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PROUD INTERNATIONAL SPONSOR OF THE 2011

ACADEMIC CHALLENGE

MAAW EXCLUSIVE MEMBERSHIP

The Marketing Agencies Association Worldwide (MAAW) is the only global

organization dedicated solely to the CEOs, Presidents, Managing Directors and Principals

of top marketing services agencies to give them and their agencies an unfair advantage.

Join MAAW Today

Click more for further information

ABOUT MAA WORLDWIDE

The MAAW is genuinely uniqueits unlike any other trade organization you may belong to

and according to our members far more valuable.

Not only is it the only global organization dedicated solely to the CEOs, Presidents, Managing

Directors and Principals of top marketing services agencies but it is also run by them. So you canbe sure that everything we do is for the benefit of members and designed to give us all an unfairadvantage in todays competitive marketplace.

You will feel immediately at home because we share your interests, your business goals, yourproblems and your opportunities.

Being part of MAAW is being part of one of the best social networks in the world and the only

one focused on you and your business.

Take a few minutes to explore the many benefits of MAAW membership and check out the nextMAAW Conference. You'll soon discover that for marketing professionals with an eye on the

future, it's the place to be!

Join the MAAW today or contact us for more information.

Network

Explore a whole new world of networking.

http://www.maaw.org/globesAwards/marketing.aspx

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In today's global economy, doing business beyond the boundaries of our own backyard has

become 'another day at the office.'

However, many professionals have not applied this thinking to the way they network personally.

While many companies are boldly making their mark in far flung countries, their leaders have

limited contact with their counterparts around the world.

Through MAA, marketing leaders like you meet regularly to discuss debate and forecast market

changes, and share techniques used to solve operational problems of the business. The caliber offellow members and valuable insights gained through these meetings keep members fresh,

stimulated and in touch with the wider world of marketing.

Networking doesnt only take place at conferences. Members keep in regular contact with one

another to share experiences and through Ask MAA can broadcast questionsto all members.

Conference

MAAW Conferences. Interaction and learning on a higher scale.

As part of the MAA's commitment to supporting and enriching the professional development of

members, the organization conducts two in-depth conferences each year - one in the spring andone in the autumn. Membership of the MAAW entitles you to free attendance at both these

conferences.

The spring Conference takes the form of a retreat where we can focus on issues that impact on

the successful running of our business. This usually takes the form of a workshop with global

industry experts moderating sessions.

In the autumn we look beyond our agencies to the bigger trends that are impacting on our

business. In a more traditional conference format global experts give us insights into topicschosen by members.

With emphasis on individuality and diversity, delegates are constantly stimulated, not only byour comprehensive programs, but also by spirited interaction with other members.

Each conference is held in a location that's accessible - both geographically and economically -for the majority of members. Typically, the spring conference is held in Europe or Asia, and the

autumn conference in North America.

This ensures that members will always be able to attend at least one conference per year.

The MAAW conferences are where worlds meet - in more ways than one.

Evaluate

MAAW Benchmark Surveys. Measuring your success from a global perspective.

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One of the many practical benefits of belonging to an association like the MAAW is the ability

to measure your success against established benchmarks.

Thanks to the global nature of MAA, members not only have access to statistical information

regarding compensation practices and business performance benchmarks for their regions, they

can also compare their standings on an international level. How does your profitability peremployee compare to like agencies? What's the trend in profit as a percentage of revenue?

Participation in the benchmark survey is entirely voluntary, and results are shared only withthose who have agreed to participate. All data is kept strictly confidential. Surveys are tabulated

and aggregated by professional auditors.

These valuable comparisons allow members to track their business and personal success, as well

as act as an impetus for change, helping members propel their businesses forward.

Celebrate

The MAAW Globes. Celebrating the best of the best.The MAAW believes that excellence - in each and every discipline of marketing

communications - should be celebrated. What better way to honor excellence than with a high

profile competitive awards program - the MAAW Globes.

Each year, the MAAW receives over 400 entries from over 25 national awards programs - onlythe winners of qualified competitions are eligible to participate. Each entry is carefully judged by

a panel of senior level international marketing and agency professionals on the basis of four key

criteria: concept, originality, execution and results.Awards from the MAAW Globes, the industry's leading international recognition program, are a

coveted measure of success for talented marketers from all corners of the world

SOCIAL NETWORKS

Join MAAW on

MAA Worldwide 2011 Global Academic Challenge

Proudly supported by PepsiCo

http://www.maaw.org/globesAwards/contactUs/default.aspxhttp://www.maaw.org/globesAwards/contactUs/default.aspx

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Since 1986, MAA Worldwide has been recognizing the Best of the very Best in PromotionMarketing across all corners of the globe, via the annual GLOBES Program.

Four years ago, as part of an initiative to start recognizing our future Marketers, the MAA

Worldwide Global Academic Challenge was launched, whereby teams of students studyingMarketing at Universities and Business Schools, became Promotion Marketing Agenciesand

answered a brief, provided by a fictitious client, to be executed in the Teams own Country.

Since inception, Global Academic Challenge Teams have answered briefs on: FightingChildhood Obesity, Changing Climate Change, Kick-starting Tourism & Giving Youth a

Helping Hand.

The Challenge now runs in the USA, Canada, Brazil, Ireland, Israel, Russia, India, Bangladesh,

Malaysia, Indonesia, Romania & Australia. 650 Marketing Students have been awarded with the

GLOBE, Silver, Bronze & Orders of Merit.

The 5th Challenge is Open Source Workforce. Your Countrys immediate Challenge to re-

engage & maintain the employment and potential of their workforces. Full details to follow.

The Prize

The winning Promotion Marketing Team, as judged by a panel of Academia & Clients, will win

one MAA GLOBE and GLOBE Certificates for each team member. One member of the winning

Team will be invited to Rio de Janerio, Brazil to receive the MAA GLOBE at the Fall

Conference of MAA Worldwide and also to attend the conference as a delegate.

This year we also launch the MAA Academic Challenge Alumni designed for MarketingStudents who have taken part in the Challenge in the past. This Alumni group providesnetworking opportunities among their peers and MAA Worldwide Members.

We hope your Education Institution is interested in taking up this years Academic Challenge.

The very best of luck!

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Mike Da Silva

VP Marketing, MAA GLOBES

Past President. MAA Worldwideemail:mdasilva@mdsa.com.au

2011 Global Academic Challenge InvitationOpen Source Workforce. Your Countrys immediate

Challenge to re-engage & maintain the employment

potential of their workforces

Considerable numbers of workforces have been made redundant by the global economic crisis, in

countries all around the world. These people are of any age, gender, and job role/career and are

putting pressure on Government Welfare. This situation is also causing considerable issues with

those who are 45-50+ who find themselves too expensive for the market, or their careers

redundant. Those who are nearing retirement, this diminishing prospect of work is puttingpressure on drawing on their pension or superannuation schemes, a really tough outcome for

their families.

The Client for the 2011 MAA Worldwide Academic Challenge is the Government of your

Country and the task for each Promotion Marketing Team is to plan how you would develop a nocost online marketing service which would offer out of work workforces a chance to get back

into the workforce again, in their own career, or a new one, in full time employ or part time

employ, which may suit a new set of family circumstances in the city/town where the workers

currently live, or perhaps in a new city or town in partnership with the local town/city council.

Your Team will need to give this Open Source Workforce online concept a Project name, anddevelop and execute a Promotion Marketing plan for year 1. Your Proposal must incorporate atleast 5 of the following elements:

Information and advice on how to look for the other jobs in their own career, or what newjobs are there which are worth considering in complimentary or totally new careers.

How to establish & run a self managed new business. What are the new vocationswhich werent around 10 years ago? Even those which could service existing workforces.

(Like providing home help, or supporting local businesses).

An online Linked-in style network so members of the Project can keep in touch, askingquestions and sharing information or success stories. Recognizing successful CaseStudies.

How to work from home and/or work to different hours. You may wish to create a totallynew employment paradigm for workforces over 50, or those nearing retirement. Or you

could develop a new performance system for younger workers or for women who havedecided to have children and work from home part time. Or work with the Council or

Governing body of a Town or City outside the City who might offer incentives for

workforces to relocate to work in that Town or City. Totally new Industries could even beestablished in these locations.

mailto:mdasilva@mdsa.com.aumailto:mdasilva@mdsa.com.aumailto:mdasilva@mdsa.com.aumailto:mdasilva@mdsa.com.au

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Including education and mentoring opportunities. In every Country there are successfulbusiness people, willing to put back by helping others.

How media partners (TV, Press, Magazines, Radio) could share the news of the Programvia Promotion. A Cable TV network has agreed to donate a TV channel for this Project.

How would you involve them?

Apple has agreed to promote an App on their iPhones. How would you present &maximize this facility?

How Corporate Partners like search Engines like Google or Yahoo, Online Recruitmentportals like Seek or Monster & a Telco could become involved to spread the word and

help distribute information.

How would you involve social marketing tool & techniques to promote the concept &involve participants?

Unemployment can involve Governments in the form of reduced company & personaltaxation and unemployment benefits. Can this concept provoke, or even a even radicalinvolvement by Government?

Your Promotion Marketing Team doesnt have a budget and you are not expected to providemarket research or results. You may wish to include some creative for a Project logo but the

quality of any artwork wont be scored.

The Judges will need to see how your Team captures the concept of Open Source Workforce

and how your team will develop, market and maintain involvement in the concept, by your

audiences in year one addressing an overall target of a significant increase in full timeemployment in your country.

Your final task involves your Teams actual Presentation to the International MAA WorldwideJudging Panel.

News of the success of the Open Source Workforce Project has spread globally, and yourGovernment Client has asked your team to prepare a Proposal which it will present to other

Countries with a view to exporting the concept. So your Proposal needs to present and sell your

Project.

The Prize

A Member of the Winning Team, selected by the team, will be invited as a guest of MAA

Worldwide to present their Teams concept to Members of MAA Worldwide during the 2011

Fall Conference in Rio De Janeiro in October 2011, during which they will be presented the

GLOBE.

Terms & Conditions

(i) Who is eligible to enter

Students currently studying any Marketing subject in Universities and Business Schools in anyCountry. There is no cost of entry.

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Students can enter in teams of 3 or more. Entries are not permitted from individuals.

Entries can be received from more than one Team in any participating University or BusinessSchool, but only one entry is permitted from each Team.

(ii) Parameters upon which your entry will be judged

You are not expected to provide results, but your entry will be judged for:

Your Promotion Strategy - 30 points Your Marketing Concept, your ideas, your creativity in addressing the brief - 40 points How your Team will execute the Promotion and evaluate the results - 30 points

Teams may provide artwork to support their concept, but this material will not be judged onquality.

(iii) Entry specifications

Each Team will enter as a Promotion Marketing Agency and will need to provide their AgencyName on the entry form.

Each response will need to be prepared in English and in a PDF format. Audio or Visualelements are not needed.

An online entry form must be completed for each Promotion Marketing Agency.

The copyright of all entries will remain the property of each Entrant. MAA Worldwide reserves

the right to publish all or any part of any entry.

(iv) Closing date

All entries need to be lodged on the MAA Worldwide Academic Challenge website:

www.maaacademicchallenge.com before 5pm (local time in each entrants country) on 31 July2011.

(v) Judging

The Promotion Marketing Agency whose entry achieves the highest score, as judged by the

Academic Challenge International Panel of Judges representing Academia, Clients andPromotion Agencies, will win a MAA Worldwide GLOBE, the pinnacle in global Promotion

Marketing excellence for 25 years.

The decision of the Judging Panel is final and no correspondence will be entered into.

(vi) Prizes

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The Grand Prize

A MAA GLOBE will be awarded to the Promotion Marketing Agency which attains the highestscore as awarded by the International Judging Panel.

One member of the Winning Promotion Marketing Agency, chosen by themselves, will beprovided a return economy airfare and accommodation, to attend the 2011 MAA Worldwide Fall

Conference and GLOBES Award Ceremony in October 2011 in Rio de Janeiro, Brazil.

The GLOBE will be retained by the Winning University or Business School. Each Member of

the Winning Promotion Marketing Agency will receive a GLOBE Certificate. Additional copiesof the GLOBE can be purchased by Members of the Winning Promotion Marketing Agency

from the MAA Worldwide Secretariat.

The Silver & Bronze Certificates

Silver and Bronze Certificates will be awarded to each Member of each of the PromotionMarketing Agencies, with the second and third highest scores.

Order of Merit Certificates

Order of Merit Certificates will be awarded to each Member of the Promotion Marketing

Agencies, whose entries the Judging Panel feel are worthy of this recognition.

MAA Worldwide Headquarters - 89 Woodland Circle - Minneapolis, MN 55424 USA

Tel: 952-922-0130 - Fax: 760-437-4141