MADANI Corp.

WoodcraftGroup 1

Analia KrisnaArie Kusuma Wardama

ArliFaradesi Ardialisa

About this Business

• Owner : Mohammad Nur Amin– Lecturer in IPB,

Faculty of Fishery– The business was inspired

by his hobby as a violist

• Started: 2008• Vision: Maximum Benefit (not Profit) for human

empowerment• Category: Small Enterprise, not yet legally registered• Number of Employee : 14

Product

– Main Product: Woodcraft Violin (routine products)– Secondary Product: Eco Woodcraft (made by

order)• Small Scale From the waste of Violin : Souvenirs• Big Scale Partnership with other industry : Furnitures

– Tugu Kujang Miniature made from violin waste.

VIOLIN

PHOTO FRAME

MINIATURE OF KUJANG

Marketing

• Still limited, only based on his networking demand– Music school demand– Violist community

• Intentionally limit the market due to the the production capacity is still low, about 30 violins per months

• Not yet have gallery or Online marketing

Partnership• For outsource the raw material (Big Scale Eco Woodcraft)• For future partnership with IPB, for display unit in Botanical

Square• No partnership with Government, esp. not in financing

issue– Bureaucracy in requirement to credit, because the business has just been

started– Once almost work with the forestry department for Raw Material also as

the educational activity in music in the wood• But different minister, different rules, different contract, etc. No

consistency of the program from the government– Not a member of association yet.

• The owner doesn’t feel that its not an effective and efficient way to promote his craft

• Once joined Dekranasda

PRODUCTION PROCESS

Wood

Sorting

Drying

Pattern Making

Assembly

Finishing

Tuning

VALUE CHAIN

WOOD PRODUCERS

PENGUMPUL

PROCESSING

RETAILER

END USER

WOOD PRODUCERS

PENGUMPUL

MADANI

MADANI

END USER

ACTORS

Uniqueness and Competitiveness

• Violin with traditional theme carving• Violin case with traditional batik fabrication

theme.• Ecological furniture with raw materials from

wooden waste.• Tugu Kujang Woodcraft made from violin

waste.• Violin communities in Bogor

VIOLIN CARVING

Room for Improvement

• When focusing in woodcraft for violin, ecological furniture, and woodcraft from violin waste:

• Creating a weekly performance in Bogor Botanical Garden to attract violin communities to come to Bogor like the saung udjo model.

• Create a showroom for all the woodcraft product.

PARTNERSHIP SCHEMEGOVERNMENT

• Financing and networking•

MADANI GOVERNMENT

• Financing and networking•

The Madani Violin

TERIMA KASIH