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It's our pleasure to welcome you to the world of Colgate-Palmolive
SOUVIK BHAUMIKSARWAGYA SINGH
VIDYASAGAR N
SARWAGYA, SOUVIK,VIDYASAGAR 1
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• Date of Establishment
• Employees
• Revenue (INDIA)
• Market Cap (INDIA)
• Management Details
• Business Operation
• Company Secretary
• Auditors
1806(USA) & 1937 (India)
36002
451.628 ( USD in Millions )
114641.944731 ( Rs. in Millions )
CEO - Ian M. Cook(USA) Chairperson - D Samuel (India) MD - M V Deoras (India) Directors - D Samuel, Derrick Samuel, J K Setna, J Skala,
K V Vaidyanathan, M A Elias, M V Deoras, P K Ghosh, R A Shah, R D Calmeyer, V S Mehta
Household & Personal Products
K V Vaidyanathan
Price Waterhouse 11
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ROGER CALMEYERVP SOUTH ASIA & MD INDIA
MOSES A ELIASCFO / DIRECTOR
SHEKHAR BHARATWAJ VP - CUSTOMER DEVELOPMENT
K V VAIDYANATHAN LEGAL DIRECTOR & CO. SECRETARY
SANJEEV DALIDIRECTOR GSSO
LAURENCE WHEELEREVP – MFG & PSC
PRABHA PARAMESWARAN VP - MARKETING
ADITYA SINGH VP - HUMAN RESOURCES SURENDRA MANEK VP- IGTC
• In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of William Colgate & Company.
• In 1857, William Colgate died and the company was reorganized as Colgate & Company under the management of Samuel Colgate, his son .
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• In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
• His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream , in 1896.
• In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.
• In 1953 Peet was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.
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• Today Colgate has numerous subsidiary
organizations spanning 200 countries, but it is publicly listed in only two, the United States and India.
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• Rated as the #1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period 1992 to 2001• Ranked as India’s Most Trusted Brand across all categories for four consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted Brand” Survey• In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was rated the leading FMCG Brand, 2nd position in overall survey.
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• 51% market share in the toothpaste segment . • 48% market share in the toothpowder market . • 30% share in the toothbrush market .
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22
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Urban 84%
Rural 79%Urban + Rural 81%
• 2032 direct accounts & 4,224,630 indirect accounts
• Numeric Distribution of Colgate Toothpaste @ Dec 2008:
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Category
ToothpasteToothpowderToothbrush
Value SOM %
48.546.437.7
Market Position
111
Relative Share
1.61.52.8
– Increasing circumference of toothpaste tube. – Free Dental Check-up in mobile vans. – Free Dental Check-up by sending a SMS. – Scholarship offers like Learn & earn offer .– On 4Sept.2009,Colgate-Palmolive signed SRK as its
Brand ambassador.
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– Focusing toward rural rich and consuming class by
endorsing the development of ‘Colgate Ayurvedic Toothpowder.
– They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.
– For Urban population, they would come up with the products suiting to young generation .
– For Urban rich and consuming class, they would come up with the products on the basis of functional benefits .
– Introduction of battry or electric toothbrush which is a big hit in france.
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• INDIA:• Colgate-Palmolive is Rs1,300 crore company started in year 1937.In Rs2,400 crore
domestic market it enjoys 50% of market share.It spread across 4.5 million retails outlets out of which 1.5 million are direct outlets.
• Revenue - 451.628 ( USD in Millions )• Market Cap -114641.944731 ( Rs. in Millions )• Total Income - Rs. 20609.164 Million ( year ending Mar 2010)
Net Profit - Rs. 4232.582 Million ( year ending Mar 2010)
• USA:• Revenue : US$15.3 billion• Operating income US$3.73 billion• Net income US$2.29 billion • Total assets US$11.1 billion • Total equity US$3.12 billion
31
Company Sales(Rs.Million)
CurrentPrice
Change (%)
P/E Ratio MarketCap.(Rs.Million)
52-WeekHigh/Low
Hindustan.Unilever ltd
175238.00 272.45 0.54 26.75 594518.54 329/218
Dabur India 28568.70 91.10 -4.71 35.72 158579.94 112/78
Godrej Consumer
12678.81 381.40 -1.19 32.75 123417.28 480/225
Colgate Palmolive
19624.59 843.00 0.23 25.30 114641.94 996/651
Marico 20242.90 123.70 -3.09 31.15 75993.38 153/96
Emami 9905.77 398.85 -2.83 27.94 60350.69 512/225
Gillette India
8524.79 1744.10 -0.96 45.75 56831.88 2038/1251
Godrej Industries
8163.68 172.00 -2.96 49.76 54631.48 248/137
P&G Hygiene
9044.59 1649.70 -0.36 33.54 53550.48 2372/1555 32
• PRODUCT• PLACE • PROMOTION• PRICE
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•They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.•Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘.•They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.
• They would try to increase product penetration to rural population.
• They would try to increase the wholesalers to smaller towns.
• They would track the distribution path so that they are covering all the village areas around the towns.
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• They are positioning Colgate dental white crème and toothpowder towards rural rich segment .
• For rural consuming class they are endorsing Cibaca toothpaste.
• Advertisement through T.V. media, Print media. • FM Radio for Urban population & MW and SW
radio for Rural population . • Hoarding on National highways.
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• Based on the competitor's price .• Charging higher premium on niche products
than general dental cream which is focused on consuming and lower income classes.
• Pricing done on the basis of price points• Packaging would be customized on the basis
of price points.
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• Focus on innovation and new product launches
• Colgate business planning initiative • Product research • Highly leveraged • Strong financial performance
• Competitive landscape from other Private label growth
• Increasing commodity prices • Falling consumer confidence in the US • Product research• High leveraged
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• Emerging markets growth
• Deploying advance technologies
• Growing Hispanic population in the US
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• Competitive landscape from other Private label growth
• Increasing commodity prices
• Falling consumer confidence in the US
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