2% 31.4%

35.3% 36.0%39.0%

2012 2013 2014 2015 2016 2017 2018 2019

CINEMA

24.1429.12 30.99 28.54 29.69 31.1

37.8 40.13

12.3

5.97

143147

151

165166 162 162

173

0

10

20

30

40

50

60

125

130

135

140

145

150

155

160

165

170

2012 2013 2014 2015 2016 2017 2018 2019

Guest Count Comp.&MPASS ATP

3,398 4,090

4,479 4,545 4,821 4,856

5,592 5,856

914 1,175 1,306 1,375 1,443 1,665 1,972 2,097

2012 2013 2014 2015 2016 2017 2018 2019

Box Office Concession +5%

YoY

+6%

YoY

65 58 66 82 67 71 67

76 77 8188 111 110 92

31 54 50 38 39 3844

48119 99 61 81

185207

245

327316 280 284

2013 2014 2015 2016 2017 2018 2019

Hollywood Independence Thai Other

CTB Trend

23

Box Office and Concession RevenueATP Trend

Movie per Annual

Page 24: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

ADVERTISINGMajor’s advertising business strength shows through its continuing growth during the past

years in spite of a drop in industry ADEX.

Advertising Revenue Mix

Advertising: With additional screens, digital projectors platform and flexibility packages to suit particular geography, Major and media buyers will create their own Engagement packages customized to cater for specific preference of each target group. Interactive marketing activities thorough Major’s social media, cross promotion, event increase more advertising revenue. MAJOR also has a recurring naming sponsorship at various prominent screens offering special corporate image to its clients.

Screen

Advertising

Outdoor

Media 10%

20%

Naming

Sponsorship

Event &

Production 10%

60%

( Digital Media, LED,

Billboard, etc.)

( Royal Anthem, Sound Check )

24

Page 25: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

STRATEGIC INVESTMENT Strategic investment offer synergy with Major Group’s core business.

LANDLORD

MOVIE CONTENT

OTHERS40.00% ThaiTicketMajor Co., Ltd.JV with BEC Tero for Ticket MasterBusiness (Concert, Sport, Liveshow,

Transportation, etc.)

33.00% Major Cineplex LifestyleLeasehold Property Fund (MJLF)

27.30 % Siam Future Development Plc. (SF)Lifestyle Shopping Malls, synergize with Major Cineplex in term of future branch

expansion.

92.46% M Pictures Entertainment Plc. (MPIC)• M Pictures: Distribution Movie License

• M39: Production House

• Transformation Film (Holding 28%) Production house JV with 3 Media channel and Cable TV

• MVD: Rights Management, Content provider for DVD, Cable, Television, Digital platform.

• Major Kantana Broadcasting (M Channel) JV with

Kantana for Cable Business

49.00% CJ Major Entertainment JV with CJEntertainment (Korea) to produce local content.

25

Page 26: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Net Profit (MB) 761.98 781.67 811.14 1,051.62 1,086.28 1,170.92 1,188.22 1,193.34 1,284.13 1,170.03

% Dividend Payout 88.80% 91.11% 94.56% 85.00% 86.07% 87.79% 90.23% 93.98% 94.10% 76.47%

EPS (THB) 0.91 0.9 0.92 1.18 1.22 1.31 1.33 1.33 1.43 1.31

Interim Dividend (Baht : Share) 0.2 0.43 0.39 0.5 0.5 0.55 0.6 0.65 0.65 0.65

Remaining Dividend (Baht : Share) 0.6 0.39 0.48 0.5 0.55 0.60 0.60 0.60 0.70 0.35

DPS (THB) 0.8 0.82 0.87 1 1.05 1.15 1.2 1.25 1.35 1.00

Dividend yield (%) 6.3 5.8 4.6 5.7 3.8 3.3 3.7 4.3 6.6 4.0

DIVIDEND PAYOUT (Dividend Track Record)

Net Profit (MB)

% Dividend Payout

26

761.98 781.67811.14

1,051.621,086.28 1,107.92

1,188.22 1,193.341,284.13

1,170.03

88.8% 91.1%94.6%

85.0%86.1% 87.8%

90.2%93.9%

94.1%103.2%

40. 0%

50. 0%

60. 0%

70. 0%

80. 0%

90. 0%

100 .0%

110 .0%

100 .00

300 .00

500 .00

700 .00

900 .00

1,1 00.00

1,3 00.00

1,5 00.00

1,7 00.00

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

*Record date on 15 April 2020 and the payment of the dividend will be made on 30 April 2020.

Page 27: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

FINANCIAL

OVERVIEW

27

Page 28: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

1Q20 QUARTERLY BRIEFING

Bt.Million 1Q20 1Q19 (restate)Growth

Amt. %

Revenue 1,322 100% 2,400 100% (1,078) (45%)

Gross Margin 272 21% 833 35% (561) (67%)

SG&A 593 45% 627 26% (34) (5%)

Operating Profit (321) (24%) 205 9% (526) (256%)

EBITDA 89 7% 725 30% (635) (88%)

EBIT (229) (17%) 334 14% (564) (169%)

Core Profit (255) (19%) 204 9% (459) (225%)

Net Profit (255) (19%) 214 9% (469) (219%)

Remark: - Core profit excluded profit of Divestment in Siam Future Development Plc. (1Q20 : - , 1Q19: 10MB)- Temporary closure of all Major Cineplex Group’s cinemas all over the country according to the

preventive measures against the outbreak of COVID-19 from 18 March 2020

Financial Highlights

28

Page 29: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

The effect from the adoption of Thai Accounting Standard, New financial reporting standards

and Changes in accounting policies from 1st January 2020

29

1Q20 QUARTERLY BRIEFINGFinancial Highlights

Page 30: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

1Q20 QUARTERLY BRIEFINGRevenue Breakdown

1,3

222

,40

0

1Q19 1Q20

Total Revenue

(45%)(1,078mb.)

1,2

95

668

1Q19 1Q20

Admission

Revenue

(48%)(627mb.)

451

24

4

Concession

(46%)(207mb.)

387

218

Advertising

(44%)(170mb.)

1Q19 1Q20 1Q19 1Q20 1Q19 1Q20 1Q19 1Q20 1Q19 1Q20

99

67

Bowling group

(32%)(32mb.)

106

99

Retails

(7%)(7mb.)

61

25

Movie Content

(58%)(36mb.)

30

1Q20,Revenue declined YOY mainly from

Temporary closure of all cinemas according

to the preventive measures against the

outbreak of COVID-19.

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37.8 40.13

5.65

0

5

10

15

20

25

30

35

40

45

2018 2019 1Q19 1Q20

Guest Counts (Million) Comp.&MPASS

2.345.97

1.09

35.49 34.16

9.15

8.06 1.144.52

162 173 163 141

2018 2019 1Q19 1Q20

1Q20 QUARTERLY BRIEFINGRevenue : Admissions

ATP & Guest Counts

ATP (THB)

Guest Counts Breakdown By Regional

ATP Breakdown (THB)

49% 47% 46% 40%

51% 53% 54% 60%

2018 2019 1Q19 1Q20

Bangkok & Vicinity Upcountry

184 201 190 176

141 148 139 126

2018 2019 1Q19 1Q20

Bangkok & Vicinity Upcountry

31

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1Q19 Top 10 Box Office

1Q20 QUARTERLY BRIEFINGRevenue : Admissions

56% 55% 54% 49%

44% 45% 46% 51%

2018 2019 1Q19 1Q20

Bangkok & Vicinity Upcountry

32

Box Office Breakdown by Regional

78% 77% 84% 74% 79%58%

22% 23% 15% 26% 21%42%

2015 2016 2017 2018 2019 1Q20

Hollywood Local

Market Share Breakdown

by Movies

1Q20 Top 10 Box Office

79 MB 56 MB61 MB 35 MB 34 MB

287 MB 139 MB148 MB 106 MB 104 MB

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1,972 2,097

451244

68% 67% 69% 66%

25%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

100

600

1,10 0

1,60 0

2,10 0

2,60 0

2018 2019 1Q19 1Q20

Concession Revenue (THB) Margin (%)

1Q20 QUARTERLY BRIEFINGRevenue Concession

Concession Revenue & Margin % Con to Box Ratio

Top 5 Best Seller 1Q20

33

37.8 40.1 9.25.7

36%38% 37%

41%

25%

27%

29%

31%

33%

35%

37%

39%

41%

43%

100

600

1,10 0

1,60 0

2,10 0

2,60 0

2018 2019 1Q19 1Q20

Admission (Million) % Con to Box

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1Q20 QUARTERLY BRIEFINGRevenue Advertising

34

1,340 1,584387

217

84% 80% 80%74%

0% -

200

400

600

800

1,000

1,200

1,400

1,600

2018 2019 1Q19 1Q20

Advertising Revenue (Million) Margin (%)

Advertising Revenue

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99

67

36%

26%

25%

27%

29%

31%

33%

35%

37%

100

600

110 0

160 0

210 0

260 0

1Q19 1Q20

Revenue (Million) Margin (%)

1Q20 QUARTERLY BRIEFINGRevenue Bowling Group/Rental Service/Movie Content

Rental ServiceBowling Group Movie Contents

•Revenue declined from all Cinemas temporary closure and Thai Movie released less than 1Q19.

Unit : THB mn

35

10699

10% 10%

25%

27%

29%

31%

33%

35%

37%

100

600

110 0

160 0

210 0

260 0

1Q19 1Q20

Revenue (Million) Margin (%)

61

25

100

600

110 0

160 0

210 0

260 0

1Q19 1Q20

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6,710 6,587 6,199 7,334 7,096

3,008 3,025 3,599 3,053 3,254

0.45 0.46

0.58

0.420.46

0.0 0

0.1 0

0.2 0

0.3 0

0.4 0

0.5 0

0.6 0

0.7 0

0.8 0

-

2,00 0

4,00 0

6,00 0

8,00 0

10,0 00

12,0 00

14,0 00

16,0 00

18,0 00

20,0 00

1Q19 2Q19 3Q19 4Q19 1Q20

1Q20 QUARTERLY BRIEFINGBalance Sheet Snapshot

ASSETS

1

7,8

68

EQ

UIT

Y 7

,48

0LI

AB

ILIT

IES 1

0,3

88

Bt.million 31Dec19 31Mar20 %chg

Assets 17,868 17,366 (2.8%)

Liabilities 10,388 10,111 (2.7%)

Equity 7,480 7,255 (3.0%)

ASSETS

1

7,3

66

EQ

UIT

Y 7

,25

5LI

AB

ILIT

IES

10

,11

1

31 MAR 2031 DEC 19

Net interest-bearing debts

Equity Net D/E

36

Restate

Restate

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Page 38: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

38

PREVENTIVE ACTION FOR COVID-19MAJOR GROUP take strongest precautionary measures against COVID-19 outbreak, to ensure customers’ confidence and satisfaction for the safety of customers and employees.

Major has issued the strongest preventive measures to monitor and prevent the virus outbreak as follows:

Extra Screening: The cinema is

required to strictly measure body

temperature before entering the

cinema area. Everyone is required

to wear face masks and staffs who

work closely with customers must

wear face shields and gloves at all

times.

Extra Cleaning: Clean every seats

before and after use, touching point,

Air handling Unit (AHU), Air Filter by

sanitizer chemical. Screen has been

sterilized by UV Sterilizer and

disinfectant solution and implement

a big cleaning every week. Also

Provide a disinfectant spraying service point throughout all areas.

As a result of the highest level of

stringent precautionary

measures in every aspect,

Major Group is totally confident

that customers will enjoy movie

experiences with safely and confidently.

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39

PREVENTIVE ACTION FOR COVID-19MAJOR GROUP take strongest precautionary measures against COVID-19 outbreak, to ensure customers’ confidence and satisfaction for the safety of customers and employees.

Major has issued the strongest preventive measures to monitor and prevent the virus outbreak as follows:

Cashless and Contactless Payment: Motivate customers to purchase

movie tickets and concession via Mobile application and E-Payment method and offer exclusive co-promotion with partners on mobile app.

Social Distancing Seating Plan:

Provide more boundaries between

seats, two seats have been blocked

out (~1.3M) and row (~2M) to ensure

social distancing.

Maximum occupancy 50 seats of per

screen (at the reopening stage).

Arranged showtime to emphasize cost efficiency.

Page 40: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20200518... · ABOUT CINEMA INDUSTRY IN THAILAND The Biggest Cinema Operator in Thailand, Cambodia, Laos. Currently

For further inquiry http://investor.majorcineplex.com/enContact person: Suparee JayapoomEmail : [email protected]

DisclaimerThe information in this presentation has been prepared by Major Cineplex Public Company Limited (MAJOR) and is general background information about MAJOR’s activities current as at date of this presentation. This presentation is not intended to provide the basis of any investment decision, nor to substitute your own analysis and investigation and should not be considered as a recommendation to any recipient of this presentation. Before acting on any information you should consider the appropriateness of the information having regard to these matters, any relevant offer document and in particular, you should seek independent financial advice. All securities or instrument transactions involve risks and uncertainties which may cause the actual results, performance or achievements to bematerially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Nothing in this presentation is, or should be relied on as a promise or representation of MAJOR as to the future.

AppendixAcronyms, Abbreviations, and Initialisms

ATP Average Ticket Price Guest Count (GC) No. of Tickets soldCTB Concession to Box Office Ratio MGEN Major Loyalty ProgramComp. Complimentary Ticket MPASS Unlimited Movies Pass Concession Revenue from Popcorn, Soft drink and other limited only 5 branches (Pilot Project)

40