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Mad as Hell! A Proposal to Accelerate the Transition to Electric Competition Mad as Hell! A Proposal to Accelerate the Transition to Electric Competition Ken Malloy Ken Malloy Center for the Advancement of Energy Markets

Mad as Hell! · ¾Ontario Price Caps ¾FERC Delay and Missteps with Standard Market Design Rulemaking ¾Economy ¾Loss of confidence in Corporate Integrity: Global Crossing, World

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Page 1: Mad as Hell! · ¾Ontario Price Caps ¾FERC Delay and Missteps with Standard Market Design Rulemaking ¾Economy ¾Loss of confidence in Corporate Integrity: Global Crossing, World

Mad as Hell!A Proposal to Accelerate the

Transition to Electric Competition

Mad as Hell!A Proposal to Accelerate the

Transition to Electric Competition

Ken MalloyKen MalloyCenter for the

Advancement of Energy Markets

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4/29/20054/29/2005 Center for the Advancement of Energy MarketsCenter for the Advancement of Energy Markets 22

Center for the Advancement of Energy Markets

Center for the Advancement of Energy Markets

Discovering consumer, Discovering consumer, business, and environmental business, and environmental advantage in energy markets advantage in energy markets

transformed by technology and transformed by technology and competitioncompetition

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4/29/20054/29/2005 Center for the Advancement of Energy MarketsCenter for the Advancement of Energy Markets 33

Center for the Advancement of Energy Markets

Center for the Advancement of Energy Markets

CAEMCAEMSix Years AgoSix Years AgoState Reform was ChaoticState Reform was ChaoticSomething Missing from DebateSomething Missing from DebateThink Tank on Energy CompetitionThink Tank on Energy Competition

CharacterCharacterIndependentIndependentMarketMarket--OrientedOrientedNonNon--ProfitProfit--501(c)(3)501(c)(3)Change Agency, Think TankChange Agency, Think TankNot a lobbying group, trade Not a lobbying group, trade association, or consulting firm

Mission=AIDMission=AIDAAnalyze Key Issuesnalyze Key IssuesIInform Policymakersnform PolicymakersDDefend Real Competitionefend Real Competition

Canadian AffiliateCanadian AffiliateOctober 2001October 2001

association, or consulting firm

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Key PointsKey PointsAnswer to Question Posed to PanelAnswer to Question Posed to Panel

Does the Market Structure Send the Right Price Signals?Does the Market Structure Send the Right Price Signals?Three World Views: Traditional Monopoly Model; Stiglerian/Cato; Three World Views: Traditional Monopoly Model; Stiglerian/Cato; Open AccessOpen Access

Traditional monopoly model is fatally flawed. Traditional monopoly model is fatally flawed. Stigler/Cato is strong on theory but weak on Stigler/Cato is strong on theory but weak on realpolitikrealpolitik. . Open Access has potential but has had limited success in its exeOpen Access has potential but has had limited success in its execution so far.cution so far.

CAEM Response to the Cato CritiqueCAEM Response to the Cato CritiqueCato has made an insightful critique of the transition from the Cato has made an insightful critique of the transition from the monopoly model to the monopoly model to the competitive modelcompetitive modelCato has reached the wrong conclusion regarding where that critiCato has reached the wrong conclusion regarding where that critique leads youque leads youOpen Access is still the most viable model of competition for thOpen Access is still the most viable model of competition for the electric industrye electric industry

To overcome and rectify objections, we need a Competitive EnergyTo overcome and rectify objections, we need a Competitive Energy Markets Markets Action PlanAction Plan

The component parts of a CEMAP can be reduced to an acronym: A VThe component parts of a CEMAP can be reduced to an acronym: A VAST CORPSAST CORPS

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4/29/20054/29/2005 Center for the Advancement of Energy MarketsCenter for the Advancement of Energy Markets 55

Troubled WatersTroubled WatersFour Horseman of the Energy ApocalypseFour Horseman of the Energy Apocalypse

CaliforniaCaliforniaEnron and its Domino EffectEnron and its Domino EffectHigh Volatile Natural Gas PricesHigh Volatile Natural Gas PricesBlackout 2003Blackout 2003

Death by a Thousand Duck BitesDeath by a Thousand Duck BitesOntario Price CapsOntario Price CapsFERC Delay and Missteps with Standard Market Design RulemakingFERC Delay and Missteps with Standard Market Design RulemakingEconomyEconomyLoss of confidence in Corporate Integrity: Global Crossing, WorlLoss of confidence in Corporate Integrity: Global Crossing, World Com, d Com, TycoTycoDecline of Pennsylvania, Failure of Retailers Decline of Pennsylvania, Failure of Retailers September 11, Afghanistan/Iraq September 11, Afghanistan/Iraq Consumer ReportsConsumer ReportsLoss of quality state commissionersLoss of quality state commissionersFailure of DOE to provide leadershipFailure of DOE to provide leadershipLetter from Congress to FERCLetter from Congress to FERCPIRG Report to National CommissionPIRG Report to National CommissionCato Study urging return to vertical integrationCato Study urging return to vertical integrationERCOT ScandalsERCOT ScandalsTrade Association TurmoilTrade Association TurmoilAnd on and on and onAnd on and on and on

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CAEM Response to Cato CritiqueCAEM Response to Cato CritiqueWritten Response on CAEM.ORGWritten Response on CAEM.ORGContrast the three World ViewsContrast the three World ViewsCato recognizes limited attraction to its world Cato recognizes limited attraction to its world view of complete deregulation of wiresview of complete deregulation of wiresCritique of open access is insightful as far as it Critique of open access is insightful as far as it goesgoesCritique leads Cato to embrace a modified Critique leads Cato to embrace a modified monopoly modelmonopoly model

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Defining Success Depends on the ProblemDefining Success Depends on the Problem

What was wrong with the 100 years of success What was wrong with the 100 years of success in electricity?in electricity?

1.1. Volatile Energy PricesVolatile Energy PricesFriedman’s point about oil prices and pencilsFriedman’s point about oil prices and pencils

2.2. Average cost pricingAverage cost pricing——poor price signalspoor price signals3.3. Incentives to build rather than conserveIncentives to build rather than conserve——AJ effectAJ effect4.4. Inefficiency of monopolistsInefficiency of monopolists5.5. Blunted innovation incentivesBlunted innovation incentives6.6. Cumbersome process for price changesCumbersome process for price changes7.7. Creeping Mandates: Social Policy Creeping Mandates: Social Policy High prices per se are NOT the problemHigh prices per se are NOT the problemIn fact, low prices are also a problem In fact, low prices are also a problem

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Open AccessOpen Access

Worked in Telecom and Natural GasWorked in Telecom and Natural GasCato misses Creative DestructionCato misses Creative DestructionCato criticisms are not inherent parts of the Cato criticisms are not inherent parts of the model but a function of poor implementationmodel but a function of poor implementationSo the question is can we get it right So the question is can we get it right

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Not All is Troubled WatersNot All is Troubled Waters

The Good NewsThe Good News1.1. FERC appointments have been good FERC appointments have been good 2.2. FERC seems committed to competitive wholesale markets (but is FERC seems committed to competitive wholesale markets (but is

stymied)stymied)3.3. PJM, Texas, and Alberta are perceived as maturingPJM, Texas, and Alberta are perceived as maturing4.4. California, like Lazarus, has arose from the deadCalifornia, like Lazarus, has arose from the dead5.5. Compete Coalition (Compete Coalition (competecoalition.comcompetecoalition.com))6.6. Growth in Industrial and Commercial switching in electricGrowth in Industrial and Commercial switching in electric7.7. North American Energy Standards BoardNorth American Energy Standards Board8.8. Gas markets continue to be the Silent Success Story: Wholesale, Gas markets continue to be the Silent Success Story: Wholesale, Retail Retail

for I&C and Georgiafor I&C and Georgia9.9. Crisis provides context and motivation for leadership and actionCrisis provides context and motivation for leadership and action: People : People

are worried and will respond to coherent strategyare worried and will respond to coherent strategy

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Quick PollQuick PollAssuming an effective plan could be developed Assuming an effective plan could be developed and implemented, do you favor the adoption of and implemented, do you favor the adoption of competition for electric?competition for electric?

YesYesNoNoNot sureNot sure

Can an effective plan be developed and Can an effective plan be developed and implemented?implemented?

Yes Yes NoNoNot SureNot Sure

So the question is can we develop an effective So the question is can we develop an effective plan to achieve open access modelplan to achieve open access model

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CE-MAP: A VAST CORPSCE-MAP: A VAST CORPS

AA——Audit of the Competitive Conditions Audit of the Competitive Conditions

VV——Vision Vision AA——Analysis of Policy OptionsAnalysis of Policy OptionsSS——Strategy Strategy TT——Thought LeadershipThought Leadership

CC——Community, Coalition, and Consensus BuildingCommunity, Coalition, and Consensus BuildingOO——Organization Organization RR——Resources and FundingResources and FundingPP——PR: Persuasion, Education and OutreachPR: Persuasion, Education and OutreachSS——Success Success

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A VAST CORPSA VAST CORPS

Audit of Competitive ConditionsAudit of Competitive ConditionsVisionVisionAnalysis of Policy OptionsAnalysis of Policy OptionsStrategyStrategyThought LeadershipThought LeadershipCommunity, Coalition, and Consensus BuildingCommunity, Coalition, and Consensus BuildingOrganizationOrganizationResources and FundingResources and FundingPersuasion, Education, and OutreachPersuasion, Education, and OutreachSuccessSuccess

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Assessment AuditAssessment Audit

Does ________have a crisis looming?Does ________have a crisis looming?1.1. Price CapsPrice Caps2.2. Generation InvestmentGeneration Investment3.3. Infrastructure InvestmentInfrastructure Investment4.4. Price Signals are distortedPrice Signals are distorted5.5. Gas/Electric InterdependenceGas/Electric Interdependence6.6. Increasing Environmental DemandsIncreasing Environmental Demands7.7. Energy Prices Trending HigherEnergy Prices Trending Higher8.8. Demand Destruction/Economic ImpactsDemand Destruction/Economic Impacts9.9. Uncertainty Uncertainty 10.10. Lack of Political WillLack of Political WillCEMAP can be done at different jurisdictional levels CEMAP can be done at different jurisdictional levels and will differ depending on the jurisdictionand will differ depending on the jurisdiction

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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VisionVision

What’s wrong with traditional model?What’s wrong with traditional model?What are the benefits of markets?What are the benefits of markets?How did we screw up the initial phase of How did we screw up the initial phase of implementation?implementation?What legacy do we want to leave our What legacy do we want to leave our grandchildren?grandchildren?

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAnalysis of PolicyAnalysis of PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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Analysis of PolicyAnalysis of Policy

What do we know that works and doesn’t work?What do we know that works and doesn’t work?RED IndexRED IndexDefault StudyDefault StudyResource AdequacyResource Adequacy

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Texas Takes over First in US Even before debacle, California barely in top 20

Texas Takes over First in US Even before debacle, California barely in top 20Country, Province, State or Territory RED Index Score

2003World Rank

2003England, United Kingdom 88 1New Zealand 75 2Texas, USA 69 3Pennsylvania, USA 67 4Maine, USA 64 5Alberta, Canada 61 6

New York, USA 60 7District of Columbia, USA 54 8Michigan, USA 52 9Maryland, USA 52 9

Victoria, Australia 50 11Queensland, Australia 22 25

But it’s a Pretty But it’s a Pretty Stupid ClassStupid Class

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North American Red Index ScoreNorth American Red Index Score

1

6

9

1416 16

-3

2

7

12

17

22

US Index

1998 1999 2000 2001 2002 2003

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4/29/20054/29/2005 Center for the Advancement of Energy MarketsCenter for the Advancement of Energy Markets 2020

A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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CoverCover

How do you overcome consumer/voter/politician lack How do you overcome consumer/voter/politician lack of political will to embrace a fully competitive of political will to embrace a fully competitive electricity policy?electricity policy?Need to develop Cover: “Need to develop Cover: “Strategic protection given Strategic protection given by armed units during hostile action”by armed units during hostile action”

Cover in Natural GasCover in Natural GasContrast Contrast

California ATM increase and Ontario Price Caps and California ATM increase and Ontario Price Caps and California ElectricCalifornia ElectricTexas, NY, PA, MD, Alberta Texas, NY, PA, MD, Alberta Oil, Natural Gas, Stock Market Losses, and the retail gas Oil, Natural Gas, Stock Market Losses, and the retail gas market in Georgiamarket in GeorgiaLesson: Lesson:

Government or corporate manipulation will result in consumer Government or corporate manipulation will result in consumer hostility and backlashhostility and backlashConsumers will tolerate well functioning competitive marketsConsumers will tolerate well functioning competitive markets

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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Who is the Leader?Who is the Leader?

Other Reform MovementsOther Reform MovementsWho is the leader of the competitive reform Who is the leader of the competitive reform movement after the collapse of Enron?movement after the collapse of Enron?

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCommunity, Coalition, and Community, Coalition, and ConsensusConsensusOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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Coalition Must Be Broader Than Just Economic Interests

Coalition Must Be Broader Than Just Economic Interests

Vernon SmithVernon SmithNational Rifle AssociationNational Rifle AssociationPro Abortion GroupsPro Abortion GroupsCustomers, academics, former government Customers, academics, former government officials, financial community, industry officials, financial community, industry stakeholdersstakeholdersCompete Coalition is promisingCompete Coalition is promising

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North American Convention for Friends of Competitive Energy Markets

North American Convention for Friends of Competitive Energy Markets

Convention that Inspired the IdeaConvention that Inspired the IdeaPlenary SessionsPlenary SessionsBreakout SessionsBreakout SessionsAnnual Energy Competition Leadership Awards Annual Energy Competition Leadership Awards BanquetBanquet

Tribute to Pat WoodTribute to Pat WoodCanadian into the Hall of FameCanadian into the Hall of FameCanadian speakers from Alberta and OntarioCanadian speakers from Alberta and OntarioJune 6 and 7 in Washington DCJune 6 and 7 in Washington DCWebsite: CAEM.ORG Website: CAEM.ORG

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Tuesday Morning ReportsTuesday Morning ReportsPromoting Community Among Supporters of Promoting Community Among Supporters of

Competitive Energy MarketsCompetitive Energy Markets

1.1. This Week's InsightThis Week's Insight2.2. Next Week's InsightNext Week's Insight3.3. Update Update 4.4. Perspective On Change Perspective On Change 5.5. On The Go!On The Go!6.6. Significant Developments On The Journey To Significant Developments On The Journey To

Competitive MarketsCompetitive Markets——Progress and SetbacksProgress and Setbacks7.7. Resources That Provoke Thought About The JourneyResources That Provoke Thought About The Journey8.8. FeedbackFeedback9.9. Adding New Sections on Leaders, Organizations, and Adding New Sections on Leaders, Organizations, and

TechnologiesTechnologies

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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OrganizationOrganizationEnron’s aftermath left organizational chaos behindEnron’s aftermath left organizational chaos behind

Trade Associations are weakenedTrade Associations are weakenedCompanies leery Companies leery Major think tanks, foundations, and universities have not providMajor think tanks, foundations, and universities have not provided ed intellectual leadership intellectual leadership No broad coalition No broad coalition

Compare Energy Competition Movement to other reform Compare Energy Competition Movement to other reform strategies, such as the consumer and environmental movementsstrategies, such as the consumer and environmental movementsDevelop infrastructure of influence similar to other reform effoDevelop infrastructure of influence similar to other reform effortsrts

Trade AssociationsTrade AssociationsThink Tanks, Foundations, and AcademiaThink Tanks, Foundations, and AcademiaCoordinated State organizationsCoordinated State organizationsInternational IntegrationInternational IntegrationPermanent Lobbying Group/CoalitionPermanent Lobbying Group/CoalitionPolitical Action CommitteePolitical Action CommitteePublic Interest Law FirmPublic Interest Law FirmAnnual ConventionAnnual ConventionCamp Competition: Training for Public Decision MakersCamp Competition: Training for Public Decision MakersCompetitive Energy Leadership Link: CELLCompetitive Energy Leadership Link: CELL

What other Organizational Constructs do we need to develop?What other Organizational Constructs do we need to develop?

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResources and FundingResources and FundingPersuasionPersuasionSuccessSuccess

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Post EnronPost Enron

Enron and Dynegy reputedly spent 50 and 30 Enron and Dynegy reputedly spent 50 and 30 million respectivelymillion respectivelyNO ONE is likely to replace thatNO ONE is likely to replace thatMust develop mechanisms to allocate, pool, and Must develop mechanisms to allocate, pool, and deploy funding for A VAST CORPSdeploy funding for A VAST CORPS

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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Persuasion, Outreach and EducationPersuasion, Outreach and Education

Needed on a massive scaleNeeded on a massive scaleNuke, Coal, and Telecom CommercialsNuke, Coal, and Telecom CommercialsBe Careful about credibilityBe Careful about credibilityIt is natural and appropriate to be skeptical of It is natural and appropriate to be skeptical of self interested corporate pleasself interested corporate pleasNeed to have credibility that outreach is based Need to have credibility that outreach is based on the fundamental values that consumers on the fundamental values that consumers believe in and delivered by a source with no believe in and delivered by a source with no special interest dog in the fightspecial interest dog in the fight

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A VAST CORPSA VAST CORPS

Assessment AuditAssessment AuditVisionVisionAction on PolicyAction on PolicyStrategyStrategyThought LeadershipThought LeadershipCoalitionCoalitionOrganizationOrganizationResourcesResourcesPersuasionPersuasionSuccessSuccess

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Marx:Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying the wrong remedies.

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Success is Success is moving from moving from

failure to failure to failure with failure with

great great enthusiasmenthusiasm

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First they ignore you.First they ignore you.Then they laugh at you.Then they laugh at you.Then they fight you.Then they fight you.Then you win.Then you win.

GandiGandi

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Are You Mad as Are You Mad as Hell and Are You Hell and Are You Going to Take it Going to Take it

Anymore?Anymore?

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