INTRODUCTIONTHE PHILIPPINES IS A MAJOR INDUSTRIAL AND AGRICULTURAL COUNTRY LYING AT CROSSROADS BETWEEN THE PACIFIC OCEAN AND MAINLAND ASIA. IT IS A FOCAL POINT OWING ON ITS STRATEGIC LOCATION. CONSISTING OF THREE MAJOR ISLANDS, LUZON, VISAYAS, AND MINDANAO WITH OVER A 100,000,000 MILLION POPULATION TO BOOT, IT IS TODAY’S ASIA’S MOST EXCITING, DYNAMIC, AND MOST PROMISING REGION. THE COUNTRY IS GEARED UP IN BECOMING THE NEXT ECONOMIC TIGER OF SOUTHEAST ASIA.

THE FIGURES TANTAMOUNT TO A LIFESTYLE OF CONSUMERISM; AS THERE ARE BUT FEW PUBLICATIONS THAT HIGHLIGHT THE COUNTRY’S GARGANTUAN POTENTIALS FOR CONTINUED ECONOMIC GROWTH, LET ALONE PROMOTION OF CROSS-CULTURAL RELATIONS AND PEOPLE-TO-PEOPLE EXCHANGE. M MAGAZINE AIMS TO FILL UP THIS VOID.

WE AT M MAGAZINE DEEM THAT THE “NEW PHILIPPINES”---FROM FASHION TO PASSION, TO GUSTATORY AND WINING HAVENS, UNPARALLELED BEACHES AND VACATION DESTINATIONS, TO ECONOMIC AND BUSINESS REVIEWS--- EVEN THE PHYSICAL BEAUTY OF THE FILIPINO PEOPLE---SHOULD BE PUT ON DISPLAY AS WE DREAM OF A PROSPERITY SPHERE NOT JUST IN TERMS OF MATERIAL WEALTH, BUT INTANGIBLE VALUES AS WELL.

LET THE GOOD TIMES ROLL...

MATERIAL SPECIFICATIONS

MAGAZINE TRIM SIZE: 8.25INCHESX11.25INCHES (22CMS.X29.5CMS)

BLEED SIZE: 9INCHESX12INCHES (22.60CMSX30.10CMS)

SCREEN COUNT: COLOR, 175 LINES; B&W, 120 LINES

PAPER: C2S 80 GLOSSY

COVER: C2S 140 GLOSSY

MATERIAL: COLOR SEPARATED, EMULSION SIDE UP POSITIVE FILM WITH COLOR PROOF/PROGRESSIVE PROOF OR CD 300DPI IN TFF OR PSD FILE (IF THE LATTER, PLEASE FLATTEN OR RASTESIZE FONTS OR SUPPLY ALL FONTS USED)

MISSIONAS A MASS MEDIA ENTITY, TO KEEP FILIPINOS AND OTHER PEOPLE WELL INFORMED OF WHAT’S HAPPENING IN THE COUNTRY. M MAGAZINE SHALL PROVIDE:

•INFORMATION ABOUT SUCH AS HOTSPOTS, BEST RETIREMENT MILIEUS, FESTIVALS, INVESTMENT DESTINATIONS, ETC.

•PROFILES ON MOVERS OF THE SOCIETY IN THE LOCAL COMMUNITY AND ELSEWHERE

•SUCCESS STORIES SO OTHER PEOPLE CAN KNOW OF THEM AND PERHAPS LEARN FROM THEM AND THUS EMULATE THEM

•NEWS ON BIG NAME CELEBRITIES AND PERSONALITIES

•BEST PRODUCT DEALS SHOWCASING ONLY THE BEST THE REGION COULD OFFER

M MAGAZINE’S PRIMARY AIM IS TO PROMOTE PEOPLE-TO-PEOPLE CONNECTION, WHILE EDUCATING ITS READERS. M MAGAZINE IS TO BRIDGE THE MARKET TO CONSUMERS, WHILE WE ARE PRESENTING AN ADVOCACY DONE AND PRESENTED IN GOOD TASTE. WE ARE GOOD NEWS AND ALL FUN, BUT NEVER DIVERTING FROM FACTS. WE DO RESPONSIBLE JOURNALISM VIEWING ISSUES ON THE LIGHTER SIDE OF LIFE’S MULTIPLE FACETS. WE HAD FUSED ENTERTAINMENT WITH “SOFT JOURNALISM’ SO TO SPEAK.

VISION

SPECS AND CIRCULATIONNUMBER OF PAGES: 100+

PAPER: MATT COATED 60LBS (INSIDE), C2S 120LBS (COVER)

SIZE: 8.5INCHES X 11INCHES

NUMBER OF COPIES PER RELEASE: INITIALLY 10,000 IN THE PHILIPPINES

FREQUENCY: QUARTERLY

BINDING: PERFECT BINDING

PUBLICATION DATE: FIRST WEEK PER QUARTER OF CURRENT CALENDAR YEAR

DEADLINE FOR MATERIAL SUBMISSION: EDITORIAL; 1ST WEEK OF THE QUARTER FOR THE SUCCEEDING QUARTER’S ISSUE; ADS: FIVE DAYS PRIOR TO PUBLICATION DATE, EXCEPT FOR ADS MADE IN-HOUSE, WHICH WOULD NEED SEVEN WORKING DAYS AHEAD OF PUBLICATION DATE

TARGET MARKETS:

READERSHIP•EDUCATED/LITERATE FILIPINO/GENERAL PUBLIC•OFWS/BALIKBAYANS•FOREIGN GUESTS/TOURISTS•BUSINESS LOCATORS/INVESTORS

DEMOGRAPHICSAGE: 18-81YRS OLDGENDER: MALES 65%; FEMALES 35%EMPLOYMENT: WHITE COLLAR 45%; BLUE COLLAR 35%; OTHERS 20%HOUSEHOLD INCOME: 200,000 PHP TO 1,000,000+ PHP PER ANNUM

READERSHIP PROFILE

SECTIONS

TRAVEL IN WHERE TO GO IN THE PHILIPPINES. TOP SPOTS IN THE

REGION AND ITS CORRIDORS, SHOWCASING THE BEST OF BOTH WORLDS--- SERVING AS GUIDE TO WOULD-BE VISITORS

UPDATES ON WHAT’S HAPPENING IN THE COUNTRY WRITTEN IN CONTEXT OF HOW THESE MAY AFFECT MEN’S LIFESTYLE (E.G. INVESTMENT OPPORTUNITIES IN THE REGIONS, REAL ESTATE OPPORTUNITIES, ALTERNATIVE LIVELIHOOD, ETC.)

NEWS FEATURES

FEATURING BEAUTIFUL AND POPULAR MODELS, MOVIE STARS, ATHLETES, ETC—WOMEN WITH HIGH GRACE AND BEAUTY TO ENHANCE THE MAGAZINE’S OVERALL AESTHETIC REQUIREMENT AND MARKET DRAW. FEATURES HIGHLIGHTED BY TOP VISUAL ARTISTS IN THE COUNTRY.

M COVERGIRLS

ROLLING

WHAT IS THE LATEST ABOUT THE TOYS OF THE BIG BOYS (CARS, MOTORCYCLES)

(INTERESTING CHARACTERS ON NEWS) NEWS ABOUT PERSONALITIES AND CELEBRITIES, E.G. ACTORS/ACTRESSES, POLITICIANS, BEAUTY QUEENS AND SPORTS STARS THAT MAKE WAVES

ICON

MEGAPRENEUR

COMPANY PRESS RELEASES THE MARKET DESERVES TO KNOW ABOUT

NEWS AND TIDBITS FROM ALL OVER CONCERNING FOREIGNERS WHO OPTED TO SETTLE, STAY, OR WORK IN THE PHILIPPINES.

EXPAT NOOK

(UNDERNEATH THE UNIFORM) EXTRA-ORDINARY NON-PROFESSIONAL MODEL BEAUTIES WHO WORK LIKE EVERYONE ELSE.

WORKING GIRL

(THE NEXT EVOLUTION BABES) MORE THAN YOUR AVERAGE GIRL; FEATURES WOMEN ICONS ON BEING BEYOND THE STEREOTYPICAL FEMALE.

GIRL ON FIRE!

WHAT’S PLEASANT TO THE EARS THAT PERMEATE THE SOUL.

AUDITORYISM

JOKES / HUMOR FROM EVERYWHERE.

GUFFAWTASTIC!

WHAT HE WEARS DEFINES HIM. FASHION SPREAD. PORMA

•CORPORATE ROUND-UP: PRODUCT UPDATES, ACCOMMODATION OF PRESS RELEASES AND STATEMENTS, PRODUCT SAMPLES, ETC.

•REVIEWS: REVIEW OF COMPANY/CLIENTS PRODUCED/RELEASED PRODUCTS OR MATERIALS

•SECTION SPONSORSHIP: SPONSORSHIP OF ANY SECTION IN RETURN FOR A FEATURE OF THE COMPANY/PRODUCT/SERVICES

•SAMPLERS: ATTACHED FREEBIES, EITHER LOOSE, INSERTS, OR AS GIFTS TO SUBSCRIBERS

•ADVERTORIAL WRITE-UPS: MADE TO SUIT COMPANY SPECIFICATIONS AND NEEDS

•COVER STORY PACKAGE: EXTENSIVE COVERAGE OF THE COMPANY/PRODUCT/SERVICES VIA COLLABORATION BETWEEN THE EDITORIAL TEAM AND CLIENT COMPANY.

POSSIBLE AD EXPOSURE

FULL PAGE (PRIME) FULL COLOR 120,000(PAGES 3, 5, 7, 9, 11, 13, 15 RIGHT HAND POSITION)

FULL PAGE (NON-PRIME) FULL COLOR 100,000OBC 150,000IFC 110,000IFC SPREAD 200,000DOUBLE PAGE SPREAD 210,000IBC 110,0002/3 PAGE 84,084½ PAGE 66,0001/3 PAGE 43,560¼ PAGE 33,300CENTER SPREAD 220,000

M MAGAZINE RATE CARD

NEGORATE ON PACKAGES BASED ON NON-PRIME FULL PAGE: Php 100,000.00

PACKAGE A: PHP 400,000.00 (VAT EXCLUSIVE) SAVINGS: PHP 79,000.00

COMPUTED VIA NEGORATE OF PHP 100,000.00 PER FULL PAGEINCLUSIVE OF: FOUR FULL PAGE ADS FOR FOUR ISSUES

BONUSES:FREE TWO PAGE ADVERTORIAL (CAN BE TWO PAGES FOR ONE ISSUE, ONE PAGE PER ISSUE ON CHOICE OF TWO

ISSUES FROM THE FOUR ISSUES AND HALF PAGE PER ISSUE ON FOUR ISSUES)

FREE PAGE INSERTS OF 5,000 PCS (CAN BE ALL AT ONE TIME IN ONE ISSUE OR DISTRIBUTED THROUGHOUT FOUR ISSUES)

FREE PRESS RELEASES (PHOTOCAPS ONLY)

M MAGAZINE YEAR-ROUND PACKAGES:

PACKAGE B: PHP 230,000.00 (VAT EXCLUSIVE) SAVINGS: PHP 49,000.00 COMPUTED VIA NEGORATE OF PHP 100,000.00 PER FULL PAGE

INCLUSIVE OF: TWO FULL PAGE ADS PLUS TWO PAGE ADVERTORIALS FOR FOUR ISSUES

BONUSES:FREE PRESS RELEASES (PHOTOCAPS ONLY)

EIGHT PICK-UPS, TWO RELEASES EACH FOR FOUR ISSUES

INCREASE THE REACH TO A WIDER MARKET! AVAIL OF THIS OFFER

NOW!