magazine

Media Pack 2020

Nicola HardyWeight lost – 7st 5lbs

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About Slimming World

A unique approach to weight loss

Our members

Slimming World Magazine

Our magazine readers

Our editorial approach

Magazine opportunities for your brand

Digital magazine opportunities for your brand

Booking deadlines

Rate card/Get in touch

Contents

Slimming World, Free, Healthy Extra, Extra Easy SP, n, Speed Foods, P Foods, Syn and Syns are registered trademarks of Miles-Bramwell Executive services trading as Slimming World.

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AboutSlimming World In 1969 Slimming World launched a healthy, flexible

eating plan based on normal everyday foods to help

people lose weight without ever going hungry, and

a group support system that would motivate, inspire

and empower slimmers to make changes for life.

Since then, Slimming World has grown organically

to become the UK’s favourite way to lose weight.

Today, nearly 1 million members attend 20,000 local

community groups run by trained Slimming World

Consultants across the UK and Ireland, and a further

50,000 people are members of SlimmingWorld Online.

Slimming World Online is perfect for anybody who

wants to lose weight, but can’t make it to one of

our groups. Our online programme is based on the

same tried-and-tested principles and philosophy as

our groups: our no-hunger Food Optimising eating

plan, our lifestyle activity programme Body Magic,

and empowering support, based on the same

behaviour-change principles that inform IMAGE

Therapy in group.

Izzy Mann Weight lost – 4st 1½lbs

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Slimming World Magazine is now the best-selling

slimming title and No1 women’s glossy in the UK,

with a combined print and digital circulation of 565,444.

Slimming World publishes and sells around 1.3 million

recipe books each year.

In 2015, in response to requests from members who

wanted more convenient food choices when lack of time

could lead to them choosing less-healthy options and

going off track, Slimming World launched a range

of frozen meals, soups and sauces in partnership with

Iceland Foods.

Slimming World is recognised as effective by the

National Institute for Health and Care Excellence (NICE)

and works with the NHS, royal colleges and key public

health organisations and universities to further

understanding of the psychology behind obesity and

weight management, and to help more people to achieve

their dream weight.

AboutSlimming World

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The company has experienced consistent growth of

approximately 20% per year for the past five years,

taking the brand to a clear leadership position in the

UK and Ireland.

Slimming World’s social media following amounts to over

2,000,000.

The hashtag #SlimmingWorld averages 1,000,000

opportunities to be seen every day.

Slimming World social media channels see a 12%

engagement rate (universal average being 0.5-1 %).

handles Twitter @SlimmingWorld

Insta @SlimmingWorld

Facebook: https://www.facebook.com/slimmingworld

AboutSlimming World

Our

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A unique approachto weight loss

Based on a deep understanding of the psychology of

slimmers, we believe the burden carried by overweight

people is two-fold. There is excess weight, but there is a far

heavier burden to be lifted – that of guilt, self-criticism

and poor self-esteem.

We help people to shed the misery of excess weight,

supporting members to lead happier, more fulfilling

and healthier lives. Through an understanding and

compassionate approach we help members to develop

the motivation, confidence and mutual support they need

in order to make healthy and highly effective lifestyle

changes for life.

Slimming World members lose weight through a multi-

component approach of:

� New healthy eating habits formed through our

Food Optimising eating plan.

� Regular moderate exercise developed through our

Body Magic programme.

� Powerfully motivating group support to encourage

long-term behaviour change through a unique

approach that we call IMAGE Therapy.

Andrew Smith Weight lost – 7st 1½lbs

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From teenagers to grandparents, more people in the UK choose

to attend a Slimming World group each week than any other

weight loss group.

Members who commit and regularly attend at least nine out of 12

Slimming World group sessions lose 7.5%* of their body weight

in three months.

A study of more than 2,000 Slimming World members** found

that since joining:

� 78% now buy more fruit and vegetables

� 74% eat less fatty food

� 61% eat less sugary foods

� 58% eat less convenience food and fewer takeaways

Our members are mostly likely to do their main grocery shop*** at:

Tesco (26%), Aldi (19%), Asda (16%), Sainsbury’s (12%),

Morrisons (10.5%), Lidl (6%), and Waitrose (2.5%).

And 4% of members do their main grocery shop online.

Ourmembers

*Pallister, C., Avery, A., Stubbs, R.J. and Lavin, J.H. (2009). Influence of Slimming World’s lifestyle programme on diet, activity behaviour and health of participants and their families. Journal of Human Nutrition and Dietetics, 24(4): 351-358. **Pallister, C., Avery, A., Stubbs, R.J. and Lavin, J.H. (2009). Influence of Slimming World’s lifestyle programme on diet, activity behaviour and health of participants and their families. Journal of Human Nutrition and Dietetics, 24(4): 351-358. ***A survey of 916 members in July 2016.

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Slimming World Magazine launched on to the newsstand

in January 1998 and within six months became the UK

market leader.

Copy sales are split between members who buy the

magazine at their group in the UK or Ireland (70%)

and non-members who buy the magazine from the

newsstand (30%).

Slimming World Magazine is published seven times a year.

Cover price is £2.95, or £1.95 to members in group.

The magazine was awarded the PPA Customer Magazine

of the Year 2018 and BSME 2017 Editor of the Year in

the Health & Fitness category and was the winner of the

British Health Journalism award 2016.

565,444*

It's still the best-selling slimming title in the UK and the

magazine now has a higher combined print and digital

circulation than any women's glossy at:

*560,292 print/5,152 digital: ABC Jan-June 2019

Slimming World Magazine

About

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Our magazine

Our readership

reach

profile 88% are female

64% ABC1

25% are aged between 18 and 34

75% are aged 35+

39% of households have children

108 minutes’ mean time spent reading an issue

92% have been prompted to buy a recommended

food product

Over a third of readers try out four or more

recipes from the magazine

*Source: PAMCo 3 2019 (July 2018 to June 2019). **NRS Oct 2016 to Sept 2017/magazine reader survey.

962,000*

Helen Williams Weight lost – 6st 4lbs

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Our editorialapproach

Slimming World Magazine is packed with inspiration and

practical advice to help people achieve their weight-loss goals.

There’s a seven-day eating plan with a shopping list, and plenty

of food-learning features that complement the inspiration

members share in group every week.

Motivation-boosting advice, practical strategies and useful

product picks to help members form a plan to achieve the

weight losses they really want.

We also profile ‘new’ and ‘best of’ products that fit with our

eating plan on our Food News pages. These practical shopping

pages are some of the most popular in the magazine.

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Every issue features gorgeous, glossy photoshoots of real slimmers

who’ve transformed their looks and their lives by eating the Slimming World

way to maxmise readers’ motivation

Jenna Bell Weight lost – 4st 12lbs

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Fabulous food

Slimming World’s mission is to transform the way

members and readers eat, cook and shop. Slimming

World is all about what you can eat – not what you

can’t, and our fantastic food section is certain to

tempt readers into the kitchen!

Every recipe in the magazine has been road-tested by

professional home economists and checked by our

expert Slimming World food team. So readers can trust

every issue will be bursting with mealtime inspiration,

focusing on Free Foods – and truly boosting their

weight loss.

From easy everyday meals to relaxed weekend

entertaining, seasonal food to sensational supermarket

finds, our food section shows how fast, filling and

family friendly Slimming World’s eating plans can be!

We use top photographers and stylists for all food

shoots to ensure the quality of our recipes and

photography is on a par with leading food magazines.

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Looks, lifestyle and more!

And there’s so much more to discover. The magazine

team’s mission has been to create a seasonal package

of support that inspires and informs readers at every

stage of their weight loss journey, and helps them

to feel great about themselves every step of the way.

formen

Are you happiest on the footie pitch or in the gym? Research by The British Psychological Society found creative people tend to be better suited to outdoor activities, while logical people are more likely to stick to a structured gym regime. So, rather than following the latest fitness fad, finding an activity that suits your personality could help your Body Magic motivation last!

WORK OUT WHAT’S BEST

Wellbeing advice and strategies to help you smash your goals

THE SHOWER ESSENTIALSMolton Brown Distinguished Treats Cracker, £20 Pull open the stylish Christmas cracker packaging to find four of Molton Brown’s most man-friendly shower gels, including the famous Re-Charge Black Pepper wash.

Grooming expert Lee Kynaston shares his top picks for your Christmas wish list

THE SKINCARE SETBulldog Skincare Kit for Men, £15 This refreshing new selection features all the basics of a sound great-skin regime – face wash, face scrub and moisturiser – in a handy washbag.

THE FESTIVE FRAGRANCEIssey Miyake L’Eau Super Majeure D’issey, £47 for 50ml EDTRich, leathery and woody, with a sensual vanilla base, designer Issey Miyake’s latest creation is a real neck-nuzzler of a seasonal scent!

THE SHAVING KITHarry’s Truman Set, £14For a cost-effective shave set that’s as stylish as it is practical, check out this handsome four-piece collection from 2018’s coolest boutique razor brand.

THE GROOMING GADGETRemington Lithium Barba Beard Trimmer, £39.99 Featuring a long-lasting lithium battery, this robust and reliable electric trimmer is facial hair’s best friend – styling everything from stubble to a full hipster beard.

5 GOOD-LOOKING GIFT IDEAS

Men can take around six years to tackle their weight*, but once they do, they may have an edge in the slimming stakes, reports a new study**. Researchers found men lost more weight and body fat than women over the same period. Men also lost more fat from their middles (storing excess fat here can lead to poorer health) and showed greater health improvements.

Men can take arou

MAN POWER

of us report reaching for unhealthy foods or eating too much due to stress, according to a recent YouGov survey. If your coping mechanisms are slowing your weight loss plans, your Slimming World group can help you find healthier ways to de-stress and take back control. Ô

The secret of change is to focus all of

your energy not on fighting

the old, but on building

the newSocrates, philosopher

SLIMMING WORLD MAGAZINE 97

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Summer’s ending and we’re all getting back into our routines,

so now is a great time to pick up some new, winning weight

loss habits. Here are seven shortcuts perfect for busy schedules

Illustration: Robert Sae-Heng

Stay one step ahead

‘Prepping in the evening means I’m all set up for a great day of Food

Optimising. I make Slimming World quiche to have with a salad for

lunch the next couple of days, and I get the ingredients for Diet cola

chicken ready to throw in the slow cooker before I go to work.’

Victoria Marshall, Devon, lost 3st 11lbs

Draw up a meal plan

‘You’ll reap rewards from devoting a little

time at the weekend to planning and buying

your meals for the week. Look for easy

recipes that don’t have a long list of

ingredients and are quick to prepare.’

Carolyn Pallister, Slimming World’s public

health manager and dietitian

Our recipes on page 9 are a great place to start

Have a going out strategy

‘Before a night out, I decide exactly how many Syns I’m going to

have and what I’m going to use them on – that way I really enjoy

my evening. Plus, if I’m going out to a restaurant, I look at the menu

online in advance and choose what I’m going to eat. Then I don’t get

tempted when friends encourage me to push the boat out.’

Jodie Rigby-Mee, Warwickshire, lost 6st

Max your mornings

‘As a mum of seven, I make plans to fit in exercise when I can – which,

for me, means making sure I get everyone organised and out of the

house early enough to walk to school. I clock up around six miles

a day, while pushing my youngest two in a buggy. It costs nothing,

saves on fuel, and gets everyone wide awake for the day ahead.’

Dena Harrison, Greater London, lost 10st 5lbs

Put it on ice

‘I do have days when the thought of cooking

from scratch is too much. To stay on track,

I keep my freezer stocked with batch-cooked

dinners and a couple of Slimming World

ready meals, from Iceland, as a standby.’

Lucy Williams, Suffolk, lost 8st 2lbs

You can freeze many of our recipes, simply

look for the ✱ symbol

Fake your takeout

‘If I’m going out for the evening, I make

sure I have something ready to eat when

I get in. Knowing I have some tasty

home-made Chicken tikka masala from

Slimming World’s Fakeaways cookbook

waiting for me means, however long

I stay out, I find it easy to steer clear of the

chippy or curry house on the way home.’

Zoe Cherry, Caerphilly, lost 4st 11½lbs

Enjoy time for you

‘No matter how busy you are, make attending group an appointment

you always keep. You’ll get lots of practical advice from other

members and spend time with friends, too. If taking time out every

week feels selfish, remind yourself it’s anything but: when you feel

your best, your nearest and dearest will feel the benefits, too, while

you celebrate the in-control, happy and slimmer new you!’

Alexandra Clark, Slimming World nutritionist

success strategies

SLIMMING WORLD MAGAZINE 45

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foodnews

Strawberries

Delicious on their own –

or with fat-free natural

fromage frais beaten with

vanilla extract and a pinch

of sweetener – they’re

a true taste of summer.

Take them to a new level

by serving them roughly

sliced with grilled chicken

and asparagus, or add to

rice salad with chopped

cucumber and mint.

‘I get a second meal out of my Free chilli! I use it

to stuff pepper halves, top with my Healthy Extra

portion of reduced-fat Cheddar and bake until the

peppers are tender. They’re lovely with a Speed Food salad.’

Slimming World member Lauren Brown, 22, has lost 1st 10lbs

MY FOOD HACK

Share your food ideas on social media: #SWMagazineMakes

5 FREE FOOD

FINDSSave your Syns for later –

these buys are all Free!

Morrisons Market St

Butternut Crinkle Fries,

Free; £1 for 300g. V

✱ You’ll find these products in the

freezer cabinets – look out for the

symbol across the Food News pages

Birds Eye

Chickpea &

Spinach Mix

with Lentils &

Cauliflower, Free;

£2 for 450g, Asda,

Morrisons, Ocado

and Tesco.

✱ V

Dole Tropical

Mix, Free;

£2.29 for

400g, Asda.

✱ V

Frylight

BBQ & Grill,

Free; £1.75 for

190ml, Iceland.

V

Iceland 2 Whole Sea Bass with

Lemon & Smoked Wood Chips,

Free; £6 for 416g. ✱

A new leaf...

On hot summer days Speed Food

is extra appealing – and these

leaves are our salad heroes!

Romaine Its long, flat leaves make a great

wrap for fajitas (left), and they keep their

crispy texture when chopped. Mix with

diced cucumber, celery, tomato, sweetcorn

and red onion, and toss it all in fat-free

vinaigrette for a flavoursome side.

Chinese leaf Actually a cabbage, it’s your

go-to for crunchy Asian salads. Shred,

then add carrot matchsticks, chopped

coriander leaves and cooked prawns, and

toss with soy sauce and crushed garlic.

Rocket Its distinctive taste goes a treat

with fresh peaches and lean ham for a

posh-looking salad in seconds. Or stir into

cooked dried pasta for an instant pep up.

We’ve searched the shelves to bring you three pages of tasty inspiration

NIGELLA SEEDS

Love our mango

chutney on p55?

Here are more easy

ways to use those nigella seeds:

SAUTÉ with onions and cooked

potato slices in low-calorie

cooking spray to serve with curry.

SCATTER over carrots

before oven roasting.

TOAST in a hot pan,

then sprinkle onto soup.

Tesco Nigella Seeds, Free;

85p for 45g. V

SLIMMING WORLD MAGAZINE 69

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Neil Middleton Weight lost – 10st

Do you fancy a sizzling summer? There’s nothing like a barbecue for bringing family

and friends together. And a whole host of Free Food, such as lean meat, fish and

an array of veg, are ideal for cooking over the flames, so you can have a great time

and still keep your weight loss on track. Raise your grilling game even further by

entering this competition to win a stylish Outback Trooper gas barbecue worth £319.99.

Each of the five winners will receive one of these hooded, two-burner gas barbecues, along

with a bottle of Frylight BBQ & Grill, the perfect companion for summer entertaining.

Developed to complement higher-temperature cooking, Frylight BBQ & Grill helps

prevent food from sticking, whether you’re cooking with gas, over the coals or in a griddle pan.

Like all varieties of Frylight, it saves you 6 Syns per tablespoon of oil you replace, so if

you’d like to use your Syns on some ketchup or a bottle of lager, you’ll still be on plan.

Simply spray your food with a little Frylight BBQ & Grill, place over the heat and sizzle

to your liking. As well as helping you cook your barbie faves to perfection, it adds the

subtlest dash of chilli and garlic to enhance the flavour. Now all you need is the sun!

HOW TO ENTER

For your chance to win, answer the

following question: How many Syns can

you save by replacing a tablespoon of oil

with Frylight?

Name

Address

Postcode

Email

Daytime tel

Send your competition entry form to

Frylight BBQ Competition, Slimming

World Magazine, Clover Nook Road,

Alfreton, Derbyshire DE55 4SW, to arrive

no later than 18 July 2019.

DATA PROTECTION By entering this competition, all entrants

consent to the use of their personal data by Slimming World for

the purpose of the administration of this competition. The winner’s

name and county will be published in the Nov/Dec 2019 issue

of Slimming World Magazine.

Frylight BBQ & Grill is

available at Iceland. For

more information, visit

frylight.co.uk.

To find out more about the

Outback Trooper gas barbecue,

visit outbackdirect.co.uk.

The competition is open to UK

and Republic of Ireland residents

aged 18 or over.

No purchase necessary. For full competition

terms and conditions, see p114.

…courtesy of Frylight, the versatile cooking sprayWin a barbecue worth £319

5 to be won!

Slimming World, Food Optimising, Free Food and

Syns are registered trademarks of Miles-Bramwell

Executive Services Ltd trading as Slimming World.SLIMMING WORLD MAGAZINE 333

competition

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Magazine opportunitiesfor your brand

Display advertising

Advertorials

Sponsored recipe booklets/covermounts

Bound/loose inserts

Competitions

Reader offers

❝❞

We sold over 5,000 Morphy Richards soup makers, making it our most successful promotion to date.

Jessica Kelly Morphy Richards

Digital magazine opportunitiesfor your brand

Tap into our digital audience enjoying Slimming World Magazine

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Make your print magazine advert active inside our digital

magazine with a hyperlink to your website.

Book and supply a bespoke digital advert, optimised for

the digital reader.

5,152* average digital circulation.

14*ABC Jan-June 2019

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Mar/Apr 20 (Issue 151) 20 Dec 19 30 Dec 19 3 Jan 20 3 Feb 20 13 Feb 20

May/Jun 20 (Issue 152) 7 Feb 20 17 Feb 20 21 Feb 20 23 Mar 20 2 Apr 20

Jul 20 (Issue 153) 3 Apr 20 14 Apr 20 17 Apr 20 18 May 20 28 May 20

Aug/Sep 20 (Issue 154) 22 May 20 1 Jun 20 5 Jun 20 6 Jul 20 16 Jul 20

Oct 20 (Issue 155) 10 Jul 20 19 Jun 20 24 Jun 20 24 Aug 20 3 Sep 20

Nov/Dec 20 (Issue 156) 28 Aug 20 7 Sep 20 11 Sep 20 12 Oct 20 22 Oct 20

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RatecardPrint magazine

Display DPS £11,700

Display page £6,500

Advertorial DPS £17,100

Advertorial page £9,500

Charity events advertising page £3,150

Competition DPS prize value £5,000

Competition page prize value £2,500

Loose inserts (min 250k) £25 per 1k

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For more information, contact Julian Oiller on 01773 546 312 or 07770 807 760, or email julian.oiller@slimmingworld.co.uk

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