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Agriculture and Rural Development Sophie Hélaine, DG AGRI, EC 2019 Agricultural Outlook Forum Washington, 22 Feb. 2019 Main drivers of the Outlook for the EU dairy sector

Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

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Page 1: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agricultureand Rural Development

Sophie Hélaine, DG AGRI, EC2019 Agricultural Outlook ForumWashington, 22 Feb. 2019

Main drivers of the Outlook for the EU dairy sector

Page 2: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Meat and dairy consumption pushed down

By societal demands

THEFLEXITARIAN DIET MEAT FOR ONLY

2 TO 3 DAYS A WEEK

DAY 4

Page 3: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Meat and dairy consumption pushed downby the development of alternative products…

Retail and foodservice volume of plant-based drinks (million litres)

Source: DG Agriculture and Rural Development, based on Euromonitor

0

200

400

600

800

1 000

1 200

Soya drinks Other plant-based drinks Plant-based drinks

Nevertheless shares of alternative products

remain small

• 4% of cow's milksales

Source: Euromonitor

Page 4: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

But actual impact on total consumption still smallHigher EU domestic use of dairy products, except for drinking milk

0

30

60

90

2006 2018 2030

Consumption of selected dairy products

(kg/capita)

Liquid milk Cheese Butter Yogurt Cream

➔ Smoothened decline in liquid milk consumption

➔ Use of cheese keeps growing

➔ Fat filled powders on the rise

➔ Increasing cracking of milk into technical ingredients

➔ + 0.9 million t of milk domestically used yearly

Page 5: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Global trade expansion but lowerEU leading position on world dairy products market

milk powders

and cheese

0

0.2

0.4

0.6

0.8

1

1.2

1.4

Dairy

Average annual increase in dairyglobal import demand (million t)

2006-2018 2018-2030 Value added productsTechnical ingredients

Adoption of Western cuisine

0 %

10 %

20 %

30 %

40 %

50 %

Cheese Butter SMP WMP Whey powder

Share of EU on world exports in 2030 (%)

40

23

31

13

46

Page 6: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Lower production growth expected

Mainly cheese and other dairy products

➔ modest increase in milk production

+ 16 Mt to 182 million t

in 12 years

-0.5-0.4-0.3-0.2-0.10.00.10.20.30.40.50.6

Cheese Butter SMP WMP Wheypowder

Freshdairy

products

Otherdairy

products

Dairy annual production growth 2018-2030

(million t of milk equivalent)

Page 7: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Big unknown: dairy fat and protein price relationship

EU SMP stocks empty in 2019

➔ Building SMP stocks in 2016

➔ Sales in 2018 and January 2019

➔ No buying-in in 2018 although SMP prices < Intervention price

0

50

100

150

200

250

300

350

400

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

StockPrice EU SMP price (EUR/t) and stocks (1000 t)

SMP stocks SMP price SMP intervention price

Page 8: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Big unknown: dairy fat and protein price relationship

Higher milk price to drive production increase

➔ Back to closer butter and SMP prices

➔ Higher milk price to drive production increase

➔ More value added products => higher milk price

150

200

250

300

350

400

450

0

1,000

2,000

3,000

4,000

5,000

6,000

2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029

MilkProducts EU dairy product prices (EUR/t)

SMP Butter Raw milk price

Page 9: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

… and impact production (de)localisation

Other challenges for the livestock sectorSustainability requirements stimulate actions

To mitigate GHG emissions

and stimulate efficiency increase

01,0002,0003,0004,0005,0006,0007,0008,0009,000

2006 2018 2030

Cow's milk yield (kg/cow)

To reduce ammonia emissions

To reduce nitrogen leakage, phosphates

CAP Reform

COP 21WaterDirective

Page 10: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Challenges can becomeopportunities

Focusing on differentiated products and value creation

Organic production

• 10% of dairy production in 2030

• more complex in meatsector

Pasture-based products

GM-free products

Locally-produced

Page 11: Main drivers of the Outlook for the EU dairy sectorMain drivers of the Outlook for the EU dairy sector. Agriculture and Rural Development. Meat and dairy consumption pushed down. By

Agriculture andRural Development

Thank you

Sophie Hé[email protected]

To know more on OUTLOOK:Short-term outlook: https://ec.europa.eu/agriculture/markets-and-prices/short-term-outlook_enMedium-term outlook: https://ec.europa.eu/agriculture/markets-and-prices/medium-term-outlook_enEU agricultural outlook conference: https://ec.europa.eu/info/events/2018-eu-agricultural-outlook-conference-2018-dec-06_en

On CAP:CAP reform: https://ec.europa.eu/info/food-farming-fisheries/key-policies/common-agricultural-policy/future-cap_enCAP indicators: https://agridata.ec.europa.eu/extensions/DataPortal/cmef_indicators.htmlFacts and figures: https://ec.europa.eu/agriculture/statistics/facts-and-figures_en