Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
LUZ SUSTENTABLEOFFICIAL PROJECT REPORT
TABLE OF CONTENTS
Report produced by Cool NRG
I. Executive Summary
II. Project Design
III. Supply, Distribution and Logistics
IV. Media and Marketing
V. Benefits and Exchange Distribution Graph
VI. Conclusion
I. EXECUTIVE SUMMARY
I. EXECUTIVE SUMMARY
'
e
,fourfour
II. PROJECT DESIGN
II. PROJECT DESIGN
s
-
m
,
E
,
III. SUPPLY, DISTRIBUTION AND LOGISTICS
3.1 CFL
oc
P
3.2 GLS DESTRUCTION
w
ih
i
d
IV. MEDIA AND MARKETING
4.1 MEDIA CAMPAIGN
program
4.2 MASS MEDIA
4.3 NATIONAL ACTIVATIONS (BTL)
4.4 OTHER MEDIA
M
4.5 DISTRIBUTION PARTNER ACTIVITIES
n
V. BENEFITS AND EXCHANGEDISTRIBUTION GRAPH
BENEFITS AND EXCHANGE DISTRIBUTION
w'
a
most
--gp
h
y
,,
VI. CONCLUSION
ce