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WHY ADVERTISE IN THE MAD RIVER UNION?
v REACH MORE READERS With the combined readership of the McKinleyville Press and Arcata Eye, the Mad River Union is read all over Northern Humboldt County and beyond by more than 9,000 readers.
v PEOPLE ACTUALLY READ THE UNION AND WILL SEE YOUR ADThe Mad River Union has a paid circulation. Readers subscribe to the paper or buy it from newsstands. Everyone who gets the Union wants the Union. They keep it around all week. It’s not one of those freebie papers that’s tossed on your lawn and then straight into the recycling.
v FULL COLOR We can print your ad in glorious full color. What’s not to like about that?
v FREE AD DESIGN The Union is a full-service operation. Tell us what you want and we will design an ad for you. That includes photos and graphics. There’s never a charge.
v CREDIBILITY The Mad River Union is an old-fashioned com-munity newspaper, a trusted publication with a loyal, local readership. We’ve been break-ing and reporting local news for more than 17 years and people trust us. Hop aboard and join us by becoming a regular advertiser.
v COMPLETELY LOCAL The Union is a locally owned, non-corporate newspaper. We cover local news and entertainment, we shop local-ly, support local businesses and so do our readers.
Lauraine LeblancScene editor
K arolina Lux – burlesque artist, musician, actress, singer, for-mer HSU student and March-ing Lumberjack – brings her unique style of Belly-esque fusion dance home to the Redwood Coast Bellydance Fes-tival Oct. 5 and 6.Lux first came to Arcata in 2005 to attend HSU, the college she chose specifically because dancer Shoshanna was on faculty. While Lux moved on to attend other colleges, she consid-ers HSU her alma mater and credits Shoshanna as her mentor in dance.Lux grew up in the Bay area, study-ing voice and dance in the hopes of a career in musical theater. She learned Broadway-style jazz dance, modern and ballet, but also made forays into hip hop and world dance.Under Shoshanna’s wing, Lux
learned classical styles of bellydance. Lux says Shoshanna encourages her students to study source cultures and music, to really study and delve into other styles of dance, advice which Lux took to heart. However, Lux is more than just a dancer; she also came to Arcata with a trumpet. While at HSU, she was a Marching Lumberjack “all the way,” she says. One day, a friend challenged her to play trumpet while bellydanc-ing. Lux found this fusion to be more easily accommodated by a vaudeville style, and began developing her signa-ture Belly-esque fusion.Later, in Portland, Lux found not as many opportunities to dance in Middle Eastern restaurants as there were on-stage with rock bands and began col-laborating with Vagabond Opera. At their June performance in Arcata, Lux wowed the crowd by performing the
“Quadratic Formula Song,” composed for her by band-leader Eric Stern, in which she sings, plays trumpet AND does a burlesque dance.Lux has also expanded her vaudevillian act to include clowning which, she admits, comes naturally to her. “I am an utter, complete over-the-top ham,” she confesses. In work-shops, when instructors exhort-ed other participants to up their energy, they instructed Lux to tone it down. She didn’t, and decided instead to play to her strengths.Lux teaches a work-shop and performs at the Redwood Coast Belly-dance Festival. Catch up with Lux at karolinabelly-dance.com.
The Flower BoutiqueYour Full Service Florist979 Myrtle AvenueEureka, Ca. 95501707-444-3053 www.eurekaflowerboutique.comwww.facebook.com/eurekaflowerboutique
Congratulations, Jack & Kevin, on the birth of the Mad River Union!
WWW.PLAZAARCATA.COM 707.822.2250808 G STREET ARCATA CA
Bring fresh looks to your home with new pillows at Plaza.
FIRE ARTS CENTER
Pottery & fused glass
SALE
October 11-13 Friday, noon-9 Saturday & Sunday 9-4 Bowls, mugs, vases, plates, planters, fused glass, jewelry… and more!
FIRE ARTS CENTER 520 South G Street, Arcata, Ca 95521 Across From Marsh Interpretive Center 707-826-1445 www.fireartsarcata.com
Fire Arts Center520 South G Street, Arcata, CA 95521Across from the Marsh Interpretive Center707-826-1445 • www.fireartsarcata.com
CREAMERY DISTRICT – Shoshanna and Mosaic Productions present the ninth annual
Redwood Coast Bellydance Festival at Redwood Raks, in the heart of Arcata’s Creamery
District, Saturday and Sunday, Oct. 5 and 6.With performances, workshops and vendors, this is an event for the whole family. Kids will
especially enjoy the open dance times throughout both days.Featured performers this year are Ruby Beh and Karolina Lux (see Artist Profile below). Ruby
Beh of Portland, Oregon (pictured at left), is a tremendously talented rising star in the dance world
whose energetic Turkish style captivates audiences everywhere. This is her first time in Arcata.
Marking the 15th anniversary of the Ya Habibi dance company, two other alumnae of Shoshan-
na’s dance company are coming to Arcata for the festival. In addition, there will be performances
by local and out-of-town dancers, shopping, a free drumming work-shop, live music, bellydance competition and more. There will be fun for dance fans of all ages.The Redwood Coast Bellydance Festival runs from 11 a.m. to 8 p.m. Saturday, Oct. 5 and 11 a.m. to 5 p.m. Sunday, Oct. 6. Admission is $5, with kids under 12 free. For more information, call (707) 616-6876 or visit red-woodcoastbellydance.com.
Redwood Coast Bellydance Festival this weekend
v INSIDE
CRIMES ANDMISDEMEANORS Arcata Police Log and Mack Town Sheriff’s Log double whammy! B6
PETSAdoptable and blessable cats and dogs and
Guinea pigs, oh my! B4
vANIMALS
vSCENE
ART Final Trinidad Art Night of the season B3
SceneScene Section BOctOber 2, 2013
Bellydance raks the redwoods
Former Marching Lumberjack shakes up the dance world
Karolina comes home
v IN TOWN
CALENDARNew, expanded listings B2
TRINIDADStudents tour lighhouse B5
v ARTIST PROFILE
Submitted photoS
Kevin L. Hoover
Mad RiveR Union
ARCATA BAY – In 1893, ranchers
began to dike, drain and fill a “waste
land” where Janes Creek met Arcata
Bay, and convert the area into cow
pastures. Habitat for fish, waterfowl
and a multitude of other animals was
wiped out as settlers continued to de-
velop Arcata and conquer the West.
In the 1940s, tide gates were in-
stalled to release creek water into
the bay at low tide, but keep out the
saltwater at high tide. They didn’t
work very well. Various other muti-
lations of a once-thriving 300 to 400
acre tidal marsh, included damming,
A U n i o n o f t h e A r c A t A e y e A n d M c K i n l e y v i l l e P r e s sMAd river UnionMad RiveR Union
vo l. 1 v no. 1 v We d n e s d Ay, oc t. 2 , 2013 v es t. 2013 v
vBELLYDANCE
REDWOOD COAST
BELLYDANCE FEST
Two days of dance
in Arcata B1
vTRINIDAD
HISTORIC LIGHTHOUSE
Local history
comes alive for
Trinidad students B5
vHSU
HSU PRESIDENT
Rollin Richmond
retiring next year A3
SLOUGHMAKERS McDaniel Slough, center left,
came to fruition with the breaching of the
120-year-old levee late Thursday night while proj-
ect planners cheered it on. Above, Paula Goli-
ghtly, Conor Shea, Karen Diemer, Julie Neander,
Mark Andre, Gordon Leppig and Leo Kuntz. Aerial
photo by Dave Kenworthy; above photo KLH | MRU
Dana Silvernale
wants improved
school lunches,
communication
v NHUHSD RACE
v CANNABIS
McK braces
for influx of
pot growersJack Durham
Mad RiveR Union
M c K I N L E Y V I L L E
– U-Haul trucks full
of grow lights, soil and
marijuana starts may
soon start streaming into
McKinleyville as indoor
ganja growers from Ar-
cata move to escape the
city’s new Excess Energy
Tax. Town leaders in
McKinleyville are bracing
for the exodus and are
looking for ways to stem
the anticipated influx of
growers. Arcata’s 45 percent
Excessive Energy Use
Tax kicked in this week.
Pacific Gas & Electric
customers in Arcata us-
ing more than six times
the average household
electrical usage will now
POT v B7
Benjamin Fordham
Mad RiveR Union
In an ongoing series, the Mad
River Union is profiling the five
candidates for the Northern Hum-
boldt Union School District Board
of Trustees. This week’s candidate
is incumbent Dana Silvernale,
a Special Education teacher at Mattole Valley Charter School. Amid the lingering con-troversy over Dan Johnson’s p l a g i a r i z e d commencement speech, Dana Silvernale and the rest of the board have at-
tempted to pick up the pieces and
move on, with or without Johnson.
For Silvernale, that includes
running for a second term on
the Board. “I haven’t been able
SILVERNALE v B7
Two HSU students stabbed at off-campus party v PARTY VIOLENCE
Your Project Is Our Project
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In the Jacoby Storehouse on the Plaza in Arcata
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SEPTEMBER 14 – DECEMBER 17, 2013
cheers. It’s time to decorate
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* Manufacturer’s mail-in rebate offer valid for qualifying purchases made 9/14/13 – 12/17/13 from participating dealers in the U.S. only. A qualifying purchase is defi ned as a purchase
of any of the product models set forth above in the quantities set forth above. Offer excludes Nantucket™ Window Shadings, a collection of Silhouette® Window Shadings. If you purchase
less than the specifi ed quantity, you will not be entitled to a rebate. Rebate offers may not be combined; for each qualifying purchase, the higher applicable rebate amount will apply.
Rebates will be issued in the form of a prepaid reward card. Funds do not expire. Subject to applicable law, a $2.00 monthly fee will be assessed against card balance 7 months after
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used herein are the property of Hunter Douglas.
4 Duette® Architella® Honeycomb Shades
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SEPTEMBER 14 – DECEMBER 17, 2013
cheers. It’s time to decorate
your windows for
the holidays.
* Manufacturer’s mail-in rebate offer valid for qualifying purchases made 9/14/13 – 12/17/13 from participating dealers in the U.S. only. A qualifying purchase is defi ned as a purchase
of any of the product models set forth above in the quantities set forth above. Offer excludes Nantucket™ Window Shadings, a collection of Silhouette® Window Shadings. If you purchase
less than the specifi ed quantity, you will not be entitled to a rebate. Rebate offers may not be combined; for each qualifying purchase, the higher applicable rebate amount will apply.
Rebates will be issued in the form of a prepaid reward card. Funds do not expire. Subject to applicable law, a $2.00 monthly fee will be assessed against card balance 7 months after
card issuance and each month thereafter. Additional limitations apply. Ask participating dealer for details and rebate form. © 2013 Hunter Douglas. All rights reserved. All trademarks
used herein are the property of Hunter Douglas.
4 Duette® Architella® Honeycomb Shades
(plus $25 rebate each additional unit)
2 Pirouette® Window Shadings
or 2 Silhouette® Window Shadings
or 2 Vignette® Modern Roman Shades
(plus $50 rebate each additional unit)
1 Luminette® Privacy Sheer or Modern Drapery
or 1 Skyline® Gliding Window Panels
or 1 Vignette® Traversed™ with Vertiglide™ Shade
(plus $100 rebate each additional unit)
$100 rebate* with any of the following purchases:
Vignette® Modern Roman Shades
Kevin L. Hoover
Mad RiveR Union
ARCATA BAY – Two Humboldt State students
were stabbed and another individual had his leg bro-
ken Sunday, Sept. 29 at about 2 a.m.
Arcata Police Department officers responded to
a residence in the 1500 block of Stromberg Avenue.
where they learned that two male victims, both HSU
students, had been stabbed. The victims were trans-
ported by friends to Mad River Community Hospital
for emergency treatment. STABBING v A2
v WELCOME
Your bigger, betterlocal paper
DanaSilvernale
Mad RiveR Union
Welcome to the first
edition of the Mad River
Union. As you know, the
Union includes the com-
bined forces of the former
Arcata Eye and McKin-
leyville Press. More im-
portantly, it represents a
union with the Northern
Humboldt community.
The mission of the Mad
River Union is to inform,
entertain and empower
readers to make educated
choices via in-depth com-
munity journalism. That
includes bold coverage
of issues, events, politics,
people, crime and every-
thing else of interest.
As with the previous
newspapers, we’ll speak
truth to power, ask difficult
questions and hold our
leaders and institutions to
their commitments.The Union will also
provide a platform for
citizens to address issues
of concern, the only re-
quirements being attri-
bution and conciseness.
The Union consists of
an experienced, able and
newly re-enthused staff
aided by a constellation
of weekly volunteers and
a larger galaxy of com-
munity reader-support-
ers. We invite and re-
quire your participation
on all levels – with sub-
scriptions, advertising,
tips, letters and criticism.
While we’re relatively
pleased with our first edi-
tion, it is only a beginning.
Over time, the Union’s
look and feel will evolve,
its content will grow and
mature and the paper will
expand to all the other
platforms that optimize
content delivery in our
modern age – website (go-
ing live today), Facebook
page (already up), Twitter
feed, tablet app, podcast
and sponsored events.
Welcome to the Mad
River Union!
Back to
nature –
after 120 years
v McdAniel sloUGh
McDaniel Slough wetlands complex reborn
McDANIEL v A4
McDANIEL SLOUGH RESTORATION PROJECT
v 285 acres: 212 acres tidal marsh, 73
acres brackish, freshwater and uplands
v Goals: habitat restoration, flood
control, sea level rise protection,
eco-tourism, economic development
v Major Participants & Funders: City of
Arcata, State Dept. of Fish & Wildlife, Coast-
al Conservancy, U.S. Fish & Wildlife, Wildlife
Conservation Board, NOAA, FOAM, others
Third victim has leg broken
Kevin L. Hoover
Mad RiveR Union
VALLEY WEST – On Sept. 4, the Arcata City
Council accepted the final map for the Mad River
Parkway Business Center, a new-from-the-ground-
up commercial, multifamily residential, and light in-
dustrial development adjacent to a future city park
with public access to the Mad River.
But the real excitement came last Wednesday,
Sept. 25, property owners Ken and Ellen Zanzi host-
ed a ribbon cutting ceremony to celebrate their new
Mad River Parkway opens for business
MAD RIVER RIBBON CUTTING Dignitaries unleash opportunity at the Mad River Parkway Business Park. Photo courtesy Arcata Chamber of Commerce
PARKWAY v A4
A Un i o n o f t h e Ar c AtA ey e A n d McKi n l e y v i l l e Pr e s s
MAd river UnionMad RiveR UnionMedia Kit 2014
Inside:Advertising rates
Special editionsCoverage & distribution
v Published every Wednesday without failv Camera-ready ads due: Friday 5 p.m.v Ads that require design due: Thursday 5 p.m.v Open Rate: $11 per column inchv Color: +10%
v DISCOUNTS Advertise weekly, every other week or monthly and receive discounted rates! Pre-pay and get 5% off! Non-profits al-ways receive a discounted rate of $10 per column inch.
v FREE WEBSITE ADSSign a contract for print advertis-ing, and your logo with a link to your website will appear on the sidebar of madriverunion.com for the length of your contract term at no extra charge.
v INSERTSProvide us with pre-printed inserts, and we’ll put them in the Mad River Union for $80 per 1,000 (machinable inserts) or $100 per 1,000 (non-ma-chinable).
2014 Advertising Rates
The Mad River Union is a broadsheet publication. A full printed page mea-sures 11 inches wide by 21 inches tall. Pages are laid out in a six-column format.
Column Widths1 column: 1.66”2 columns: 3.5”
3 columns: 5.33”4 columns: 7.25”
5 columns: 9.125”6 columns: 11”
If you, a friend or a de-signer are producing your own ad, please submit in a “camera-ready” format, either as a PDF or as a TIF with a minimum of 200 dpi.
Please do not submit ads or images in Word or Pub-lisher formats; we can-not reliably open these. Remember, we are more than happy to design your ad free of charge.
As long as we’re getting technical...
Sample Ad Sizes*Size DimenSionS Price (per week)
FULL PAGE 11” wide by 21” tall $1,175
1/2 PAGE 11” wide by 10.5” tall or 5.33” wide by 21” tall $595
1/4 PAGE 5.33” wide by 10.5” tall or 11” wide by 5.25” tall $310
GRANDE (2 col. x 5”) 3.5” wide by 5” tall $110
PAGE 1 DEAL (2 col. x 4”) 3.5” wide by 4” tall $100
BANNER (6 col. x 1”) 11” wide by 1” tall $66
BASIC (2 col. x 3”) 3.5” wide by 3” tall $66
BIZ CARD (2 col. x 2”) 3.5” wide by 2” tall $44
SMALL (1 col. x 3”) 1.66” wide by 3” tall $33
*Other sizes available.
These are just some popular ad sizes. Consult your ad rep. for additional sizes, discounts, pricing, laughs, wheeling & dealing.
a 15% discount!
a 10% discount!
a 14% discount!
includes color!
Please contact the Mad River Union for rates for Classifieds, Obituaries
and Legal advertising
791 Eighth Street (Jacoby’s Storehouse) Suite 8, Arcata, CA 95521(707) 826-7000 • Advertising (707) 826-7535 • [email protected] • www.madriverunion.com
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1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Crabs 6/Independence DayCrabs 7/Humboldt Folklife FestivalCrabs 8Crabs 9Crabs 10/Blue Lake Blues Festival
Crabs 11
Back to HSU 1Back to HSU 2Back to HSU 3
Back to HSU 4Back to HSU 5
Holidays 2Holidays 3Holidays 4Holidays 5Holidays 6
Holidays 1
Union birthday!
Halloween/Elections
Calendar for year 2014 (United States)January
S M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Calendar for year 2014 (United States)January
S M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Calendar for year 2014 (United States)January
S M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Calendar for year 2014 (United States)January
S M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Calendar for year 2014 (United States)January
S M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Calendar for year 2014 (United States)January
S M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
FebruaryS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28
MarchS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
AprilS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
MayS M T W T F S
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
JuneS M T W T F S
1 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30
JulyS M T W T F S
1 2 3 4 56 7 8 9 10 11 12
13 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
AugustS M T W T F S
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
SeptemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30
OctoberS M T W T F S
1 2 3 45 6 7 8 9 10 11
12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31
NovemberS M T W T F S
12 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930
DecemberS M T W T F S
1 2 3 4 5 67 8 9 10 11 12 13
14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31
Back to HSU 1Back to HSU 2Back to HSU 3
Back to HSU 4Back to HSU 5/Valentine’s Day
April Fools’ edition
EasterArbor Day
Cinco de Mayo
Mother’s DayHSU Commencement
Kinetic Sculpture RaceCrabs 1
Crabs 2/Pony Express DaysCrabs 3/Father’s Day/HS grads
Crabs 4/Mad River Festival Crabs 5
St. Patrick’s Day
2014 Special EditionsThroughout the year, the Mad River Union produces special editions with expanded coverage
of local events, such as Humboldt Crabs baseball, Back to HSU, Pony Express Days,the Mad River Festival, the Kinetic Grand Championship, high school graduations,
HSU commencement, arts nights, elections and more. The tradition of the popular April Fool’s edition started by the Arcata Eye continues with the Mad River Union; reserve your ad today! Special editions sometimes include free distribution, for example, at Arcata Ball
Park during the entirety of Crabs season and on HSU campus during Back to HSU, allowing your ad to reach thousands of new readers. Consult your ad rep. for special edition package deals including discounted rates and free ads!
WHERE MAD RIVER UNION SUBSCRIBERS LIVEv McKinleyville/Fieldbrook: 36.7%v Arcata/Bayside: 32.8%v Eureka/Cutten: 7.3%v Trinidad/Westhaven: 6.2%v Blue Lake/Korbel: 1.7%v Orick: 0.6%v Other Humboldt Co.: 2.6%v Outside Humboldt Co.: 12.1%
Coverage & Distribution
v ARCATA4th Street Market
AbruzziThe Alibi
Alliance 76Arcata City HallArcata Co-opArcata Liquor
Arcata Pizza & DeliArcata Post Office
Big Blue CafeBig Pete’s Pizzeria
California Welcome CenterChevron Valley West
Coffee BreakCompanion Animal
Foundation Thrift StoreCouple Cups
CVS PharmacyEmerald Coast Laundry Co.
Espresso 101Greenview Market
Hotel ArcataThe Hutch Liquor Store
La Dolce VideoLiquor Still
Live From New York PizzaLos Bagels
Macintosh Country StoreMosgo's
Northtown BooksPatriot Station
Ray’s Food PlaceStars Hamburgers
Sunny Brae Murphy’sTin Can Mailman
Toni’s DinerVerizon Northtown
Village PantryWestwood Murphy’s
Wildberries
v McKINLEYVILLE76 Station
Beau Pre Golf CourseBig Kmart
Blake’s BooksCalifornia Redwood
Coast–Humboldt County Airport
Carmela’sCask & Flask
Central Avenue Sandwich
Holiday InnLuzmilla’s
McKinleyville Office SupplyMcKinleyville Post Office
Niveen’sRamone’s
Ray’s Food PlaceRenner Petroleum
Roger’s MarketRoundtable Pizza
SafewaySenior Center
Six Rivers Brewery
v TRINIDADChevronMurray 76
Trinidad Murphy’sTrinidad Pier
v EUREKACVS Pharmacy
Humboldt County Courthouse
North Coast Co-op
v BLUE LAKEBlue Lake Murphy’s
Pump & Play Gas Station
THE MAD RIVER UNION IS SOLD THROUGHOUT HUMBOLDT COUNTY
MAd river Union791 Eighth St., Ste. 8Arcata, CA 95521
