M ERCADO PLAZAM ERCADO PLAZAA NEW PUBLIC SPACE AND MARKETPLACE FOR THE MISSION

The Mission Community Market,

Rebar, and the Central American

Resource Center have formed a

partnership to create a plaza and

public space on Bartlett Street in

the heart of the Mission District

in San Francisco. Building on the

place-making efforts of the Mission

Community Market, the Mercado Plaza

will provide a beautiful, safe and much

needed public space for activities

that support family health, promote

small businesses and bring diverse

communities together.

Conceptual RenderingFor purpose of discussion

SAN FRANCISCO PUBLIC SPACEShave come to life with the surge of street food, markets and community events. The Mission District does not have a central plaza to support these activities. We believe it should.

OPENING DAY PERFORMANCE AT MISSION COMMUNITY MARKET, JULY 2010

THE VISION

Public markets encourage economic development, enhance the tax base, and keep money in the neighborhood. They offer low-risk opportunities for emerging entrepreneurs and microenterprises, which form more than 87% of all businesses.1 Studies have shown that money spent on locally-owned micro-enterprises multiplies within the community up to three times as much as non-locally-owned businesses.2

Perhaps most important is the way markets serve as public gathering places for people from different ethnic, cultural, and socioeconomic communities. As one of the few places where people

Public markets are not just places of commerce. They are our neighborhood civic centers.

1 Association for Economic Opportunity, 2009, “Prosperity For All Through Entrepreneurship,” www.microenterpriseworks.org

2 Wasserman, Wendy. “An Interview with Economist Michael Shuman.” Civil Eats. 9 Dec. 2009. Page 2.

Jardin Juarez and Market HallCenter of townJuchitan, Mexico

NaschmarktVienna, Austria

Largo Glênio PeresPraca XV de Novembro, CentroPorto Alegre, Brazil

comfortably gather and meet, markets are our neighborhoods’ original civic centers.

The Mercado Plaza can be the civic center for Mission neighborhood families and visitors. The Mission needs a central plaza and neighborhood public space. MCM has begun to serve as a diverse community gathering place. A new public plaza would activate the heart of the Mission year-round, in a way that fosters long-term neighborhood economic development, civic engagement, and community programming.

ECONOMIC DEVELOPMENT THROUGH PUBLIC SPACE

YERBA BUENA CBD YERBA BUENA CBD / MINT PLAZA UNION SQUARE CBD

CASTRO CBD / CASTRO PLAZA

CASTRO CBD / CASTRO FARMERS MARKET

1.2 COMMuNITy DIALOGuE

As discussed earlier, the Mission Streetscape Plan stems from the larger Eastern Neighborhoods plan-ning effort and builds on the extensive community involvement of that Plan. The Mission District Streetscape Plan’s goal was to identify improvements to streets, sidewalks and public spaces in the Mission District based on community input gathered through the process.

The Mission District Streetscape Plan community dialogue involved community-based organizations, continuous dialogue with other City agencies, and hands-on involvement in community-based projects. This outreach-intensive approach resulted in a plan that is supported by community members and that has spurred new community initiatives at a grassroot level such as the Mission Community Market, a new outdoor market in the heart of the Mission.

May 2008wORKSHOP 1

the goal of workshop 1 was to articulate a vision for the Mission Streetscape Plan project. Community participants who attended the workshop worked in smaller groups to develop this vision for a new Mission neighborhood streetscape to guide design in the following months. Main policies discussed the importance of prioritizing walking, bicycling and transit, incorporating greenery, providing more gathering spaces, and integrating public art. Policies were then prioritized and organized in broader categories for discussion and use.

August 2008wORKSHOP 2

During workshop 2, participants reviewed priority policies refined from workshop 1. Main categories to organize policies were describing a new urban landscape that would be: multimodal, green, community-focused, safe and enjoyable, well-maintained, and memorable. A short presentation about streets in the Mission was also conducted at this meeting. Participants discussed goals and ideas for each street type.

2008

KIDPOWERPARK

DEARBORNCOMMUNITY

GARDEN

BERNAL HILLPARK

DOLORES

PARK

PRECITA PARK

MISSIONPLAY-

GROUND

PARQUENINOS UNIDOS

ALIOTOMINIPARK

FRANKL INSQUARE

JACKSO

PLAYGRO

TREAT

COMMONS

SOCCERFIELD

PARKAND REC

POTRERODEL SOL

PARK

ROLPHPLAY-

GROUND

GARFIELDSQUARE

McKINLEYSQUARE

UPPER NOEPARK

JURI COMMONS

YORKSTREET

MINIPARK

EDISONELEMENTARY

SCHOOL

THERESAMAHLER

CDC

MISSIONNURSERY

HORACE MANNACADEMIC

MIDDLE SCHOOL

SAN FRANCISCOCITY COLLEGE

CESAR CHAVEZELEMENTARY

SCHOOL

JOHN O’CONNELLALTERNATIVE

HIGH SCHOOL

BRYANTHIGH SCHOOL

SUNSHINESMALLHIGH

SCHOOL

MISSIONEDUCATION

CENTER

LEONARD R. FLYNN

ELEMENTARYSCHOOL

INTERNATIONALSTUDIESACADEMY

ENOLA MAXWELL

MIDDLE SCHOOL

FAIRMONTELEMENTARY

SCHOOL

LAS AMERICASCHILDREN CENTER

MARSHALLELEMENTARY

MARSHALLELEMENTARY

ANNEX(CLOSED)

MISSIONSENIOR

HIGH SCHOOL

EVERETTJUNIOR

HIGH SCHOOL

DSS OFFICES

St.Luke’sHospital

San Francisco

GeneralHospital

101

101Gateway

Dangerous for bikes and peds

Gateway

2

2

2

Valencia: commercial

activitiesbike lanes. ped friendly

C E S A R C H A V E Z S T

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Weekend closure- from

14 to 19 street

Make Valencia a”green wave”, time

signals for bike speeds (12-14 mph).

this will make it safer

for bicyclists and reduce red-light

running

Not enough sidewalk:

nowhere to sit

Albion streetsmells

Restaurantson ValenciaMake better

use of alleys

Guerrero street: loud, dangerous traffic, unfriendly for peds, sidwks

too narrow

BART stations need to

be friendlier for all users

(espec. now that are

hubs of activity)+add green

BART plaza: bad design

Introducemore flexible

parkingspaces

very nice trees, light on trees,

strongneighborhood feel

GourmetGhetto:

amenities

Dearborn:community

garden

Unsafe!Used only by

homeless: full of shopping carts.

it needs tointegrate betterwith streets and

be moreinviting

Clarion Alley: art murals that rotate over time Problem area:

drugs, urine, temporary

housing

Park

16 betw Mission and Valencia:

unsafe and unplasant to

walk

Keep South Van Ness as

good“vehiclestreet” Bike lanes

on Harrisonstreet

Median with trees on Potrero

Bring niceimprovements

to industrialneighborhood

Ban all turns forcars on Mission

Make Mission saferfor pedestrians

Pedestrian street

Wide sidewalks,calm street

Stainedsidewalks

alongValencia

Calmtraffic

Abandonedstructure: it could be a park or other

public use

SFGH comfort gardenat 22nd is beautiful

and moving-a tributeto hospital workerswho have died of

AIDS

Narrowcrossings:

create open space

Dark at night: it feels

abandoned

Unsafe:It could be

maderesidential-

oriented

Prostitution

Permeablelandscapes

Better lightingalong Folsom

street

Better lightingalong 24th

street, widensidewalks

(2)

Industrialwasteland: no

one walks here

Hazardousintersection

for bike lane: close off

Treat

Open space with benches

and green

Electrical and phone wires

on street

Use of synthetic turf: it means that

grass is always maintained

Badplayground

Improve: poor access/ not safe

for peds, not nice for transit

waiting

Homeless camp. Why is this park so isolated and

unused?

Dingyarea

Mall is a car magnet: hard

to walk to

Relationship betw Division Street and 101

overpass

Division street:terrible for pedestrians and

bikes

Sidewalk onSouth side ofRalph Park is

too narrow

Connections to Allemany Farmers

Market and Bayview:on Saturday bikers

and pedestrians usefreeway ramps and risk to be killed bycars. Walking and

biking here is frightening.

Light on Alabama/Cesar Chavez very

good

Cesar Chavez: toomuch traffic, no trees

and sidwk parking-ugly gateway from

highway. It feels like afreeway and a barrier.

NO turns from 24thstreets onto Mission

and viceversa

Introduce permeablelandscapes projects like on18 and 26 str +more green

(2)

Garbagecollection at 24/Mission

25/Mission:drug dealers on

motorcycles/commuter traffic/

exhaust noise (mixedw/families and

Harrison/24corner bulbs, benches,

planters,very littletraffic, lots ofbusinesses

newbuildingSFCC

Niceneighborhood

Fair Oaks

Revolution Cafe’: makes this

corner come alive

Red PoppyMAPP

Saturdaysevents

South Van Ness

TOO WIDE

York minipark:murals/mosaics andwater. it seems much

safer since renovations/good for all ages

Folsomtrees from 21 to park

Soccer and garden

Shotwell: quiet street,trees maintained well between 18th & 23rd

bench on 22nd in front

of tree

good for kidsand a family

place

goodart!

Folsom/22:dangerousintersection

(fast/wide str/signaltiming badaccidents)

Lack of relationship betw SFGH/StLuke/ and

schools/ streetscape/community

Historichomes

24th-Mission/Valencia:high level activity,

business

Gateway

Falling trees+sidewalk needsimprovements

Huge,scary, wide

intersection:dangerous to cross:

cars are fast in a “on-ramp” mode

Valencia afterCesar Chavez is

ugly andunpleasant. It

should connectin a walkable

way all the way to Mission!

St.Lukes closedup on Valencia

side feelsempty andabandoned

No left turn fromMission onto

Valencia!

Open up green connections alongold rail line (as inJury Commons)

Secret,beautiful and

secluded

Plaza forMitchell’s ice

cream

Mitchell’s icecream

Greening onGuerrero isvery nice

Safeway: blankspace, unpatrolledby store security.

The place promotesdumping and

sleeping in cars.

Add streettrees along

Mission

Add signagefor drivers

Plazaopportunity

Dolores Street:wide sidewalks,

beautiful, a sense of calm

and effective forcars

Mosaics/murals at Leonard Flynn SchoolCommunity

park,attractive

Coyote, sense of wild,place to walk, mental

health and nature

Greatfield/ kids

playing

Homelesscamp/scary

Trees!

Create one-way alleysbetween

Osage andLucky

Lucky str: unloved if

compared toBalmy alley. Environmentwith crime.

MissionPie

Needmoretrees!

Notrees

We need a

stopsign

Slow downtraffic withbulb outs

Daylaborers

harrassingwomen

Home-less

Unsafepassage

for cyclistsgoingNorth

Murals(3)

Creative use oflarge intersection (curb extensions,safe crossings)

Bulbouts

Bulbouts

Harrison:great

bikeway

More trees on Harrison: the street has somuch glare

Mix of uses,ped scale

Opensidewalks by

neighbors

NIce treatment atValencia and

Duncan

43

2

3

2

5

3

4

3

3

4

BART plaza:bad design

2

2

2

2

3

MISSION STREETSCAPE PLAN : WORKSHOP 1 - EXERCISE 3 RESULTS

IL E G E N D

Hospital

Public School Positive, favorite things

Negative, least favorite things

Suggested improvements

Private School

Open Space

Mission Streetscape Plan Project Boundary

Workshop OneSan Francisco Planning Department | May 28, 2008

S c a l e : O n e i n c h e q u a l s 3 0 0 f e e t

Summary map of most and least favorite spaces from Workshop 1. See following pages for enlarged version.

The City sponsored five community workshops, held between March 2008 and April 2010. Each workshop was attended by approximately 50 local residents, merchants, representatives of community organizations, and others.

A summary of each workshop follows.

� M I S S I O N D I S T R I C T S T R E E T S C A P E P L A N

March 2009wORKSHOP 3

During workshop 3, community participants reviewed street types as applied to the Mission District. the Planning Department presented designs for each street type, and a toolkit of potential design solutions. Participants discussed these ideas in small working groups.

March 2010wORKSHOP 5

workshop 5 was organized as a roundtable discussion with a focus on the implementation of a small number of projects selected from the capital project list developed during work-shops 3 and 4. City representatives and community leaders presented their work on these projects and discussed next steps with community participants. highlights from the list of priority projects discussed were: repaving plans for folsom Street as a first step towards a road diet, the construction of a gateway on Bryant Street at Cesar Chavez, updates on Mission Playground and Dolores Park renovations, a Pavement to Park installation on 22nd Street, and a community-managed outdoor market on Bartlett Street (see Chapter 3).

2009 2010

Brainstorming session map from Workshop 1.

August 2009wORKSHOP 4

At this workshop the community reviewed specific designs for priority projects in the Mission District. Criteria for selection were based on current City agencies work programs, current community efforts and strategies for funding in the short-medium term. highlights of the work-shop were: road diets on two main residential corridors, new and renovated plazas across the neighborhood, traffic calming on specific residen-tial streets, stormwater management solutions for mixed use streets (see Chapter 3). Participants had the opportunity to comment and ask clarifi-cations about specific projects in an open forum format. During the open house that followed, staff from other City agencies were invited to discuss the designs with the public.

�

1. INTRODuCTION

M I S S I O N D I S T R I C T S T R E E T S C A P E P L A N

NEIGHBORHOOD COMMERCIALPublic Life

PLAZAS & GATEWAYS

ALLEYS

NEIGHBORHOOD RESIDENTIALTrafc Calming

THROUGHWAYSRoad Diets andIntersection Improvements

MIXED USE

PARKS &OPEN SPACE

Current Projects0 - 1 YEAR

Short-Term Projects1 - 5 YEARS

Medium-Term Projects5 - 10 YEARS

Long-Term Projects10+ YEARS

Valencia streetscape (15th to 19th)

Valencia streetscape (rest of corridor)

24th St .raised crosswalks

Osage/24th/Mission Street BART plaza renovation

Guerrero Park (P2P)

22nd St ‘parklet’ (P2P)

Additional parklets

MCM/Bartlett St. Public Space Enhancements

Mission Community Market (MCM)

Guerrero Park permanent plaza

Valencia streetscape - Cesar Chavez to Mission

One additional plaza/gateway (TBD)

Additional plazas/gateways

Additional alleys

Additional traffic calming projects

Minna/Natoma traffic calming

Hoff Alley (or other) shared public way

Cesar Chavez streetscapePhase I:

Folsom Street road dietPhase I:Bryant Street road diet

One mixed use street (TBD)

Additional mixed use streets

Additional throughways

1 to 2 additional throughways (TBD): intersection improvements

Phase II: Bryant St road diet

Phase II:Folsom St road diet

Mission Playground renovation

Dolores Park renovation

17th and Folsom Park (pending state grant)

1 to 2 additional alleys (TBD)

Capp Street (or other) traffic calming

Text in italic = not included in this plan

The Mission Community Market and a plaza on Bartlett Street were ideas based on four years of public input, beginning in 2008 with the Mission District Streetscape Plan (MDSP), led by the San Francisco Planning Department. The following exerpts are taken from the MDSP.

NEIGHBORHOOD CONTEXT

SAN FRANCISCOPLANNINGD E PA R T M E N T

D R A F T D O C U M E N T O C T O B E R 2 0 1 0

THEMISSIONDISTRICTSTREETSCAPEPLAN

3. Jamaican food cart in New York City.

4. Food cart in Thailand.

5. Food cart on Mission Street.

6. Sunday Streets 2009, Mission neighborhood.

7. Music at the Noe Valley Farmer’s Market.

8. Mural in the Mission. Art by Sirron Norris. (photo on Flickr.com)

9. Concept diagram showing site and long term vision for the Mission Community Market- Bartlett Street between 21st and 22nd street; 22nd street between Valencia and Mission.

10 Bartlett and 22nd Street intersection long-term vision: where the two streets intersect, a new temporary community space could host live music, art, play areas and public seating.

City CollegeEntrance

Plaza

City CollegeMissionCampus

VA

LEN

CIA

21st 21st

MIS

SIO

NM

ISS

ION

VA

LEN

CIA

VA

LEN

CIA

Missionparkinggarage

withhousingabove

ON

E-W

AY

BA

RTL

ET

TO

NE

-WA

Y

22nd22nd

First floor residentialFirst floor residentialFirst floor retail

Parking garageentrance/ exit

First floor retail

First floor retail

First floor retail

First floor retail

3

4

5

6

7

8

9

10

M I S S I O N D I S T R I C T S T R e e T S C A P e P l A N 79

site designs

mission commUnitY market

A quick, creative and interesting way to activate under-utilized streets is programming them for temporary uses. Concepts for an outdoor market in the Mission promote the idea of food as a tool of economic development and of public space regeneration.

The new Mission Community Market activates the empty block of Bartlett Street between 21st and 22nd streets transforming it into a lively new public space in the heart of the neighborhood. The market would host traditional produce stands, small enterpreneurs on a rotational basis and would create an area for mobile vendors to congregate, promoting and supporting the current street food phenomenon. A particular focus on local art and youth activities would create a gathering place that celebrates the cultural heritage of the neighborhood and brings people together.

1

2

1. Bartlett and 22nd street: the uninterrupted curb line on both sides of the street makes it the perfect site for an outdoor market. Its central location - between Mission and Valencia street is between two strong commercial corridors, two identities of the same neighborhood. Several potential anchors could support the project: adjacent to the site are numerous commercial and institutional uses.

2. The weekly Mission Community Market started on July 22nd, 20010 and it is run entirely by the local commu-nity. The market hosts organic produce vendors, local crafts and prepared foods, music and youth activities. The project has been conceived as a model of food as catalyst for public space regeneration (in this context Bartlett Street improvements will be promoted through the market’s effort).

pUblic life

M I S S I O N D I S T R I C T S T R e e T S C A P e P l A N78

THE NEED

1. The Mission is missing a central plaza and the civic functions it serves.

2. The limited opportunity for local, low-income and immigrant entrepreneurs.

3. The critical lack of safe, accessible open space in the Mission District.

San Francisco’s surge of public spaces and street food

is a tremendous opportunity for increasing neighborhood

economic development, community health and civic

participation. Yet many Mission families remain

disengaged from these opportunities. This reveals three

challenges to creating a healthy Mission Community:

22ND STREET

21ST STREET

BART

LETT

STR

EET

In the Mission District Streetscape Plan, the

Mission Community identified the great potential

for Bartlett Street between 21st and 22nd to

become a safe, celebrated civic space. The Mission

Community Market has successfully brought the

civic and community components to the block. But

Bartlett Street between 21st and 22nd will remain

a blight and challenge to neighborhood economic

development without changing the following:

1. Lack of pedestrian-scale lighting, creating dangerous night conditions.

2. Lack of business activity and pedestrians, reducing “eyes on the street.”

3. Wide street and narrow sidewalks, which encourage unsafe driving and discourage walking.

4. Poor condition of the street: bad drainage and pools of water, potholes and hazards, dumping and litter, foul odors.

5. Little green space, few trees and lots of impervious surface.

22ND STREET

21ST STREET

BART

LETT

STR

EET

2. Casa de la Raza. SF MTA owns this property. MTA

manages the parking, while the multi-unit, affordable housing

development above it is managed by a private entity.

1. The Mission Community Market is a weekly, outdoor

marketplace that celebrates the Mission’s diversity with fresh

foods, local businesses, and after-school activities in order to

increase economic opportunity, family health and the fun, safe

use of streets in the Mission. The MCM currently operates on

Bartlett Street, Thursday evenings from 4 - 8 PM.

3. New Mission Theater. Currently vacant, there is a future

possibility to reactivate and open the historical theater.

Future opportunity to partner in indoor/outdoor events.

4. The Giant Value site. Oyster Development is planning a

mixed-use residential project with frontage on Bartlett Street.

5. The Mission Market. Existing indoor market place

supporting numerous small businesses. Future opportunity to

partner in indoor/outdoor events.

6. Mission Miracle Mile Community Benefit District (CBD).

Currently encompasses several properties with frontage on

Bartlett. Future opportunity to partner in plaza development.

THE OPPORTUNITYCentrally located in the

Mission District of

San Francisco, the block

surrounding Bartlett

Street between 21st and

22nd is an outstanding

opportunity to create a

world-class public space.

Now is the moment to

engage the community

and imagine an inviting,

safe and beautiful plaza.

MISSION COMMUNITY MARKET

MCM is a weekly, non-profit marketplace

that celebrates the Mission’s diversity with

local businesses, a farmers’ market, and

youth activities in a beautiful public space.

Bartlett St @ 21st/22nd

Every Thursday, 4-8PM

The Mission Community Market reinvests

profits into public space improvements,

health programming and after-school

activities. It has non-profit status through

the San Francisco Parks Alliance.

LOCAL BUSINESSES • FARMERS’ MARKET • YOUTH PROGRAMS

A non-profit, outdoor marketplace celebrating the Mission

the mission b e a c o n

Market Partners:

MERCADO PLAZA ELEMENTS

Physical design of the plaza will be developed with

community stakeholders through a series of workshops and

tailored focus groups. In 2010, the Mission Community

Market initiated preliminary community outreach and the

following elements were identified as high priority.

living wallssun, wind protection murals, public artvehicle circulation

pedestrian scale lighting

flexible market stalls & utility hookups

pedestrian circulation

The goal for the plaza is to create a true public marketplace and flexible urban space that can accommodate large gatherings, like MCM, as well as smaller neighborhood activities and play. The concept is a programmable plaza surface with a combination of permanent improvements and temporary infrastructure.

Building on the MCM’s place-making activities, the Mercado Plaza will bring diverse communities together through the civic design process, entrepreneurial opportunity and public space design. Unique paving, safer lighting, and a Mission mural arts gallery that has already begun on Bartlett will attract local shoppers, tourists and neighborhood families.

Permanent features could include pedestrian zones, safer and efficient lighting, and a rainwater catchment system to irrigate trees and vertical gardens. By implementing stormwater best management practices, such as permeable pavers, rain gardens and subsurface infiltration we intend to entirely upgrade the ecological infrastructure of the street.

The concept could include temporary and flexible elements such as market stall supports, shading, seating, or a stage. Flexible street furniture, vendor stalls and utility hookups can reduce the barriers for diverse entrepreneurs to enter the marketplace and support a range of types of programs.

Our commitment to public participation will allow Mission families a shared sense of ownership of a safe gathering space they help create. Our commitment to design excellence and innovation will result in a truly world-class public space.

rainwater harvesting and stormwater catchment

seating paving, super graphics activity programingrain garden

SHARED PUBLIC WAYSA “Pedestrian-Priority Design” in the San Francisco Better Streets Plan

Shared Public Ways:

• Prioritize the entire right-of-way for pedestrians and public space over vehicular through-travel

• Accommodate vehicles at low speeds

• Distinguish pedestrian-only zones with unique paving, materials and street design

Potential Concept Plan

Potential Concept Plan based on public input to-date.

Further public input needed before finalizing concept proposal

Building on the MCM’s place-making activities, the Mercado Plaza

will bring diverse communities together through the civic design

process, entrepreneurial opportunity and public space design.

Unique paving, safer lighting, and a Mission mural arts gallery that

has already begun on Bartlett will attract local shoppers, tourists

and neighborhood families.

THE CONCEPTThe goal for the plaza is to create a true public marketplace and

flexible urban space that can accommodate large gatherings, like

MCM, as well as smaller neighborhood activities and play. The

concept is a programmable plaza surface with a combination of

permanent improvements and temporary infrastructure.

Permanent features could include pedestrian zones, safer and

efficient lighting, and a rainwater catchment system to irrigate

trees and vertical gardens. By implementing stormwater best

management practices, such as permeable pavers, rain gardens and

subsurface infiltration we intend to entirely upgrade the ecological

infrastructure of the street.

Our concept includes temporary and flexible elements such as

market stall supports, shading, seating, or a stage. Flexible street

furniture, vendor stalls and utility hookups can reduce the barriers

for diverse entrepreneurs to enter the marketplace, and support a

range of types of programs.

PROCESSProject Management and Community OutreachIn collaboration with the Office of Supervisor

Campos and the Planning Department,

MCM, CARECEN and Rebar have formed

a partnership to pursue the coordination,

planning and design, community outreach,

fund raising, and programming of the plaza.

The design itself will be determined by

the input of neighborhood residents and

stakeholders. The residents of the city-owned

Casa de la Raza building, several community-

based organizations and neighboring

businesses will come together to collectively

envision what Bartlett Street could look like.

Mission Community Market and Rebar will

lead a series of community workshops to

develop the plaza design. Jeremy Shaw of the

MCM will serve as the project manager. The

civic design process will be inclusive, original

and fun. Beyond predictable online and

print media, it will target diverse networks

like churches, health centers, and schools.

Community members can engage in “real-

space” design charrettes at the market, re-

imagining Bartlett Street while they walk it.

Design

We have assembled a highly qualified design

team led by John Bela, ASLA of Rebar. Rebar

will provide landscape architecture design

services and project management. Sherwood

Design Engineers will collaborate closely

on the design and provide civil engineering

services.

Public-Private Partnership CoordinationThe San Francisco Office of Economic and

Workforce Development is facilitating a larger

public-private partnership with the Planning

Department, the developer of a future mixed-

use project on this block and potentially the

SFMTA. The partnership plans to: (1) channel

the majority of the development’s impact fees

into realizing the proposed Mercado Plaza,

(2) reduce new off-street parking on the

block, (3) improve the street frontage of the

city-owned parking garage in accordance with

our proposed improvements.

Operations and ManagementCreating a major new physical amenity is just

the first step in making a great public place.

Identifying the right entities to program and

maintain Mercado Plaza is a major goal for

our partnership. We are fortunate to have

an existing successful public program, the

weekly Mission Community Market, to anchor

and activate the space. We have discussed

with the Mission Miracle Mile Business

Improvement District, local businesses,

neighborhood groups, PODER and

CARECEN to discuss their roles in creating,

programming and operating the new market

plaza.

PEOPLEMission Community Market is a non-profit, open-air marketplace that

celebrates the Mission’s diversity. MCM’s

mission is to improve family health, small

business development and the fun, safe use of

streets in the Mission. In addition to farmers,

the market comprises local vendors, after-

school groups and non-profit organizations. It

takes place on Thursdays, from 4-8pm. It also

organizes murals and physical improvements on

Bartlett Street.

www.missioncommunitymarket.org

Rebar Group, Inc. is an interdisciplinary

studio focused on public art, landscape

architecture and urban design, and public

participation. Rebar’s mission is to create

objects, spaces and ideas that inspire people to

re-imagine the environment and our place in it.

Our studio produces design solutions that shape

the landscape and public realm, rooted in the

belief that human interaction, community and a

sense of wonder form the basis of the good life.

We engage with large projects and small, from

city and regional scale plans to design objects

that fit in the hand.

www.rebargroup.org

Sherwood Design Engineers

is a group of civil and environmental

engineers, planners, and ecologists based

in San Francisco, New York and Cambridge.

Sherwood has built an international reputation

by providing engineering services and design

solutions that reflect their deep commitment to

executing well-planned, sustainable alternatives

in communities worldwide. Sherwood is a leader

in the established arena of green building

design and ecological master planning.

www.sherwoodengineers.com

Central American Resource

Center CARECEN provides vital direct

services and advocacy to help create a vibrant

and thriving Latino immigrant community

in San Francisco and the Bay Area. Among

other services, CARECEN provides health and

wellness, legal, and community engagement

programs to more than 9,000 low-income

immigrants each year. The CARECEN Health

promotoras currently partner with the MCM

to conduct bilingual nutrition and wellness

outreach at the market.

http://www.carecensf.org

Jeremy ShawMission Community Market

jeremy@missioncommunitymarket.org

415-860-7429

John Bela, ASLARebar Group

john@rebargroup.org

415-350-8257

PROJECT CONTACTS