September 7, 2017

SEO Managerwebkul.com/blog/magento2-seo-extension/

SEO Manager extension provides various tools and options for improving the SEO of youronline store. Using this extension, you can display Rich snippets for products, categories, andCMS pages. You can add content for the Facebook Open Graph and Twitter Cards, whichallows customers to share the product on Facebook and Twitter. SEO Meter is also includedwhich shows suggestions to improve the SEO further.

Highlighted Features

Generate category and product wise sitemap XML.Show rich snippets for categories, products, and CMS pages.Multiple rich snippet options available for products and CMS pages.View product SEO meter with suggestions to improve.View SEO meter also available for CMS page and category pages.Set focus keyword in products, categories, and CMS pages.Create Facebook open graph and Twitter cards for products.View Facebook and Twitter snippet preview in product create form.Show Facebook and Twitter sharing icons on the product page.The customers can share any product with their friends and followers.View SERP snippet preview for desktop and mobile view.Ping popular search engines within your admin account.View ping success or error log within the admin configuration.Set auto ping for each product update or create to your desired search engine.Ping specific URL within your magento admin configuration.Module source code is 100% open for customization.Supports multiple languages and translations.Magento 2 SEO Extension works with multi-store.

Module Configuration

Now after successfully installing the module, the admin needs to go to Advanced SEOManager>SEO Configuration. The following options will be available:

General Settings

First, the admin needs to set the Module Status as Yes for enabling it. For disabling themodule, please select No option.

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Product Rich Snippets

Click Yes to enable and display the product rich snippets on the (SERP) search engine resultpage.

Now, select whichever rich snippets properties you want to display on the SERP. Select Yes orNo accordingly. You can show the following attributes of the product on the SERP:

WeightCategoryBrand (please enter the brand attribute code)ImageCompany LogoReviewAggregate RatingOffersSKUURL

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Category Rich Snippets

For displaying category rich snippets on SERP, select Yes option in Enable Category RichSnippets. For hiding the category rich snippets, select No.

Show Search Input Field on Web Search – If select Yes, a search field will appear on the SERP,when the category name is searched.

Sitelinks Searchbox

Google Search can show a search box scoped to your website when it appears as a searchresult. This search box is powered by Google Search. The search box provides a quick way forusers to search your site or app immediately on the search results page. The search boximplements real-time suggestions and other features.

CMS Rich Snippets

You can also show rich snippets for CMS pages as well. First, select Yes option in Enable CMSRich Snippets. Then, select which rich snippets properties to show or hide, select Yes or Noaccordingly.

Show Search Input Field on Web Search – If select Yes, a search field will appear on the SERP,when the CMS name is searched.

The following rich snippets can be shown for the CMS page:

Store addressOrganization contact points (phone number)Organization logo

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Settings for Social Sharing

The Magento 2 SEO Extension allows the customers to share the product information onFacebook and Twitter.

Enable Facebook Sharing – After selecting Yes, the Facebook icon will appear on the productpage. The customers will be able to share the product information on Facebook easily.

Select No, if you want to disable the Facebook sharing option and hide the icon.

Enable Twitter Sharing – Select Yes for allowing customers to share the product informationon Twitter. The Twitter icon will be visible on the product page.

Select No, if you want to disable the Twitter sharing option and hide the icon.

Search Engine Ping Service

Enable Auto Ping for Product Save – The admin can enable automatic ping service wheneverthe product is created or saved.

Select Auto Ping Service – Select the search engine where you want to ping. The followingauto ping services are available:

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GoogleYandexYahooFeed BurnerWeb LogsPingomaticPing AllPing Custom URL

The admin can view the Ping Log from here. To clear the log, click Clear Ping Log.

Ping Service

To set up the auto-ping service, click Ping Service button. The following form will open:

Select the Ping Service from the option.

Title – Set this ping service title.

Ping URL – Enter the URL which you want to ping. eg. http://example.com

Ping RSS URL – Set the store RSS feed URL which you want to ping.

After entering all the details, click Ping button.

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Sitemap Generation

Manage Sitemaps

For creating sitemap files for the products and categories, please go to Advanced SEOManager>Sitemap Generation. The following page will open, showing the ID, Filename, Path,Link for Google, Last Generated, and, Store View.

Generate Sitemap

To create a sitemap file, click Generate button. The following message will appear – “Thesitemap “category_sitemap.xml” has been generated.”

Add Sitemap

The following form will open after clicking the Add Sitemap button. Here, the admin needs toprovide the following:-

Filename – Enter the sitemap.xml file name.7/23

Path – Enter the path where it will be saved.

Store View – Select the store view for the new sitemap file.

Sitemap Type – Select which type of sitemap to create – Product or Category.

Product – SEO

To configure the SEO for the products go to Catalog>Products>Search EngineOptimization>Advanced SEO Manager. There will be two new options:-

SEO Meter

The SEO Meter will show you the status of the product’s SEO level. The higher is thepercentage, the better will be the SEO. The admin can view the ways and suggestions forimproving the SEO level for the product.

Focus Keyword – The admin can also enter the focus keyword for this product.

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SERP Snippet Preview

The admin can view how the product page will appear on the search engine result page indesktop as well mobile view.

Desktop Preview

Mobile Preview

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Social Tab

Using Magento 2 SEO Extension, the admin can create Facebook Open Graph and Twitter Cardeasily.

Facebook Snippet

The admin can enter the content for the Facebook Open Graph and view the preview. Theadmin can set the social sharing title, description, and upload a custom image.

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Twitter Snippet

The admin can also enter the content for the Twitter Card and view the preview.

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Category – SEO Meter

SEO Meter

The SEO Meter will show you the status of the category page SEO level. The higher is thepercentage, the better will be the SEO. The admin can view the ways and suggestions forimproving the SEO level for the category page.

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SERP Snippet Preview

The admin can view how the category page will appear on the search engine result page indesktop as well mobile view.

Desktop View

Mobile View

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CMS Pages SEO

The SEO Meter is also available for all the CMS page. SEO Meter will show you the status ofthe CMS page SEO level. The higher is the percentage, the better will be the SEO. The admincan view the ways and suggestions for improving the SEO level for the page.

SERP Snippet Preview

The admin can view how the CMS page will appear on the search engine result page indesktop as well mobile view.

Desktop View

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Mobile View

Social Sharing

After enabling the social sharing settings, the Facebook and Twitter icons will appear on theproduct pages. After clicking the icon, the customer will be able to share the productinformation using the Facebook Open Graph and Twitter Card.

Facebook Share

The following pop-up window will appear, the customer can add something about the product,select the post visibility.

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After clicking Post to Facebook button, the product will be visible on the Facebook timeline.

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Twitter Share

The following pop-up window will appear when the customer clicks the Twitter icon.

For checking the Twitter card validation, please follow this – https://cards-dev.twitter.com/validator

The Twitter Card will be created automatically, the followers will be able to see the Twitter cardas visible in the screenshot below:

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When any Twitter user will click on the shared product tweet, the Twitter card will pop-up asbelow.

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Siltelinks Searchbox

The Sitelinks search box will appear on the SERP. The customer can type anything in thesearch box and hit enter, the customer will be redirected to the online store and view thesearch results immediately.

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Rich Snippets Preview

You can check the rich snippet preview using the Google Structured Data Testing Tool, pleasevisit the following link https://search.google.com/structured-data/testing-tool and paste anyURL of your store.

Then, click Run Test button, the following page will open. Then, click Preview button, to seewhich rich snippets will be visible on the SERP.

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Snippet Preview

Please note that the search engine will decide which rich snippets will be shown on the searchresult page.

Rich Snippets on SERP

This is a sample view of the rich snippets visibility on the Google search result page.

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Category Rich Snippets

After enabling the category rich snippets settings, the customers will be able to see categorieslink on the search page. The customer can click any of the category names and visit the pagedirectly.

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Thank you for viewing this blog, I hope you find this information helpful

If you need any other information, then please drop an email on support@webkul.com

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