Milano

Roma

Torino

Londra

Madrid

Atene

Miami

Cala di Volpe

Romazzino

Capri

Cortina

Lagonissi

Via Senato, 11 - 20121 Milano

Tel +39 02 76028517

Fax +39 02 782087

www.carolihealthclub.com

In London, Don Eduardo et Donna Rosalia’slabel presents its beachwear line "DIAMOND

CUT COUTURE". Futuristic healthcare from adistance with TeleCare. In February, Veronawill host Luxury&Yachts, the sailing and luxurytrends exhibition. The new graduates fromSDA Bocconi at a ceremony at PalazzoMezzanotte. The new network of futuretelecommunications. Monthly advice from LeClefs d'Or. A tour in the Venetian Arsenal,where the ships of the "Most Serene Republic"were built.

La presentazione a Londra della lineabeachwear “DIAMOND CUT COUTURE”

dell’azienda Don Eduardo et Donna Rosalia.La medicina del futuro è a distanza: Tele Care.A febbraio Verona ospita Luxury&Yacht,esposizione delle tendenze nel lusso e nellanautica. In una cerimonia a PalazzoMezzanotte, i nuovi diplomati della SDABocconi. La nuova rete delle telecomunicazionidel futuro. I consigli del mese di Le Clefs d’Or.L’Arsenale di Venezia, dove venivano costruitele navi della “Serenissima”.

�резентация в �ондоне новой пляжнойлинии “DIAMOND CUT COUTURE” от

�он Эдуардо и �онна �озалия. �едицинабудущего на расстоянии: Tele Care. �феврале в �ероне состоится Luxury&Yacht,выставка тенденций в мире люкса инаутики. #а церемонии в Palazzo Mezzanotteновые дипломаты SDA Bocconi. #овая сетьтелекомуникаций будущего. %оветы месяцаот Le Clefs d’Or. Арсенал �енеции, там гдестроился флот «%ерениссимы».

newsLUXURY

196

214

182

202

fashion

and Elegance

Good Taste,Style

and Elegance

Good Taste,Style

ONE OF THE MODELS

OF THE “DON

EDUARDO ET DONNA

ROSALIA”BEACHWEAR

COLLECTION.UNO DEI MODELLI

DELLA COLLEZIONE

BEACHWEAR “DON

EDUARDO ET DONNA

ROSALIA”�одель коллекцииbeachwear “DonEduardo et DonnaRosalia”

by Matteo d’Altiliaphoto by Aldo Martinelli

Tutta la stampa nazionale neha parlato nei giorni scorsi:

l’istituto scientifico S. Raffaele diMilano ha presentato PIPS, (per-sonalized information platformfor life & health services) la piat-taforma avveniristica, voluta efinanziata dall’Unione Europea,che permette il monitoraggiodel nostro stato di salute e ciaiuta nella scelta degli alimentida acquistare. “Grazie agli stru-menti innovativi di telemedicinacome per esempio la clinica dapolso (wrist clinic) la mini-clinicae la bilancia wireless - commen-ta il dott. Shai Misan, medico

esperto di Telemedici-na e CEO diMedic4all (insignitadel prestigioso pre-mio Frost & Sullivanper l’innovazione edifferenziazione diProdotto e Servizi)partner del progettoPIPS- si erogano ser-vizi per migliorare la qualità del-la vita e per la prevenzioneovunque ci si trovi, in casa, inufficio e in viaggio.” Servizi co-me la cartella medica e del be-nessere, la nutrition and care, iltelemedicine check up and pre-

vention, sono solo alcuni dei ser-vizi promossi da banche, assicu-razioni e società di telecomuni-cazione ai loro clienti. “Quelloche oggi stanno facendo questeistituzioni, conclude Misan, èfondamentale perché consente

care by Alessandro Pedrini

San Raffaele Institutepresented PIPS revolutionaryplatform

Wrist ClinicAn Innovative

Wrist ClinicAn Innovative

197L U X U R Y S t y l e o f L i f e

Mini-clinica da polsoUna rivoluzionaria piattaformapresentata all’Istituto San Raffaele.

All of the national press had spo-ken of nothing else lately: the

San Raffaele Scientific Institute inMilan presented PIPS (the personali-zed information platform for lifeand health services). This is a futuri-stic platform, wished for and finan-ced by the European Union, which is

able to monitor our state of healthand help us choose the appropriatefood. Doctor Shai Misan, specialistin Telemedicine and CEO for Me-dic4all (presented with the presti-gious Frost & Sullivan award for in-novation and differentiation of Pro-duct and Services), partner of PIPS

project, com-ments as follows:“Thanks to telemedici-ne’s innovative instrumentssuch as the wrist clinic, the mini-cli-nic and the wireless scale, we canoffer services for improving the qua-lity of life and prevention wherever

196L U X U R Y S t y l e o f L i f e

you are, at home, at work work-place or while traveling”. Web-based clinical records, nutritionand care, telemedicine check-upand prevention are only some ofthe services offered by banks, in-surance and telecommunicationcompanies to their clients. “Whatthese institutions are doing – con-cludes Dr Misan – is crucial becau-se it gives the clients immediatebenefits. Moreover it paves theway for a change by offeringhealthcare in a simpler way. Fee-ling healthy is indeed the first prio-rity”. Michele Cinaglia is founderand CEO of Engineering, a com-pany listed on the stock exchangeand in the IT market for the past25 years with a capitalizationamounting to more than 500 mil-lion of capitalization and a strongrising trend. He affirms that "usingtelemedicine and telemonitoringsystems will allow the publichealth system to save up to 45%of the costs for treating chronicdiseases in the hospitals and onthe territory. This will improve thequantity and quality of the service

that the systemcan provide toits patients andto the elderly.As the privatesector is concer-ned, thesesystems allowclients to travelsafely in Italyand abroadknowing thatthey will alwayshave a doctor nearby thanks to theinnovative watches and the medi-cal headquarters supporting con-sumers all over the world via videocontact". Engineering recentlychose Medic4all as a strategicpartner in the telemedicine fieldbecause of the leadership it obtai-ned with wireless andwearable products andwith its associated ser-vice. Moreover, Me-dic4all launched"Easyvoyager", a newtele-wellness systembased on the PersonalClinical Record, the Li-

fesaving Card and a range of tra-vel protection services obtainableall over the world. In the Top ver-sion, the client also receives an ele-gant travel box containing thewrist clinic that can transmit the vi-tal parameters in real time, any-where, anytime.

RIGHT PAGE, SHAI

MISAN ABOVE,MEDIC4ALL'S BASE.

PAGINA A DESTRA, SHAI

MISAN. SOPRA, LA

SEDE DI MEDIC4ALL.�траница справа,

�ай изан. �аверху,офис Medic4All

World previewsand noveltiesat Veronafiere:the bestshowcase forLuxury &Yachts

Luxury is a superfluous to many,and indispensable to others. Lu-

xury & Yachts, the 5th InternationalLuxury Salon, created and organizedby Luciano Coin, is targeted towardsthe latter. It takes place from Fe-bruary 10 to 18, 2007, at Veronafie-re, simultaneously with Nauticshow,the 9th International Boat Show. Ifspeaking of the culture of beauty, thepleasure of owning something uni-que, can represent the race towardsthe temptation of "not yet", the mo-ment has arrived for you to dive intothe luxury of this salon in Verona tounderstand that at LUXURY &YACHTS you can fall under the spellof boats, cars, jewels, travels and pre-stigious homes, without the feeling

of already having seen, experiencedor owned them. Novelties are the dis-tinctive aspect of this show: forexample the Fenice watch, a tributeto the famous Venetian theatre, desi-gned and made by Francesco Basile;or a titanium chronograph watchthat comes in two models, roadster Fand coupé F, each produced in limi-ted editions and shown by Pagani.One of the most interesting noveltiesof the show is Jewellery Top Brandsby Vincenzaoro, a space dedicated toprestigious Italian jewellery createdfrom the collaboration between Lu-ciano Coin and Vicenza exhibition.Among the others are the jewels byRoberto Coin, the jeweller from Vi-cenza who internationally acts as an

ambassador for 'made in Italy' jewel-lery. Great expectations are also rai-sed by the exhibition of Wollemi Pi-ne, a conifer with a somewhat primi-tive foliage that was believed to beextinct and is only known because ofsome fossils dating back to 90 millionyears ago. The first collection wassold last year by Sotheby's auctionhouse for the final price of$962,000.00. LUXURY & YACHTSand NAUTICSHOW will host exclusi-ve events and meetings, that will in-volve well-known personalities fromthe private business sector, show bu-siness and the sports world. All youhave to do is allow yourself to becharmed, guided and astounded foreight luxurious days...

of BeautyThe Cultureof Beauty

The Culture

203L U X U R Y S t y l e o f L i f e

fair

1. A CREATION BY

GIANNI LAZZARO; 2.BENTLEY

CONTINENTAL GTC; 3.PININFINARINA'S

PRIMATIST G46’; 4.RKCOUPÉ BY STUDIO

EMME

1. UNA CREAZIONE DI

GIANNI LAZZARO; 2.BENTLEY

CONTINENTAL GTC; 3.PRIMATIST G46’

PININFINARINA; 4.RKCOUPÉ DI STUDIO

EMME

1. �ворение �жанни�адзаро; 2. BentleyContinental GTC; 3.

Primatist G46’Pininfinarina; 4.

RKcoupО от StudioEmme

2.

3.4.1.

by Roberto Giustizieri

YoungLions

YoungLions

event

At Palazzo Mezzanotte, home of theItalian Stock Exchange, students from allover the world received their MBA fromSDA Bocconi

by Alessandro Pedriniphoto by Studio Pengo

MBA BOCCONI'SGRADUATES IN FRONT

OF PALAZZO

MEZZANOTTE'SENTRANCE IN MILAN.

I DIPLOMATI DEL MBABOCCONI DEL 2006

DAVANTI L’INGRESSO DI

PALAZZO MEZZANOTTE

A MILANO

�ауреаты MBABocconi 2006 увхода в Palazzo

Mezzanotte в�илане.

hi-techby Virginia La Stella

Today, Italy has approximately25 million phone lines. The In-

ternet users that surf the web areabout 12 million and 8 million ofthem use a broadband connec-tion. According to this data, wi-thin a couple of years, the mar-ket will be saturated and compe-tition will reduce prices. The onlyway to make the telecommunica-tions market grow is by equip-ping the network to deliver highreliability and high-definition

quality telecasts and ICT services(telemedicine, public administra-tion services). This means makinga hi-tech revolution and creatingthe Next Generation Network, anultra-broadband network thatcould assure a bandwidth of mo-re than 50 megabits. To achievethis result, the entire Internet ac-cess network should be revolutio-nized by bringing fibre optics in-to every Italian home and suppl-ying a real 50 megabits band-

width. At the moment, instead,the well-known “last mile” (i.e.the connection linking the localexchange to home) is made ofcopper and transmits low-defini-tion data. All of Italy will be con-nected via an ultra-broadbandnetwork that will convey teleca-re, bureaucracy, tele-educationand any other information thatthe Operators in the sector willwant to transmit, beginning withthe municipalities and provinces .

Le frontiere del futuro

Oggi in Italia abbiamo circa 25 milio-ni di linee telefoniche. Gli inter-

nauti, cioè coloro che viaggiano in In-ternet, sono circa 12 milioni. Quelli col-legati in banda larga sono circa 8 milio-ni. Da questi dati emerge che nel giro diun paio d’anni, il mercato andrà versola saturazione e a questo si aggiungel’abbassamento delle tariffe dovuto allaconcorrenza. Per fare crescere quindi ilmercato delle Telecomunicazioni l’unicasoluzione è quella che le reti dovranno

essere in grado di distribuire contenutitelevisivi e servizi ICT (telemedicina, ser-vizi per la pubblica amministrazione)con grande affidibilità e qualità in altadefinizione. Il che signifiva realizzareuna rivoluzione hi-tech e realizzare laNext Generation Network, la rete ultraBroadband, una rete cioè con una ban-da garantità superiore ai 50 Mega. Perfare questo occorre rivoluzionare tuttala rete di accesso portando il segnale infibra ottica fin sotto casa degli Italiani e

fornire tutti i 50 Mega di banda, men-tre al momento il famoso “ultimo mi-glio” (cioè il collegamento che va dallacentrale locale fino a casa) è costituitoin rame e permette il trasporto di daticon una bassa definizione. Tutta l’Italiasarà collegata in banda super-larga esopra quell’”autostrada” ci potrà tra-sportare teleassistenza, burocrazia, te-leistruzione, e qualunque tipo di infor-mazioni gli Operatori vorranno distri-buire, a iniziare da comuni e province.

�а сегодняшний день в �талиинасчитывается около 25 миллионов

телефонных линий. � то же времяцифра обычных пользователей �нтернетдостигает 12 миллионов, акорпоративных пользователей 8миллионов. Эти цифры говорят о том,что за будущие два года рынок начнётперенасыщаться, а конкуренция приведётснижению тарифов. %ля того чтобыспасти рынок телекоммуникаций нужномаксимально улучшить качествопередачи телевизионной информации иуслуг ICT (телемедицина, услуги длясоциального администрирования). Этозначит, что нужно сделать настоящийпрорыв в сфере высоких технологий и

создать Next GenerationNetwork (&еть'удущего*околения), ультра-сеть Broadband счастотнымдиапазоном не менее50 +ега. %ляосуществления этогопроекта нужно изменить вседействующие сети, провести оптическоеволокно в итальянские дома иобеспечить доступ для частотногодиапазона в 50 +ега, то есть заменитьсегодняшнюю знаменитую «последнююмилю» (линию связи, идущую изместной центральной станции к домам),

выполненую из меди и транслирущуюданные и изображение очень низкогокачества. �ся �талия будет подключенак линии высокочастотного диапазона иблагодаря этой «скоростной линии»итальянцы в городах и провинцияхсмогут получить информацию любоговида от телепомощи и бюрократическихвопросов до телеобразования.

214L U X U R Y S t y l e o f L i f e 215L U X U R Y S t y l e o f L i f e

of the Future

TheFrontier

NextGenerationNetwork –the biggesttechnologicalrevolution intelecommunications

Next Generation Network: la più grande rivoluzione tecnologica nelletelecomunicazioni

3раницы будущегоNext Generation Network: самый значительный переворот втелекоммуникационных технологиях.

206

218news by Cristina Andretta

ON THESE PAGES, THE

VENETIAN ARSENAL'SENTRANCE AND A VIEW

OF THE DOCK FROM

ABOVE

IN QUESTE PAGINE,L’INGRESSO

DELL’ARSENALE DI

VENEZIA E UNA

RIPRESA DEL

COMPLESSO

DALL’ALTO

�а этойстранице,вход в

Арсенал �енеции ивид комплекса

сверху.

Acity like Venice, cradle of art andhistory and inspiring muse to

great ancient and contemporary ar-tists, has much to offer sea lovers.Venice's Boat Show, Military Navyand Bucintoro Foundation collabora-ted to enlarge the Show's exhibitionareas including the Venetian Arse-nal, which will not only be additionbut also a real integral part of the

Show. The Arsenal's dock will hostan exhibition of antique boats toflank the most technological andavant-garde boats produced by theshipyards. A blending of 900 yearsof history will be presented, combi-ning the tradition of the past, thepresent as well as the innovations ofthe future. The entire exhibitionarea, including the Harbour Station

SeaCapitals

SeaCapitals

and the Arsenal's dock, will alsohost cultural events such as poetryrecitals, painting and art work exhi-bitions, films and theatre perfor-mances, all featuring the sea thecommon denominator.And inMarch two fairs will merge to pro-mote and develop national sailing.The sixth Venice International BoatShow – Festival del Mare and the

newly created Big Blue – Rome SeaExpo have agreed on a partnershipthat was officially presented to thepress on September 26, 2006, inRome. The key points were explai-ned by Antonio Bruzzone, sales ma-nager for Fiera Roma, Carlo Trevisanand Giuseppe Mattiazzo, respecti-vely managing director and generalmanager for the Salone Nautico in

Venice, and Alessandro Menchi,president of the Sea World Exhibi-tion. It is a very important event forsailing, which once again establishesitself as an expanding sector. Giu-seppe Galati, secretary to the presi-dency of the Chamber of Deputies,laid out some elements, one of themost significant being the annualsector growth of 110-112%. Still,sea is not only an economic resour-ce, but also a natural beauty and apassion. Many people pointed thisout during the convention: RosalbaGiugni, president of Marevivo Asso-ciation, Giustina Mistrello Destro,president of the Fondazione Bellisa-rio Veneto, Sandra Cioffi, memberof the Parliament group “Amiche edAmici del Mare” and the “shippingladies”, representatives for WistaItalia. Two extraordinary eventsplan to paint March blue: the Salo-ne di Venezia from 17th to 25thMarch, at the Venice Passenger Ter-minal, as well as Festival del Mare,and the Big Blue – Rome Sea Expofrom 9th to 12th March, at thenew Fair District in Rome.

The Venice Boat Show enlargesits exhibition areas and plans agreat event for March in colla-boration with Rome Sea Expo.

fashion

ONE OF THE MODELS

OF THE “DON

EDUARDO ET DONNA

ROSALIA”BEACHWEAR

COLLECTION.UNO DEI MODELLI

DELLA COLLEZIONE

BEACHWEAR “DON

EDUARDO ET DONNA

ROSALIA”�одель коллекцииbeachwear “DonEduardo et DonnaRosalia”

and Elegance

Good Taste,Style

and Elegance

Good Taste,Style

by Matteo d’Altiliaphoto by Aldo Martinelli

Unique pieces for “DIAMOND CUT COUTURE”,the new line by De et DR originating from thecollaboration between Deborah MartinelliBonavia and Pierandrea and Rico Semeraro

ON THESE PAGES,MODELS OF THE “DON

EDUARDO ET DONNA

ROSALIA”COLLECTION. ABOVE,

PIERANDREA

SEMERARO, DEBORAH

MARTINELLI BONAVIA

AND RICO

SEMERARO. IN QUESTE PAGINE,

MODELLI DELLA

COLLEZIONE “DON

EDUARDO ET DONNA

ROSALIA”. IN ALTO,PIERANDREA

SEMERARO, DEBORAH

MARTINELLI BONAVIA

E RICO SEMERARO. а этой странице,модели коллекции

beachwear “DonEduardo et Donna

Rosalia”. аверху,�ьерандреа

�емераро, �ебора�артинелли

�онавиа и �ико�емераро.

Just imagine the ex-ceptional and sear-

ching for it without everfinding it: this is the rea-son why Don Eduardoand Donna Rosalia’s de-signer label was crea-ted, inspired by their de-sire to create a newconcept of familybeachwear. The aristo-cratic seduction of one-piece bathing suits, bo-xer shorts, pareos, hatsand beach towels, is theoutcome of DeborahMartinelli Bonavia’screativity and inspira-tion and of the brothersRico and Pierandrea Se-meraro’s entrepreneu-rial and financial insight.Flanked by a team of ar-tisans specialized in

185L U X U R Y S t y l e o f L i f e

haute couture, they create personali-zed custom-made pieces for the“DIAMOND CUT COUTURE” line,unique pieces created with fine fa-brics and precious stones. Thelaunch of the DE et DR collectiontook place last November 29 in Lon-don at the exclusive Hastings Houseresidence, belonging to PierandreaSemeraro. The patroness of theinauguration was the actress Joely

Richardson, who pre-sented the collec-

tion exhibi-ted in “artga l lery”style, set

b e t -w e e n

geometric shapes and gorgeousmodels. Celebrities from the inter-national art, culture, finance and ci-nema worlds completed the scene.Deborah Martinelli Bonavia and theSemeraro brothers share commoncultural backgrounds and the samepassion for elegance and fashion:Deborah is an well rounded creativedirector, from fashion to art. A desi-gner by vocation, she is the last de-scendent of the Kuthaya’s, an an-cient and noble family with originsin Anatolia who landed in Sicily. Heirof an important tradition, Deborahimmediately began to work in fas-hion, collaborating as a fashion de-signer with some of the most im-portant Italian and foreign labelssuch as Yolain de Gourcuff, RobertoCavalli, Krizia, Kenzo, Basile and Ba-lenciaga. Beautiful and young, shehas innate good taste, style, simplebearing and elegance. Experiencehas honed these abilities and placesher among greatly talented desi-gners. “The cult of beauty at anyprice” - a principle inherited withthe family emblem – is, for DeborahMartinelli Bonavia, an obligationthat articulates the DE et DR line.Pierandrea and Rico Semeraro wereborn to a family of bankers from theSalento region of Italy that had de-veloped industrial interests in the oil

business up to sports withthe holdings of the com-pany Lecce Calcio. Bothbrothers worked progres-sively in upper echelonpositions, also starting updifferent financial andreal estate businesses.Their entrepreneurial ta-lents had encouragedthem to surpass theboundaries of traditionalbusinesses pushing themto explore different roads.Among some of Pieran-drea and Rico Semeraro’sbusiness ventures are, forexample, car tires withthe PZero Pirelli trade-mark, the fashion busi-ness with Deborah Marti-nelli Bonavia and for Pie-randrea also the winema-king sector with his label“Tenute Mater Domini”.

MODELS OF

THE “DON

EDUARDO ET

DONNA

ROSALIA”COLLECTION.

MODELLI

DELLA

COLLEZIONE

“DON

EDUARDO ET

DONNA

ROSALIA”. �одели

коллекцииbeachwear

“Don Eduardoet DonnaRosalia”.

MODELS OF THE “DON EDUARDO ET DONNA ROSALIA” COLLECTION.MODELLI DELLA COLLEZIONE “DON EDUARDO ET DONNA ROSALIA”. �одели коллекции beachwear “Don Eduardo et Donna Rosalia”.

188L U X U R Y S t y l e o f L i f e

189L U X U R Y S t y l e o f L i f e

190L U X U R Y S t y l e o f L i f e

MODELS OF THE “DON

EDUARDO ET DONNA

ROSALIA” COLLECTION

DURING THE

PRESENTATION EVENING

ON NOVEMBER 29, 2006IN LONDON. SOME OF

THE EVENING'S GUESTS.MODELLI DELLA

COLLEZIONE “DON

EDUARDO ET DONNA

ROSALIA” DURANTE LA

SERATA DI

PRESENTAZIONE DEL 29NOVEMBRE 2006 ALONDRA. OSPITI DELLA

SERATA.�одели коллекцииbeachwear “DonEduardo et DonnaRosalia” во времяпрезентации 29 ноября2006 в �ондоне. !остивечера.

Gusto, stile ed eleganzaPezzi unici per “DIAMOND CUT COUTURE”, la nuova linea di De etDR nata dall’unione di Deborah Martinelli Bonavia e Pierandrea eRico Semeraro

Immaginare 1’eccezionale e ricer-carlo senza sentirsi mai appagati: è

questa la filosofia con cui nasce lagriffe di Don Eduardo et Donna Ro-salia, per un nuovo concetto di fa-mily beachwear. L’aristocratica sedu-zione di costumi interi, boxer, parei,cappelli e teli bagno, frutto dellacreatività e dell’estro di DeborahMartinelli Bonavia e dell’intuito im-prenditoriale e finanziario dei fratelliRico e Pierandrea Semeraro. E al lo-ro fianco un gruppo di artigiani spe-cializzati nell’alta moda per realizza-re i capi personalizzati su misura del-

la linea “DIAMOND CUTCOUTURE”, pezzi unicirealizzati con materiali no-bili e gemme preziose. Illancio della DE et DR è av-venuto il 29 novembrescorso a Londra, nell’esclu-siva residenza “HastingsHouse”, di proprietà di Pie-randrea Semeraro. Madri-na dell’inaugurazione l’at-trice Joely Richardson, cheha presentato la collezioneesposta come in una galle-ria d’arte, tra figure geo-metriche e splendide mo-delle. A fare da sfondocelebrità dell’arte, dellacultura, della finanza edel cinema da tutto ilmondo. Deborah Marti-nelli Bonavia ed i fratelliSemeraro sono legati dapercorsi culturali comunie dalla medsima passioneper l’eleganza e la moda:Deborah è una direttricecreativa a 360 gradi, dalla moda al-l’arte. Stilista per vocazione è l’ulti-ma discendente dei Kuthaya, anti-ca e nobile famiglia provenientedall’Anatolia approdata in Sicilia.Erede di una tradizione importante,Deborah inizia subito a dedicarsi al-la moda, collaborando come fas-hion designer con le più importantigriffes italiane e straniere, fra cuiYolaine de Gourcuff, Roberto Ca-valli, Krizia, Kenzo, Basile e Balen-ciaga. Bella e giovane, ha il gusto,lo stile, il tratto semplice e l’elegan-za di chi con questi valori è nata:l’esperienza perfeziona queste suecapacità e la pone fra le professio-niste di grande talento. “Il culto delbello ad ogni costo” - ereditato conil blasone di famiglia – è per Debo-rah Martinelli Bonavia un obbligo

che scandisce tutta la linea DE et DR.Pierandrea e Rico Semeraro nasconoda una famiglia di banchieri salenti-ni che ha sviluppato grandi interessiindustriali dal settore petrolifero finoallo sport con la proprietà della so-cietà Lecce Calcio. I due fratelli vi sisono dedicati progressivamente inposizioni di vertice, avviando anchevarie attività finanziarie e immobilia-ri. Il loro talento imprenditoriale li haspinti a superare i confini delle attivi-tà tradizionali portandoli a percorre-re diverse strade. Tra le attività di Pie-randrea e Rico Semeraro, ad esem-pio, i gommoni con il marchio PZeroPirelli, il settore del fashion con De-borah Martinelli Bonavia e per Pie-randrea anche il settore vitivinicolocon la sua cantina “Tenute MaterDomini”.

1. ANDY WONG WITH SOME

GUESTS; 2. DEBORAH

MARTINELLI BONAVIA, EDDIE

SPENCER CHURCHILL AND

PETRINA KASHOGGI; 3.DEBORAH MARTINELLI

BONAVIA, JOELY RICHARDSON

AND PRINCE SERGE OF

JUGOSLAVIA

191L U X U R Y S t y l e o f L i f e

1.

2.

3.

192L U X U R Y S t y l e o f L i f e

MODELS OF THE “DON

EDUARDO ET DONNA

ROSALIA” COLLECTION.MODELLI DELLA

COLLEZIONE “DON

EDUARDO ET DONNA

ROSALIA”. �одели коллекцииbeachwear “DonEduardo et DonnaRosalia”.

193L U X U R Y S t y l e o f L i f e

1. SERGE PRINCE OF JUGOSLAVIA, PRINCESS

ELEONOR OF JUGOSLAVIA AND FABIEN PICTET; 2.GIANLUCA VIALLI, CATHRIN VIALLI AND

DEBORAH MARTINELLI BONAVIA; 3. SOME

GUESTS OF EVENING; 4. PRINCESS ELEONOR OF

JUGOSLAVIA, DEBORAH MARTINELLI BONAVIA,PATRIZIA SPINELLI AND CARLOTTA VALENTI

GALASSO.

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1.

2.

3.

4.

#оображать невозможное иповсюду искать его, никогда не

удовлетворяясь достигнутым:благодаря этой философии иродилась марка «�онЭдуардо и �онна�озалия», с новымконцептом beachwearдля всей семьи.Аристократическоеобояние цельныхкупальников,“боксеры”,парео,шляпы ипляжныеполотенца - плодвдохновения �еборы�артинелли �онавияи врожденногопредпринимательского ифинансового чутья братьев�ико и �ьерандреа �емераро.�ядом с ними группа мастеров,специалистов высокой моды,реализующая «на заказ»,персонализированные изделия длялинии “DIAMOND CUT COUTURE”из дорогих тканей, отделанныхнатуральным камнями. #злет DE etDR начался 29 ноября 2006 в�ондоне, в эксклюзивном “HastingsHouse”, вотчина �ьерандреа�емераро. 1рестной матерьюцеремонии стала актриса �жойли�ичардсон, представлявшаяколлекцию выставленную как вкартинной галлерее, средигеометрических фигур и прекрасныхмоделей. �екорацией спектакля стализнаменитости из мира искусств,культуры, финансов и мировойкинематографии. �ебору�артинелли �онавия и братьев�емераро связывают общностькультуры и любовь к моде иизысканности: �ебора - креативныйдиректор на 360 градусов, от моды доискусства. �тилист по призванию и

последний потомок 1утайа, древнегои благородного рода выходцев изАнатолии, осевших на �ицилии.аследница замечательных традиций,�ебора сразу же посвящает себя мирумоды, сотрудничая как fashion desi-gner с известными домами мод, стакими как Yolaine de Gourcuff, Rober-to Cavalli, Krizia, Kenzo, Basile e Ba-lenciaga. �олодая и красивая, спрекрасным вкусом и стилем, спростыми манерами и врожденнойизысканностью: опыт обогащает этикачества и выдвигает её в рядталантливейших профессионалов.«1ульт красоты любой ценой» -унаследованный с фамильным гербом– для �еборы �артинелли �онавияправило утвердившееся во всей линииDE et DR. �ьерандреа и �ико�емераро родились в семьесалентинских банкиров, достигшихнемалых предпринимательских высот

от нефтеносной сферы до спорта, импринадлежит Общество Lecce Calcio(81 �ечче). �ратья всегда там, где

можно полностью посвятить себядостижению передовых

вершин, от финансовойдеятельности до

недвижимости.�редпринимательскийталант всегда толкаетих на преодолениетрадиционных границ,выводя на разныепути. # поледеятельности�ьерандреа и �ико

�емераро, например,резиновые лодки марки

PZero Pirelli, сфера моды с�еборой �артинелли

�онавия, а �ьерандреа еще и всекторе виноделия с личной

винокурней “Tenute Mater Domini”.

Уникальные изделия “DIAMOND CUT COUTURE”, новой линии D= etDR, рожденной от союза стилистов �еборы �артинелли �онавия,�ьерандреа и �ико �емераро.

�о вкусом, стильно и элегантно

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MODELS OF THE “DON

EDUARDO ET DONNA

ROSALIA” COLLECTION.MODELLI DELLA

COLLEZIONE “DON

EDUARDO ET DONNA

ROSALIA”. �одели коллекции

beachwear “DonEduardo et Donna

Rosalia”.