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Ma hi nd ra & Ma hi nd ra Company Profile
Founded in 1945 as a steel trading company, we entered automotive manufacturing in
1947 with a license to bring the iconic Willys Jeep onto Indian roads. Over the years,
weve diversified into many new businesses in order to better meet the needs of our
customers. We follow a unique business model of creating empowered companies that
enjoy the best of entrepreneurial independence and Group-wide synergies. This principle
has led our growth into a US $16.2 billion multinational group with more than 155,000employees in over 100 countries across the globe.
Today, our operations span 18 key industries that form the foundation of every modern
economy:aerospace, aftermarket, agribusiness, automotive, components, construction
equipment, consulting services, defense, energy, farm equipment, finance and insurance,
industrial equipment, information technology, leisure and hospitality, logistics, real estate,
retail, and two wheelers.
Our federated structure enables each business to chart its own future and simultaneously
leverage synergies across the entire Groups competencies. In this way, the diversity of
our expertise allows us to bring our customers the best in many fields.
Quality Standards :
Mahindra & Mahindrahas also received ISO:9001(Kandivali Plant), & ISO 9002
QS-9000 (Nagpur Plant) the prestigious international quality certificate from RWTUV
Germany for Design, Manufacture, Marketing & Servicing of Tractors. Mahindra Tractors
Are at the cutting edge of the Tractor industry determined to be the 'WORLD LEADER BY
THE YEAR 2005.M&M has won DEMING ALLPICATION PRIZE in 2003 given by
JUSE,JAPAN. It is the only tractor company in world to get this prize for quality
Management.
Mahindra & MahindraLimited (BSE: 500520) is the flagship company of the Mahindra
Group, a multinational conglomerate based in Mumbai,India. The company was set up in
http://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-Do/Aerospacehttp://www.mahindra.com/What-We-Do/Agribusinesshttp://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-do/Farm-Equipmenthttp://www.mahindra.com/What-We-do/Finance-and-Insurancehttp://www.mahindra.com/What-We-Do/Information-Technologyhttp://www.mahindra.com/What-We-Do/Two-Wheelershttp://www.mahindra.com/What-We-Do/Two-Wheelershttp://www.mahindra.com/What-We-Do/Information-Technologyhttp://www.mahindra.com/What-We-do/Finance-and-Insurancehttp://www.mahindra.com/What-We-do/Farm-Equipmenthttp://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-Do/Agribusinesshttp://www.mahindra.com/What-We-Do/Aerospacehttp://www.mahindra.com/What-We-Do/Automotive7/30/2019 MAHINDRA LCV
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1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C.
Mahindra and Malik Ghulam Mohammed. After India gained independence
and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's
first finance minister. The company changed its name to Mahindra & Mahindrain 1948.
Mahindra & Mahindrawas set up as a steel trading company in 1945. It soon expanded
into manufacturing general-purpose utility vehicles, starting with assembly under license
of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India,
M&M later branched out into the manufacture of light commercial vehicles (LCVs) and
agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with
its flagship UV Scorpio and enjoys a growing global market presence in both the
automotive and tractor businesses.
Over the past few years, M&M has expanded into new industries and geographies. They
entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also
has controlling stake in REVA Electric Car Company and acquired South
Korea's SsangYong Motor Company in 2011.
The US based Reputation Institute recently ranked Mahindra among the top 10 Indian
companies in its 'Global 200: The World's Best Corporate Reputations' list.
Mahindra & Mahindrais a major automobile manufacturer of utility vehicles, passenger
cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six
continents It has acquired plants in China and the United Kingdom, and has three
assembly plants in the USA. M&M has partnerships with international companies
like Renault SA, France and International Truck and Engine Corporation USA.
M&M has a global presence and its products are exported to several countries. Its global
subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra
South Africa and Mahindra (China) Tractor Co. Ltd.
M&M made its entry into the passenger car segment with the Logan in April 2007 under
the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy
trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.
M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and
three wheelers. It offers over 20 models including new generation multi-utility vehicles
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like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India
Private Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing anaggressive product expansion program that would see the launch of several new platforms
and vehicles over the next three years, including an entry-level SUV designed to seat five
passengers and powered by a small turbo diesel engine. True to their word, Mahindra &
Mahindralaunched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has
sold over 15000 units.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the
launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group.This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in
Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles
as well as SUVs Mahindra & Mahindrahas controlling stakes in Reva electric and has
submitted letter of Intent for South Korea's SsangYong. Mahindra plans to sell the diesel
SUVs and pickup trucks starting in late 2010 in North America through an independent
distributor, Global Vehicles USA, based in Alpharetta, Georgia Mahindra announced it
will import pickup trucks from India in knockdown kit (CKD) form to circumvent
the Chicken tax CKDs are complete vehicles that will be assembled in the U.S. from kits
of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra
had indefinitely delayed the launch of vehicles into the North American market, citing
legal issues between it and Global Vehicles after Mahindra retracted its contract with
Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers
instead of through Global Vehicles. However, a November 2010 report quoted John Perez,
the CEO ofGlobal Vehicles USA, as estimating that he expects Mahindras small diesel
pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and
Perez, while hopeful, admits that arbitration could take more than a year. Later reports
suggest that the delays may be due to a Mahindra scrapping the original model of the truck
and replacing it with an upgraded one before selling them to Americans
In 2010, India's Mahindra & MahindraLimited was named as the preferred bidder to
acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to
gain a controlling stake in the company by March 2011 and the planned acquisition has
been approved by South Korea's Free Trade Commission .
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PRODUCT PORTFOLIO
MN 25 TRIPPER
MN 25
MN 31
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MN 40
MN 49
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OVERVIEW OF AUTOMOBILE
AUTOMOBILES
An automobile is a wheeled vehicle that carries its own motor. Different types of
automobiles include cars, buses, trucks, vans, and motorcycles, with cars being the most
popular. The term is derived from Greek 'autos' (self) and Latin 'mover' (move), Referring
to the fact that it 'moves by itself'. Earlier terms for automobile include 'horseless carriage'
and 'motor car'. As of 2005 there are 600 million cars worldwide (0.074 per capita).
SNIPPETS
The first automobile in India rolled in 1897 in Bombay.
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.
Within two-wheelers, motorcycles contribute 80% of the segment size.
Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
MAHINDRA Motors dominates over 60% of the Indian commercial vehicle
market.
2/3rd of auto component production is consumed directly by OEMs. India is the largest three-wheeler market in the world.
India is the largest two-wheeler manufacturer in the world.
India is the second largest tractor manufacturer in the world.
MAJOR SUB SYSTEMS OF AN AUTOMOBILE
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The major subsystems of an automobile are
1) Engine
2) Transmission
3) Fuel supply system
4) Fuel ignition system
5) Exhaust system
6) Cooling system
7) Braking system
8) Build
ENGINES
Produces some effect from a given input. Automotive production down the ages has
required a wide range of energy conversion systems. These include electric, steam, solar,
turbine, rotary, and different types of piston-type internal combustion engines. The
gasoline internal combustion engine, operating on a four-stroke Otto cycle, has
traditionally been the most successful for automobiles, while diesel engines are widelyused for trucks and buses. Karl Benz led in the development of new engines. The internal
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combustion engine was originally selected for the automobile due to its flexibility over a
wide range of speeds. Also, the power developed for a given weight engine was
reasonable; it could be produced by economical mass-production methods; and it used a
readily available, moderately priced fuel- petrol.
INTERNAL COMBUSTION ENGINE
The internal combustion engine is a heat engine in which the burning of a fuel occurs in a
confined space called a combustion chamber. This creates gases of high temperature and
pressure, which are permitted to expand. The defining feature of an internal combustion
engine is that useful work is performed by the expanding hot gases acting directly to cause
movement, for example by acting on pistons, rotors, or even by pressing on and moving
the entire engine itself.
DIESEL ENGINES
The diesel engine is a type of internal combustion engine; more specifically, it is a
compression ignition engine, in which the fuel is ignited by being suddenly exposed to the
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high temperature and pressure of a compressed gas, rather than by a separate source of
ignition, such as a spark plug, as is the case in the petrol engine. This is known as the
diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel
mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder
in the Power stroke.
The diesel engine is a type of internal combustion engine; more specifically, it is a
compression ignition engine, in which the fuel is ignited by being suddenly exposed to the
high temperature and pressure of a compressed gas, rather than by a separate source of
ignition, such as a spark plug, as is the case in the petrol engine. This is known as the
diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel
mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinderin the
Power stroke.
ENGINE BLOCK
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The cylinder block is a machined casting (or sometimes an assembly of modules)
containing cylindrically bored holes for the pistons of a multi-cylinder reciprocating
internal combustion engine, or for a similarly constructed device such as a pump? It is a
complicated part at the heart of an engine, with adaptations to attach the cylinder head,
crankcase, engine mounts, drive housing and engine ancillaries, with passages for coolants
and lubricant
PISTON
In general, a piston is a sliding plug that fits closely inside the bore of a cylinder. Its
purpose is either to change the volume enclosed by the cylinder, or to exert a force on a
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fluid inside the cylinder. Most pistons fitted in a cylinder have piston rings. Usually there
are two spring-compression rings that act as a seal between the piston and the cylinder
wall, and one or more
Oil control rings below the compression rings. As the piston moves inside the cylinder, it
transforms the energy from the expansion of a burning gas (usually a mixture of petrol or
diesel and air) into mechanical power (in the form of a reciprocating linear motion). From
there the power is conveyed through a connecting rod to a crankshaft, which transforms it
into a rotary motion, which usually drives a gearbox through a clutch.
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TRANSMISSION
MANUAL TRANSMISSION
Manual transmissions come in two basic types: a simple unsynchronized system where
gears are spinning freely and must be synchronized by the
Operator to avoid noisy and damaging "gear clash", and synchronized systems that will
automatically "mesh" while changing gears... They are cheaper, lighter; usually give better
performance and fuel efficiency
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AUTOMATIC TRANSMISSION
Automatic transmission employs hydraulics to select gears, depending on pressure exerted
by fluid within the transmission assembly. Rather than using a clutch to engage the
transmission, a torque converter is put in between the engine and transmission. It is
possible for the driver to control the number of gears in use or select reverse, though
precise control of which gear is in use is usually not possible. Automatic transmissions are
easy to use.
GEARS
A gear is a toothed wheel designed to transmit torque to another gear or toothed
component. The teeth (or cogs) of a gear are shaped to minimize wear, vibration and
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noise, and to maximize the efficiency of power transmission. The larger gear is known as
a wheel and the smaller as a pinion. This is the principle of the automobile transmission,
allowing selection between various mechanical advantages
CLUTCH
A clutch is a mechanism for transmitting rotation, which can be engaged and disengaged.
In everyday use, the term clutch refers to a subcomponent of motor vehicle engine's
transmission designed to allow engagement or disengagement of the engine to the gearbox
or whatever apparatus is being driven. There are many different vehicle clutch designs, butmost are based on one or more friction discs, pressed tightly together or against a flywheel
using springs. The spring pressure is released when the clutch pedal is depressed thus
either pushing or pulling the diaphragm of the pressure plate, depending on type, and the
friction plate is released and allowed to rotate freely. A wet clutch is immersed in a
cooling lubricating fluid, which also keeps the surfaces clean and gives improved
performance and longer life. Clutch Disc A dry clutch, as the name implies, uses no fluid.
No pressure on the pedal means that the clutch plates are engaged (driving), while
depressing the pedal will disengage the clutch plates, allowing the driver to shift gears. A
manual transmission contains cogs for selecting gears. These cogs have matching teeth,
called dog teeth, which means that the rotation speeds of the two parts have to match for
engagement. This speed matching is achieved by a secondary clutch called a synchromesh,
a device that uses frictional contact to bring the two parts to the same speed, and a locking
mechanism called a blocker ring to prevent engagement of the teeth (full movement of the
shift lever into gear) until the speeds are synchronized.
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FUEL SUPPLY SYSTEM
Fuel Injection is a method or system for metering fuel into an internal combustion engine.The fuel is then burned in air to produce heat, which in turn is converted to mechanical
work by the engine. In modern automotive applications, fuel injection is typically only one
of several important tasks performed by an engine management system. An engine's
air/fuel ratio must be accurately controlled under all operating conditions to achieve the
desired engine performance, emissions, driveability and fuel economy
FUEL PUMP
A fuel pump is an essential component on a car or other internal combustion
Engine device. Fuel has to be pumped from the fuel tank to the engine and
Delivered under low pressure to the carburetor or under high pressure to the
Fuel injection system. Some fuel injected engines have two fuel pumps for this purpose:
one low pressure/high volume supply pump in the tank and one high pressure/low volume
pump on or near the engine.
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IGNITION SYSTEM
The ignition system of an internal-combustion engine is an important part of the overall
engine system that provides for the timely burning of the fuel mixture within the engine.
All conventional petrol (petrol) engines require an ignition system. The ignition system is
usually switched on/off through a lock switch, operated with a key or code patch.
ELECTRONIC IGNITION
The disadvantage of the mechanical system is the use of breaker points to interrupt the low
voltage high current through the primary winding of the coil; the points are subject to
mechanical wear where they ride the cam to open and shut, as well as oxidation and
burning at the contact surfaces from the constant sparking. They require regular
adjustment to compensate for wear, and the opening of the contact breakers, which is
responsible for spark timing, is subject to mechanical variations. In addition, the spark
voltage is also dependent on contact effectiveness, and poor sparking can lead to lower
engine efficiency. Electronic ignition (EI) solves these problems. The lack of moving parts
compared with the mechanical system leads to greater reliability and longer service
intervals.
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SPARK IGNITION
The term spark-ignition is normally used to refer to internal combustion engines where the
fuel-air mixture is ignited with a spark. The term contrasts with compression-ignition
engines, where the heat from compression alone ignites the mixture. Spark-ignition
engines can be either two-stroke or four stroke, and are commonly referred to as "petrol
engines" in US English
and "petrol engines" in British English.
ALTERNATOR
An alternator is an electromechanical device that converts mechanical energy to
alternating current electrical energy. Alternators are used in automobiles to charge the
battery and to power all the car's electric systems when its engine is running. Modern
automotive alternators have a voltage regulator built into them
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BATTERY
An automobile battery is a type of electric battery that supplies electric energy to thestarter motor and the ignition system of a vehicles engine. The term is al so used for the
main power source of an electric vehicle. They are usually
Lead-acid batteries that provide a nominal 12-volt potential difference by serially
connecting six cells that each produce
About 2 to 2.1 volts.
COOLING SYSTEM
In the process of combustion and friction between the various moving parts of the engine
substantial amounts of heat is generated which needs to be dissipated in order to maintain
safe temperatures for engine and various systems to work properly. Broadly speaking, the
an automobile may be either air cooled or water cooled. In case of an air cooled engine,
the engine is mounted such that air passes through it when the automobile is in motion.
The passing over of air over the engine block ensures it cooling.. However this type of
cooling is effective only for smaller engines like those used in scooters or motorbikes.
Bigger engines generally are water cooled. In this
System water is circulated through a water jacket in the engine block with an aid of a
pump. The water while it passes through the engine block carries with it the heat of
combustion. This heat is then dissipated through a radiator placed in front of the vehicle.
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RADIATOR
In automobiles with an internal combustion engine, a radiator is connected to channels
running through the engine and cylinder head, through which is pumped a liquid. This
liquid is typically a mixture of water with ethylene glycol (a.k.a. antifreeze). The fluid
moves in a closed system from the radiator to the engine, where it conducts heat away
from the engine parts and carries the heat primarily to the radiator. The radiator is
typically mounted behind the vehicle's grille, with cold air driven through the radiator to
cool the radiator, the fluid inside, and therefore the engine. Between the engine and the
radiator lies the thermostat, a temperature operated valve. It remains closed, restricting
coolant flow, until the engine reaches the thermostat's activation temperature. This
arrangement allows the engine temperature to be maintained in the ideal operating range.
BRAKING SYSTEM
The barking system in an automobile is used to retard the vehicle in order to either come
to a stop or control the speed. The main components of the braking system are the brake
pedal and brakes which may be of three types discussed below.
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BRAKE PEDAL
The brake pedal is a simple lever. It is attached at one point to the framework of the
automobile, a rod extends from a point along its length to the master cylinder, and the
pedal is at the end of the lever.
BRAKES
The three types of brakes being used commonly
1) Drum brakes
2) Disc brakes
3) Hydraulic brakes
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DRUM BRAKES
A drum brake is a brake in which the friction is caused by a set of shoes or pads that press
against the inner surface of a rotating drum. The drum is connected to a rotating wheel.
(Below-left)
DISC BRAKE:
The disc brake is a device for slowing or stopping the rotation of a wheel. A brake disc,
usually made of cast iron or ceramic, is connected to the wheel or the axle. To stop the
wheel, friction material in the form of brake pads (mounted in a device called a brake
caliper) is forced mechanically, hydraulically or pneumatically against both sides of the
disc. (Bottom-right)
HYDRAULIC BRAKES
The hydraulic brake is an arrangement of braking mechanism which uses hydraulic fluid,
typically some type of light-viscosity petroleum oil, to transfer pressure from thecontrolling unit, which is usually near the operator of the vehicle, to the actual brake
mechanism, which is usually at or near the wheel of the vehicle
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MAJOR PLAYERS
The major player in Indian automobile sector who dominates Indian automobile sector is as
follows:
ASHOK LEYLAND
DAIMLER INDIA COMMERCIAL VECHILE PVT LTD
FORCE MOTORS LTD
VE COMMERCIAL VECHILE (EICHER)
HINDUSTAN MOTORS
MAHINDRA & MAHINDRA
SWARAJ MAZDA LTD
MAHINDRA & MAHINDRALTD
JCBL
ASIA MOTORS WORKS LTD
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The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by
independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Mr.
Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok
Motors was set up in what was then Madras, for the assembly of Austin Cars. The
Company's destiny and name changed soon with equity participation by British Leyland
and Ashok Leyland commenced manufacture of commercial vehicles in 1955.
Since then Ashok Leyland has been a major presence in India's commercial vehicle
industry with a tradition of technological leadership, achieved through tie-ups with
international technology leaders and through vigorous in-house R&D. Access to
international technology enabled the Company to set a tradition to be first with
technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland
pioneered all these concepts. Responding to the operating conditions and practices in the
country, the Company made its vehicles strong, over-engineering them with extra metallic
muscles. "Designing durable products that make economic sense to the consumer, using
appropriate technology", became the design philosophy of the Company, which in turn has
moulded consumer attitudes and the brand personality.
Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The
5,00,000 vehicles we have put on the roads have considerably eased the additional
pressure placed on road transportation in independent India. In the populous Indian
metros, four out of the five State Transport Undertaking (STU) buses come from Ashok
Leyland. Some of them like the double-decker and vestibule buses are unique models from
Ashok Leyland, tailor-made for high-density routes.
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PRODUCT PORTFOLIO
4x2 Haulage model
1616il 1616XL 1616XP
4x2 Multi- axle Vehicle
2516 il 2516 xl 2518 xp
3116il 3116 xl
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4x2 Multi- axles Tripper
U1616T
1616xl
U1618T
U-1616T
U- 2516 il
2518T 2518 xp U 2523T
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U- 3123T
Multi axle trucks & Tractors Trailers
U-3518T U-4023TT U-4923
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Daimler India Commercial Vehicles Pvt. Ltd. manufactures and sells light, medium, and
heavy-duty commercial vehicles. The company was founded in 2007 as Daimler India
Commercial Vehicles Pvt. Ltd. and changed its name to Daimler India Commercial
Vehicles Pvt. Ltd. in April 2009. The company is based in Chennai, India. Daimler India
Commercial Vehicles Pvt. Ltd. operates as a subsidiary of Daimler AG.
Daimler India Commercial Vehicles (DICV) has launched a new brand, BharatBenz, in
the Indian market, under which the company will sell its medium and heavy commercial
vehicles (MHCVs) from 2012 onwards. The company plans to introduce models with
capacity ranging from 6 tonnes to 49 tonnes. The company is currently building its
commercial vehicle facility in Oragadam (Tamil Nadu) in India, which is expected to
begin production from 2012 onwards. Daimler India Commercial Vehicles Pvt. Ltd. to
Introduce a Range of Trucks in 6-49 Tonnes Category in India; Invests INR 44.00 Billion
for New Facility at Oragadam in Tamil Nadu ON 09/19/2010 Daimler AG announced that
it will introduce a range of trucks in 6-49 tonnes category under a completely new brand
for its proposed entry into India's commercial vehicle market in 2012. The company is
planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in
the next two years. Initially, the company will introduce vehicles in the 25 tonne category
during the second quarter of 2012, and within 18 months of the launch, it will introduce
vehicles in all the 6-49 tonnes categories. The company will roll out the vehicles from 15
platforms, coming from its group firm Mercedes and Mitsubishi Fuso's stable. Thecompany is investing INR 44.00 billion through Daimler India Commercial Vehicles Pvt.
Ltd. for a new facility at Oragadam in Tamil Nadu. The target is to cover all the 73
locations and to have 25 service points by 2014.
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Five decades ago, Force Motors started production of the HANSEAT 3-Wheelers in
collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a
strong presence in the Light Commercial Vehicles (LCV) field with the MATADOR,
the proverbial LCV in India. Through the 80s and 90s, especially in the last 10 years with
a major product development effort, Force Motors has introduced new Light Commercial
Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range
of heavy commercial vehicles in collaboration with MAN Nutzfahrzeuge AG of Germany.
Trump m40 Force treveller
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VE Commercial Vehicles Limited owes its inception to the compelling intent of driving
modernization in commercial transportation, in India and other developing markets.
As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited
(EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do
so. The organization brings together global leadership in technology along with deep
knowledge and experience of the Indian commercial vehicle (CV) market.
As a company, VECV includes the complete range of Eichers commercial vehicles,
components and engineering design businesses as well as the sales and distribution of
Volvo trucks. Thus, each of its business units is already well-established and backed by a
sizable customer base.
VECVs portfolio of commercial vehicles includes two product brands with absolutely
different market positions yet complementing segment synergies. Eicher Trucks& Buses
have a wide offering in the mass market, 5T40T range while Volvo Trucks command a
strong presence in the premium, high performance, and heavy duty segments from
25T49T. With a formidable presence in the existing light and medium duty segments,
VECVs main focus is on increasing the penetration and market share of its heavy duty
products. Thus, its investments in design, development, manufacturing, systems,
distribution and services are largely oriented towards creating a stronger position in the
heavy duty market.
VECV is going all out to gear itself in becoming a proactive solutions and service provider
meeting all customer needs. This it will do by strengthening each of its product brands as
leaders in their respective segments. In the near course, VECV will offer an even more
innovative lineup of technologically advanced and ergonomically aesthetic products.
Volvos widespread distribution network will facilitate the export of these products to
countries world over and will help VECV bolster its presence in more than 26 countries to
where it currently exports. With an improved thrust on retail network development and
after sales service, VECV will soon come to be recognized as a lean organization capable
of setting new benchmarks in response times.
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It is important for VECV, that its growth must also have a positive influence on the
industry it serves; ensuring that the industry becomes more efficient, environment
friendly, offers safer products and manufactures products that are driver friendly. And this
dictum of being the differentiator not only reflects in VECVs approach in the market
place but also in its internal workplace moving it to becoming a preferred employer in
the industry.
VE Commercial Vehicles has over 4000 customers with a sales & support network that
spreads across more than 300 points across the country. The companys industrial base
includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks &
buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear
boxes and gear box assemblies.
VECV is jointly managed by Volvo and EML with shared management and equal
representation rights on the board of Directors. All management positions are appointed
by the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECVs
chairperson while Mr. Siddhartha Lal is the Managing Director and CEO.
Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi.
Eicher Motors is a commercial vehicle manufacturer in India. The company's origins date
back to 1948, when Good earth Company was established for the distribution and service
of imported tractors.
In 1959 the Eicher Tractor Corporation of India Private Ltd. was established, jointly with
the Eicher tractor company, a German tractor manufacturer. In 1960 the first tractor
produced in India was put on the market.
Since 1965 Eicher in India has been completely owned by Indian shareholders. The
German Eicher tractor was partly owned by Massey-Ferguson from 1970, when they
bought 30 per cent. Massey-Ferguson bought out the German company in 1973.
In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE
Tractors (Tractors And Farm Equipment Ltd) of Chennai, the Indian licensee of Massey
Ferguson tractors.
The Eicher Group experienced a gross sales turnover of over INR 19,000 million ($US
424 million) in 200506.
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Eicher 10.50
Eicher 10.75
Eicher 11.10
Eicher 35.31
Eicher 30.25 FE
Eicher 10.59
Eicher 10.90
EIcher 20.16
Eicher 30.25 XP
Eicher 15.16
http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=1&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=1&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=3&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=3&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=5&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=5&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=19&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=19&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=21&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=21&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=2&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=2&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=4&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=4&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=6&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=6&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=20&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=20&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=20&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=6&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=4&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=2&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=21&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=19&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=5&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=3&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=1&leftid=97/30/2019 MAHINDRA LCV
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Hindustan Motors is an automobile manufacturer from India. It is part of the Birla
Technical Services industrial group. The company was the largest car manufacturer in
India before the rise of Maruti Udyog It is the producer of the Ambassador car, widely
used as a taxicab and as a company limousine. This car is based on the Morris Oxford,
a British car that dates back to 1954. One of the original three car manufacturers in India,founded in 1942 by Mr. B.M. Birla, it was a leader in car sales until the 1980s, when the
industry was opened up from protection. Manoj Jha is the Managing Director. It began in
Port Okha near Gujarat, and in 1948, moved to West Bengal. The Place is now
Called Hind motor.
History
Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company
and Flagship Company of the C.K. Birla Group was established just before Indian
independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing
operations in a small assembly plant in Port Okha near Gujarat, the manufacturing
facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of
- the Ambassador.
General Motors Joint Venture
Hindustan and General Motors have had several tie-ups in the post independence era to
produce Bedford Trucks, Vauxhall Motors (1980 to 1990), Allison Transmissions and off-
road equipment. In 1994, GM and Hindustan (C K Birla) formed a 50-50 joint
venture, General Motors India to make Opel Astra cars. GM bought out the Halol, Gujarat
plant from Hindustan in 1999.
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Earthmoving Equipment Division (HMEED)
Hindustan motors used to make earthmovers initially in collaboration with Terex, USA
and Fermac UK and later with Caterpillar Inc. since 1984 at the HMEED plants in
Thiruvallur near Chennai and Pondicherry. It was sold to Caterpillar in 2000 and HM quit
the earthmover business. HML continue to be a joint venture partner with Caterpillar in
Hindustan Power Plus which manufactures diesel engines and generator sets.
Hindustan Tractors
The company began in 1959 as Tractors and Bulldozers Private Ltd and imported
tractors. Manufacturing of tractors began in 1963, in collaboration Motokov-Praha (Zetor)
of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it
became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and
sold under the Hindustan brand. In 1967, it became Hindustan Tractors Ltd.In 1978, the
Gujarat; Indian company formed Gujarat Tractors from the ailing company. In
1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed
purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd
Isuzu Joint Venture
Hindustan formed collaboration with Isuzu to manufacture engines and transmission for
the Contessa in late 1980s at Pithambur near Indore, Madhya Pradesh. Initially the joint
venture made a 4 cylinder G180Z 1.8L petrol engines and 5-speed transmissions. Later,
a 2.0L Isuzu diesel engine was added to the production line to power the Contessa and the
Ambassador. The technical collaboration lasted from 1983 to 1993. The Indore plant hassince expanded to manufacture engines for a number of other manufacturers like Opel and
Mahindra.
HML also assembled and sold a small number of Isuzu F series - JCS trucks in India in the
early 1990s. These trucks came from the factory with a fully built metal cabin which was
not common with MAHINDRA and Ashok Leyland trucks at the time. They were well
known for their reliability and fuel consumption, but were discontinued since HML could
not sell them for an affordable price.
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Established in 1983, Swaraj Mazda Limited, an India based automobile company, is owned by
the Sumitomo Corporation of Japan and Punjab Tractors Limited of India, with a technical
collaboration with Isuzu and Mazda of Japan. Sumitomo upped its stake in the company in 2009
by purchasing all of Punjab Tractors remaining shares, raising their stake to 53.5% Production
began in 1985.The company manufactures light commercial vehicles like trucks, buses, ambulances,
police personnel carriers, water tankers and special vehicles.
The company's annual turnover for the year 1997 - 1998 exceeded Rs. 151 crores. It has a
dealer network of about 128 dealers spread throughout India. Swaraj
Engines and Punjab Scooters are its associate companies. In June 2006, Swaraj Mazda
entered a new Technical agreement with Isuzu Motors, Japan.
In 2009, Swaraj Mazda started to roll out Luxury buses and medium-duty trucks powered
by Isuzu Engines from a new plant in Punjab. Plans are to build multi-axle trucks, tractor
units and refrigerated trucks within the next three years. They are currently marketed
under the Swaraj Mazda Isuzu brand.
In addition, Swaraj Mazda is moving to offer the Isuzu D-Max pickup. Former associate
company Punjab Tractors manufactured agricultural tractors and combine harvesters under
the Swaraj brand name before selling 64.6% to Mahindra Tractors. In 2009, Mahindra
and Swaraj Mazda settled a dispute over the use of the Swaraj name, allowing Swaraj
Mazda to continue using the name for only two more years.
Swaraj Mazda Limited has informed the Exchange that at the Board Meeting of the
Company held on October 01, 2010, the Board of Directors have decided to change the
name of the Company from Swaraj Mazda Limited to SML ISUZU Limited
http://en.wikipedia.org/wiki/Ambulancehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Croreshttp://en.wikipedia.org/wiki/Croreshttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Ambulance7/30/2019 MAHINDRA LCV
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PRODUCT PORFOLIO
SWARAJ SARTAJ
SARTAJ TC
SMARAT
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TRUCK SUPER LONG
4 WD
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Asia Motor Works Ltd (AMW) manufactures commercial vehicle, auto components,
fully built vehicles and forged components. Founded in 2005, AMW has increased its
presence in an increasingly competitive market place through its products and service
network spread across the country. It has won the coveted CV of the year 2008 from
NDTV Profit Car & Bike Awards & "CV Innovation of the Year" for 2010 from CV
Magazine & Zee Business News.
AMW 2523
AMW 2518
The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the
western region of India. The capacity for commercial vehicles is at 50,000 annually. Inaddition the Company has installed capacity for tipper bodies, fabricated components,
http://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpghttp://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpghttp://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpghttp://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpghttp://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpghttp://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpg7/30/2019 MAHINDRA LCV
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pressed metal and frames for chassis production. The Company recently acquired a
forging unit in Mysore in Southern India, which produces axles and other forged
components. AMW also manufactures components for the
Automotive and general engineering industries. AMWs capacity of 15 million wheel rims
makes it the largest single location plant in Asia and the company supplies pressed metal
components to some of the worlds most renowned auto and white goods manufacturers.
AMW has a network of over 60 touch points across India.
Products
AMWs product portfolio includes its best seller, the 49 Tonner - Indias First vehicle in
this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Rock & Box body
Tipper, Transit Mixers,Concrete Pumps and Haulage vehicles.
AMW 2518 (Medium truck) (6X4)
AMW 3118 (Heavy truck) (8X2)
AMW 4018 (Heavy truck) (4X2)
AMW 4923 (Ultra-Heavy truck) (6X4)
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LCV PRODUCTS OF MAHINDRA MOTORS
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Variants
Mahindra CabKing 576
Mahindra DI 3200
Mahindra Cab King 576 DI
Mahindra Load King DI
Maxx Maxi Truck
Mahindra Cabking 576
Mahindra Cabking 576 from Mahindra Motors is a truck operated
with 4 cylindered engine with maximum net torque 134 Nm @1800
RPM. It has 5 speed synchromesh gear box, 4 stroke IDI, capacity
is 2488 cc.
It has a power steering with dual line vacuum assisted hydraulic
brakes. This vehicle has speedometer, voltmeter, temperature
gauge, oil pressure gauge instruments with fuel tank capacity 58
litres and seating capacity 2 plus
driver.
http://auto.indiamart.com/trucks/mahindra-lcv-range/#576http://auto.indiamart.com/trucks/mahindra-lcv-range/#576http://auto.indiamart.com/trucks/mahindra-lcv-range/#3200http://auto.indiamart.com/trucks/mahindra-lcv-range/#3200http://auto.indiamart.com/trucks/mahindra-lcv-range/#cab-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#cab-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#load-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#load-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#maxxhttp://auto.indiamart.com/trucks/mahindra-lcv-range/#maxxhttp://auto.indiamart.com/trucks/mahindra-lcv-range/#maxxhttp://auto.indiamart.com/trucks/mahindra-lcv-range/#load-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#cab-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#3200http://auto.indiamart.com/trucks/mahindra-lcv-range/#5767/30/2019 MAHINDRA LCV
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Mahindra DI 3200
Mahindra DI 3200 truck from Mahindra Motors is equipped with 4cylinders, and powered by 2523 cc and direct injection 4 stroke
diesel engine. This vehicle has maximum horse power 40 KW @
3200 RPM and maximum torque 162.4 Nm @ 1500 RPM.
Mahindra DI 3200 has vacuum assisted hydraulic dual circuit
brakes with rear anti-roll bar at front shock absorbers and
hydraulically operating double suspension acting at front and
rear.
Mahindra Cabking 576 DI
Mahindra Cabking 576 DI from Mahindra Motors is best suited for the
metro cities for transportation of goods. This model has a 4 cylindered
engine operating on turbo charged inter cooled diesel with a maximum
net torque 15.4 kgm @ 2000 RPM and the capacity 2488 cc.
This vehicle has a vacuum assisted hydraulic dual circuit brakes with
turning radius of 5.3mts. It has speedometer, voltmeter, temperature
gauge, oil pressure gauge with fuel tank capacity 58 litres and seating
capacity 2 plus
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driver.
Mahindra LoadKing DI
Mahindra LoadKing DI operates on 6 cylindered turbo charged inter
cooled diesel engine with a maximum net engine output 62.3 2%
@ 3600 RPM and maximum net torque15.4 kgm @ 2000 RPM with
a 5 speed synchromesh gear box.
This Mahindra Motors model has a recirculating ball and nut type
manual steering with a variable ratio of 24.4 to 26.8 and has
vacuum assisted hydraulic dual circuit brakes. This truck has a
turning radius of 5.3mts and seating capacity 2 plus
Driver.
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Maxx Maxi Truck
Mahindra and Mahindra launched a new variant, Maxx Maxi Truck, with a
payload of 900 kg which can carry load of 1.5 tonnes.
This small cargo mini truck will move the market in the future and has been
designed to deliver better power, speed upto 100 km as per other trucks. Its fuel
efficiency of 16 km/liter along with mobility on any terrain, load-carrying
capacity.
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SWOT ANALYSIS
A SWOT analysis is a strategic planning tool used to evaluate the strengths,
Weaknesses, Opportunities & Threats involved in a project or in a business
venture or in any other situation requiring a decision.
STRENGTHS
MAHINDRA & MAHINDRA is market leader In automobile industry with high
market share.
MAHINDRA & MAHINDRA company have hugr employee base.
MAHINDRA & MAHINDRA employee productivity percentage is higher.
MAHINDRA & MAHINDRA produce low price Trucks with low fuel
consumption.
MAHINDRA & MAHINDRA is the reputable brand in Indian industry
MAHINDRA & MAHINDRA limited is indias largest automobile company with
revenues of Rs. 35651.48 crores (8.8 billion)
The companys dealership. Sales. Service and spare parts network comprises over
3500 touch points.
MAHINDRA & MAHINDRA has been aggressively acquiring foreign brands to
increase its global presence.
The research and development department of MAHINDRA & MAHINDRAis very
strong.
MAHINDRA & MAHINDRA posses high corporate responsibility.
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Weaknesses
Shareholders of MAHINDRA & MAHINDRA are not getting much from their
investments due to low ROI on shares.
The thing which customer not like about MAHINDRA & MAHINDRA vehicles is
weak safety standards.
Domestic sales are not impressive.
MAHINDRA always followed the low cost advantage strategy although the other
segment such as Trucks are still untapped.
Opportunities
As it is low cost vehicle product so it can take the advantage of this strength to
exploit the opportunity by entering into the third world countries.
Incorporate safety features in the vehicles to gain more customer satisfaction and
allow the safety cautious people to become the customer of MAHINDRA motors.
Manufacturing luxury vehicles to attract corporate segment
Joint venture and acquisition in other countries.
Threats
The prices of material such as steel, plastic, rubber is rising which also raise the
total production cost of vehicle.
MAHINDRA & MAHINDRA has cost advantage over its competitors.If the
competitors will follow the same strategy then it may reduce the sales of
MAHINDRA motors.
Low safety standards
Fluctuation in the economic condition
Rising prices of petrol, diesel and CNG
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GENERAL INTRODUCTION
1)PROBLEM DEFINITION
DEFINITION:-
In order to carry out the research programmed, the researcher should know the basic
problem. A competent researcher will not accept a research, until he understands the
problem definition is the core of research process. As such it denotes the particular most
important step to be performed. According to researchers viewpoint problem
identification represents conversion of the management problem in to research problem.
In the case, the topic is to know the customer satisfaction towards MAHINDRA
MOTORS the basic problem is to know the satisfaction of the consumer is at present
towards the MAHINDRA MOTORS. What people think about it? The main problem is to
know how many people are interested in purchasing the MAHINDRA & MAHINDRA
vehicle.
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2)OBJECTIVES OF THE STUDY:-
The main objective of the study can be explained as below:-
To know how many persons are willing to buy the MAHINDRA &
MAHINDRATRUCK?
To know the different criteria that the customer undertakes while
purchasing the Truks.
Through customer satisfaction, we can know the current position of
MAHINDRA & MAHINDRAin the market.
Also the study will provide detail about the automobile sectors and the
position of the company will be known.
3)SCOPE OF THE STUDY:-
Scope of the study is to know the customer satisfaction about MAHINDRA
& MAHINDRAthrough of different areas. I.e. different areas. In Agra city.
4)RESEARCH METHODOLOGY
Research is an organized inquiry designed and carried out to provide
information for solving problems.
- Fred Kerlinger.
Research is careful inquiry or examination to discover new information or
relationships and to existing knowledge.
- Francis Rammel.
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RESEARCH COMPONENTS:-
Research design:-
Research design is the plan for collecting the information related to the
study. Research design explains the methods that are used for collecting the
information. The research design will focus attention on the different methods
that are used for collection of the data. Also it will help to solve the problem.
Different forms of collecting the data will be tasted in the research design.
In this case, survey method is used to collect the necessary data in the
survey method, the personal interview is used to collect the information from the
respondents, and questionnaires are used. The respondents are visited personally,
and the detail information is collected related to the study. The question mainly
focuses attention on the consumer behavior to fulfill the objective of the study
DATA COLLECTION METHOD:-
There are two types of methods used data collection i.e secondary data &
primary data.
I collect primary data.
(1) Primary Data:-
Primary data are those, which are collected for the first time and they are
original in character. The researcher he to study a particular problem collects
there.
Questionnaire carrying various questions regarding research method.
Researchers personally visited to the consumer and ask the questions and sub
questions to him and recorded the answer in the questionnaire.
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During the visit to consumer the researcher observe that the consumers are
frightened to disclose of information due to the income tax and sales tax
authority.
For this study the researcher did not simply relied on the questionnaire but
also adopted the observation method for collecting real facts.
SAMPLING PLAN:-
Sampling plan includes.
(A) Sampling unit
(B) Sample size
(C) Sampling method
(A) Sampling Unit:-
In my study the market survey was conducted in Agra city. Conducted I have
covered different areas under my study. Different areas like Transport nagar &
other areas of the city are covered by researchers during the study.
(B) Sample Size:-
One of the most important parts for the research is to decide sample size. I have
taken 100 samples. The sample size explains how many consumers are covered in
the study?
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5) LIMITATION OF THE STUDY:-
The time period of the survey being only two months it was not possible to
conduct a highly in depth and details study.
Different people have a different thought, process and different attitudes. As a
result their manner of answering the questions of the study differs the answers
received sometimes good while sometimes they where negative.
A census survey is not possible due to time period so I have selected sample surve
E) ANALYSIS & INTERPRETATION:-
TABLE NO:-1
Table showing the genders of the respondents
Category Percentage
Male 85
Female 15
Total 100
percentage0
50
100
malefemale
percentage
percentage
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ANALYSIS:
85% of the respondents are male
15% of the respondents are female
TABLE NO:-2
Table showing distribution on the basis of the occupation
Occupation Percent
Professional 35
Govt. employer 15
Private employer 10
Businessman 35
Other 05
Total 100
Professinonal
35%
Govt. Employee
15%
Private
Employee
Businessman
35%
Other
5%Percent
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ANALYSIS:
35% are Professionals , 15% are Govt. Employee,10% are private Employee
35% are Businessman and 05% are other.
TABLE NO:-3
This table showing SOURCE OF FINANCE
Model Of Purchase
Percentage
Loan 85
Cash 15
Total 100
ANALYSIS:-
In source of finance 85% respondent are buy trucks by loan which is very high &
then by cash which is15%, deference between this is very hig
0
20
40
60
80
100
Loan Cash
Percent
Percent
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TABLE NO:-4
Table showing the reasons of purchase from (authorized dealer).
Reason Of Purchase Percentage
Quick Delivery 20
Customer Care 35
After Sales service 40
All 05
Total 100
ANALYSIS:-
20% respondent are satisfactory with Quick delivery
30% respondent are satisfactory with Customer care
40% respondent are satisfactory with After sales service
05% respondent are satisfactory with All
Quick Delivery
20%
Customer Care
35%
After Sales
service
40%
All
5%
Percent
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TABLE NO:-5
This table showing about price of Mahindra trucks when compared with its facility
Facility Percentage
High 10
Normal 80
Low 10
Total 100
ANALYSIS:-
Here we can see that 80% respondent give normal, and then second high which is
10% , so performance of Mahindra trucks is best.
TABLE NO:-6
This table showing satisfaction with Mahindra trucks
Satisfaction Percentage
Yes 60
10
80
100
10
20
30
40
50
60
70
80
90
High Normal Low
Percent
Percent
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No 40
Total 100
ANALYSIS:-
60% respondent are satisfied with Mahindra trucks
40% respondent are unsatisfied with Mahindra trucks
TABLE NO:-7
MOST TWO FEATURES OF MAHINDRA TRUCKS
Attribute Percentages
New model & design 30
Mileage 40
Pick-up 20
Other 10
Total 100
0
10
20
30
40
50
60
70
Yes No
Percent
Percent
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ANALYSIS:-
In most features that in first is mileage which is 40%, then on second is new model
and design which is 30% & on third pick up which is 20%, out of 100 respondents.
So mileage is most features selected by respondents.
TABLE NO:-8
This table showing the maintenance cost of Mahindra trucks
Maintenance Cost Percentages
Medium Cost 60
Low Cost 35
High Cost 05
Total 100
0 10 20 30 40
New model & design
Mileage
Pick-up
Other
30
40
20
10
Percent
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TABLE NO:-9
This table showing performance of Mahindra trucks
Performance Percentages
Excellent 30
Good 55
Poor 15
Total 100
ANALYSIS:-
Out of 100 responders 30% are feel its excellent performance and 55% responders
are feel its good performance and remaining 15% feel its poor performance.
0
10
20
30
40
50
60
Excellent Good Poor
Percent
Percent
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TABLE NO:-10
Table showing the satisfied with service provide by (authorized dealer)
Service Percentages
Yes 71
No 29
Total 100
ANALYSIS:-
71% Are satisfied with service provide by (authorized dealer) and 29% not
satisfied
TABLE NO:-11
This table showing satisfaction with MAHINDRA & MAHINDRAresponding to
customers needs
Satisfaction with company Percentages
Yes 67
No 33
Total 100
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ANALYSIS:-
This chart shows that 33% customers are unsatisfied with Trucks, 67% customers
are satisfied.
TABLE NO:-12
Table showing, satisfy the quality of workmanship of (authorized dealer)
Quality of workmanship Percentages
Highly Satisfied 10
Satisfied 65
Not Satisfied 25
Total 100
0
10
20
30
40
50
60
70
Yes No
Percent
Percent
7/30/2019 MAHINDRA LCV
60/70
60
ANALYSIS:-
10% responders are highly satisfied with service quality provide by 65%
responders are satisfied and 25% responders unsatisfied with service quality
provide by Ashok workshop.
TABLE NO:-13
Table showing the reasons to go for Mahindra trucks
Category Percentages
Price 00
fual efficiency 25
traveling comfort 54
brand name 17
Other 04
Total 100
0
10
20
30
40
50
60
70
Highly Satisfied Satisfied Not Satisfied
Percent
Percent
7/30/2019 MAHINDRA LCV
61/70
61
ANALYSIS:
25% of responders prefer MAHINDRA for fuel efficiency
54% of responders prefer MAHINDRA for Traveling comfort
17% of responders prefer MAHINDRA for brand name
From the above statement it is clear that maximum no of responders chose
MAHINDRA for traveling comfort.
TABLE NO:-14
Table showing opinion on the information given by sales representative
Category Percentages
Satisfactory 45
Convincing 29
Unsatisfactory 16
Bad 10
Total 100
percentage
0
20
40
60
percentage
percentage
7/30/2019 MAHINDRA LCV
62/70
62
ANALYSIS:-
45% of responders are satisfactory on the information and demonstration givan by
sales representative.
29% of respondent are convincing on the information and demonstration givan by
sales representative.
Maximum no of responders are satisfactory on the information and demonstration
givan by sales representative.
TABLE NO:-15
Table showing whether MAHINDRA has to increase its services centers both in Rural
and URBAN AREAS?
Category Percentages
Yes 89
No 11
Total 100
Percentage
0
20
40
60
Percentage
Percentage
7/30/2019 MAHINDRA LCV
63/70
63
ANALYSIS:-
89% respondent say YES regarding whether MAHINDRA has to increase its
services centers both in rural and urban areas.
Maximum no of responders say YES regarding wther MAHINDRA has to increase its
services centers both in rural and urban areas.
percentage0
50
100
yesno
percentage
percentage
7/30/2019 MAHINDRA LCV
64/70
64
B) FINDING:-
Based on the data gathered by administrating schedules to customer the following
observations are made.
Maximum number of respondent have chose Mahindra trucks, as it is well suited
for traveling both in rural and urban areas.
The maximum no of people are very much satisfied with the overall
performance of Mahindra trucks.
Most of the customer has the opinion that looks of Mahindra trucks leads to their
satisfaction.
Customers are dissatisfied with the fuel consumption.
Some customers are extremely satisfied with safety and comfort & some are
neutral in their opinion.
Most of the customers are using the vehicle for their own purpose.
Customers are not much with the maintenance cost.
Customers are of the neutral opinion regarding the design.
Maximum no... Of customers are of the wish that not to recommend MAHINDRA
Truks to others.
Customers are much satisfied with the information and demo given by sales
representative.
Most of customers are of opinion that MAHINDRA should increases its service
centers in rural and urban areas.
7/30/2019 MAHINDRA LCV
65/70
65
C) SUGGESTIONS
The study is aimed at analyzing customer satisfaction with sample 100 members, which
has helped in getting an overall view of customer satisfaction toward MAHINDRA &
MAHINDRAconsidering different criteria.
Recommendation MAHINDRA company has to implement good customer
relationship management strategy that enhances customer satisfaction level.
The company can undertake R&D to improve the existing feature which field helps
increase in the customer satisfaction.
The company should promote about the entire feature offered by it.
As majority of the customer give opinion that they are satisfied is the factors,
services and design of the product of the company should taken not only maintain
the existing standard but also enhance them.
To increase the mileage efficiency.
To provide mobile services where one should be able to reach the spot in case of
any break down.
To bring down the cost of spares and improve.
Customer care is the best way to build long term relation, because they also have
emotional and psychological needs when they purchase a Trucks
7/30/2019 MAHINDRA LCV
66/70
66
D) CONCULUSION
MAHINDRA is one of the best companies because of its good environment. The
experience in the organization was great because I have learnt many practical
concept and came to know how actually an organization works.
This study is done to know the customers satisfaction towards Mahindra trucks,
with the help of data collected from customers through questionnaires. By this
study we also knew that customers have mixed opinion about Mahindra trucks.
The result of the survey conducted showed that most of the customers purchase
Trucks based on mileage followed by price. This study also shows that customers
prefer looks of the Trucks
7/30/2019 MAHINDRA LCV
67/70
67
BIBLOGRAPHY
Referred books
Consumer behavior
Marketing research
Internet
http://www.siamindia.com/ - homepage of the Society of Indian Automobile
Manufacturers.
http://www.MAHINDRA.com/0_products_services/companies_industries/automotive
/commercial_vehicles.htm - page hosted by the MAHINDRA & MAHINDRAlimited
homepage showcasing the MAHINDRA portfolio.
http://www.keveney.comThis site hosts animated engine cycles namely Otto cycle and
diesel cycles in addition to other engines as well.
Some other important links
www.MAHINDRAmotors.com
www.eichermotors/trucks.com
www.forcemotors.com
www.MAHINDRAartcles.com
www.amw.com
www.swarajmazda.com
www.diamler.com
www.autoreview.com
www.crisil.com
www.autoworld.com
http://www.tatamotors.com/http://www.tatamotors.com/http://www.eichermotors/trucks.comhttp://www.eichermotors/trucks.comhttp://www.forcemotors.com/http://www.forcemotors.com/http://www.tataartcles.com/http://www.tataartcles.com/http://www.amw.com/http://www.amw.com/http://www.swarajmazda.com/http://www.swarajmazda.com/http://www.diamler.com/http://www.diamler.com/http://www.autoreview.com/http://www.autoreview.com/http://www.crisil.com/http://www.crisil.com/http://www.autoworld.com/http://www.autoworld.com/http://www.autoworld.com/http://www.crisil.com/http://www.autoreview.com/http://www.diamler.com/http://www.swarajmazda.com/http://www.amw.com/http://www.tataartcles.com/http://www.forcemotors.com/http://www.eichermotors/trucks.comhttp://www.tatamotors.com/7/30/2019 MAHINDRA LCV
68/70
68
QUESTIONNAIRE
STUDY ON CUSTOMER SATISFACTION TOWARD MAHINDRA &
MAHINDRA(LCV/ICV Trucks) WITH SPECIAL SIGNIFICANCE TO AGRA
Customer name:
Address:
Vehicle number:
Model:
1. Occupation:
a) Professional
b) Govt. employee
c) Private employee
d) student
e) Business
f) Others
2. Family income:a) Below Rs-75000
b) Rs 75000 to Rs 125000
c) Rs 125000 to 150000
d) above Rs 150000
3. Model of purchase:
a) Loan
b) cash
4. Mention reason to purchase the vehicle from (MAHINDRA &
MAHINDRAAUTHORISED DEALER)
a) Quick delivery
b) Customer care
c) After sales service
d) All
7/30/2019 MAHINDRA LCV
69/70
69
5. What do you feel about the price of MAHINDRA TRUCK when compared
with its facilities?
a) High
b) Normal
c) Low
6. Do you satisfied with your MAHINDRA MOTORS?
a) Yes
b) No
7. What attribute made you to purchase?
a) New model & design
b) Mileage
c) Pick-up
d) Others
8. What is the maintains cost of your MAHINDRA TRUCKS?a) Medium cost
b) Low cost
c) High cost
9. Please specify the overall performance of your MAHINDRA TRUCKS?
a)Excellent
b) Good
c)poor
10. Do you satisfied with the services provide (MAHINDRA &
MAHINDRAAUTHORISED DEALER)?
a) Yes
b) No
11. Do you satisfied with (MAHINDRA & MAHINDRAAUTHORISED
DEALER) responding to your needs?
a) Yes
b) No
7/30/2019 MAHINDRA LCV
70/70
12. Do you prior appointment for your service and maintenance?
a)All the time
b)Sometime
c)Never
13. Are you satisfied with the workshop service?
a) All the time
b) Sometime
c) Never
14. Are the opening and closing time of our workshop convenient?
a) Yes
b) No
15. Do you satisfy the quality of workmanship of our workshop?
a) Highly satisfied
b) Satisfied
c) Not satisfied
16. Do you think MAHINDRA & MAHINDRAhas to increase its services center
both in Rural and Urban areas ?
a) YES
b) NO