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Magazine case study

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Page 1: Magazine case study
Page 2: Magazine case study

History• In August 1997, XXL released its first issue. It featured rappers Jay-Z and

Master P on a double cover.[4] In December 2006, XXL took over the struggling hip hop producer and DJ magazine Scratch (another publication owned by Harris Publications), re-branding it as XXL Presents Scratch Magazine. However Scratch shut down less than a year later in September 2007. Other titles with limited runs have been launched under the XXL brand, including Hip-Hop Soul, Eye Candy and Shade45. XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs. XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine.[5]

• In 2013, XXL started their own annual awards. With the top 5 being chosen by a public vote and all other winners and nominees picked by the XXL staff

Page 3: Magazine case study

• Editor-in-Chief

• Vanessa Satten• Category • Music • Frequency • 6 per year• Publisher • Harris Publications• First issue • 1997• Country • United States• Based in • New York City• Language • English• Website • www.xxlmag.com

Page 4: Magazine case study

• Price £4-£5