L U X U R Y

SKI STATS

2 0 1 4

PRODUCED BY

Consensio IN ASSOCIATION WITH

WELOVE2SKl.COM

COMPILED FROM DATA PROVIDED BY THE FOLLOWING

LUXURY SKI / TRAVEL AGENTS AND CHALET OPERATORS FROM WINTER 2013/14:

ALPINE ANSWERS

WWW.ALPINEANSWERS.CO.UK.

ALPINE GURU WWW.ALPINEGURU.COM

BIGHORN REVELSTOKE WWW.BIGHORNREVELSTOKE.COM

CARRIER WWW.CARRIER.CO.UK

LE CHARDON MOUNTAIN LODGES WWW.LECHARDONVALDISERE.COM

CK VERB I ER WWW.CKVERBIER.COM

CONSENSIO WWW.CONSENSIOHOLIDAYS.CO.UK

COURCHEVEL PRESTIGE PROPERTIES WWW.COURCHEVELPRESTIGECHALETS.COM

ELYSIAN COLLECTION WWW.ELYSIANCOLLECTION.COM

FIREFLY COLLECTION WWW.FIREFLY-COLLECTION.COM

HIP CHALETS WWW.HIPCHALETS.COM

INTERACTIVE RESORTS WWW.INTERACTIVERESORTS.CO.UK

THE OXFORD SKI COMPANY WWW.OXFORDSKI.COM

PORTETTA MOUNTAIN LODGES WWW.LEPORTETTA.COM

SKI IN LUXURY WWW.SKIINLUXURY.COM

SUMMERS & WINTERS WWW.SUMMERSANDWINTERS.CO.UK

SUMMIT RETREATS WWW.SUMMITRETREATS.COM

VERBI ER EXCLUSIVE WWW.VERBIEREXCLUSIVE.COM

THE TOP NATIONALITIES

WHO BOOKED LUXURY

CHALETS IN FRANCE

UK clients increased by 4% on last year’s figures. Russians remained steady, dropping only 1%. The French dropped slightly down from 10% to 8%. The Brazilians only took 3% of the market share down from 6% with India, UAE and other European countries making up the difference.

UK 44%

Russian & CIS 35%

French 8%

Brazil 3%

Other 10%

THE TOP NATIONALITIES

WHO BOOKED LUXURY

CHALETS IN SWITZERLAND

UK clients booking chalets in Switzerland dropped by 3%, with the Russians taking back a significant market share jumping from 18% to 23%. The other big change was in the American market which dropped from 11% down to 1%.

UK 47%

Russian & CIS 23%

Swiss 6%

Australia 3%

Middle East 7%

Other 14%

BOOKING PATTERN

FOR HOLIDAYS TAKEN

DURING WINTER 2013/14

We saw a nearly identical pattern to 2012/13 with the majority of clients booking in the three months prior to December. The remaining bookings were spread pretty evenly across the other periods.

17%

20%

41%

22%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Pre May 2013 May to Aug 2013 Sept to Dec 2013 Dec to May 2014

THE FOLLOWING FACTORS

MOST INFLUENCED A

CLIENT'S BOOKING

1 RESORT

2 PRICE

3 FACILITIES

4 LOCATION

5 SERVICE

6 SIZE OF CHALET

7 ADVICE FROM OPERATORS & AGENTS

8 FOOD & BEVERAGE QUALITY

9 TRANSFER TIME

10 TRAVEL INCLUSIVE

When compared with last year’s results, the two factors which have changed are price and service in level of importance. Price has jumped from sixth place to second place, whilst the service level has dropped from second down to fifth place. The remaining factors have all stayed insimilar positions.

PROFILE OF THE PERSON

RESPONSIBLE FOR BOOKING

THE SKI HOLIDAY

The profile of the person responsible for booking the holiday remains predominantly male, with some using their PAs to do the organisation.

Male 53% Female

34%

PA 13%

PARTY LEADER AVERAGE AGE

The average age of the person responsible for booking the holiday remains static with the 40 – 60 years olds dominating, and the others split similarly to last year.

THE AVERAGE SIZE

OF GROUP BOOKING

DURING 2012/13

The average group size dropped from 10 in the previous year to 9 in 2013/14

CLI ENTS' PREFERRED

METHOD OF

TRAVEL

Scheduled airlines dropped 9% with private jets increasing by 6%. Those guests choosing to self-drive increased by 4%

Scheduled airline 66%

Private Jet 22%

Helicopter 1%

Train 4%

Self Drive 7%

MOST POPULAR

SCHEDULED

AIRLINE

BA still lead the way as the airline of choice, with Easyjet moving up from fourth place last year back into second position, pushing Swiss down into third.

BA

Easyjet

Swiss

Ryanair

Flybe

Air France

Jet2

CLIENTS' EXPEN DITU RE ON EXTRAS OTHER THAN

LI FT PASS/SKI HIRE

Whilst private ski guides continue to be the main source of expenditure in resorts, bookings were down significantly from 45% to 30%. Group ski school bookings, on the other hand, jumped from 11% to 19%. Spending on massages remained static. Expenditure on nannies and a la carte wine both doubled from last year.

30%

20%

19%

15%

13%

4%

Private Ski Guides

Massages

Group Ski School

Nanny

A la Carte Wine

Activities

IMPACT OF THE 2013/14

SNOWFALL ON THIS

YEAR'S BOOKINGS

The snowfall during last winter seems to have had little impact on this year’s bookings, with 70% of agents and operators reporting that it had no impact on bookings for this upcoming winter.

Positive 18%

Negative 12%

No Impact 70%

LEVEL OF CURRENT BOOKINGS COMPARED TO 2013/14

72% of operators and agents reported bookings to be up compared to last year, with just 17% reporting a drop in bookings, and 11% remaining static on 2013/14.

Up 72%

Down 17%

Same 11%

AGENT ONLY RESPONSES

TOP 5 MOST

POPULAR RESORTS

IN FRANCE

Courchevel remains solid as the resort of choice

in France, increasing 2% on last year. Méribel

has remained popular almost equaling the

popularity of Val d’Isère. Both Megève and

Chamonix dropped to 5% giving a significant

market share to Morzine.

Courchevel 32%

Val d'Isere 24%

Meribel 22%

Morzine 9%

Megeve 5%

Chamonix 5%

Other 3%

TOP 5 MOST

POPULAR RESORTS

IN SWITZERLAND

In spite of its 4% drop, Verbier remains the

most popular choice. Zermatt dropped

slightly, but remained in second place. St

Moritz and Klosters swopped places from

last year, and the most significant increase

was Saas Fee which leapt from 2% to 8%.

Verbier 33%

Zermatt 30%

Klosters 9%

Saas Fee 8%

St Moritz

6%

Crans-Montana 3%

Davos 3%

Gstaad 3%

Other 5%

WHAT % OF CLIENTS

ARE BOOKING

CHALETS v HOTELS

Chalets dropped from 92% to 88% with hotels increasing in popularity.

88%

12%

0% 20% 40% 60% 80% 100%

Chalet

Hotel

WHAT % OF CLIENTS

TOOK CATERED v NON

CATERED CHALETS

2014 was the first year that agents were asked this question, and interestingly enough they reported that only 13% of chalet bookings were made on a non-catered basis.

87%

13%

Catered

Non-Catered

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

If you would like to receive a

copy of this report or for all

press enquiries please email

Clare Meaney on

clare@consensioholidays.co.uk

WHEN QUOTING FROM THIS REPORT PLEASE MAKE REFERENCE TO:

'THE SIM PLE LUXURY SKI STATS 2014 from CONSENSIO’