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An sampling of marketing communications projects
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Berry NetworkProject Samples
Marketing Communications
Graphic Design
Copywriting
Promotion Development
matilda jackson
Editorial Style GuideA 20-page reference document developed to encourage consistent writing style throughout the organization
Project Responsibilities:l Content Developmentl Layout Designl Copywriting
Brand GuidelinesA 10-page quick reference document developed to ensure that branding is consistently and professionally rolled-out throughout the organization
Project Responsibilities:l Content Developmentl Layout Designl Copywriting
Client Newsletter An 8-page quarterly client newsletter that incorporates reader-friendly design elements to encourage recipients to take time out of their busy schedules to read it
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination
Sales Collateral A sales sheet designed to announce new social media services that were being launched
Project Responsibilities:l Concept Developmentl Layout Designl Copy Editing
White PaperA 13-page white paper designed to provide a detailed, research-basedoverview of social media
Project Responsibilities:l Concept Developmentl Layout Designl Copy Editing
Informational Collateral A revamp of one-page art submission spec sheet designed to incorporate new branding and to be more user-friendly for clients receiving the sheet
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination
BEFORE
AFTER
Program Collateral A 4-page booklet developed to explain the company’s ad evaluation process and serve as an interactive assessment tool
Project Responsibilities:l Concept Developmentl Layout Designl Copy Editing
Internal Poster A 20” x 26” internal poster developed to highlight the company’s new positioning statement to employees
Project Responsibilities:l Concept Developmentl Layout Design
Marketing Seminar Invitation A tri-fold invitation with a compass theme designed to generate interest by incorporating a flash drive (containing a promotional video) and sealed pochette envelope featuring an actual miniature working compass
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Vendor Sourcingl Print Coordination
Plantable Holiday CardA green (literally and figuratively) holiday client card featuring seeded paper designed to be planted after the holiday season. Each card included a rafia tie that held the wild flower seeded paper shell to the printed portion of the card (printed on a recycled paper).
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Vendor Sourcing/Coordination
Corporate IdentityA corporate identity system designed to serve as a more contemporary transition to the company’s while new branding was being developed
Project Responsibilities:l Branding Researchl Concept Developmentl Layout Designl Copywriting
Corporate IdentityA website homepage designed to have stronger visual impact, easier navigation and a more contemporary look.
Project Responsibilities:l Concept Developmentl Layout Designl Copywriting
AFTER
BEFORE
Client Gift Enclosure CardsA series of four gift enclosure cards written and designed to accompany and play off of the gourmet cookies that were sent to clients each quarter
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination
Yellow Pages AdvertisingA series of ads designed to provide a warm, inviting tone, while also highlighting the benefits of two different retirement facilities owned by the same parent company
Project Responsibilities:l Concept Developmentl Layout Designl Copywriting
Yellow Pages AdvertisingA series of upbeat ads designed to downplay the negative connotation often associated with credit counseling
Project Responsibilities:l Concept Developmentl Layout Designl Copywriting
Yellow Pages Advertising Concept An ad concept to show a major auto rental company how the fun associated with their product could be incorporated into their ad
Project Responsibilities:l Concept Developmentl Layout Designl Copywriting
BEFORE
AFTER
Yellow Pages Advertising ConceptA series of national insurance ads designed to highlight the people aspect of the client’s services and provide consumers with decision-making information and a strong call to action
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination
Yellow Pages Advertising Concept (continued)Additional ad sizes further highlighting the people angle as well as approaches developed to reach racially diverse segments of the client’s target audience
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination
Convention Collateral An auto repair franchise convention sales piece created to encourage attendees to use Yellow Pages advertising and designed to tie into the company spokesperson’s former pro boxer background.
Project Responsibilities:l Concept Developmentl Layout Designl Copywritingl Print Coordination