LUZ SUSTENTABLEOFFICIAL PROJECT REPORT

TABLE OF CONTENTS

Report produced by Cool NRG

I. Executive Summary

II. Project Design

III. Supply, Distribution and Logistics

IV. Media and Marketing

V. Benefits and Exchange Distribution Graph

VI. Conclusion

I. EXECUTIVE SUMMARY

I. EXECUTIVE SUMMARY

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II. PROJECT DESIGN

II. PROJECT DESIGN

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III. SUPPLY, DISTRIBUTION AND LOGISTICS

3.1 CFL

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3.2 GLS DESTRUCTION

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IV. MEDIA AND MARKETING

4.1 MEDIA CAMPAIGN

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4.2 MASS MEDIA

4.3 NATIONAL ACTIVATIONS (BTL)

4.4 OTHER MEDIA

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4.5 DISTRIBUTION PARTNER ACTIVITIES

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V. BENEFITS AND EXCHANGEDISTRIBUTION GRAPH

BENEFITS AND EXCHANGE DISTRIBUTION

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VI. CONCLUSION

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