Maintaining a Positive Online Presence

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Maintaining a Positive Online Presence. Kathleen E. High , M. Ed. Education & Career Consultant Dream Chasers & Goal Setters. Why Worry About Your Online Presence?. Online Presence gives others an impression of you Once information is online, anyone can access it - PowerPoint PPT Presentation

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PowerPoint PresentationMaintaining a Positive Online PresenceKathleen E. High, M. Ed. Education & Career ConsultantDream Chasers & Goal SettersWhy Worry About Your Online Presence?Online Presence gives others an impression of youOnce information is online, anyone can access itOnline information is difficult to removePeople judge you for what they find:EmployersCollegesProspective dates Family, friends and other social groupsFinancial loan processors, etc. If you are not online, you may be perceived as technologically illiterate50-80% of todays 2-year-olds have an online presenceExperts expect Online Presence to replace rsums in 10 yearsPosting someone elses private information could result in legal problems.Imagine:You are the: BossHiring ManagerTeacherCollege RecruiterParentPastor/ClergyMortgage Loan AgentHow would you respond to the following posts?http://www.chacha.com/topic/facebook/gallery/2047/dumbest-facebook-status-updatesWhat Other People SeeIn Your BehaviorAddicted?What is Online Presence?Social Networking (personal and professional)Photos and videosProfessional email address Web domains Gmail, Yahoo, AOL, etc. There are age-related stereo types about who uses what email serverBlogs posting & respondingPersonal BrandingVisual appeal (graphic design)Additional items:Voice MailText messagingCurrent Trends/ControversiesBig Picture:Social Networking is a new phenomenon that is growing very rapidlyTrends and technology come and goCant anticipate problems that will result from new activities such as social networkingLaws have not caught up with technologyToo much private information is readily available through an online search engines and re-postsCurrent Trends/ControversiesInstitutions Perspective:Associates (employees, students, prospective employees, etc.) use online inappropriately, which affects the institution:Embarrass or compromise the institutions reputationReveal confidential informationAbuse their work time for personal useReveal character/integrity flawsUse institutional resources for illegal activitiesReveals illegal activityWant to monitor associate use (for reasons above)Want to know if future students/employees will be a good fitConcern that information found could make them vulnerable to lawsuits (discrimination, etc.)Could be held liable when associate does something illegal, and they knew about it through online monitoringNeed to have appropriate use policies in place, but may notSecurity Clearance related positions have higher standardsCurrent Trends/ControversiesIndividuals Perspective:Individuals have a right to privacy. Do they violate it by posting online?Should employers, schools, churches, etc. have a right to monitor?How much information should they have access to?If yes, how do they gain access?Should you give out your passwords to prospective employers?What is Personal Branding?Similar to product branding or company brandingA unified, consistent message and image about your personal character, professional aspirations, and what makes you stand out.General (visual)Consistent look (logo, color palette, fonts, layout style, etc.)Consistent, professional photosTaglineOnline:Social Media multiple sites (LinkedIn, Twitter, Facebook, etc.)Website (including personalized domain)Email AddressBlogs Posts & RepostsOffline:Elevator PitchBusiness CardsRsumsSo What Can You Do toControl Your Online Presence?Use social networks strategicallySearch your name via Google or other search engineCheck public records (court documents & property ownership) Check credit rating (for certain jobs)Use a social media search tool:http://www.reppler.comhttp://www.socialmention.comhttp://pipl.com/http://www.reputation.comClean up any questionable materialUntag yourself in friends unflattering photos or ask them to removeRestrict your privacy settingsProfile, Contacts, Applications & Websites, Search Engines Have lists of friends (family, work, friends, school, etc.)Create two Facebook (or other) Accounts One for personal useOne for professional useBe selective about what you post: If you dont want your boss to know, dont post it. Use Social Networks StrategicallySocial Networking Types - Use them strategicallyPersonalShare pictures, videos and personal updatesBloggingBe mindful of privacy settingsBusinessTo promote and conduct your businessJob SearchFor networking and job searchEmploymentTo network and brand yourselfDevelop Your Personal BrandClarify your Bio statementParagraph version 1-sentence version (Mission statement, dream job, tag line, etc.)Identify what makes you professionally uniqueCreate an elevator pitchHave at least one professional photoBe consistent across social media sitesImagesFactsPersonal Brand MessageJoin professional groupsEngage in professional dialogsComment on other professionals posts and articlesUse Only Professional PicturesUse Professional PhotosCurrent It still looks like you, clearly shows your faceFlattering head shot, smilingWell-groomed, minimal make-up & jewelryProfessional attire (interview appropriate)Use professional photographerRetail Portrait Studios What If They Ask?What do you do if a current or prospective employer asks for access?Know Your RightsAsk for a WaiverIf Job Requires Security Clearance, Compliance is Probably BestKnow your rights. Ask for a waiver, and ask them to sign a form stating that they will be held liable for anything that happens. If its a job that requires security clearance, ask for the waiver, sign it and just let them do what they are going to do.Resources for Creating a Positive Online PresencePersonal Branding / Professional Branding http://jobsearch.about.com/od/careeradviceresources/a/profbrand.htmlhttp://www.theworkbuzz.com/featured/marketing-your-personal-brand/http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/2/Job Search Privacy Checkshttp://jobsearch.about.com/od/jobsearchblogs/a/privacy.htmPresence Management Choreshttp://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/Hot Topics In Pre-employment Screeninghttp://www.insidecounsel.com/2011/10/21/hot-topics-in-pre-employment-screening-part-iiUse Social Media Tutorials http://learn.linkedin.com/training/https://support.twitter.com/groups/31-twitter-basics#

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