Magazine Analysis

By

Liam Donnelly & Ryan Batey

Offers in the magazine (Incentive to buy)

Different use of fonts, (The Jam) backs up type of music that band played.. Aimed at older market.

Links in with the time of the bands of magazine. (No download) Barcode, tells you the price

(typical on most magazines)

In general the magazine is for an older audience as bands from late 70’s, I would argue mostly men.

The colour goes with the genre of the bands, as a punkie sort of bands. The colour pallet is White, Red and Black.

Quote from feature article, so you know what to expect (Buying into it)

Don’t need to see full title as well known magazine.

Exclusives to draw a specific type of audience and could attract other fans.

Traditional magazine which suites the audience as trying to back to time of bands (No modern technology)

Magazine front cover cramped so it conveys type of music (Loud & in your face)

The colour pallet of the front cover breaks the conventions of a traditional NME magazine

Quote from feature article, so you have an idea what is inside. Also asks the reader the question, which gets them involved straight away

Barcode which is a typical convention of magazines, also includes the website(modern technologies)

Colloquial language, something that you would not see in other magazines

The magazine is aimed at a younger audience, as shown with the language and artist used

Magazine would appeal to both men and women, but would mostly be fans of Lady Gaga

Don’t need to see the full title, because it is a well known magazine

Play on words

Shows that NME is a modern music magazine and it is moving with the times

Don’t need to see full title as it is well known magazine.

Barcode which is a typical convention of magazines, also includes the website(modern technologies)

Colour pallet of Black, White and also Red. Seems like a busy type of colours to match the magazine.

Larger piece of text, stands out more and draws the audience straight in.

Younger generation magazine, (Rock music) Usually men.

Incentive to buy the magazine because of the free posters.

Extra’s on the magazine to reward regular readers.

Keeps with a typical Kerrang house style.

There is a few different fonts on the front cover of Kerrang.

Incentive to buy magazine for customers

CD, keeps in with the traditional style of the magazine (no downloads)

Try's to attract a new audience, as a lot of Paul Weller fans will buy the magazine

Barcode which is a typical convention of all magazines that are up for sale

Website is at the top of the magazine(modern technologies), also tells you what edition it is and how much it costs

The language used on the front cover is informal, short and straight to the point

Quote from feature article, so the person buying it knows what to expect

In general the magazine is for an older audience, and I would argue that it will mostly be men because of the type of people featuring on the front cover

Exclusive to draw audience in, as they wont find this anywhere else, and it also attracts a new fan base