MaaS–Approachingan Integrated PolicyPerspective · 2020-03-27 · Wien | Österreich © AustriaTech MaaS–Approachingan Integrated PolicyPerspective Martin Russ, AustriaTech –FluidtimeSymposium

Wien|Österreich©AustriaTech

MaaS – Approaching anIntegratedPolicy PerspectiveMartinRuss,AustriaTech– Fluidtime Symposium2017

Wien|Österreich©AustriaTech 2

1_becausewe needtodefinewhatwillbeoursuccess


So,how to doit?

MaaS putsusersatthecoreoftransportservices,offeringthem

tailor-mademobilitysolutionsbasedontheirindividualneeds….

…It‘s about future business&value creation to enable

sustainable mobility solutions


Thebasicuserquestions:

Who’sgoingtocarryme(home)?What‘s the value of that service?What‘s my emotionaltouch?


Dowewantotherstosellourservices? What is our favorite

strategic/policy option &goal?Dowe think we knowenough about ourcustomers? What is our perspective on

innovation?

Some basic public questions…


2_becausewe have already worked outcomprehensive concepts,roadmaps,...


AustrianMaaS RDIRoadmap

• Pilotbusiness-&operating-models for MaaS(e.g.MobilityAggregator)

• Gobeyond „pure“Mobility&TransportFramework

• Develop cooperation-models for MaaS

•Macro- economic evaluation• Impactanalysis – MobilityBehaviour

• User-expectations &useracceptance

• Cross-sector data-ecosystems

• Develop/agree ondataexchange formats andServiceAPIs

• Promoteopendataconcepts Standardise datastructures of differentservice domains

• Politcal Commitment &Goals

• AwarenessonOperator-Level

• Fostercooperationamongst providers andother sectors

Policy Data

BusinessImpact

Wien|Österreich©AustriaTech ©MaaSiFiE project,2016

MaaSiFiE– EuropeanRoadmap2025

Too much is beautiful!


3_becausetransport should earnmoney - notproblems


„Mobilityfor Life“

TransportServices

Automotive(Sales)

Asimplemarket perspective…

Public/State

BusinessConsumer

Asimplevalue perspective …


4_becauseaneco-systemintegrateseveryone - even policy!


…

Emotion

Exper-ience Diversity

Demo-graphy

EfficiencyAfford-ability

Safety/Security

Sustain-ability

EcoSystemMobility=Service

FromIdea toMarket

LegalCertainty

BusinessModels

ValueforMoney

Policy

User Market


Eco- vs.Ego-Systems

13

SimplifiedOwnership

CarSharing&Pooling

PeerTransportServices

MultimodalPlanners

CombinedMobilityPackages

IntegratedPublicTransport

Capacity Management


5_becausewe are doing already somany good things!


ASFINAGLänder ARGEÖVVÖV

Verkehrs-meldungen

ASFINAG ÖAMTC

trafficmessages trafficsituation timetables,monitors

Data&Archive

ITRouter

PTRouter

Maps,Objects

LocationserviceGIP

Base-map

ServiceInterface

Messagebus

POIs (allpartners)

PartnerService

SmartPhoneApp

VAOFrontEnd

3rdPartyFrontEnd


Public Interface

Information Routing Realtime

Single Point of Registration

PT Tickets

Reservation Accounting Access Control / Card Management

Quelle:Upstream

ProductsbyUpstream


Data-marketAustria

Source:www.datamarket.at

Wien|Österreich©AustriaTech 18Source:www.austriatech.at

LinkingDanube


6_becauseweneedacomprehensiveviewonmobilitytransition

driversandoptions!


Foresight&

Planning

Evaluation&Monitoring

ValueCreation &LabourMarket

Innovation&ProcurementEcoSystem

CleanEnergy

Connectivity

AutomatedDriving

Mobilityas aService

DigitalInfrastructure

…TheMobilityTransitionLandscape


7_becausethepublicsideisreadyforacommonwayforward


AnAustrianjoint way forward§ Jointunderstanding – BUTWHO?§ Build uponexisting work (VAO,urbanplatforms…)§ MaaS as ajoint political goal!

o Define objectives and impact levels (Environment,access,cost)§ Valuecreation

o PT&ademand- and sharing oriented „extension“o Mobilityand interaction with others sectorso Adressing future customers and target groups

§ Creations of pilotso regional,user groups,new partnerships

§ LegalFramework§ InnovationPartnership


8_because we willnotgetthe right benefits

if privatesector is doing it alone


Theright benefits for whom?

§ What smartproponents really wanto Newactors want more,notless mobility!?

§ Oligopolistic/monopolistic powero Highrents because of dominantactors!?

§ Whohas got thecontrol over my timeand choices?o „Mobility&DataGrabbing“!?

Ø Towards ajoint value structure and several integrators

24Source:Universityof Glasgow,AustriaTech


9_because we can/should usenew instruments


Variety of new instruments§ Standardsand

Regulations (Prio A)§ Platforms§ InnovativeProcurement§ UrbanMobilityLabsas

enablers and integrators§ …

26


10_becauseweneedto……haveacommonaplan!


a)_setpolicygoals


ServicePlatforms

forManagingMobility

User=Integrator(Moblity-Store)

Governance andnew

Responsibilities

PublicAuthoritiesas Multiplier

Testbeds &LivingLabs

Without Learningà noprocurement

AFRAMEfor MOBILITYas aSERVICE!

Visions &ClearTargets(De-)

RegulateMobilityOperators

!?

Createanew

Market!Basic-Structures(Geo-Data,RTTI,+)

OpenData&ServicesàQuality,Dataconcerns,

BusinessModells!!

GuaranteePrivacy&Security

FairCompetition/Access


Reveal theUnderneath of MaaS-Policy

30

DigitalPlatform covers it all?

There is more to it!

USERNEEDS

BUSINESS

POLICYGOALS

VALUECREATION

REGULATIONS/INCENTIVESDEMAND-SUPPLY

MATCHING


b)_definefunctionallevelsofaction


Functional levels of MaaS

Enableeffectivematchingofsupply&

demand


TransportPolicy TransitionMatrixNo one fits all– approach!

DATA BACKEND CUSTOMER

LegalFramework

FunctionalRequirements

BusinessModels

Partnership &Cooperation


c)_incorporatedifferentpolicyoptionsanddecisions


MaaSPolicy Options

35

WEHAVENOMONEY

IHAVEAPROBLEM

ITISHAPPENING

IHAVEADREAM

WORKONPT-EFFICIENCY

SOMEONESHOULDSOLVEIT

WEACTIVELYSTEERTHEPROCESS

WECO-CREATE,ENABLE,STEER,PROVIDE,IMPROVE….


d)_define public &privatetasks


Private/Business

37

Policy/Public§ MaaSregulations§ Taxregimes§ Licensing§ Socialintegration§ Transportcodes§ Passengerrights§ Sharingframework§ ….


e)_democratizethepowerofplatforms-developa

“MaaS holacracy/sociocracy model”?


roles

structures

tasks

risks &benefits

agile

transparency is key ….


f)_ agileprocessoffuturedevelopments

à beclearaboutnext3steps


TheMaaS Challenge

41

•..

•.

.•

Goals&MaaSArchitecture

Pilot1 Pilot1a

…

Pilotx

ActualPilots &Projects

1 Foundation

Challenge

Shared Connected

Automated Integrated

SmartRegions &Agglomerations

2 Pilot&Monitor

SCALEUP

…

LegalFrame

Trans-fer

Learn

3 Impact&Scale


ANationalMaaS ActionPlan?

42

MaaSActionPlan


Transport Research Arena

16 - 19 April 2018, Vienna/Austria

www.traconference.eu

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MaaS–Approachingan Integrated PolicyPerspective · 2020-03-27 · Wien | Österreich © AustriaTech MaaS–Approachingan Integrated PolicyPerspective Martin Russ, AustriaTech –FluidtimeSymposium