Moving to multiple business models

Presented by: Christiana

Key words:

Niche audience: a small, select group of people that have a very unique interest.

Web2.0: is a concept that takes the network as a platform for information sharing, interoperability, user-centered design and collaboration on the World Wide Web.

Market description and outlook

Structure

From customers’ perspectiveFrom advertisers’ perspective

From publishers’ perspective

conclusion

The penetration of the Internet and mobile technology leads to multiple platforms for newspaper publisher to deliver news.

Newspaper business model

Source: PricewaterhouseCoopers newspaper publisher survey

Estimated newspaper publishing market decline in OECD countries, 2007-2009 (in per cent)Source: OECD calculations based on data of PricewaterhouseCoopers LLP

Most Popular Online Sources of News in Australia

Major newspaper sites 75%Local newspaper sites 29%Mainstream news organisations (news.com.au, ninemsn.com.au) 63%International news sites (The New York Times, The Guardian) 39%ABC.net.au 32%Search engines (Google, Yahoo!) 36%Blogs and news aggregators: Crikey etc 13%Social networking: Twitter, Facebook etc 25%

Online news

Global newspaper publishing market by component vs. GDP growth

Source: PricewaterhouseCoopers Consensus Estimate

Consumers have demonstrated a willingness to pay more for high value, topic-specific publications.

First choice of medium for news consumption (ignoring price)

Source: PricewaterhouseCoopers newspaper consumer survey

Advertisers are searching for an integrated approach to achieve the best return on investment.

Global advertising expenditure by medium

Source: ZenithOptimedia - December 2008

The process of defining and reaching target audiences

Source: PricewaterhouseCoopers analysis

Template-based self-service options and business-to-consumer model remain an opportunity for newspaper publishers.

Source: PricewaterhouseCoopers newspaper publisher survey

The structural change from channel distribution to content production

Conclusion

1. Compelling content across multiple platforms help deliver news and cater for different customers.

2. Constant dialogue and providing general news are still crucial for newspaper.

3. Cooperation with strategic partners can strengthen their proposition.

4. Technology offers potential values for newspaper publishers to add service and reinforce partnership with advertisers.

References

Moberg, A, Johansson, M, Finnveden, G, Jonsson A,(2010) Printed and tablet e-paper newspaper from an environmental perspective — A screening life cycle assessment, Environmental Impact Assessment Review, Volume 30, Issue 3, April 2010, Pages 177–191, available:http://www.sciencedirect.com/science/article/pii/S0195925509000936

George, L(2007) What’s fit to print: The effect of ownership concentration on product variety in daily newspaper markets, Information Economics and Policy, Volume 19, Issues 3–4, October 2007, Pages 285–303, available:http://www.sciencedirect.com/science/article/pii/S0167624507000285

Leroch, M & Wellbrock, C(2011)Saving newspapers with public grants – The effects of press subsidies on the provision of journalistic quality, Information Economics and Policy, Volume 23, Issues 3–4, December 2011, Pages 281–286, available:http://www.sciencedirect.com/science/article/pii/S0167624511000321

McQuail, D(2010) McQuail’s Mass Communication Theory, the fifth edition, SAGE Publication Ltd, London

Video links:

The Sunday Telegraph - Sunday's Besthttp://www.youtube.com/watch?v=fc4gnz5DCjs&feature=BFa&list=PLC1FAAD068EF7E20E&index=15

SMH Subscriptions Ad - The Herald "Read it Your Way" Packagehttp://www.youtube.com/watch?v=HwBxXaiUEEo

The digital challenge for America's daily newspaperhttp://www.youtube.com/watch?v=0CVGu-XiI34 Newspaper Industry Futurehttp://www.youtube.com/watch?v=EAzPHkmBqzU&feature=related Inside Story Americas - The death of the newspaper?http://www.youtube.com/watch?v=troTyl2qfpE

CNN: The Newspaper Industry in Declinehttp://www.youtube.com/watch?v=S9AtkO7eqIk

Newspapers in Decline? Jeff Jarvis.http://www.youtube.com/watch?v=YjUeJH4mdF4&feature=related

Thank you!