Main products

The main products enjoy high reputation in worldwide. As the num.1 cosmetics （化妆品） brand of communications sales, it have all the things one desires! Perfume, sun screen blocker, whitening, skin protection 、 bodyshaping and so on. It’s emollient water ， skin milk, condensation, cream, facial mask are deeply beloved. Make-up product is also fascinating.

DHC 蝶翠诗DAIGAKU HONYAKU CENTER

Trade name( 公司商号 )kabuskiki kaisha ( 株式会社 , 股份有限公司）presidents ： JT 吉田、 JM 嘉明formed ： 1974,12,19registered capital ： 1,6800,0000yensales ： 1054,5500,0000yen （ 2004,7 ）employees ： 3900 （ 2011,6,15 ）

Black OlivesOne product of DHC ： black olives, the nourish suits, by carefully selecting from Spain, fully grown organically among the olive fruit, lizzy the essence of the valuable oil, with the combination of beauty, olive is committed of natural power to the skin, and simple treatment of the four steps to complete, pads, care of skin, and play essence oil, naturedly transparent moisturize skin.

combined type:electronic commerce 电子商务复合式

1. network virus 网络病毒营销ad network, probation2. experience marketing 体验营销users need to fill out the true information and mail address before getting four samples. After consumers tried dhc products, there will be some appraisals( 评价 ), generally the feedbacks are positive.

3.word of mouth marketing 口碑营销 Popularity spread often become the marketing strategies in cosmetics consumption.

4. membership scheme 会员制 ---Olive Club

Members of DHC may receive DM magazines, which can become the vinculum between DHC and its members to disseminate information, making people feel a sense of belonging.

5. multiple channel

Aids of DHC includes offered appointment, the spokesman for the promotion of the brand image, the exchange of marketing promotion.

three advantages of the internet ：

Lower cost marketingSubstantially improved the speed of spreading to one marketImprove public praise in case for potential clients

High market segmentation

DHC mainly aimed at people with high income, eg, white collar, or people who care their appearance, like teenage girls. There are also many products designed for men, skin protection and so on.