MAIDAN SUMMIT 2012www.maidan.in

Evidence on sports as a catalyst for social change

Presentation byMAGIC BUS INDIA FOUNDATION

MONDAY, 26 November 2012 Ranchi

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair. Sport speaks to people in a language they can understand.”

Nelson Mandela-  

• Set up in 1999, Magic Bus works with marginalised communities

• Our work reaches across India‘s slums, villages and tribal areas

About 250,000 children are actively participating in our programme

• 8000 Community Youth Leaders (volunteers) deliver our sport and activity based curriculum through weekly mentoring sessions

• About 725 staff facilitate the programme delivery• Impact areas include Education, Gender, Health, Leadership

and Livelihood• Offices in 25 Indian cities and towns in ten states • Fundraising offices in 5 countries

WHO WE ARE

The journey so far

1999 2010

350 children

200,000 children

3500 children

20082002 2004

Introduction of

UNICEF

programmeDevelopment of age

appropriate

curriculum

• 1999 - Founded by Matthew Spacie reaching 350 kids

• 2002 - Development of age based curriculum • 2008 - Moving out of Mumbai – UNICEF partnership• 2010 - Launch of National Programme.• 2011 – MOU with GOI

2009 2011

The way we use sports

As a tool for engagement with target groups

As a metaphor for learningCreating a whole set of

activities that are fun, engaging and meaningful

Using local youth as role models and mentors

Designing activities that integrate local games, culture, ideas

Using many different sports

Girls participation – 42% Volunteer engagement – creation of social capitalCommunity and institutional engagementChanges being seen across several domains Integration with govt. local bodies, NGOs, PRIs

etc. for sustaining developmentCreating a body of evidence on S4D

The social change underway

95.7% of the children have an attendance record of over 80%. 98% of the adolescent girls at Magic Bus are in secondary school. 92% of children believe that girls and boys have an equal

capacity to excel in sports. 82% of children feel that sports are as important for boys as for

girls 82.7% believe that it is equally important to invest in a girl’s as

well as a boy’s future. 77.52% of children follow good practices related to personal

hygiene including hand washing, brushing, bathing and cutting nails.

94% of parents feel that their children observe food-related hygiene such as washing vegetables and fruits before cooking or eating.

82.66% of the girls know about correct menstrual hygiene practices.

The Evidence

Evidence contd……

92% of children know that condoms prevent HIV infection. 62.07% are aware that the right age to begin childbearing is

21 77.78% children know the difference between good and bad

touch In Mumbai,9 out of 10 children are first-generation learners

getting into higher education or jobs. 92.42% of school teachers and Principals felt that S4D

sessions help a child develop self-awareness and control and improves her/his decision-making skills.

98% school teachers, including Principals, felt that S4D sessions are fun, and help strengthen inter-personal relationships, enhance teamwork, and help children realize their potential.

97% youth have taken up issues in their community and worked on resolving them.

Other impact areas

Improved Fitness and healthDevelopment of Life skillsRight to playImproved self esteem, self

efficacyInclusion of all sections of

societyIdentification of hidden

sporting talent

Unique attributes of Sports

Very Impactful Very scalableExtremely cost effectiveVery engaging for all target groupsEnsures participation even in the

long runVolunteer led models possibleCan be easily customisedCan easily dovetail with existing

programmes/schemesIt is all in the approach

THANK YOU