MA in Human-Technology Interaction (HCI)

The miLAB (Media Innovation Lab) and ARL (Advanced Reality Lab) at the School of Communications are offering a new and unique MA degree in Human-Technology Interaction (HCI), which is first-of its-kind in Israel. Similar to leading programs in top universities in the US and Europe, our MA in HC I is a transformative degree. We provide our students with the methodologies and skills required to lead user-centered products in technology companies, interactive experiences in design companies, and cutting edge research in academic and industry innovation labs.

"HCI has already changed the world of computing.We can only imagine what’s next. From VR/AR to IoT/Wearables to AI/ML devices – our program gives you the tools to lead the next digital revolution"Oren Zuckerman, PhDMIT Media Lab,Head of the new MA in HCI

For more information: www.idc.ac.il/ma/hciinfo@milab.idc.ac.il

Who is the program for?The program is designed for students and working professionals from Israel and abroad who are passionate about designing, creating, evaluating, and leading new products and interactive experiences in technology and design companies. Suitable candidates may come from a range of backgrounds, including design, computer science, engineering, architecture, psychology, communication, UX/UI, information systems, arts, and more.

Program Highlights

• One-year program, three semesters, in English, designed for students and working professionals, starting November 2019

• Students must complete 39 credits, or 49 in the Thesis track• 2 days a week: Wed 14:00-21:30 and Fri 8:30-12:30• Project-based learning in research labs

and design workshops• Students will master core skills:

– User-centered product innovation– UX/UI design and user research– Interaction design and technology prototyping– Research of Human-Technology Interaction

• Practicum in startups and innovation labs• Final project: technology research or design innovation• Thesis option offered in the second year, giving students

the opportunity to join a leading research team and publish papers in international conferences

• Internship opportunities at international academic labs (MIT Media Lab, Stanford, Cornell, CMU)

For more information: www.idc.ac.il/ma/hciinfo@milab.idc.ac.il

Advanced Technology Research: Human-Robot Interaction,

Social VR, ARFaculty

Dr. Oren ZuckermanHCI researcher,PhD MIT Media Lab

Prof. Doron FriedmanVR and BCI researcher,PhD TAU

Dr. Béatrice Hasler Social VR researcher,PhD University of Zurich

Dr. Hadas ErelHRI researcher, Cognitive Psychology,PhD BGU

Noa MoragSTS researcherMPS Interaction Design, NYU ITP

Iddo WaldSocial IoT researcher,MSc/MA RCA and Imperial College

Jonathan GironVR researcherPhD Candidate, Bar Ilan University

Dr. Jacob GreenshpanUX/UI strategy,PhD Technion

Ayal LevinService Design expertDesign Director, Designit

Ohad Meyuhas Fabrication expertHead of Innovation, Stratasys

Prof. Gadi WolfsfeldCommunication and New Media

Dr. Talia LavieUX & Product expertMicro Focus,PhD BGU

Dana GordonInteraction DesignerMA Interaction Design, Institute Ivrea

Zvika MarkfeldPrototyping expertCo-Founder, ForReal

Shalom AmiraNew media artistBFA in New Media, Bezalel

Prof. Yair Amichai-HamburgerCenter of Internet Psychology

Prof. Karine NahonCommunication and New Media

Prof. Jacob GoldenbergCreativity, new product development, Arison School of Business

Prof. Noam Lemelshtrich-LatarDean Sammy Ofer School of Communications

Fundamental Courses Theory, Applied Methodologies, Ethics

• Contemporary Topics in HCI Dr. Oren Zuckerman

• Psychological Foundations for UX and HCI Dr. Jacob Greenshpan and Dr. Béatrice Hasler

• UX Research Methods Dr. Jacob Greenshpan

• Service Design Mr. Ayal Levin

• Speculative Design Ms. Dana Gordon

• Social Construction of Technology, Ms. Noa Morag

Coursesat a Glance

Skill Courses Prototyping, Applied Research, Practicum

• Self-expression with Digital Fabrication, Mr. Ohad Meyuhas

• Visual Experimentation with Software (P5.js), Mr. Shalom Amira

• Creative Prototyping with Arduino, Mr. Zvika Markfeld

• Immersive Experiences with VR/AR (Unity 3D), Mr. Jonathan Giron

• Applied Research: Non-humanoid Robots, Dr. Hadas Erel and Mr. Iddo Wald

• Applied Research: VR and AR Environments, Prof. Doron Friedman and Dr. Béatrice Hasler

• Research hackathon: Design & Prototyping, Dr. Hadas Erel and Mr. Iddo Wald

Elective CoursesMA in HCI Advanced Electives

• UX in Product Teams, Dr. Talia Lavie• UX Design Workshop: From Onboarding to Engagement,

Dr. Jacob Greenshpan• Advanced Cognitive Psychology for UX, Dr. Hadas Erel• Mixed Reality and Spatial Computing, Ms. Maayan Cohen• CCI: Child Computer Interaction, Dr. Oren Zuckerman• BCI: Brain Computer Interfaces, Prof. Doron Friedman• Neuroscience for HCI, Mr. Jonathan Giron• Advanced Statistics for UX and HCI, Dr. Hadas Erel

Electives from Other Programs

Students can choose up to two electives from the following programs, subject to availability and prerequisites.• One-Year MBA (Eng)• Global MBA (Eng)• MA in Law, Technology & Innovation (Heb)• MA in Communications & New Media (Heb)• MA in Social Psychology (Heb)• MBA in AI & Big Data (Heb)• MSc in Computer Science (Heb)

* Photos by Aya Volkov and miLAB

Preparatory Modules (short online courses)

Before the program starts, all students must complete the online preparatory modules:• Introduction to Computing Principles (waived for BSc students)• Introduction to Visual Design (waived for Design students)• Introduction to Human-Computer Interaction (waived for

Interactive Communications students)• Introduction to Applied Research Methods (waived for

Psychology students)For more information:

www.idc.ac.il/ma/hciinfo@milab.idc.ac.il