The Company: M3 is a B2C social networking company serving the young, urban mobile consumer. We deliver our services via branded software on mobile devices and a managed website. The company is positioned to capitalize on the massive growth in the mobile market and in the increased interest in social networking among young urban consumers looking to build community and connect in a mobile environment.

We seek to take advantage of several converging trends: The $5 billion expected growth in mobile advertising by 2012 The $850 million expected growth in the social networking industry in ‘07 UGC (User Generated Content) as a force; changing the face of society

Industry: Mobile Social NetworkingStage: Stage 1Employees: FoundersFounded:2007Markets: London and New York

The Management Team:M3 is led by a stellar team of professionals from complimentary arenas that possess deep experience, track records of success and reputations for keeping out ahead of trends and technology throughout their careers.

Tullio Siragusa, CEO: 18 years telco, software and services industry veteran. Most recently CEO, Ansearch Inc (ASX: ANH) and EVP Sales and Marketing, Operative Media in the UK and US (Edison Ventures Funded). Prior experience include Partner roles with Ernst & Young, aPricewaterhouseCoopers, and CSC.

Kate Berg, CMO: 18 years experience in strategic marketing, content creation and event management for global software, services, and consumer brands. Most recently CEO of social networking company Avenue B (www.avenuebclub.com ).

Mickey Opacic: 10 years experience in mobile products marketing, primarily in Europe and Asia. Owner of one of UK’s largest refurbished mobile handset marketers.

Board/Advisors Steve Dacek: 20 years experience in network architecture, telephony and entrepreneurship. Founders of

Soft and Gui, ($15M network infrastructure consultancy) Spiderphone ($3M web conferencing services) and Cellufun (mobile gaming publisher with 3.7M users to date, Longworth Partners funded)

Joe Mills: 15 years experience in London Fashion and Beauty market. Salon owner, Make me a Millionaire (UK) entrepreneur, Fashion Week head stylist with deep connections within London and New York’s Style, Fashion and Club Scene. Access to over 25,000 new students each year through Fashion Services business.

Miles Spencer: 20 years experience creating, financing, and building media and consumer business. 9 Venture funded investments

Scott Carlin: President of HBO US-Distribution, with primary responsibility for marketing and distribution for Sex in the City, Sopranos, and Entourage. 20+ years media sales experience.

The management team has deep experience in the global marketplace of technology, PR, consumer marketing, telecom and wireless --and is a group of seasoned entrepreneurs who see down the path of market opportunity and have consistently executed on winning concepts.

The Service: M3’s competitive advantage is in its combination of elements: an ad supported location-based, real-time mobile social networking application with a simple publishing mechanism for the young urban market that offers on-the-spot text-to-voice conversion. M3 seeks to by-pass subscription-based models (which limit adoption) and instead use targeted advertising, personal profiling and added-value services in context with the users’ lifestyle to leverage consumers’ personal affiliations with their cell phones. The model is also a natural for venue sponsorship, as it will use the trend-setting young urban professionals to attract the mass market.

Considerable potential exists to “white label” the service to dating sites and online communities to provide anonymous voice and hookup potential --in exchange for revenue share. The Market:

2 billion mobile subscribers around the world; 2M mobile phones sold everyday 20% annual subscriber growth New networks capable of distributing video, improving handset capabilities, and rapid turnover of the

handsets In the nascent mobile social networking space, 38% of 18- to 24-year-old Americans already post photos

to websites via mobile phones

First addressed markets: London and New York City 12M population with 80% mobile penetration Highly complimentary databases Well developed nightlife cultures

Mobile marketing has the same potential to change the advertising and marketing space in the same way that the emergence of the Internet did a decade ago. ABI Research forecasts that global spending on mobile marketing and advertising will see a 13-fold increase between 2006 and 2011.

Competition/Our advantage: Though all the major players (and myriad small start-ups) are crowding into the mobile social networking space, M3’s key differentiators are its location-based search (via zip code) and selection capability, its’ rapid adoption UGC plan for London and NYC with real-time venue tie-ins, and its’ “killer-app” text-to-voice application.

M3s’ key advantage is that it is poised to take full advantage of the coming wave of mobile social networking by allowing mobile hookups based on mobile location, entirely ad supported and free to users. In addition, the online interface creates a wired hub for organization of lifestyle: events and happenings, friends and dates.