M 1 PPT Chapter 1

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Chapter: Decrypting GlobalMegatrends© Chapter: Decrypting GlobalMegatrends©

All Rights Reserved 2008

Program Supporters



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Convergence of Globalization,Internet & Innovation

Megatrends have the power to influence consumer’s lives across countries, industries,

social classes and age groups.

Buddhism

Fastest growingreligion in US

Indian Curry

Most popular mealIn the UK

Threenager

People in their 30’s who actLike teenagers

99%Of South Koreans

Shop online

Gender

More men than womenValue personal

Appearance

Chinese GDPWill exceed US in 3-4- decades



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What are Global Megatrends?

Prepare for futurepossibilities

Anticipate future needs

Use poor informationwhen necessary

Expect the unexpected

Think both long term andshort term

Dreaming or fantasizingas a means to that end

learn from predecessors



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Globalization

Constantly evolvingtoward an idea of global

integration or synthesis ofeconomies, cultures,technologies, andgovernance.

Impacts what consumersconsume and whatcorporations produce.

Includes:

Economic integrationPolitical engagementTechnologicalconnectivityPersonal contactQuality of life



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Globalization Cultural Multipolarity

Emergence of cultural centers of

excellence arising all over the worldBollywood, Fashion centers in

China, India etc. Cultural Flows

The interconnectedness of globalmedia, technologies and the rise of theWorld Wide Web

Flows East to West: Sushi, Yoga, FengShui, Tai Chi, Acupuncture, Buddhism

The Global Workforce: EconomicIntegration

BRIC vs.. G6

Democracy, counter-terrorism, climate

change, individual rights.



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Rise of the Networks Internet technologies are transforming the whole value chain.

Wal-Mart integrating global supply chain

Seamless Procurement and logistics

Online sales to more than 1 Billion consumers

Born Global

Global e-business is a necessity Connectivity

Number of network connections outnumbering peopleto use them

Skype, EBay Convergence - amalgamation of previously separate

technologies such as audio, video, Internet and data that nowshare resources and interact with each other, synergisticallycreating new efficiencies.



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Open Innovation

Relates to the convergence of like mindedindividuals, corporations, competitors,

corporate suppliers, customers, and humannetworks working toward co-creating andinnovating products and services.

Companies are increasingly investing inWeb 2.0 that can harness collective

intelligence. Netflix Prize

threadless.com - t-shirt store

Wikipedia

Localization Industry



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Consumer Trends Acceleration of the pace of globalization

Resurgence of nationalistic and religious values

Counteract the trend of global consumerism

Individualism

Barbie alternatives

Fulla Doll - doll with head scarf andIslamic values

Sara Doll - for children in IranRazanne - for children in Muslim

countries Premiumization

The growing trend toward creating high endluxurious products in every product / servicecategory possible.

Bling H2O Gender Complexity

Cosmetics for male skin care



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Consumer Trends cont.

Eco-iconic: trend aims to create eco-friendly products with bold and iconic designs that customers can visibly show off.

Threenagers:

30 has become the new 20



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Web Globalization Trends Web globalization trend is the product of proliferation of the web and the

acceleration of globalization.

Innovative use of web to tap global markets.

Boost in Web Globalization Spending

Quick way to establish a market

Rise of Internationalized Domains

Domain names in Chinese, Greek, other non-Latin scripts Global Gateway Pages

Landing pages which help a user to select the country of their choice tobrowse content/products or services.

Geolocation Identifies the real world geographic location of a use by tracking their IP

address.

Multilingual Corporate Blogs

Reaching out to non English speaking customers and employees

Multilingual internal employee blogs



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Copyright © 2009:

The Complete Document is copyrighted including the pictures. Copyright © 2009 St Louis University.

Unauthorized Reproduction and Distribution is Prohibited.

The program module was developed by Professor Nitish Singh, John Cook School of Business, Saint LouisUniversity.

Published By: Executive Education Program of the John Cook School of Business at Saint Louis University.

All material presented in these online modules is only for internal educational use and cannot be reproduced,stored or transmitted in any form or by any means, without the written permission of the program leader.

Permission request can be sent to Professor Nitish Singh: [email protected]

The information contained in these online modules has been obtained from various academic and professional

sources, which we believe to be reliable. However, neither its completeness nor accuracy can be guaranteed.Recommendations and opinions are based on our interpretation of available information.

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M 1 PPT Chapter 1