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Automotive and Farm Equipment Sectors
Mahindra & Mahindra Ltd.
Automotive and Farm Equipment Sectors
Introduction to Mahindra Group
2
Amongst the top ten industrial houses in India with group turnover of US $12.5 billion
based in Mumbai, India employing more than 119,900 people in over 100 countries
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and
most powerful listed companies in the world
Market leader in tractors, utility vehicles, non-banking rural finance and telecom
software solutions
Firm footing in auto components, transport solutions, hospitality and infrastructure
Recently forayed in Construction Equipment Industry with revolutionary, best in class
Backhoe Loader known as Mahindra EarthMaster
Automotive and Farm Equipment Sectors
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Core Values
Since 1945, we’ve built our company around the core idea that people will succeed if theyare just given the opportunity. Employees across the group constantly challengeconventional thinking to create solutions that make a significant difference in the lives ofour customer
Our Core Values are:
Good Corporate Citizenship
Professionalism
Customer First
Quality Focus
Dignity of The Individual
“These values are the compass that guides our actions, both personal and corporate”
Automotive and Farm Equipment Sectors
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Core Purpose
“We will challenge conventional thinking and innovatively
use all our resources to drive positive change in the lives of
our stakeholders & communities across the world, to enable
them to Rise”
Automotive and Farm Equipment Sectors
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The House of Mahindra
Accepting No Limits
Alternative Thinking
Driving Positive Change
“We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise.”
CORE PURPOSE
• Think big, think global• Challenge conventional
thinking• Agility with discipline• Reasoned risk-taking• Orientation for Excellence• Seek breakthrough
solutions
Rise by daring to disturb the universe
• Pursue new approaches• Celebrate diversity• Focus innovation on
customer needs• Invent your way to
growth• Frugal mindset
Rise with your ingenuity
• Customer sensitivity• Build quality to delight
customers• Entrepreneurial
Engagement• Forge strong
relationships• Work hard. Have fun.
Rise by shaping destinies
CORE VALUES : Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual
BR
AN
D P
ILLA
RS
Automotive and Farm Equipment Sectors
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The Mahindra EarthMaster
An Introduction….
Automotive and Farm Equipment Sectors
7Mahindra Construction Equipment –An Introduction
2010-2020
The Infrastructure Decade
Automotive and Farm Equipment Sectors
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India
Traditionally been offered Older, Obsolete Technology
Mahindra Construction Equipment –An Introduction
• Engine
• Hydraulics
• Machine diagnostics
• Styling
• Operator Comfort
Automotive and Farm Equipment Sectors
9Mahindra Construction Equipment –An Introduction
Paradigm Shift
M&M sees a large opportunity for Game Changing products in Construction Equipment
• 41000 units in 2009 growing to 84000 units in 2014
• High brand salience for Mahindra
• 40% of CE owners own at least one Mahindra product
• Sweet spot: International class products, built for Indian duty cycle at affordable prices
Automotive and Farm Equipment Sectors
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is the perfect platform for you to
BREAK FREE!!
Automotive and Farm Equipment Sectors
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We are a young organization – We are here to learn, unlearn & relearn
We always set our aspirations high and go all out to turn our dreams into reality. We alwaysread ‘IMPOSSIBLE’ as “I M POSSIBLE”
Mahindra Construction Equipment is a new product which has shaken dominance of theestablished players and achieving new milestones every month
We are a startup organization but part of a much larger group – Mahindra & Mahindra. Youwould be one of the cherished member of M&M Construction Equipment and gain vastexperience by journey through other businesses over a period of time
We believe in challenging the conventional ways and bring in a lot of innovation not justthrough marketing but also in the way we conceptualize, manufacture, sell and reach out to ourcustomers.
Mahindra Construction Equipment –What We Are!!!
Automotive and Farm Equipment Sectors
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The Mahindra EarthMaster is the first indigenously developed Indian “Backhoe Loader” that presentsthe discerning Indian customer with the choice to BREAKFREE from the limitations of dated technology.
A project where everything was created from Ground Zero. An enthusiastic team of youngMahindraites with limited experience of construction Equipment machinery came together to create adifferentiated product that is set to change the face of construction equipment industry in India today.
We have put in place an entire new channel in the shortest time span andMarketing practices are innovative and game changing, we have achieved the fastest ramp up to 100in the industry.
The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest ofterrains and for the toughest of applications. It has been validated on all performance, safety andreliability parameters
Equipped with superior technology coupled with unmatched fuel economy, superior style andoperator comfort and “REMOTECARE”, it offers a host of benefits and is the ideal machine for all heavyduty applications like excavation, loading, grading, dozing and cutting.
About the Mahindra EarthMasterA marvel each one of us is proud of!!
Automotive and Farm Equipment Sectors
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What makes us stand apart!!
Automotive and Farm Equipment Sectors
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Redefining Earthmoving Economics
Through 10% more fuel efficient DITEC Engine
Further improve earnings though 12% increase in productivity
Our Assurance
Automotive and Farm Equipment Sectors
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….. through Engineering
• Mahindra EarthMaster engineered to Indian duty cycles
• 20,000 hours of rigorous testing
• Components and aggregates from the best suppliers in the world
Automotive and Farm Equipment Sectors
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…through Innovation
• Diesel Level
• Engine Oil Pressure
• Transmission Oil Pressure
• Coolant Temperature
• Transmission Oil Temperature
• Air Filter Clogging
• Hydraulic Oil Filter Clogging
• Battery Charge Status
• EGR System Status
• Diesel Filter COntamination
Automotive and Farm Equipment Sectors
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….through Mahindra’s Safety Net(work)
Bringing Mahindra’s Customer Care legacy to Construction Equipment Business
• Pan India Sales and Service points
• Dedicated Service vans at dealerships
• Central & Regional parts warehouses
• Call center with regional languages support
Automotive and Farm Equipment Sectors
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Effortlessness Redefined
CAR like Interiors
Joystick Controls
• 6 Indian Regional Languages
• Digital Display
• Audio Warning system in local language
Automotive and Farm Equipment Sectors
Mahindra Construction Equipment through innovation and customer centricity has developed adifferentiated product – The Mahindra EarthMaster, to construction and earthmoving businesses, thusdriving positive change and enabling our customers’ business to grow.
A testimony of this is we winning the “Research & Development Innovation Award” at theConstruction Week India Awards 2011. Also Mahindra Construction Equipment has been crowned asthe ‘Emerging Construction Equipment Company of the year’ at the coveted EPC World Awards2011.
19Mahindra Construction Equipment –Mahindra EarthMaster
Automotive and Farm Equipment Sectors
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Notable HR PracticesOf the many HR practices that we have, some of the notable ones are as follows:
Environment of Respect, Regard & Recognition Talent Management Programme Employee Engagement “Samvaad” Employee Communication “Reach Out” Reward & Recognition scheme Employee Care First Impressions
Some of the notable achievements in HR practices which has been recognized globally are:
Mahindra - AFS Among Top Companies for Leaders to Work for in the Asia Pacific Region(Ranked 7th in a list of 20 companies): Survey done by Aon Hewitt & Fortune Magazine inassociation with RBL group in the year 2011
Auto Passion - Best Practice at National Human Resource Network Conference 2011:Selected amongst the Top 8 entries
Golden Peacock National Training Award for 2011
Automotive and Farm Equipment Sectors
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To Conclude…
We Offer
Career and not just a “Job”
Challenges and not just “Work”
Opportunities for “Learning & Growth”
Culture of “Out-Performance”
Professional working “Environment”
Automotive and Farm Equipment Sectors
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IfYou want to be part of our journey to become a 1000+ crore
business in next four years
&
Challenge conventional thinking and ways
be a part of
Automotive and Farm Equipment Sectors
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Thank youVisit our global website at www.mahindra.com/
Visit our Mahindra Construction Equipment website at www.mahindraearthmaster.com
Automotive and Farm Equipment Sectors
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