INTERNSHIP PROJECT

ON

MARKETING OF SB REALTECH

SUBMITTED IN PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

AFFILIATED TO

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

DWARKA SECTOR 14

SUBMITTED TO: - SUBMITTED BY:-

Ms. POOJA JAIN Name: ATUL GARG

Roll No: 03950401712

PREFACEBachelor of Business Administration (B.B.A.), is one of the most reputed professional courses includes both theory & practical as a part of Three years curriculum. In this course each student it reputes to undergo practical summer training in an organization of repute. Summer training is an exercise by means of which student learn many things which cannot be taught in the classroom. During summer training students understand the real modus operandi of the concerned areas of interest in the real life situation. The summer training process is an endeavor to converts all that’s virtual into a real image i.e. it helps in applying all the theoretical concepts into the real corporate world. It helps in developing the managerial skills using which we can convert into language & convey the taught& ideas from our mind to others As aspect of management education, which is receiving attention the evaluation of the practical training, is to bring actual environment in touch of Business Management. It is rigidly accepted that the theory widens one’s thinking viz., concepts of Human Resource.

In this project I have discussed “Marketing of SC REALTECH PVT. LTD.”

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ACKNOWLEDGEMENTTraining is a real experience. Training for a BBA student, 45 days of summer training is practically more resourceful than all the management classes that had in the classroom. It is an experience, which sees one through one’s management career. This is mainly attributed to the fact that during these days of summer training every student comes to know about the real business world. Herein he learns how to put the lessons and the theories that he has learnt from numerous books at work. Firstly I would like to acknowledge our institute JAGAN INSTITUTE OF MANAGEMENT STUDIES, providing me an opportunity to work on the field of Retailing.

I am also thankful to Mr. Sumit (Placement Head) on allotting his valuable time for interaction that helps in attaining proper orientation to the study.

With due respect, I am sincerely thankful to Mr. Rajeev Goyal (Sales Head of SB REALTECH) and all the staff members for the appropriate guidance, support & cooperation. I am also thankful to the Delhi area for supporting, motivating and providing kind co-operation to me throughout my training period.

I also express my deep sense of gratitude to my Mentor Ms. Pooja jain for guiding, inspiring and motivating me to work in this area. Without their line of action, invaluable guidance and time, it would not have been possible for me to complete this project work.

I would also like to thank to the Placement committee members and those who directly or indirectly help me in my training. I would like to express thanks to all my friends who helped me in time and again in whatever possible ways during completion of the project as well as those persons from whom I have learned much more in past that help me in applying my ideas in the project report.

Date:-

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Executive SummaryThe project report aims to know the current market scenario in the field of real estate and customer behavior in their choice of property based on their need.

The remarkable growth and reach of real estate across various sections of society have spurred the competition among various real state providers to propose different plans of their service and attract maximum customers.

This project report aims to study all the marketing strategies of the service “SB REALTECH PVT. LTD.” to maximize their customer base location and budget targeted at corporate and company employees across India through persuasion, door to door approach and online networking.

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Table of contents

Chapter-1 Introduction Page No.

a) Profile of the organization-b) SWOT Analysis-c) Competitor information-

6-08 9-10 11

Chapter-2 Objectives and methodology

a) Objectives of the study-b) Scope of the study-c) Methodology-

12 12 13

Chapter-3 Conceptual discussion 14-15

Chapter-4 Findings and recommendations 16-17

Bibliography 18

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CHAPTER 1: INTRODUCTION

M/s S B Realtech Pvt. Ltd. was founded by the visionary entrepreneur Mr. Sudhir Kumar Bansal. A first Generation entrepreneur Mr. Bansal is having more than 20 years of experience in construction, real estate and development. He has been associated with the real estate industry in Delhi & N.C.R. In the past his enterprise in the name of M/s Galaxy Builders Pvt. Ltd. has built dream houses in Gurgaon (Haryana) and state of the art Commercial Complexes in Rohini (North Delhi).

S B Realtech Pvt. Ltd. is in Compliance with the standard ISO 9001:2000.

Over a period, his enterprise has gained the experience and expertise to handle diverse projects across the Residential, Commercial and Retail Segments of the Real Estate industry. Capitalizing on the rising of the construction industry in the country, in recent times and a booming economy since the last few years. S. B. Realtech Pvt. Ltd. seeks growth by investing in a variety of systematically identified range of projects- such as Residential, Commercial and Retail segments of the real estate industry.

S B Realtech Pvt. Ltd. is driven by the passion to innovate and explore solutions, Quality is a way of life for us and covers all our planning and operations. We always work towards delivering high end facilities and services to our customers by constantly upgrading our internal skills and resource capabilities. The Company is all set to scaling new heights and expand its area of operation beyond New Delhi and NCR- its real estate drive is about to begin in tier –II & III Cities namely :-

PATHANKOT – A Fully Integrated – Self Contained Township.

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DEHRADOON - Group Housing Project.

The Company enjoys a sound financial base, infrastructure and has the requisite experienced manpower to undertake many large projects

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simultaneously. This assemblage of planners and edificial designers never stop to rest on their past laurels are persistently in exertion of initiating new ventures that would set up brand new milestones of their uphill efforts. 

Type Private company

Industry Real Estate

Founded 1995

Headquarters Delhi, India

Key people Mr. Sudhir Bansal

Products Real Estate Construction & consultancy

Revenue INR 100 million

Employees 100

Website http://www.sbrealtech.com/

SWOT Analysis

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Strength

Big Image

Cost advantage

Online growth

Strong management team

Good Network

Good Customer Support

Latest in technology

Offers a range of products

Weakness

Not diversified

high cost

Many Customer-care Problems

Lack of integrated Operations

Weak management team

Products, services

Opportunities

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Acquisitions

Product and services expansion

Untrapped Market

Cloud Computing

Threats

Competition with other builders

Other Real Estate giants

New small players

Foreign players entry thru India based companies.

External changes (government, politics, taxes, etc)

Maturing categories, products, or services

COMPETITORS

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SUPERTECH

JAYPEE GREENS

UNITECH GROUP

DLF BUILDERS

Chapter 2: Objectives and Methodologies

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Objectives

1. To Identify the prospective clients2. Persuading the identified clients3. Increasing the market capture4. Persuading clients of other service providers to use our services.5. To understand the competitive analysis of the SB REALTECH PVT.

LTD.

Scope

1. This project has been a great insight for me as I came to know about Architectural Firms and their functioning.

2. The project is aimed to cover maximum factors affecting the customer preferences, competition and promotion strategies adopted by the company.

Research Methodology

Research Methodology type: Secondary

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Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research.

Secondary data was used for the work.

Sources of data collection

1. By SB REALTECH

2. Database of SB REALTECH

1. By SB REALTECH

SB REALTECH provided the list of clients’ (comapanies’) employees list for real estate and persuading the clients to use our services.

2. Database of SB REALTECH

Getting the list of user database of Idea and get to know about different clients which Star Management didn’t provide and persuading them through door to door and online networking

Chapter 3: Conceptual Discussion

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An effective marketing strategy contributes to client satisfaction and retention.

Real estate development, or property development, is a

multifaceted business, encompassing activities that range from

the renovation and re-lease of existing buildings to the purchase of

raw land and the sale of improved land or parcels to others. Developers are

the coordinators of the activities, converting ideas on paper into

real property. Real estate development is different from construction, although

many developers also construct.

Developers buy land, finance real estate deals, build or have builders build

projects, create, imagine, control and orchestrate the process of development

from the beginning to end. Developers usually take the greatest risk in the

creation or renovation of real estate—and receive the greatest rewards.

Typically, developers purchase a tract of land, determine the marketing of the

property, develop the building program and design, obtain the necessary

public approval and financing, build the structure, and lease, manage, and

ultimately sell it. Developers work with many different counterparts along each

step of this process, including architects, city planners, engineers, surveyors,

inspectors, contractors, leasing agents and more. In the Town and Country

Planning context in the United Kingdom, 'development' is defined in the Town

and Country Planning Act 1990 s55.

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Real Estate

Chapter 4: Finding and Recommendations

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RENTING SELLING

RESIDENTIAL COMMERCIAL

TOWNSHIPS PLOTS APARTMENTS MULTI STORY BUILDINGS

Findings

While working on this project I found out that there were numerous competitors in the market.

The lack of information available in general in the market, it was difficult to make them aware thus making the persuasion difficult.

With various subscribers hiring new employees the lack of effort on the part of companies to give updates on new employees makes our tasks difficult to sell more plans.

Not much information was available on any websites about the plans and projects so when the customers asks us to show the details on the internet, we were incapable in doing so.

Recommendation

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Some schems and plans should also be included so that it becomes more attractive and profitable for buyers and thus become more sellable.

Information should be more freely available and more publicized so that more people will get to know about its plans and benefits which are generally not available even on official websites.

More effort has to be put on the part of our company and its employees in updating ourselves about the list of newly hired employees of our various clients.

BIBLIOGRAPHY

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http://www.sbrealtech.com/index.asp

http://www.wikiswot.com/SWOT/4_/sbrealtech.html

http://en.wikipedia.org/wiki/sbrealtech

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