Lydia Jones

Magazine Advert For a Digipack Analysis

All Time Low

All Time Low have used a cartoon like way to promote their fifth studio album, ‘Don’t Panic’ (2012). Using a way to promote the album they have advertised the album through a poster that shows cartoon characters panicking. This is shown by the unusual cartoon-like illustrations, the zombie’s, aliens and UFO’S this shows the album has a sci-fi, alternative effect. The genre is a rock, alternative, pop album. The colour schemes of the poster are a mixture of red, blue, white and greens. Red is associated with danger, this can be seen in the poster from the red sky, where the UFO’s are and the bombs in the sky. The white used for the band’s name and album name stand out on the poster, the skull cross bow symbol is coloured in white this is associated with danger also. The blue’s used in the poster represent the humans who are panicking as the

zombie’s in green are attacking. This All Time Low album poster uses the Guttenberg principle as it follows the rule of third. The monster is placed in the centre of the poster this shows its dominance as a creature. There is a human character in blue that is holding a shield which is saying ‘DON’T PANIC’ in a speech bubble, as if he is saying that which also

ties in with the album name.

FUN.FUN have used a simple format on their magazine advertisement. The use of the yellow background automatically draws the audience’s attention into noticing the advertisement for the band’s new album ‘Some Nights’. The colour scheme is simple, using yellow, blue, black and shading of white/grey. The use of the blue on the band stands them out within the advertisement, as the props used show one of the members holding a vinyl copy of their album. The lead singer is positioned in the middle of the band; he is wearing a black top which differs him from the

Lydia Jones

other two members of FUN. It shows he is the main focus within the band. The font is fonts are a very simple sans font, the writing on the advertisement are in capital letters and bold. This draws the audience into noticing the advertisement and to get them intrigued onto the band. The composition of FUN is at the bottom of the advertisement, the lead singer in the middle of his other band members. Above the composition of the texts goes from the band’s name ‘FUN’ and album name ‘Some Nights’ to smaller writing still in bold. The advertisement includes reviews at the top of the advertisement to show the views from newspapers and magazines that are well known in the UK.

Maccabees

Unlike the other two album advertisements from FUN and All Time Low, The Maccabees have used a very simple form of art work to demonstrate their album that is used on the advertisement. The advertisement is the same artwork used from the ‘Given to the Wild’ album, this helps the audience recognise the album in order to purchase it and is iconic to the album name, as the artwork is a photograph of the wild. The composition of the odd looking rock is centre of the photograph; it shows something solid is in the wild. The colour contrasts of the blue, white, grey/brown shades and the bright orange/red shades contrast with each other. The orange/red shades of the dessert grass show the wild environment that the photograph was taken in; the shades brighten the image with the

blue skies. The fonts are in capital letters, the album name is in italics that is underlined to state the album and the band name is in capitals split up on the album at the top ‘MAC-CAB-EES’. All the writing is in white which makes it stand out on the advertisement. There is a review included at the bottom of this advertisement in italics by music magazine, NME.