MAITREMedia Actions for International Training of REsearchersMedia Actions for International Training of REsearchers

Science CommunicationScience Communication for promoting scientific

knowledge

Communicating food science research

Michela PicheredduMinerva Consulting & Communication

MAITRE project:C fCommunicating food science

researchresearch THEME [KBBE 2010 2 1 02] Media training for food andTHEME [KBBE.2010.2.1-02] Media training for food and nutrition scientists - Call: FP7-KBBE-2010-4

The MAITRE project intends to:act on researchers to manage communication processes oriented to the target stakeholdersto the target stakeholderstransfer from the journalists to the researchers parts of the translation process that is needed to bring scientific information f th l b t i t th lfrom the laboratories to the common peopletrain researchers to communicate their scientific results in a more effective wayy

FP7 calls 2013: t l l f di i ti i EUcentral role of dissemination in EU

research projectsresearch projectsFP7 KBBE research 2013 – Orientation paper

Support dissemination of research results and technology and knowledge transfer activities, so that innovative gknowledge can lead to innovative applications

Adapt dissemination strategy to ensure that results canAdapt dissemination strategy to ensure that results can reach target stakeholders

Enhance broad and clear dissemination of the obtainedEnhance broad and clear dissemination of the obtained scientific knowledge to the target stakeholders

Research communication’s objectives

Contribute to the promotion of research knowledge in Europe by improving the scientists ability to communicate scientific

h t th diresearch to the media

Translate scientific information collected from the researchers'Translate scientific information collected from the researchers into common language

Provide an answer to consumers needs and demands regarding food and nutrition information

Research communication’s t d texpected outcomes

Create a science-citizens dialogue: through the dialogue between Scientists and the media

Simplify the science: turning the subject to be communicated into something easier for the audiencecommunicated into something easier for the audience

Enhance the capability of researchers to communicate p y

Support the dissemination of research results in the field of food quality and safety at European level

Communicating food science research

MAITRE media trainings:MAITRE media trainings: 50 training sessions/ 600 researchers to be trained over 3 years (2011 2014)3 years (2011 – 2014)EU and associated countriesP id k l d di th d d f ti iProvide knowledge on media methods and functioningFocus on practical experience Diversified training materialDifferent seminar formats to assure efficiency with flexibility Active trainers to maximise the training impact Contacts with the media to learn by doing

Researchers’ benefits

Participation to seminars is free of charge and enables food and nutrition researchers to:

get tailor-made media workshops given by senior journalistsjournalistslearn how to communicate with mediaincrease visibility and impact of the research activityincrease visibility and impact of the research activitystrengthen the food science communication network

Media trainings hosted so far7th International Congress of Food Technologists, Biotechnologists and Nutritionists, Croatia, Opatija 23.09.2011 International Conference "Food/Feed Quality Safety and Risks in Agriculture"International Conference Food/Feed Quality, Safety and Risks in Agriculture , Estonia, Tallinn 27/28.10.2011 Institute for Food and Agricultural Research Technology (IRTA), Spain, Monells, Girona 01/02.12.2011Escola Superior de Biotecnologia (Universidade Catolica Portuguesa), Portugal, Porto 05/06.12.2011 Marine and Food Technological Centre (AZTI-Tecnalia), Spain, Bilbao 12/13.12.2011 ISPA CNR Institute of Food and Safe Production, Italy, Bari 13/14.02.2012 TUBITAK-MAM Research Centre, Turkey, Gebze, Kocaeli 21/22.03.2012Institute of Animal Reproduction and Food Research PAN Poland, Olsztyn 29/30.03.2012 National Research Institute for Food and Nutrition (INRAN), Italy, Rome 17/18 04 201217/18.04.2012 The National Institute of Research & Development for Food Bioresources (IBA), Romania, Bucharest 10/11.05.2012 MATIS I l di F d d Bi t h R&D I tit t I l d R kj ikMATIS - Icelandic Food and Biotech R&D Institute, Iceland, Reykjavik 30/31.05.2012

Researchers’ feedbackThe strongest points of MAITRE seminars according to the participants’ feedback:p p

Helpful hands-on and practical sessions to test the participants

Professional Radio & TV interview practices to learn the right approach with different type of media

High qualified trainers and senior journalists

Practical tips to improve researchers’ communication skillsPractical tips to improve researchers communication skills

Effective examples and tools to deal with the media

Scientific communication issues and targeted inputs on how to communicate scientific results to the media

Practical tools to deal with online media

Next media trainings Campus of Food Science, University of Bologna, Italy, Cesena05.07.2012 - 06.07.2012

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University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, Romania, Cluj-Napoca 06.09.2012 - 07.09.2012p , , j p

ONIRIS, Food Science Campus, France, Nantes, 17.09.2012 -18.09.2012

The National Institute of Fisheries and Marine Research (IPIMAR),Portugal, Lisbon, 9.10.2012 - 10.10.2012

The MAITRE project offers to research centres and universities located in Europe and Associated countries the opportunity to

HOST A PROFESSIONAL MEDIA TRAININGHOST A PROFESSIONAL MEDIA TRAINING for its researchers completely free of charge

Research centres and universities have the possibility to apply for y yhosting a MAITRE Media training

Researcher & Journalist PlatformMAITRE platform is an online database of food researchers and science specialized journalists, aiming to:p j , g

give researchers and journalists alike the opportunity to network and thereby create a longstanding collaboration with each otherconnect researchers and journalists trough a full detailed contact list that provided info on the working fields

Once registered, the researcher can contact a journalist directly asking him/her to publish the research newsTh j li t t t h t t i f thThe journalist can contact a researcher to get more info on the topic he/she is writing about

www maitreproject euwww.maitreproject.eu

Connecting Media with Science

Thank you for your attention!Thank you for your attention!

Minerva Consulting & Communicationminerva@minerva-communication.eumichela@minerva-communication.eu

MAITRE projectmaitre@maitreproject.eu

www.maitreproject.eu