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MAGAZINE MEDIA PACK
SINCE THE OPENING OF OUR FLAGSHIP HOTEL OVER 1 00 YEARS AGO IN NEW YORK, WALDORF ASTORIA HAS SET THE STANDARD FOR
LUXURY HOSPITALITY
Waldorf Astoria Hotels & Resorts is a portfolio of iconic, landmark destination Hotels in the world’s most sought after locations. From elegant, timeless properties to new developments, Waldorf Astoria Hotels & Resorts each possess the inspirational environments, unparalleled guest service and uniquely authentic moments that add up to an unforgettable experience.
From sumptuous culinary excellence to world-class golf and spas, each hotel & resort offers luxuriously appointed accommodations and signature experiences. Waldorf Astoria Hotels & Resorts has grown to more than 25 hotels and resorts in the world’s most extraordinary destinations.
INTRODUCING WALDORF ASTORIA
WALDORF ASTORIA MAGA ZINE IS A REFLECTION OF THE INSPIRATIONAL AND UNFORGETTABLE MOMENTS CREATED BY THIS EXCEPTIONAL GLOBAL HOTEL BRAND
Waldorf Astoria magazine serves the discerning traveler. The magazine is published biannually with a worldwide distribution of 42,000 reaching an audience for advertisers of ultra-high net worth individuals who seek exclusive and unique experiences at some of the world’s iconic global landmark destinations. The magazine encapsulates the world of sophisticated style that is Waldorf Astoria.
WALDORF ASTORIAmagazine
THE BASICS
M ED IAN AGE 45-54
Education: 75% Degree / Post GraduateAverage Salary: $180K - $200KStatus: 65% Married 35% Single Stay reason: 57% Business; 20% Leisure; 23% Mixed Profile: Established Professionals, Success Driven
READERSHIP
The Waldorf Astoria magazine audience lead a high-end lifestyle. They enjoy traveling off the beaten track to the world’s most desirable destinations and appreciate the heart-racing feeling they get from being welcomed into a place made for memorable experiences. The Waldorf Astoria guest is heavily interested in arts and cultures, loves to try new foods and always looks to try new culinary experiences. They have style, taste and purchasing power, look for superior service when shopping with a preference for luxury and designer brands. The Waldorf Astoria global traveler will seek out products and experiences that are truly exclusive and will always spend on life’s indulgences.
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WALDORF ASTORIA MAGA ZINE IS DISTRIBUTED GLOBALLY VIA A 4-TIER STRATEGY WHICH PROVIDES A TACTICAL WAY OF REACHING THE WORLD’S MOST DISCERNING
AND AFFLUENT TRAVELLERS.
DISTRIBUTION AND STR ATEGIC PLACEMENT
1. HOTEL PLACEMENT
Over 20,000 copies of Waldorf Astoria magazine are distributed to the Hilton Group’s global portfolio of Waldorf Astoria hotels and is available in every single room and public
area of every Waldorf Astoria hotel worldwide.
2. DOOR-TO-DOOR MAILING
Waldorf Astoria magazine is mailed to over 17,500 loyal guests of the Hilton Worldwide ‘Luxury Loyalist’ database.
3. STRATEGIC PLACEMENT
5,000 Waldorf Astoria magazines are strategically placed in the VIP lounges of private jet centres at key cities
across the globe.
4. DIGITAL MAGAZINE
Printed magazine content is re-imagined to support reader flow and navigation online.
Content is responsive and SEO friendly with clickable advertisements and interactive,
moving graphics.
GLOBAL HOTEL LOCATIONS
WALDORF ASTORIA AMSTERDAM | Netherlands
WALDORF ASTORIA BEIJING | China
WALDORF ASTORIA BERLIN | Germany
WALDORF ASTORIA CHICAGO | U S A
WALDORF ASTORIA DUBAI PALM JUMEIRAH | UA E
WALDORF ASTORIA JERUSALEM | Israel
WALDORF ASTORIA NEW YORK | U S A
WALDORF ASTORIA ORLANDO | U S A
WALDORF ASTORIA PANAMA | Panama
WALDORF ASTORIA PARK CITY | U S A
WALDORF ASTORIA RAS AL KHAIMAH | UA E
WALDORF ASTORIA SHANGHAI ON THE BUND | China
ARIZONA BILTMORE, A WALDORF ASTORIA RESORT | U S A
BOCA BEACH CLUB, A WALDORF ASTORIA RESORT | U S A
BOCA RATON RESORT & CLUB, A WALDORF ASTORIA RESORT | U S A
CASA MARINA, A WALDORF ASTORIA RESORT | U S A
EL CONQUISTADOR, A WALDORF ASTORIA RESORT | Puerto Rico
GRAND WAILEA, A WALDROF ASTORIA RESORT | U S A
LA QUINTA RESORT & CLUB, A WALDORF ASTORIA RESORT | U S A
QASR AL SHARQ, A WALDORF ASTORIA RESORT | Saudi Arabia
ROME CAVALIERI, WALDORF ASTORIA HOTELS & RESORTS | Italy
THE BOULDERS, A WALDORF ASTORIA RESORT | U S A
THE CALEDONIAN, A WALDORF ASTORIA HOTEL | U K
THE REACH, A WALDORF ASTORIA RESORT | U S A
THE ROOSEVELT NEW ORLEANS, A WALDORF ASTORIA HOTEL | U S A
THE TOWERS OF THE WALDORF ASTORIA NEW YORK | U S A
TRIANON PALACE VERSAILLES, A WALDORF ASTORIA HOTEL | France
AMERICAS 5,000
EMEA 6,553
APAC 6,553
42,000 copies distributed worldwide
ONLINE REACH
DIGITAL PLACEMENT
Waldorf Astoria digital magazine is featured on the Waldorf Astoria homepage rotation spot receiving up to
500 homepage clicks per week
and approximately891,000 overall website visits per month.
A link to the digital magazine is emailed to109,812
Hilton Honors and non-Hilton Honors subscribers at the magazine’s launch.
SOCIAL MEDIA PLACEMENT
2-4 organic posts per month on Waldorf Astoria social channels spotlight featured properties and link back to the Waldorf Astoria
digital magazine on global web.
waldorf astoria facebook page: 146,620 followers
twitter: 10,600 followers
instagram: 7800 followers
(launch announcement)
FURTHER SUPPORT
Once per quarter, boosted posts will spotlight the magazine as an entity, encouraging fans to learn more about Waldorf Astoria by linking back to Waldorf
Astoria digital magazine.
The stories begin here, with expert, in-the-know features conjuring the desire for unforgettable experiences. Combining a sophisticated understanding of the exclusive tastes in fashion, culture and entertainment of
Waldorf Astoria guests with sumptuous suggestions for how they can spoil each other, and themselves. The editorial principle is one of fresh inspiration and forward-thinking luxury, coupled with breathtaking
imagery and stunning design.
EDITORIAL CONTENT
A BIANNUAL MAGA ZINE PRODUCED TO EXCEPTIONALLY HIGH STANDARDS OF DESIGN AND EDITORIAL CONTENT
REGULAR CONTRIBUTORS
LUCIA VAN DER POST, Financial Times’ How To Spend It JONATHAN BELL, Wallpaper*
MARK C. O’FLAHERTY, Sunday Times Style JOSH SIMS, Wallpaper*, Esquire
QUALITY DESIGN
The design and print team create a magazine experience that embodies the Waldorf Astoria Hotels and Resorts values.
Standard rates and positionsStandard single page £7,475
Double page spread £10,725
Inside front cover spread £13,975
Inside back cover £7,605
Outside back cover £16,250
Guaranteed position +10%
ADVERTISING ENQUIRIES
FMS Global Media
Nicole Levy, Advertising Manager
T: +44 (0)20 3772 4852
Yasin Dabhelia, Advertising Manager
T: +44 (0)20 3772 4852
ENQUIRIES
For all other enquiries including copy deadlines and publishing dates for 2015, please contact:
Andrea Booth Project Manager E: [email protected]
FMS 9 Beaufort Court Admirals Way, Canary Wharf London E14 9XL
www.fms.co.uk
TECHNICAL SPECIFICATION
Materials: Cover - 200gsm Woodfree Uncoated Text - 115gsm Woodfree Uncoated
SINGLE PAGE Page trim: 327 x 239mm Page bleed: 337 x 249mm (trim plus 5mm bleed on each edge)
DOUBLE PAGE SPREAD Pages trim: 327 x 478mm Page bleed: 337 x 488mm (trim plus 5mm bleed on each edge)
High resolution PDF must be to the PDFX1A industry standard pdfs for print. Please refer to http:// www.ppa .co.uk/pass4press/for settings that are downloadable. Always create a Postscript file and distill as opposed to the ‘export to pdf ’ option. The PDF must be supplied as single pages even though the advert could be a double-page spread. Please ensure you supply a colour accurate high resolution proof. Please check the file is the correct trim size, has crop marks, bleed on all edges and fonts appear accordingly. Files that are not prepared to these guidelines will be rejected.
NOTE: Waldorf Astoria has a global audience so please ensure that all contact numbers use the international dialing code, and that you provide global contact information where relevant.
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